I graduated at the university of Architecture in Florence. I obtained a Goldsmith certificate followed by my MA in Jewelry Engineering in Polytechnic of Turin. I immediately started to work, after my internship at Bulgari where they introduced me to a very famous High quality Jewelry company where I learned the ropes. I have always been fascinated in design in all its aspects so I gradually moved towards Jewelry Design.
Privato Gioelli Firenze is the name of my company. I started it in 2014 when I was 30 with lots of passion. My first clients were private and slowly I obtained many more through word of mouth. I started to increase my collections and started to collaborate with individual shops.Now my main work is with various clients in Dubai and since the end of 2018 I am collaborating as a Jewelry Designer for a very famous shop in Dubai at the Gold & Diamond Park.
As a jewelry designer my main priority are my clients. I always try to design and produce pieces that are easy to wear and jewelry that you can wear for many hours.
It is always beautiful and emotional when you see your designs have been realized. Actually one of the best moments are when I get a call from my clients having received their jewelry, stating how extremely delighted they are and especially when they reorder.
The first thing that comes to mind is: the length of time it takes for the designer to design! You can not design a good product in 2 days. The more you elaborate and study your design in varieties of aspects, the more solutions you find and Your design will get better and better. I never judge a design because it is not my style and I appreciate the amount of work involved.
Designers have a special rule regarding the environment. Every designer piece can be designed in different ways and the more the designer cares about the environment such as using materials, processes and to respect waste, the whole project will get off to a good start.
My last exhibition was in Museum of Bijuox in Casalmaggiore, Italy. I participated with a pair of cufflinks in Rose Gold and Blue sapphires.My next evet is launching my new collection in Dubai in September 2019
I think it is difficult to name a style but I always appreciate elegant pieces. I was born and raised in Iran and I have lived and studied in Italy since I was 18. Maybe creating detailed pieces recalling Persian culture with an Italian touch is the main characteristic of my style!
I live in Florence the city of renaissance and perspective! I really love and enjoy this beautiful city everyday. It is some kind of auto inspiration of beauty and harmony living in Florence, when you find yourself in such spectacular city your aspects of beauty will be raised at every moment.
I think a good designer is worth a lot for companies, as in these days a social media directly or indirectly put you in the world of competition. I think a good designer should know the product very well in almost all aspects like the production processes, the materials, ergonomics etc. plus a good designer should be always updated in it’s field of design.Don’t judge the designers because they are not good at writing emails or other small issues, this is not their field. As long they are passionate and curious, they will learn the rest quickly.
The fact that you are always creating new things and looking for new solutions is always fun and enjoyable. One of the issues is that the work of a designer is so difficult to quantify, so not always but usually a designer works is underestimated.
Designing is always time consuming and it is really important to have a good organisation. If you are not synchronized with your clients it will be difficult, as you might be designing something that has not been requested or have some misunderstanding. So first thing is really knowing what do you have to design exactly. It seems simple but this is the most important issue!
It depends on the project. If you have to design a single ring or you have to think also about the whole collection. If your client has a clear Ideas etc.
I have worked in 3 important companies. But my most important-famous and eye opening job was as a researcher in an extremely high tech project for BVLGARI during my studies in Polytechnic of Turin. The company itself was very organised and everybody was super professional and lovely. I learned a lot. The entry was very selective as they only chose 2 persons for internship every year in the Jewellery R&D department. My project was accepted and financially backed. I can’t talk about more details as it is confidential.
My future plan is to work more with jewellery shops that want to order or create their own collection . I am constantly searching to offer extra services to satisfy more varied type of client.
I create the first design individually. When the client accepts the design, then the Jewellery prototype will be developed by myself and R&D (research and development) team as a group.
Yes! Actually I have one of my favourite collections on the way. Caleido Collection. This collection is very Young and strong with a touch of Kaleidoscope effect!
I graduated at the university of Architecture in Florence. I obtained a Goldsmith certificate followed by my MA in Jewelry Engineering in Polytechnic of Turin.
I immediately started to work, after my internship at Bulgari where they introduced me to a very famous High quality Jewelry company where I learned the ropes. I have always been fascinated in design in all its aspects so I gradually moved towards Jewelry Design.
I think a good designer is worth a lot for companies, as in these days a social media directly or indirectly put you in the world of competition. I think a good designer should know the product very well in almost all aspects like the production processes, the materials, ergonomics etc. plus a good designer should be always updated in it’s field of design.
The first thing that comes to mind is: the length of time it takes for the designer to design! You can not design a good product in 2 days.
The more you elaborate and study your design in varieties of aspects, the more solutions you find and Your design will get better and better. I never judge a design because it is not my style and I appreciate the amount of work involved.
I love every design by Bulgari. I think the designs are elegant, understated combining with meticulous manufacturing and well thought out, every piece is a work of art.
One of the most complicated projects I had was to replace the arms of existing eyeglasses of my client with new arms in Gold and Titanium set with diamonds an Sapphires. If was an extremely complicated project but a great experience.