Pavel Volovov

Specialized in Design.

Pavel Volovov

About Pavel Volovov

  • Winner of the A' Design Award.
  • Specialized in Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs

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Interview with Pavel Volovov

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I am involved in design since 2008, when I started to make interior projects under my name. In 2016 I graduated from Istituto Marangoni design school (Milan) and received a Master degree in Luxury Home Master Collection Design course. An since then I am working as a professional interior and product designer. Geography of my projects covers Moscow, Saint-Peterburg, Berlin, Los Angeles and Como and I hope to expand it because I like to travel. Since I was a child I was trying to make a world around me more beautiful improving the style of my room moving the furniture from one corner to another, hanging posters, changing colors of the walls, drawing pictures. I didn't know that there was a specific name to this profession but I always considered myself as a creative person.
Can you tell us more about your company / design studio?
Studio Volovov Interiors is based in Moscow, Russia and involved in residential and public projects both in Russia and abroad. During design process the studio creates made-to-measure interiors with custom made items such as: lighting objects, furniture, finishes and textiles.
What is "design" for you?
Design is a contemporary language witch helps to satisfy the needs of society
What kinds of works do you like designing most?
I like the most to design special items for the projects such as lighting installations, tables, cabinets etc…
What is your most favorite design, could you please tell more about it?
My favorite design is the chandelier called Porca Miseria created by genial Ingo Maurer. It is a masterpiece made of broken dinnerware pieces .
What is your favorite material / platform / technology?
I love 3D – printing technology because it seems to be a future of the product design and is in great progress nowadays. I love all natural materials such as wood, marble, stone, metals, textiles. All that gives the soft touch of nature.
When do you feel the most creative?
I feel most creative during the flights when I have time to think in calm.
What kind of emotions do you feel when your designs are realized?
When my designs come to life I feel satisfaction, relief, pleasure.
What makes a design successful?
In my opinion targeting on current trends is one of the most powerful tool for the design to be successful.
When judging a design as good or bad, which aspects do you consider first?
First I judge aesthetics aspects of design and presentation, but aesthetic is nothing without a function. The most genial designs are deriving from the combination of these two aspects.
From your point of view, what are the responsibilities of a designer for society and environment?
With this world of total consumption the design has to be iconic –the one that is to last or sustainable.
How do you think the "design field" is evolving? What is the future of design?
The future of design is in development of technologies and craft. In my opinion these two trends become global. This is what I have seen during Milan design weeks last few years.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
Until now I did not yet have any exhibitions and I hope to join the A'Design Award exhibition in 2018
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My main sources of inspiration are: art, travels, architecture, nature. I often visit main design fairs and art events. I love to contemplate the masterpieces of architecture, observe the power of nature. I feed my creativity with revisiting the works of acknowledged masters of art and fashion.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I prefer to call my style as contemporary.The main characteristics are clean lines, original approach and soft touch.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Moscow but I consider myself as cosmopolitan, therefore Russian cultural heritage affects my designs alongside with world heritage and current trends. In my country one have to make a huge effort to create a design, triple effort in contrast to developed countries. Companies are not ready enough to invest in new products. But there are some private clients who respect creativity and customisation.
How do you work with companies?
The most important part is the analysis of the brand, defining targets and then goes work with the brand heritage and indication of the sources of inspiration and design process execution.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
To select the good designer it is important to define what the aim of the strategy. If the strategy is to keep an existing direction then select the designer whose works are coherent to the company. If the company choses to evolve the product then select a person of a company according to this.
Can you talk a little about your design process?
My design process is starting from analysis, then moves to defining current trends and targets, then goes an inspirational part, creative part and presentation. After that – technical schemes and drawings.
What are 5 of your favorite design items at home?
I love the soft touch of my Flexform mood sofa designed by Roberto Lazzeroni, occasional tables by Sollos (Brazil), and chairs by Piet Boon, Him chair by Fabio Novembre and Baxter carpet by Paola Navone.
Can you describe a day in your life?
My day starts with Yoga practice. Then goes my daily morning routine. I start working around 10 o'clock. My work includes meetings with customers and suppliers, driving throughout the city is the part of the journey therefore my day is never the same. This is one of my favorite aspects in this job.
From your perspective, what would you say are some positives and negatives of being a designer?
The positive things are that being a designer is to stay responsive to change, being on the edge this is why it is important to travel, to visit art and design events. The negative is that when creative part ends there comes the technical execution and you have to face a lot of issues with clients, partners, production etc… and the designer has to maintain all of this to achieve the highest results.
What skills are most important for a designer?
Designer has to know how to do all without involving others. So from analysis to sketching, from communication to presentation and software skills.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Software such as Archicad, 3D-Max, Indesign, Photoshop, Illustrator. Tools like Copic markers, pens and pencils, liners etc… Samples of materials and fabrics, catalogues, design books and anything that can help to make a good presentation.
Designing can sometimes be a really time consuming task, how do you manage your time?
It is important to manage your time and to set the deadlines. I use my notebooks, calendars to do that.
How long does it take to design an object from beginning to end?
The first image of the future objects comes easily, but the process of adaptation and retouch could take time.
What was your most important job experience?
The development of the lighting collection «Afrique» which involved the process of metal works
What type of design work do you enjoy the most and why?
The creation of presentation revels me in because there is a place for pure creativity.
What are your future plans? What is next for you?
My plans are to execute the production of the Tripod Project, to create more interesting projects and products and to move on and on in tis direction.
Do you work as a team, or do you develop your designs yourself?
I develop my designs myself, but I collaborate with the team when it comes to execution.
Do you have any works-in-progress being designed that you would like to talk about?
The Afrique collection is now in development. It is a collection of authentic light fixtures and accessories inspired by the black continent. The project of the apartment in Berlin. The project of the house near Lake Como and private apartment in Moscow.
How can people contact you?
Web: volovov.designMail: pavel@volovov.designPhone: +7 916 200 99 09 (Russia) +39 3388027226 (Italy) Instagram : volovov.interiors

Extended Interview with Pavel Volovov

Could you please tell us about your experience as a designer, artist, architect or creator?
I am involved in design since 2008, when I started to make interior projects under my name. In 2016 I graduated from Istituto Marangoni design school (Milan) and received a Master degree in Luxury Home Master Collection Design course. An since then I am working as a professional interior and product designer. Geography of my projects covers Moscow, Saint Petersburg, Berlin, Los Angeles and Como and I hope to expand it because I like to travel.
How did you become a designer?
Natural curiosity and craving for creativity motivate me the most. Opportunity to make the world more interesting – this is why I become a designer
What are your priorities, technique and style when designing?
In my opinion there is no way to force someone to become a designer as a creativity does not grow without ones will. I was always interested in design personalities such as Ross Lovegrove, Zaha Hadid, Philippe Starck and others. I was inspired by their works so I chose to become a designer to be able to open up my creativity and to develop it.
Which emotions do you feel when designing?
I design interiors, objects, textiles, wallpaper, set-ups. I like the most to design special items for the projects such as lighting installations, tables, cabinets etc. It makes the projects unique.
What is your growth path? What are your future plans? What is your dream design project?
Great design changes perception, makes the world around a better place.
What are your advices to designers who are at the beginning of their career?
Functionality, aesthetics, versatility, environment friendly – these are the most important properties of a really good design.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
In my opinion in this world with over consumption the good design has to last, so this is why it is to invest in.
What is your day to day look like?
I would design a 3-d printed houses: original and environment friendly for the people who appreciate it
How do you keep up with latest design trends? To what extent do design trends matter?
I would love to design a collection of ready-to-use lighting fixtures with energy saving technologies for outdoor use.
How do you decide if your design is ready?
Ross Lovegrove, Patricia Urquiola, Zaha Hadid, Marcel Wanders, Philipp Starck, Giulio Cappelini
What is your biggest design work?
Porca Miseria by Ingo Maurer for its emotional approach, Tulip Table by Eero Saarinen for the timeless shape, Arco lamp by Achile Castiglioni for the impeccable design.
Who is your favourite designer?
The Project Tripod which was awarded a bronze A'Design award.This project is great because it is versatile, technological, collectible.
Would you tell us more about your work culture and business philosophy?
I am a creative person. We always find the way to implement our creativity.
What are your philanthropic contributions to society as a designer, artist and architect?
Design is a contemporary language witch helps to satisfy needs of society.

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