Joumana Maalouf

I became a designer because I am highly passionate about creating beautiful things. Being creative and seeing things in different ways is a gift and I wanted to share that gift with others. Therefore, becoming a designer seemed like the best way for me to exercise my thoughts and creativity on a daily basis.

Colorcode is a revolutionary creative agency based in Beirut, Lebanon, operating for more than a decade. Our extensive expertise encompasses the regional, national and global market with a young, dynamic and innovative team. From strategic planning to project delivery, our wide range of services includes: Branding, Concept Creation, Packaging, Advertising, Stands and Displays, Marketing Plan, Digital Strategy Formulation, Social Media Campaign Development, Website Design & Creation.

For me, Design is creating something beautiful out of nothing or transforming an old item to a new colorful and attractive piece.

I love dealing with packaging designs, taking into consideration consumer attraction, branding, information and utility.

My favorite designs are modern, specifically circular shapes and colorful textures which always catches my attention.

The first thing that I designed for a company was a packaging design for bread sticks. It's an experience and challenge worth remembering.

My favorite material is invercote, because it has a dimensional stability and flexibility and you can create countless possibilities through it. As for the platform, I usually use all Adobe softwares, specifically Adobe Illustrator, on an iMac.

Doing something creative is associated with feeling happy, active and relaxed. I'm always on the lookout for the spark of a new idea in everything around me.

The thing I most focus on during designing is attention to detail, because it helps prevent mistakes and makes success in the workplace easier. I always make sure to have the right energy, focus and time to really make get the project done perfectly.

When I design, I'm always full of joy and passion, which makes me overcome difficult times and tough challenges and enjoy all the effort I put in.

Every design has a story to tell and is a witness of a new creation. I feel overwhelmed when my designs are realized, because I accompany the process of its creation from scratch.

A successful design will be based on a strong concept and it is the result of carefully plotted elements, chosen to create a visual representation of the idea and the imagination. It's about creating harmony among the elements and having them come together in a final product that provokes feelings and emotions.

The main criteria I consider when judging a design are its contrast, attraction and impression.

Within the design world, the responsibilities of a designer for society and environment is defined as a design process that contributes to improving human well-being and livelihood.

Design is evolving into a more simplistic field. The future of design will rely on machine intelligence and it will certainly be an expansion at a furious pace.

We did not participate in any exhibition yet, but we hope to expand our presence in exhibitions annually.

My main source of inspiration is nature. Its colors, contradictions and textures are a constant motive for my creativity. I also visit international exhibitions to enlarge my expertise.

My design style depends on the type of brand and its audience. I usually go for a fun, playful and geometric approach. The fun and playful design style inspires fun and can be a non-realistic or semi-realistic artistic style of drawing. On the other hand, the geometric design style is characterized by heavy use of straight lines and shapes.

I live in France. I usually get inspired by foreign countries and cultures, especially the European design style. Europe is a wealthy and diverse trendsetter in the world of design.

I take the project from scratch and follow up from A to Z on daily basis with the companies, to deliver it effectively.

When choosing a good designer, I suggest companies to look for the following qualities: passionate, creative and always ready for a new challenge.

My design process always starts with a deep research on a local and international level. It is then followed by a brainstorming session with all team members involved. After setting the ideas and right directions, we start with the concept creation, followed by the realization and finalizing the process with the production phase.

My favorite 5 design items at home are: flowers, plants, curtains colors and texture, a limited edition carpet and a special lamp from Marrakesh, Morocco.

A typical day in my life consists of meetings with current and new potential clients, as well as being actually present at Colorcode's office in order to be actively creating new concepts and following up with the team and the clients.

My wisdom in life is "When there's a will, there's a way". As for my suggestions to young, up and coming designers: always be unique, work hard, never stop learning from new researches, don't limit yourself, enjoy what you're doing and be enthusiastic.

The positives of being a designer is that we are always on the lookout to create new stuff which makes us feel satisfied. There are always new challenges and new things to create which never leaves room for routine. On the other hand, the negatives of being a designer are when the client doesn't give you freedom to work right and deliver the brand to where it should be.

My golden rule is to always be unique and work hard with commitment and persistence.

Graphic designers communicate ideas through texts and images. Therefore, communication skills are critical to the job. They also need to be creative thinkers in order to generate solutions for their clients through creative means. Moreover, they should be able to multitask, juggle multiple assignments over long periods and meet all scheduled deadlines.

During design, we use all Adobe softwares on iMac, in addition to getting inspired by worldwide magazines, international exhibition participations, reliable websites.

Most graphic designers are constantly juggling multiple projects at once. Because this is so common in the job, they have to have strong time management skills. I usually manage my time likewise: prioritizing, scheduling, keeping a to-do list.

The duration varies between a project and another, depending on the size and importance of it. Usually, the concept creation and research process takes around 2 weeks, while the execution of the product takes a month or two between the design process and the production phase.

As a designer, the most frequently asked question to me is: "How do you always have new ideas and concepts?"

Our most important job experience was when we experienced a new country, Morocco, with our client O'dyafy. It was a challenging and interesting project that came to us without a concept, an identity or a name. Our challenge was to create a concept in an unfamiliar and new market while taking care of every detail, in order to bring the concept into life and stand out from the local competition.

Our wide range of local and international clients include: eQuia, Global Foods, Al Forno Gourmet, Al Helbawi, O'Dyafy, Sandwich Inc., Liban Frites, Aoun Food, E-square architects, 1020 (ten twenty)...

I mostly enjoy packaging design because I'm interested by the process of creating the die cut, to digging into what will make the product pop on a shelf and catch a customer's eye. I believe that the way the package is designed is just as important as the product itself.

Our future plans certainly includes expanding our range of clients in foreign countries and enter new markets.

We always work as a team, who quickly became like family members.

Since we are a design agency, we have multiple projects in progress that we are working on.

You can contact us via email: joumana@colorcodelb.com, via land line +961 5 458 067, via mobile: +961 3 420 431, via social media accounts (Facebook, Instagram, Linkedin): @colorcodelb

Thank you for this opportunity. Colorcode is honored to take part of this reputable design award.

I have been immersed in the world of design for over 14 years, having started my journey in the creative industry back in 2003. My passion for design led me to establish Colorcode Agency in Lebanon, where I serve as the Founder and Creative Director. Over the years, I have had the privilege of working with a diverse range of clients, particularly in the food and beverage sector, which has allowed me to hone my skills in branding, packaging design, and marketing. In addition to my professional experience, I hold a Bachelor’s Degree in Graphic Arts from Notre Dame University - Louaize (NDU) in Lebanon, and I am currently pursuing a Master's Degree in International Business at Montpellier Business School in France. This academic background has equipped me with a strong foundation in both the creative and business aspects of design. Throughout my career, I have created over 400 FDA-compliant packaging designs, successfully launched new brands, and received the prestigious A'Design Award for innovative packaging design in 2019 and now in 2024 also. These achievements reflect my commitment to excellence and my ability to blend creativity with strategic insight. Overall, my journey as a designer has been marked by continuous learning, innovation, and a deep passion for creating impactful designs that resonate with audiences and drive business success.

My journey to becoming a designer began with a deep-seated passion for art and creativity. From a young age, I was captivated by the power of visual storytelling and the impact of well-crafted designs. This fascination grew over the years and ultimately drove me to pursue a career in design. I chose to become a designer because I believe in the ability of good design to communicate ideas, evoke emotions, and create meaningful connections between brands and their audiences. The desire to bring these elements together in my work was a significant motivating factor. To embark on this path, I pursued a Bachelor's Degree in Graphic Arts from Notre Dame University - Louaize (NDU) in Lebanon. This education provided me with a solid foundation in the principles of design, typography, and visual communication. It also allowed me to explore various aspects of the design field and develop a comprehensive skill set. My professional journey started with freelance work, where I had the opportunity to collaborate with various companies and organizations. The decision to found Colorcode Agency in 2009 was driven by a desire to create a platform where I could fully express my creative vision and bring innovative ideas to life. Over the years, I have had the privilege of working with a diverse range of clients, particularly in the food and beverage sector, and have developed over 400 FDA-compliant packaging designs. There wasn't a single individual who influenced my decision to become a designer; rather, it was an internal drive and a passion for creativity that guided me. The continuous pursuit of excellence and the desire to make a positive impact through design have always been my guiding principles. In addition to my professional experience, I am currently pursuing a Master's Degree in International Business at Montpellier Business School in France. This further education is part of my commitment to staying ahead of industry trends and integrating smart technologies into my design practices. In summary, my journey as a designer has been fueled by a passion for creativity, a commitment to continuous learning, and a drive to create designs that resonate and make a difference.

When designing, my top priorities are functionality, aesthetics, and innovation. Functionality: I ensure that every design serves its intended purpose effectively, focusing on user-friendliness and meeting client needs through thorough research and analysis. Aesthetics: I strive to create visually captivating designs with a strong sense of color theory, typography, and composition, aiming to evoke emotions and leave a lasting impression. Innovation: I incorporate the latest technologies, such as smart packaging solutions with IoT, to stay ahead of industry trends and enhance the functionality and interactivity of my designs. My technique combines digital tools and hands-on methods. I start with sketches and conceptual drawings, then move to computer-aided design (CAD) and renderings for precision. I approach new projects systematically, beginning with research, followed by brainstorming, mock-ups, and iterative feedback to refine the design. A central theme in my work is sustainability, creating designs that are not only relevant today but also adaptable for the future. This involves considering the environmental impact and exploring sustainable solutions.

When designing, I experience a wide range of emotions that make the process deeply fulfilling and exciting. Excitement and Curiosity: The initial phase of conceptualizing an idea is incredibly thrilling. The excitement of brainstorming and exploring various possibilities fuels my creativity and drives me to think outside the box. This is where the curiosity to discover innovative solutions and push the boundaries of design comes into play. Joy and Satisfaction: As I move from conceptualization to execution, the journey of refining and developing the design brings immense joy. The process of transforming a rough idea into a polished design is incredibly satisfying. Every milestone achieved, whether it’s perfecting a detail or overcoming a design challenge, adds to the sense of accomplishment. Engagement and Focus: During the design process, I feel deeply engaged and focused. The immersive nature of designing allows me to lose track of time and fully immerse myself in the creative flow. This state of flow not only enhances my productivity but also brings a profound sense of fulfillment. Pride and Achievement: The culmination of the design process, seeing the final product or finished project, evokes a strong sense of pride and achievement. Knowing that my design will make a positive impact, whether by enhancing user experience or solving a problem, is incredibly rewarding. Fulfillment and Purpose: Designing gives me a sense of purpose and fulfillment. It allows me to express my creativity, contribute to the success of my clients, and bring innovative ideas to life. The pleasure I derive from designing is rooted in the knowledge that my work can make a meaningful difference and leave a lasting impression.

Several aspects of my background have significantly shaped me as a designer, contributing to my success and enriching my design approach. Here are some valuable non-design skills that have been instrumental in my journey: 1. Business Acumen: As the founder and Creative Director of Colorcode Agency, my understanding of business strategies has been crucial. My ability to manage projects, understand market trends, and make informed business decisions has enabled me to create designs that are not only visually appealing but also strategically effective. This skill has been beneficial in aligning my design solutions with the business goals of my clients, ensuring their success and satisfaction. 2. Leadership and Team Management: Leading a creative team requires strong leadership and management skills. Over the years, I have honed my ability to guide and inspire my team, fostering a collaborative environment that encourages innovation and creativity. Effective leadership has been important in ensuring that projects are executed smoothly and efficiently, and that my team remains motivated and aligned with our vision. 3. Communication Skills: Effective communication is essential in the design process, from understanding client needs to presenting ideas and concepts. My ability to communicate clearly and persuasively has helped me build strong relationships with clients and stakeholders, facilitating smooth project execution and ensuring that the final designs meet their expectations. 4. Problem-Solving Abilities: Design often involves addressing complex challenges and finding innovative solutions. My problem-solving skills have been invaluable in navigating design obstacles and creating functional, aesthetically pleasing solutions. This skill has been important in ensuring that my designs are not only creative but also practical and effective. 5. Cultural Awareness: My international education and exposure, particularly my Master's Degree in International Business at Montpellier Business School, have given me a broad perspective on cultural nuances and global market trends. This awareness has enriched my design approach, allowing me to create designs that resonate with diverse audiences and adapt to various cultural contexts. Biggest Influences: The biggest influence on my design work has been my early career experiences and the mentors I have had along the way. Working with prominent companies and collaborating with diverse clients have provided me with invaluable insights and inspiration. Additionally, my continuous learning and adaptation to new technologies and market trends have been pivotal in shaping my design philosophy. Design Journey: My design journey began with a passion for art and creativity, which led me to pursue a Bachelor's Degree in Graphic Arts from Notre Dame University - Louaize (NDU) in Lebanon. Starting with freelance work, I gradually moved into more prominent roles, including my position as Director of Creation at Califood s.a.r.l., where I developed comprehensive branding and marketing strategies for well-known brands. In 2009, I founded Colorcode Agency, where I have had the opportunity to lead a talented team and work on a wide range of projects, particularly in the food and beverage sector. Over the years, I have created over 400 FDA-compliant packaging designs, received the prestigious A'Design Award, and continually pushed the boundaries of innovation in my work. In summary, my background in business, leadership, communication, problem-solving, and cultural awareness has significantly shaped me as a designer. These non-design skills have been crucial in my success, enabling me to create impactful designs that align with client goals and resonate with diverse audiences. My design journey has been a continuous process of learning, adaptation, and striving for excellence.

My growth path as a designer is shaped by a commitment to continuous innovation, strategic expansion, and impactful projects that push boundaries and inspire change. Personal Growth Path: As I continue to evolve professionally, I aim to further refine my expertise in digital transformation and smart technologies. My ongoing studies in International Business at Montpellier Business School are equipping me with the global perspective and strategic insights needed to navigate complex market landscapes and drive sustainable growth for my design business. Business Growth Path: For Colorcode Agency, my vision is to expand our footprint internationally and establish ourselves as a leading force in innovative design solutions. This includes leveraging smart technologies to revolutionize packaging design in the food and pharmaceutical industries. By integrating IoT and sustainable practices, we aim to set new benchmarks for functional and eco-conscious design. Dream Design Project: My dream design project involves collaborating with leading food and pharmaceutical companies to pioneer connected and sustainable packaging solutions. Imagine creating packaging that not only protects and preserves products but also interacts with consumers, providing real-time information and enhancing user experience. This project aligns with my passion for merging creativity with cutting-edge technology to shape the future of design. Future Plans: Looking ahead, I am focused on expanding our client base, forging strategic partnerships, and exploring new avenues for growth. I am particularly excited about exploring opportunities in augmented reality (AR) and virtual reality (VR) to create immersive brand experiences that resonate deeply with consumers. Unrealized Projects: There are several ambitious projects on my mind that I haven’t had the resources or experience to tackle yet. These include designing sustainable urban infrastructure solutions that integrate renewable energy sources and smart technologies to create environmentally friendly and technologically advanced cities. Legacy as a Designer: In the future, I aspire to be remembered as a visionary designer who not only pushed the boundaries of creativity but also made a meaningful impact on sustainability and technological innovation within the design industry. My goal is to leave a lasting legacy of transformative design solutions that improve lives and inspire future generations of designers.

My advice to designers at the beginning of their careers is rooted in my own experiences and the lessons I've learned along the way. 1. Embrace Continuous Learning: One of the most valuable pieces of advice I received early in my career was to never stop learning. The design landscape is constantly evolving with new technologies and trends. By staying curious and proactive in seeking knowledge, whether through formal education, workshops, or online resources, young designers can stay ahead of the curve and continuously improve their craft. 2. Build a Strong Foundation: Focus on mastering the fundamentals of design. This includes understanding design principles, typography, color theory, and user experience (UX) design. A strong foundation will serve as the backbone for your creative endeavors and enable you to adapt to different design challenges effectively. 3. Develop Problem-Solving Skills: Design is about solving problems creatively. New designers should embrace challenges as opportunities to innovate and find unique solutions. Don't be afraid to experiment and iterate on your designs based on feedback and user insights. Overcoming design obstacles will build resilience and confidence in your abilities. 4. Seek Feedback and Mentorship: Early in my career, I learned the importance of seeking constructive feedback from mentors, professors, colleagues, and even clients. Feedback helps you grow as a designer by identifying areas for improvement and validating your design decisions. Mentorship can provide invaluable guidance, offering insights into industry best practices and career development strategies. 5. Network and Collaborate: Networking is essential in the design industry. Build relationships with fellow designers, industry professionals, and potential clients. Collaborating on projects allows you to gain diverse perspectives, expand your skill set, and showcase your capabilities to a wider audience. 6. Adapt to Technological Advancements: Stay updated with the latest design tools and technologies. Whether it's software for graphic design, 3D modeling, or prototyping, proficiency in digital tools enhances your efficiency and creativity. Embrace emerging technologies like AR, VR, and IoT to explore new possibilities in design innovation. 7. Balance Creativity with Business Acumen: Understanding the business side of design is crucial for long-term success. Learn about project management, client relations, budgeting, and marketing. Balancing creativity with practical considerations ensures that your designs not only look great but also meet client objectives and market demands. 8. Stay Passionate and Persistent: Lastly, passion and persistence are key to overcoming challenges and achieving success in the competitive design industry. Stay committed to your vision, embrace failures as learning opportunities, and celebrate small victories along the way.

Here are some pro-tips and best practices for fellow designers, artists, and architects who are looking to elevate their careers and achieve success: 1. Embrace Collaboration and Networking: Successful designers understand the power of collaboration. Build strong relationships with other designers, architects, artists, and professionals in related fields. Collaborative projects not only broaden your creative horizons but also open doors to new opportunities and perspectives. 2. Focus on Problem-Solving and User-Centric Design: Design is fundamentally about solving problems. Always prioritize understanding the end-users' needs and preferences. User-centric design ensures that your solutions are not only aesthetically pleasing but also functional and intuitive. 3. Stay Curious and Continuously Learn: The design industry evolves rapidly with new technologies, trends, and techniques. Stay curious and proactive in expanding your knowledge. Attend workshops, conferences, and seminars. Invest in ongoing education to stay ahead of industry trends and sharpen your skills. 4. Develop a Signature Style While Embracing Versatility: Developing a recognizable style can set you apart in a competitive market. However, versatility is equally important. Adapt your style to suit different project requirements and client preferences. Balance consistency with flexibility to showcase your range as a designer. 5. Master the Art of Communication: Effective communication is essential in conveying your design concepts and ideas to clients, stakeholders, and team members. Hone your presentation skills, both verbal and visual. Clearly articulate the rationale behind your design decisions and be receptive to feedback. 6. Embrace Technology and Innovation: Design is increasingly intertwined with technology. Embrace digital tools, software, and emerging technologies like VR, AR, and AI. Explore how these advancements can enhance your design process, improve collaboration, and deliver innovative solutions to clients. 7. Prioritize Sustainability and Ethical Design Practices: With growing environmental awareness, clients are increasingly interested in sustainable design solutions. Integrate sustainable practices into your projects, from materials selection to energy efficiency. Adopt ethical design principles that prioritize inclusivity, accessibility, and social responsibility. 8. Cultivate Resilience and Adaptability: The design industry can be challenging and unpredictable. Cultivate resilience to navigate setbacks and challenges. Adapt to changing market conditions, client demands, and technological advancements. Learn from failures and setbacks to emerge stronger and more resilient. 9. Build a Strong Professional Reputation: Your reputation as a designer is built on delivering high-quality work, meeting deadlines, and exceeding client expectations. Cultivate a strong professional brand through consistent excellence, integrity, and reliability. Foster positive relationships with clients and colleagues based on trust and respect. 10. Stay Inspired and Passionate: Passion fuels creativity and drives innovation. Stay inspired by exploring art, culture, nature, and diverse perspectives. Engage in hobbies and interests outside of design to keep your creativity fresh and vibrant. Let your passion for design shine through in every project you undertake.

Here's a glimpse into my day-to-day routine as a designer: My day typically begins early, with a focus on setting the tone for a productive and creative day ahead. I prioritize starting with a clear mind, often beginning with a brief meditation or reflection to center myself before diving into work. As I settle into my workspace, I review my schedule and prioritize tasks for the day. This includes checking emails and messages to stay updated on client communications and project updates. I allocate time to read industry news and trends, which helps me stay informed about emerging technologies, design innovations, and market insights. One of the aspects I enjoy most in a routine business day is the opportunity to engage deeply in design projects. Whether I'm sketching ideas, refining concepts on the computer, or collaborating with my team, each phase of the design process brings its own excitement and satisfaction. I find joy in the small victories – a breakthrough in a creative block, positive feedback from a client, or witnessing a design concept come to life. Throughout the day, I make sure to take short breaks to refresh my mind and prevent burnout. This might involve stepping outside for a walk, enjoying a cup of coffee, or simply pausing to appreciate inspiring artwork or design elements around me. As the day progresses, I focus on problem-solving and strategic planning. I enjoy brainstorming sessions where ideas flow freely, exploring different possibilities and refining solutions that align with client objectives and project goals. By the end of the day, I take time to review progress, assess achievements, and prepare for upcoming tasks. I believe in finishing the day with a sense of accomplishment and readiness for the next creative challenge. Overall, my day-to-day routine revolves around creativity, innovation, and continuous learning. Each day brings new opportunities to grow as a designer and contribute meaningfully to the design community and my clients' success.

Staying abreast of the latest design trends is essential in maintaining relevance and innovation in my work. While I value and nurture my personal design style, I also recognize the importance of incorporating contemporary trends to meet evolving client preferences and industry standards. Balancing Personal Style and Design Trends: I approach design trends as a source of inspiration rather than strict guidelines. My goal is to blend current trends with my unique design aesthetic to create timeless and impactful solutions. By infusing contemporary elements into my designs, I ensure they resonate with modern audiences while maintaining authenticity and creativity. Approach to Following Design Trends: To stay updated with design trends, I regularly explore various sources such as design publications, blogs, and social media platforms. Platforms like Pinterest, Behance, and Instagram are invaluable for discovering new trends, innovative techniques, and emerging talents in the design community. Additionally, attending design conferences, workshops, and exhibitions provides firsthand exposure to cutting-edge ideas and industry insights. Inspiration Sources: My inspiration often stems from diverse sources beyond design trends alone. I draw inspiration from art, architecture, nature, cultural influences, and everyday experiences. Traveling to different cities and immersing myself in different cultures enriches my creative perspective and fuels fresh ideas. Extent of Design Trends' Influence: While design trends serve as a guide, I prioritize creating designs that are meaningful, functional, and resonate with the intended audience. I aim to develop collections and products that reflect a cohesive vision and narrative, rather than fleeting trends. This approach allows me to create enduring designs that stand the test of time and leave a lasting impression.

Good design, for me, is a harmonious blend of functionality, aesthetics, innovation, and user experience. It goes beyond mere appearance to address usability, sustainability, and emotional connection with the user. A well-designed product or project seamlessly integrates form and function, enhancing the quality of life and fulfilling its intended purpose effectively. Key Aspects of Good Design: Functionality: A design should fulfill its intended purpose efficiently and intuitively. Aesthetics: Visual appeal plays a crucial role in attracting and engaging users, but it should complement functionality rather than overshadow it. User-Centric Approach: Understanding and addressing user needs through empathetic design is essential. User experience (UX) design ensures that interactions with the product are intuitive and enjoyable. Innovation: Incorporating novel ideas and technologies to solve problems creatively and push boundaries in design. Evaluating Design Quality: When evaluating a design, I look for: Clarity and Simplicity: Designs that communicate their purpose clearly without unnecessary complexity. Coherence: All elements of the design should work harmoniously together, creating a cohesive whole. Attention to Detail: Quality craftsmanship and meticulous attention to detail enhance the overall user experience. Adaptability: Designs that can evolve and adapt to changing needs and contexts. Common Mistakes to Avoid: Ignoring User Feedback: Designers should actively seek and incorporate user feedback to refine their designs. Overdesigning: Avoiding unnecessary embellishments that detract from functionality. Lack of Sustainability: Designs should consider environmental impact and longevity. Personal Criteria for Good Design: For me, good design resonates emotionally, solves a problem effectively, and leaves a memorable impression. It should evoke joy, inspire creativity, or simplify everyday tasks. A design that prompts a positive emotional response from users while delivering on its functional promises is a hallmark of excellence.

Deciding if a design is ready is a nuanced process that balances perfectionism with practicality. While design can always evolve and improve, there comes a point where it meets the criteria for success and fulfills its intended purpose effectively. Key Factors in Deciding Design Readiness: Meeting Objectives: The design must align with the initial project goals and client requirements. It should solve the problem it was intended to address. User Feedback: Incorporating feedback from stakeholders and users helps refine the design. When feedback consistently indicates satisfaction and usability, it signals readiness. Functionality and Usability: Testing the design for functionality and usability is critical. It should perform well in real-world scenarios without major issues or usability hurdles. Aesthetic Appeal: Visual elements should be cohesive and visually appealing while enhancing the user experience rather than detracting from it. Technical Feasibility: Ensuring the design can be implemented within technical constraints and budgetary considerations is crucial. Continuous Improvement vs. Design Completion: While a design can reach a point of readiness, there's always room for enhancement and refinement. Designers often maintain an open mindset to future improvements based on evolving technologies, user feedback, and changing needs. However, practical considerations such as project timelines and client expectations may necessitate concluding the design process at a certain stage. Success Indicators for a Product or Project: The success of a product or project is measured by several factors: Market Reception: Positive feedback, sales figures, and user adoption rates indicate initial success. Longevity and Sustainability: Products that withstand the test of time and adapt to market changes are considered successful. Impact: The design's ability to solve a problem, improve efficiency, or enhance user experiences contributes to its success. Personal Criteria for Design Readiness: Personally, I decide a design is ready when it meets all predefined objectives, functions smoothly in user testing, receives positive feedback, and aligns with aesthetic and technical standards. While acknowledging the potential for future improvements, reaching this stage signifies readiness to move forward or launch the product or project.

One of the projects I am particularly proud of is the creation of O’dyafy, a Moroccan pastry and chocolate boutique. This project presented a significant challenge and opportunity to establish a new concept in an unfamiliar market, while also ensuring it resonated deeply with local consumers. Initial Aspirations and Design Process: When we embarked on the O’dyafy project, our goal was to introduce a concept that celebrated Moroccan sweets and chocolates with a luxurious and culturally resonant approach. The challenge was to develop a brand identity from scratch, considering every detail to ensure O’dyafy stood out amidst local competition and appealed to potential franchisees. Key Aspects and Special Features: O’dyafy was designed to embody the essence of Moroccan pastry traditions while presenting them in a contemporary and elegant manner. The concept of "gateau comme a bijoux" (pastries as jewels) elevated traditional sweets to a luxurious status, enhancing their visual appeal and cultural significance. By integrating chocolate as a unique offering, O’dyafy differentiated itself further, adding an elegant and festive touch to the boutique experience. Challenges and Satisfaction: The journey involved meticulous research into the Moroccan market, understanding consumer preferences in Marrakech, and exploring local culture and competition. Our strategy focused on creative innovation rooted in strategic planning and market insights, ensuring O’dyafy not only met but exceeded expectations as a brand ambassador for Moroccan culinary heritage. In summary, O’dyafy represents my dedication to crafting designs that blend tradition with innovation, elevate cultural identities, and deliver compelling visual narratives. Its success underscores my ability to turn challenges into creative opportunities and create designs that leave a lasting impact.

My Favorite Designer: Choosing a favorite designer is a challenging task given the wealth of talent and innovation in the design world. However, if I were to highlight a few individuals who have greatly influenced my perspective and admiration for design, I would start with Jonathan Ive. Designers I Admire: Jonathan Ive, as the former Chief Design Officer at Apple Inc., has profoundly influenced modern industrial design with his minimalist approach and revolutionary products like the iPod and iPhone. Another designer I deeply admire is Debbie Millman. Her expertise in branding and packaging design, particularly in food packaging, has set benchmarks for creativity and functionality in the industry. Most Iconic Designer: When reflecting on the most iconic designer of all time, Jonathan Ive immediately comes to mind for his transformative impact on consumer electronics. His designs have not only reshaped the industry but have also become cultural icons globally. Conversations with a Deceased Designer: If given the opportunity to converse with a deceased designer, I would choose Debbie Millman. Her insights into branding and packaging design, as well as her innovative approach to marrying creativity with strategic brand communication, have left an indelible mark on the industry. Engaging in a dialogue with her would undoubtedly provide profound insights and inspiration for my own creative endeavors in design. Architects, Artists, or Designers I Most Admire: Beyond individual designers, I deeply admire the contributions of Debbie Millman for her impactful work in branding and packaging design, particularly in the realm of food packaging. Her ability to blend creativity with strategic brand communication has set her apart as a leader in the field. In summary, my appreciation for design extends to those who not only create visually stunning works but also challenge conventions and redefine the boundaries of what is possible in design. Each designer I admire has left an enduring legacy that continues to inspire and inform my own creative journey.

My Lifestyle and Culture: My lifestyle is deeply intertwined with a passion for design and a curiosity about diverse cultures. Among my favorite cities, Italy holds a special place in my heart for its rich history of art and design, which continually inspire my creative endeavors. Influence of Music on Creative Processes: Music plays a vital role in my creative process, serving as both a source of inspiration and a means to enhance focus and creativity. Whether it's setting the mood for ideation or providing a rhythm to my work, music often accompanies my design journey. Impact of Culture on Design Projects: My cultural background profoundly influences my design projects, shaping my perspective on aesthetics, symbolism, and user experience. It enriches my ability to create designs that resonate with diverse audiences and reflect cultural values and narratives. Current Location and Projects: Currently, I am based in France, where I am pursuing a Master's degree in International Business at Montpellier Business School. I am actively engaged in developing a thesis focused on the integration of smart technologies in design, particularly within the food and pharmaceutical industries. This project is significant as it aligns with my career goal of applying digital transformation strategies to enhance brand identity and consumer engagement. Belief in the Importance of Good Design: I firmly believe that good design is essential for the advancement of society as it enhances functionality, improves user experiences, and fosters innovation. In my own life and culture, good design has prompted me to embrace sustainable habits, such as reducing single-use plastics by using reusable bags and containers. These changes not only align with my values but also demonstrate how thoughtful design can promote environmental responsibility and improve quality of life.

Work Culture and Business Philosophy: My work culture is defined by collaboration, innovation, and a commitment to excellence. I believe in fostering an environment where creativity thrives alongside strategic thinking and meticulous attention to detail. Whether working independently or with partners, I prioritize open communication and mutual respect to ensure smooth project execution and successful outcomes. Collaboration and Partnership: Collaboration is integral to my approach. I often work with partners who share a similar vision and complement my skills, enabling us to leverage collective expertise for comprehensive solutions. When selecting business partners, I look for integrity, reliability, and a shared passion for delivering exceptional results. Hiring Criteria: When hiring team members or collaborators, I seek individuals who demonstrate creativity, adaptability, and a strong work ethic. Beyond technical skills, I value qualities such as problem-solving abilities, effective communication, and a collaborative mindset. Corporate Culture and Challenges: At the core of my corporate culture is a dedication to innovation and continuous improvement. The challenges of my profession include navigating evolving market trends, managing client expectations, and balancing creativity with practicality in design solutions. Job Responsibilities: As a designer, my responsibilities encompass conceptualizing and executing design projects that align with client objectives and market trends. This includes overseeing project timelines, budget management, and ensuring deliverables meet quality standards. Characteristics of a Successful Designer: A successful designer should possess a blend of creativity, technical proficiency, and a deep understanding of client needs and industry trends. Personal traits such as resilience, curiosity, and the ability to embrace constructive feedback are also crucial for sustained success in this dynamic field.

Philanthropic Contributions as a Designer: As a designer, I believe in the transformative power of design to positively impact society. I actively engage in philanthropic efforts aimed at giving back to the community that has nurtured me. This includes participating in pro bono design projects for non-profit organizations and initiatives that align with my values and vision. Community Engagement and Pro Bono Work: I am committed to using my design skills to support causes that promote social good and address humanitarian challenges. Pro bono work allows me to contribute my expertise to projects that may not have the financial resources to access professional design services, helping amplify their impact and reach. Humanitarian Projects: I strongly advocate for artists, designers, and architects to involve themselves in humanitarian projects. These initiatives leverage our creative abilities to address societal issues, fostering empathy, and bringing tangible solutions to communities in need. Inclusive Leadership and Diversity: With certifications in inclusive leadership, cross-cultural competencies, and intercultural competence, I prioritize diversity and inclusivity within my practice. At ColorCode, my design firm, we actively recruit disabled individuals, fostering an inclusive workplace where diverse perspectives thrive. Appreciation for Good Design: Good design is characterized by its ability to harmoniously blend functionality, aesthetics, and purpose. It enhances experiences, improves efficiency, and inspires positive change. I am passionate about creating designs that not only fulfill practical needs but also resonate emotionally and culturally. Supporting Young Designers: I actively participate in design events, conferences, and mentorship programs aimed at nurturing young talent. By sharing insights, offering workshops, and providing networking opportunities, I strive to support emerging designers in their professional growth and development. Opportunities for Designers, Artists, and Architects: Within my practice, I prioritize creating a collaborative and supportive environment where team members can thrive and contribute meaningfully. I encourage continuous learning, creativity, and innovation, fostering a culture where diverse perspectives and ideas are valued.

Positive Experiences at the A’ Design Award: Attending the A’ Design Award was an enriching experience that provided invaluable recognition and validation of my creative work. Being part of such a prestigious platform not only honored my designs but also connected me with peers and industry leaders from around the globe. It was inspiring to engage with diverse perspectives and innovative approaches in design, fostering new ideas and collaborations. Benefits of Participating in Design Awards: Participating in design awards and competitions offers several key benefits for designers: Recognition and Visibility: Winning or even participating in renowned design awards enhances visibility within the industry and among potential clients or employers. It validates your skills and creativity, opening doors to new opportunities. Skill Enhancement: The rigorous evaluation process of design competitions encourages designers to refine their skills and push creative boundaries. Feedback from judges and exposure to different design approaches contribute to professional growth. Networking and Collaboration: Design awards provide a platform for networking with fellow designers, jurors, and industry professionals. This networking can lead to collaborations, mentorship opportunities, and new perspectives that enrich your design practice. Importance of Design Competitions: Design competitions are crucial for the design community as they promote innovation, excellence, and continuous improvement. They celebrate creativity and showcase groundbreaking ideas that shape the future of design across various disciplines. Participating in such competitions elevates industry standards and inspires designers to strive for excellence in their work. Designer of the Day Recognition: Being recognized as Designer of the Day at the A’ Design Award was a tremendous honor and a humbling experience. It reaffirmed my dedication to design and motivated me to continue pushing the boundaries of creativity. The acknowledgment not only boosts personal confidence but also reinforces the impact of design in shaping our world.

I hold a Bachelor of Arts in Graphic Design from Notre Dame University (NDU) in Beirut, Lebanon, and an MSc in International Business from Montpellier Business School, France. I am also the CEO & Creative Director of Colorcode Creative Agency since 2009

In general, nature motivates me to design. Its colors, contradictions and textures are a constant motive for my creativity. I became a designer because I am highly passionate about creating beautiful things. Being creative and seeing things in different ways is a gift and I wanted to share that gift with others.

Becoming a designer was a personal motive and decision. It seemed like the best way for me to exercise my thoughts and creativity on a daily basis.

I usually start with the brand name creation, logo, identity creation, mood board, packaging, advertising campaign, stands & displays,... The type of designs I wish to design more of is packaging designs, with creative layouts, colors, molds and materials following international standards and guidelines.

My advice to young, up and coming designers is to always be unique, work hard, never stop learning and researching, don't limit yourself, enjoy what you're doing and be enthusiastic.

What distinguishes a great designer are the following qualities: passionate, creative and always ready for a new challenge.

The main criteria I consider when evaluating a really good design are the concept, the creativity, the attractive layout, color and typography

The value of a good design is that it represents the image, the high quality of the brand. Also the way the package is designed is just as important as the product itself. I think everyone should invest in good design because it has a positive effect on the business.

If I had the time, I would surely design a new brand for myself with a series of food packaging products that can be purchased by end consumers and offered as an elegant gift.

The dream project I haven’t yet had time to realize is a new brand which offers refined food packaging design and product that can be offered as an elegant gift.

My secret recipe of success in design is to always be unique and work hard using secret ingredients of commitment and persistence.

I usually get inspiration from different countries' traditions, colors, typography, layout... because each country has its own unique style in design.

I usually do not pay attention to the designers name, because my main attention goes to the design itself which catches my attention.

My greatest design and most important job experience was when I experienced a new country, Morocco, with our client O'dyafy. It was a challenging and interesting project that came to us without a concept, an identity or a name. Our challenge was to create a concept in an unfamiliar and new market while taking care of every detail, in order to bring the concept into life and stand out from the local competition. All these elements and aspects make me think that the overall experience was challenging and unforgettable.

In order to improve myself in the design field, I mostly pay attention to details, and have the willingness to always learn more. The spirit of challenge also pushes me to be perfectionist and always want to create more attractive designs.

If I hadn’t become a designer, I would've definitely studied a major related to the Arts field because it makes me full of joy and passion.

For me, design is creating something beautiful out of nothing or transforming an old item to a new colorful and attractive piece.

My family has always been my biggest support. They have always supported me in everything and have encouraged me to chase my dreams.