Charles Lee

Since senior high school I have been interested in the arts. Then I decided to choose design because my passion in there. I graduated as a graphic design degree at ITB Bandung in 2005. Since then I have started working in several design companies in Jakarta ranging from advertising, inhouse, printing to graphic studios.

Design is my passion. My motivation is actually to help others in making their lives better. Because I believe with design, we can make the world better, no matter how small our contributions. That's what motivated me until now.

I have tried various fields that related to graphic design such as illustrations, books, logos, marketing, shirts to website & application. All have their own challenges in the process but it encourages me to continue to create better. Lately I have been designing someone biography book which in my opinion is very engaging because in the process we needs to connect with the author so that the end result will reflects the author itself.

Just trust yourself, keep learning and do want you passion about.

In my opinion a good designer only just answering the brief as they expected to do while a great designer provides no just good solution but adding other values beyond what is expected by the client.

I have been taught that ‘design’ is to answer the problem. So in my opinion the essential point in evaluate a good design is must be able to provide solutions to client problems, while things that related to the design style are more subjective.

Because design is ‘the solution’, in my opinion, we all have to really invest our time in there so that the results will provide the precise solution for the brand. When all goes well, our business will also be good and sustain which will increase our profit too. Is that what we could hope for our business?

Smart working, open minded, do listen & keep learning, and always trust in yourself.

My favourite one is Michael Bierut because of how his worked and managed his design. I think he is a scientist because of insight he has while working on a project.

Viva's Annual Report 2017 project is one of I can be proud of. Apart from having answered the brief, several different design approaches that I submitted were approved by the client too.

Keep learning and open minded. With the internet, it helps us to open our perspective so we can learn from other designers success too or learn from their mistaken.

“Design” for me is the process of finding the right solutions to a problem that encourage people live.

I am very grateful to Mr. Ismiaji Cahyono for his trust in accepting me as his employee. He saw the potential and believed in my abilities so that I reach these height today.