Fernando Echeverria

Specialized in Design.

Fernando Echeverria

About Fernando Echeverria

  • Winner of the A' Design Award.
  • Specialized in Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Sign-Up

Interview with Fernando Echeverria

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
My meeting with design started when by chance I joined some drawing lessons, actually I was studying accounting but since the day I put a pencil in my hands and discovered my creativity I couldn't stop until now.
Can you tell us more about your company / design studio?
Im part of a comunity of czech designers in the center of Prague called Botega SmetanaQ. My particular studio its a place where the exploration and experimentation is mixed with the traditional arts of the shoemaking, I consider myself not only a footwear designer but as well a contemporary shoemaker.
What is "design" for you?
As its name says design, its the field of assigning shapes, colors, sensations, but as well assigning life to new creatures that will become a product and will contribute to make our lives better.
What kinds of works do you like designing most?
Although I am a professional products designer I have special connection with the leather crafts and shoes, maybe because Its a family tradition that I want to keep and preserve.
What is your most favorite design, could you please tell more about it?
I do not have a specific favorite design as the world is working thanks of the design, I admire airplanes so how not admire the mythic Concorde, and in small or individual scale I can not avoid loving pieces of the Czech cubism likes the vases from Pavel Janák.
What is your favorite material / platform / technology?
I might seen like an old fashion or revel but there is not better machine, technology than the human hands sculpting, working with ceramics or shoes.
When do you feel the most creative?
In the afternoon after my coffee with the view of Vltava River in Prague.
Which aspects of a design do you focus more during designing?
For me a product in my case shoes should be wearable, beautiful and very important with the quality to last.
What kind of emotions do you feel when you design?
I see the design as a product of the emotions not opposite, but of course design is great meditation and why not therapy for me.
What kind of emotions do you feel when your designs are realized?
Depends on the result but as I said before designs are a mirror of the designer emotions, and if they are good I consider them my child and sometimes its even difficult when somebody buy it.
What makes a design successful?
Unfortunately I have the feeling that most of successful designs nowadays are salable because they follow the trends and marketing. In the romantic way a good design should transcend fashion or trends by its innovation and utility.
When judging a design as good or bad, which aspects do you consider first?
Each time I see a new design I imagine if it will finish in the garbage or a museum and then the answer is easy.
From your point of view, what are the responsibilities of a designer for society and environment?
We are in a big part very responsible of the huge pollution and wasting problems we have. We misuse and abuse of the synthetic materials, making everything nice but disposable. Now we should come back to natural materials and create products that will last more, can be repaired and very important can be made locally and by human hands.
How do you think the "design field" is evolving? What is the future of design?
I'm not very optimistic, in one way we can see a new wave of local designers and small manufactures, but in the other way with the appearance of new technology like the 3D printing, design will be made at home but in the negative part we will use more and more plastic.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was in the Czech Design week and soon I will be Part of the Designblok 2018 in Prague.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My inspiration its easy to find its only question of have open eyes, is everywhere even in a small detail of a window at home, but of course the mother of inspiration is and will be the nature.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I do not like trends, so I consider my design as a mixture of my latinAmerican roots and visual memories with my life in Europe, I can say im eclectic.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I am Ecuadorian and 24 years of my 33 I had the good luck of living in a real visual paradise, with a extreme nature and a reality seen only in fantasy books. In the other hand I studied and I am creating from one of the most beautiful cities in Europe, Prague, and in a country very rich in culture, so I think the results are unique and wonderful.
How do you work with companies?
I am my own company, so companies provides me with materials mainly and I am open to cooperation.
Can you talk a little about your design process?
My process starts making and objective and then trying to find the best solution for what I require, usually it comes by itself and If not I research for some similar solution in the nature.
Can you describe a day in your life?
Waking up at 8, 30 min meditation, make some time for me and plan whats the day plan, make arrive to my atelier at 10, make my first coffee, work a bit, lunch at 14 and then second coffee, working until 7 or 8 pm, come back walking through the river home, make some RTX, relax and going to sleep.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Believe in your own and unique style, watch less magazines for inspiration but read more, and the most important take critics from honest people who wants you to improve, from others just let it go.
From your perspective, what would you say are some positives and negatives of being a designer?
As a self employed the positive thing is the freedom of design and the negative is the constant insecurity of not always having enough clients.
Designing can sometimes be a really time consuming task, how do you manage your time?
If a person thinks that designing is a time consuming should find a different profession.
How long does it take to design an object from beginning to end?
Each product is different in complexity , sometimes a design problem is solved in one second, or sometimes the solution takes a lot of time.
What was your most important job experience?
Comeback to my country and work with local producers in the mountains.
Who are some of your clients?
Normal people who wants something special at least once in life.
Do you have any works-in-progress being designed that you would like to talk about?
Im very excited to be part of the most important design event in the Czech Republic and Central Europe. Designblok for this, I am developing a complete new collection.
How can people contact you?
You can contact me visiting my atalier in Prague, or via www.ferech.comInstagram: pragueinshoesFb: @ferboty

Extended Interview with Fernando Echeverria

Could you please tell us about your experience as a designer, artist, architect or creator?
I am a product designer with a Master in Arts specialized in footwear design by the Academy of Arts, Architecture and Design in Prague.
How did you become a designer?
I come from family tradition of leather craft. So I wanted to continue this heritage plus a touch of design.
What particular aspects of your background shaped you as a designer?
I don't consider myself as a legend, but to become one we should work for what we love not for fame.
What are your advices to designers who are at the beginning of their career?
A good design should fill all the requirements needed, no less and no more.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I would add good and responsible design, responsible good design helps real people because you are buying design but as well the producer will have to money to pay a rent, have food and not only make companies owner being richer.
What is your biggest design work?
I love Pavel Janak a visionary who created timeless cubist objects.
Who is your favourite designer?
I love Pavel Janak a visionary who created timeless cubist objects.
Would you tell us a bit about your lifestyle and culture?
Never stop learning new techniques and visions from all around the world.
What positive experiences you had when you attend the A’ Design Award?
A designer or a creative can't make anything alone so I am lucky to have a family who believes in me.

Stay Updated with Latest Design News

By clicking Sign-Up, you are opting to receive promotional emails from A' Design Awards, World Design Rankings, World Design Consortium and Designers.Org You can update your preferences or unsubscribe any time.

You are now at the right step

Join Designers.org & Start Promoting Your Design Worldwide.

Create an Account