Responsive Spaces

Professional in Interface Design.

About Responsive Spaces

Markus Pargfrieder is CEO & Co-Founder of Responsive Spaces, a company working at the intersection of technology and design — offering an integrated view on digital media system, design and experience. He is a specialists for innovative and captivating media solutions with a strong focus on realtime and collaborative systems, in virtual as well as in real spaces. Responsive Spaces was founded in 2017 by Markus Pargfrieder and the Digital Agency Netural, where he spent almost 20 years. Netural is one of the leading digital agencies in Austria and employs about 80 specialists in digital design and engineering. As Head of Mulitmedia Lab he was responsible for the development of several international and award winning multimedia projects for clients like Swarovski, Silhouette or Dominator Yachts. In the end of 2018 Markus Pargfrieder became the overall owner of Responsive Spaces and runs the company independently.

  • Winner of Interface Design Award.
  • Specialized in Interface Design.
  • 2 Featured Original Designs.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Interface
  • Interior
Delacon Dandelion Playful Interface

Delacon Dandelion Playful Interface

Interface Design

Lightspace Exhibition Highlight

Lightspace Exhibition Highlight

Interior Design

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Interview with Responsive Spaces

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
For almost 20 years I´m working solely in digital media. I consider myself more a developer than a designer but find myself taking both roles more and more.
Can you tell us more about your company / design studio?
Responsive Spaces develops walkable and tangible digital installation. Therefore we work at the intersection of the digital and the physical world.
What kinds of works do you like designing most?
Technology-based storytelling in different scenarios for different clients
What is your favorite material / platform / technology?
None. I really like to stay away from such boundaries as a favorite "somehing".
When do you feel the most creative?
When my team and myself sit together in some sort of brainstorming and all of a sudden things start to flow.
What makes a design successful?
If our project stun people and still manage to make sure that our clients messages get to them.
What is your "golden rule" in design?
Focus on the story. Never use technology just for the purpose of the technology, but use it to lift the story to new heights.
What skills are most important for a designer?
I consider myself not a pure designer, since my team and I develop walkable and tangible digital installation. Nevertheless for me, the main skill is multidisciplinary and the self-control to keep the right focus.
What was your most important job experience?
Looking back I have to say that every experience is important. The most important lesson I learned though is, that being courageous and being able to sometimes convince a client to be courageous too, is a challenge but offers huge potential.
What are your future plans? What is next for you?
Responsive Spaces as a company is one year of age at the moment. The development and growth of Responsive Spaces, that´s what´s next for me.
Do you work as a team, or do you develop your designs yourself?
Martin Zeplichal, Julian Reil and myself. That´s the core team of Responsive Spaces at the moment.
How can people contact you?
visit us at: or or contact me at

Extended Interview with Responsive Spaces

Could you please tell us a bit about your design background and education?
I studied "Media Technology and Design" and always considered myself as a rather technical person. After the university I spent almost 20 years working in the digital field. Starting as a pure developer I grew into new roles as the agency I worked for grew as well. The design aspect of our projects became more important to me over time. To me, I´m still not a designer at all, but consider myself quite capable in regards of interaction design and creative use of technology to create unique and fitting ways to enable people to interact with it.
What motivates you to design in general, why did you become a designer?
I don´t consider myself a designer. I like to see myself as a storyteller who uses any kind of digital technology that´s feasable to lifts the storytelling to new heights. Technology used in a design-thinking kind of way that is focussing solely on the story or message and never just because something is technically doable is art to me.
Did you choose to become a designer, or you were forced to become one?
I kind of just happened. Thinking more like a designer in different aspects of our work feels like a natural development, if I think back. As our projects evolved and got more complex and sophisticated, the role of any kind of design just grew by itself.
What do you design, what type of designs do you wish to design more of?
My team and I, we create, design and develop walkable and tangable digital installations, at the edge between digital worlds and physical places. That´s were the company´s name Responsive Spaces derives from.
What should young designers do to become a design legend like you?
I would not dare to call myself a design legend. On the one hand I´m way to young for this and on the other hand I still consider myself more a creator than a designer.
What distinguishes between a good designer and a great designer?
Stubbornness. Great designers don´t go for compromises. Keeping an open mind and surrounding yourself with great people helps as well.
What is the value of good design? Why should everyone invest in good design?
For our digital installation this answer is easy. If they are not design well in every aspect, they fail in their purpose. The graphical design, the spatial design and especially the interaction design can´t be overstated.
What is the dream project you haven’t yet had time to realize?
Building a complete interactive and immersive exhibition area or brand land for an international brand would be for sure a dream project.
What is your secret recipe of success in design, what is your secret ingredient?
Always staying childish, curious and never thinking something can´t be done.
What’s your ultimate goal as a designer?
If my company, Responsive Spaces, establishes itself as an international recognized agency für interactive and digital installations, than I´d be very satisfied and happy. Something like an ultimate goal doesn´t really exist, because what would it mean, if someone reaches it. What would be next?
Which design projects gave you the most satisfaction, why?
The larger part of our projects gives my team and myself satisfaction. At least we know the whole story behind those projects and those stories are all unique. Since we love what we do, the satisfaction comes by itself.
What is the role of technology when you design?
For our projects, the role of technology can´t be overstated because it´s the base for everything that we do. Sometimes it´s really a pitty, that we always strive to hide the technology as much as possible. Perfectly hidden technology would appear as pure magic and give the perfect stage for the stories and messages we want to tell.
When you were a little child, was it obvious that you would become a great designer?
Never. But than again, I still don´t think I am a conventional designer. I´d stick to terms like creator, technology-oriented storyteller or interaction developer.

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