Benny Leung

I actually studied computer animation and started my career at an animation studio 16 years ago in Hong Kong. Throughout my work experience, I've encounter different style/types of design which open my eyes to different possibilities. It strives me to design and communicate using a multimedia platform. I have always wanted to be involved with arts and design because I'm always interested to find different creative ways to communicate a message, or a story to others.

BLCH. is a creative studio that believes in telling a good story. BLCH is committed to originality, quality, and compelling a great story. Each story is fuel from original ideas that change each word and image for the perfect creative solution. We believe stories can take us everywhere from backwards, forwards, and happenings during the present time while transporting us through many different places and situations we might never dream of. We as the storytellers create an atmosphere in which anything is possible. This special energy enables us to visualise and express the many different ideas that create the strong and inspirational relationship between the good companies with their customers.

A creative way of using our different senses to communicate with others.

I like to be involved with multimedia works where you can try to use different types of format to communicate the story.

Trying to get the overall framework and then work into the details.

energized and anxious to see how every little process adds to the final result.

within your power, try to improve on something and/or it creates a small conversation

I think it is evolving into being more multimedia. More designers will acquire different skills and trying to combine them into their work.

Try to be minimal but still expressive because there is so many things going on in the world. Our attention span is very little. So if we keep a minimalistic style, it might actually stand out and be more expressive.

Hong Kong & Canada. I think this combination gives me a balance of both world and can explore the difference of culture in both.

For commercial works: Get their briefs / let it sink it / develop an idea and give them a first draft / We telling them why we did this and have their comments / 2nd draft / comments / final product

Give a designer time to explore. A company can select a good designer by seeing if they have a voice (something they want to express) or a unique angle in their work.

1) Try to procrastinate for a little bit in the beginning to get different ideas flowing2) Write the ideas that sticks longer down on paper.3) Initial exploration on the feasibility of each idea4) Move with the concept that feels the best5) Do it.

Macbook Pro / Pen & Paper / Animation Survival Kit (book) / deck of cards / tablet

Wake up / breakfast (Sometimes) / work / take a walking break / work a little bit more / then occasional HH with frds

Don't be afraid in doing more at the beginning. They are all great experience that will make you grow faster.

Positive - you can use your creativity to create something nice and share an angle.Negative - finding clients that allow you to actually be a designer.

Keep telling yourself that you need a break in order to have a fresh mind to continue.

Working at a studio called Sillything. They gave me the freedom to explore, learn and try new things.

I like looking at posters & video to see how people can share the same information using a still frame or a bunch of moving frames

Trying to work more on personal projects and create an exhibition

Different projects have different setup. But for me it is always good to spend some time to work on some stuff on your own first and then share it with a team to collaborate.