SU WAN LING

Specialized in Packaging Design.

SU WAN LING

About SU WAN LING

Having engaged in graphic design for 8 years. She's favorite design area is packaging design. Because that can show many different personalities of the products and could use many different design ways to do, it's a most riveting things in the world. She specializes in the application of hand-painted elements, and is also good at the use of geometric elements and the coordination of colors to present high quality design work. She loves movie and any fun things could be used for the design inspiration. She also likes to meet a challenge of design and love to make new friends. Welcome to contact her for any design work or make new friends.

  • Winner of the A' Design Award.
  • Specialized in Packaging Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Packaging
Floral Banquet Wedding Gift Box

Floral Banquet Wedding Gift Box

Packaging Design

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Interview with SU WAN LING

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Due to family influences—both of my parents are pharmacists—they hoped I would pursue a career in the medical field. Consequently, I initially studied nursing and obtained a nursing license. However, I deeply felt that this was not the career I wanted. Therefore, I switched to studying design during my university years and discovered my passion for it. During my time in graduate school, I won numerous design awards, which further solidified my confidence that design is my true calling.
Can you tell us more about your company / design studio?
Tiger Mountain Design is my design company. I have over 8 years of design experience, with extensive expertise in packaging design. I once worked for a cookie gift company, where I had to create 20-30 gift boxes annually, including wooden boxes, tin boxes, paper boxes, and even fabric materials. If you have any related needs, feel free to discuss them with us.
What is "design" for you?
For me, design is a method of organizing information. During the process, we refine the information, solve problems, and ultimately present it visually, showcasing the most complete and precise personality.
When do you feel the most creative?
When I lack inspiration, I leave my computer and desk to do something unrelated to design. It could be watching a comedy show, a movie, or going to the gym. It may seem counterintuitive, but it actually helps my mind relax and makes it easier to come up with good ideas.
How long does it take to design an object from beginning to end?
For packaging design, creating something from scratch typically takes about 2-3 months, depending on the complexity of the packaging. Besides the visual design, it also involves considering the product's size, weight, shape, and features. Throughout the process, we need to have back-and-forth discussions with the printing factory and the client to adjust the packaging format and the arrangement of the contents. This also includes testing during transportation. Therefore, packaging design projects generally require more time to be fully completed.
How can people contact you?
You can contact me through our company email at toradesign.tw@gmail.com. And you can also visit my design website at www.toradesign.co.

Extended Interview with SU WAN LING

Could you please tell us about your experience as a designer, artist, architect or creator?
I originally studied nursing, but I switched to design during my university and graduate studies, eventually graduating from the Visual Communication Design Department at National Yunlin University of Science and Technology.
How did you become a designer?
Design is about interaction between people, and the various changes make it very interesting. I enjoy engaging in creative work.
What are your priorities, technique and style when designing?
Having initially been in a nursing program and earning a nursing license, I realized even more strongly that I wanted to pursue a career in design and illustration. This desire grew stronger, and becoming a designer has made me appreciate it even more.
Which emotions do you feel when designing?
My primary focus is on packaging design, as well as brand planning. I enjoy starting from scratch and gradually creating a unique identity for a product or brand.
What particular aspects of your background shaped you as a designer?
I maintain a passion for life, continuously trying new things, and staying enthusiastic about design.
What is your growth path? What are your future plans? What is your dream design project?
An excellent designer can better meet clients' needs, while a great designer can meet those needs and embody the value of design and art, achieving a balance between the two.
What are your advices to designers who are at the beginning of their career?
I believe the goal of design is very important. Whether it is addressing the product issues and market positioning provided by the client, achieving a balance between visual and commercial value through design, rather than just aesthetics.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Design is like an organizing process, where you work with the client to understand the personality and strengths and weaknesses of a brand or product. By reflecting this personality in the design, the target audience can quickly remember and understand it, maximizing the design’s impact.
What is your day to day look like?
I aspire to create my own packaging brand, testing marketing outcomes according to my own methods. Since packaging design is closely linked to marketing, I believe building a brand would be very interesting and help designers grow in their roles on the brand side.
How do you keep up with latest design trends? To what extent do design trends matter?
I hope to work on comprehensive brand planning projects, including the visual aspects both inside and outside the store.

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