Yaman Hu

Specialized in Graphic Design.

Yaman Hu

About Yaman Hu

I’m a New York City-based Art Directo I focus on on global campaigns and brand identity — creating toolkits that are adapted for markets around the world. With a background in graphic design, I do visual work for brands that is rooted in strategy. While I am passionate about craft and aesthetics, I have always looked at design as a means to solve problems, tell stories, and change things.

  • Winner of the A' Design Award.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
Low Classic Brand Identity and Typography

Low Classic Brand Identity and Typography

Graphic Design

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Interview with Yaman Hu

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I'm a visual designer and UX designer, starting learning painting at age 10. I was influenced by a lot of European graphic designers. They impact me that typography could be playful and maneuver the graphic to be visual communication language.
Can you tell us more about your company / design studio?
Yaman Hu studio is open to branding design project and creative visual branding redesign. We are working with diverse brands including furniture brands, boutique brands, and design events.
What is "design" for you?
Design is providing a creative solution for a specific problem. The solution could be visual focused and also could create a new product.
What kinds of works do you like designing most?
The visually focused branding redesign. I'm focusing on visual design and typography design, trying to design typography makes the branding value unique.
What is your most favorite design, could you please tell more about it?
There's a lot of design I really like. But the most is the FNJI rebranding. FNJI is a cutting-edge cooperation brand that curating minimalist, retro style, furniture products in China. FNJI branding aims to expand the Chinese market to overseas. The art direction desire to provide an oversaw of the whole product line by representing a bold aesthetic that inspired by postmodernism. The concepts focus on developing comprehensive solutions that bring the simplicity of forms and flexibility of contents to a young China designer furniture brand.
What was the first thing you designed for a company?
When I was working at a design agency, my first work is branding redesign for a South American resort.
What is your favorite material / platform / technology?
I believe all the designer would say Adobe kit, however, for me is the fabric scan texture. I used textile to scan them and translate them into patterns and texture for my work, especially for poster design, this is always the best way to capture the detail.
When do you feel the most creative?
When I'm taking shower, there're so many ideas pops up in my mind.
Which aspects of a design do you focus more during designing?
The execution. You may say the brainstorming or collecting the design material. Since I've seen so many bad execution design with brilliant ideas. Always feel sorry for them. I would say the bad execution is sabotaged a good idea.
What kind of emotions do you feel when you design?
Energetic. When there is a fun project, I'm so pumped to start off with so many ideas I'd love to put on the canvas.
What kind of emotions do you feel when your designs are realized?
Satisfaction. When I checking the finished work, it's like a person who has insomnia for a long time finally falls asleep.
What makes a design successful?
It could be so many aspects to judge a design. If the design gives a realistic solution to the audience, if the design is detail-focused to release the paint point to the user, or if the design is a "never seen" project with unique execution.
When judging a design as good or bad, which aspects do you consider first?
It's always the solution. I believe design is providing a solution to a specific problem. By how to solve the issue is more important than any other criteria.
From your point of view, what are the responsibilities of a designer for society and environment?
Designers could impact society, like Milton Glaser use a poster and a logo to ease the pain of all the New Yorkers after 911.
How do you think the "design field" is evolving? What is the future of design?
In the past years of graphic design, we are using the paintbrush to design a poster, now we are using the digital tool to print out posters, even not to print out physical poster but a digital image on social media.

Extended Interview with Yaman Hu

Could you please tell us about your experience as a designer, artist, architect or creator?
I've worked in the design industry for 8 years after graduating from art school. My experience is focusing on visual design and UX products as an art director and product designer.
How did you become a designer?
I was starting to learn painting when I was 10, with the year goes I found using painting to express my feeling is not the only thing makes me happy, design a tangible product and let people use it is more fun, so I majored in multimedia design and become a graphic and product designer later on.
Which emotions do you feel when designing?
The visually focused branding redesign. I'm focusing on visual design and typography design, trying to design typography makes the branding value unique.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
It could be so many aspects to judge a design. If the design gives a realistic solution to the audience, if the design is detail-focused to release the paint point to the user, or if the design is a "never seen" project with unique execution.

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