Luo Dan - DDA

Sure.Well,I have been studied art since high school.I graduated from Changsha University of Science & Technology(CUST) as an art & design major student.After graduation,I continued my further study in this field in Polytechnic University of Milan（POLIMI）and got my master degree in 2012.I've always been crazy about art and design,I got satisfaction by achieve good designs.Honestly,designing makes me happy.Yeah...I've always dreamed to become a good designer since I know I'm in love with art and design.

Yes,DDA/Dan Design Associates is a professional organization specializing in high-end design worldwide,we provide planning, architecture, interior, art furnishings design and supply,project engineering as one-stop design and consultancy services for customers.Since the establishment of DDA, it is aim to produce sustainable, timeless and fashionable art workin hotel design. DDA, up to now, has worked with many famous international hotel brands,such as Starwood, IHG, Accor, Wyndham, Argyle etc.

Design is a creative and inspiring work,it’s a great way to turn those creative ideas into reality,just like making dreams come true,it’s all about innovation,beauty,speciality,practicality.Design can truly improve life quality,change our life style.

I have over 20 years experience of hotel design,especially those international hotel brands,such as Intercontinental, Accor, Wyndham etc. And I love what I’ve been doing in this field.

Hmm...among all the designs I’ve made or been working on,Wyndham Grand Foshan would be my favourite design I think.It is an international platinum five-star hotel,a landmark project in China.The total height of the hotel is 168 meters and the area is nearly 80,000 square meters.The design inspiration came from the nature and local culture,which is the harmony between man and nature.The river nurtured generations of the local people same as the fish cannot leave the water.The fish,in Chinese culture,symbolizes prosperity and good luck.The river elements and the Canal Town culture were extended into the whole interior design.

My favourite material is marble and wood.I like interior design magazine,and my favourite technology is script-making design mode.

Usually when I’m enjoying myself in music,I love singing and playing piano,and I’m pretty good at them.

A good design inspiration,a perfect use of materials,comprehensive communication with clients.

A mature designer must have the artist's quality, the rich experience of life and traveling, the business philosophy of operator, and the cost consciousness of a financial expert and sustainable environmental-friendly design philosophy.

I think it is a necessary process of design to become more common and specific.With the economical development,people are pursuing more higher life standards and qualities,which can bring design a new higher level,I think we would see more design in the future,in every industry,even daily life requests design.

I didn’t have much time for my own exhibition.I spent a lot of time on my own projects and my company’s business.However,I definitely would have my own exhibition in the near future,probably next year.

Well...my inspiration comes from the local culture and its marketing targets. I keep learning new knowledge and technology and I travel around the world to feed my creativity.I think my life experiences and different cultures are my sources of inspirations.

I have worked with many international hotel brands,I’m familiar with the design standards of those brands,since most of my clients are Chinese,I’d like to add both Chinese and western culture elements in my design,so it’s a combination of Chinese and western styles. The market is there,customers want to see different styles mixed in a perfect way and they can also feel different cultural atmosphere in a comfortable way.The best way to keep this design style is to keep learning more,experience more and absorb more cultural things.

I have worked with many international hotel brands,I’m familiar with the design standards of those brands,since most of my clients are Chinese,I’d like to add both Chinese and western culture elements in my design,so it’s a combination of Chinese and western styles. The market is there,customers want to see different styles mixed in a perfect way and they can also feel different cultural atmosphere in a comfortable way.The best way to keep this design style is to keep learning more,experience more and absorb more cultural things.

I have my own company,so I would say it’s a cooperation between companies based on mutual benefits.I would like to build a long term cooperating relation with other companies to bring more business for each other,or work as a strong team.

The companies must know what kind of designer they need,how the designer’s skills fit for the companies and what the company can offer to keep the designer contribute more.It’s necessary to have a skill test for a designer and companies need to make a evaluation on a designer’s works in the past.,experiences are very important.

First of all,I will go to check the project building for initial measurement and communicate with my clients to make sure what they need,give my suggestion from professional perspectives.Then I’ll make a concept design and planning,modify the scheme according to my clients’ opinions.After the planning design is done,it comes to the renderings design and construction drawing design,soft furnishing design is included if the clients need it.

Pullman Baiyun Airport Guangzhou,Intercontinental Haitang Bay Sanya,Wyndham Grand Foshan,Zhongnan Center Suzhou,Beauty Crown Sanya,Grand Mercure,Guangzhou.

Most of the time I’m working,sometimes in office,sometimes on business trip.

The greatest determination can produce the highest wisdom.Do one thing at a time, and do well.Design is a long-term job,designers must be patient and always keep learning new knowledge,no matter what difficulties you might have,just keep your initial heart for designing,because it’s worthy.

People usually think being a designer is a noble and decent job,a designer is thought to be intelligent and is well respected,and as a designer,what we experience is more diversified,such as culture,history,civilization all over the world.However,we also come up against many difficulties and problems while designing,and it’s not easy to deal with those problems,which might cause negative feelings.

Any design should have a story,just like making a Hollywood movie.

Communication skills,creative thinking abilities,computer skills.

CAD,PhotoShop,BIM,Pinterest,some design magazine,such as ArchDaily,Interior Design

I usually make a time scheme list to make sure every step is on the list,and at what time exactly need to be finished,marked the most important things to remind myself of what is emergency.

It usually takes around 4 months to finish the design part for hotel designing.

I think it’s my design experience for Pullman Baiyun Airport Guangzhou in 2007.

Hotel design is my favourite.I think hotel design is more challenging and I’ve been doing this type of design since I graduated from school.

I plan to build more subsidiary companies both in China and abroad.The next step is to stable and spread my design brand worldwide as soon as possible.

I have a strong design team in my company,I take the role of team leader.

Sure.Well,I have been studied art since high school.I graduated from Changsha University of Science & Technology(CUST) as an art & design major student.After graduation,I continued my further study in this field in Polytechnic University of Milan（POLIMI）and got my master degree in 2012.

I've always been crazy about art and design,I got satisfaction by achieve good designs.Honestly,designing makes me happy.Yeah...I've always dreamed to become a good designer since I know I'm in love with art and design.

Of course I chose to be a designer,it’s been my dream job since i was in school.

A great designer is not only good at designing,but also a life photographer,a wisdom thinker.

A good design brings attention and investments, and also bring benefits more easily and faster.

I design hotels,my clients would be well-known brand management companies and stable investors.

Wyndham Grand Foshan.The lobby design is unique and magnificent with exquisite details and fine craft and technology.And the solar wind-power system is another design success.

A designer must keep learning new knowledge and technology,experience as much culture as possible and keep thinking.I always like reading book and traveling around the world as much as I can.

Design is a creative and inspiring work,it’s a great way to turn those creative ideas into reality,just like making dreams come true,it’s all about innovation,beauty,speciality,practicality.Design can truly improve life quality,change our life style.

My teachers at school and those design masters I learned from.My family is my biggest supporters.