Ana Ramirez

Specialized in Web Design.

Ana Ramirez

About Ana Ramirez

Defined as a Designer, she created Little Red studio to help find solutions to customer problems. What characterizes and defines their designs is the global vision, creates designs that put a solution to the root of the problem, not their symptoms. Symptoms are observed to arrive at the problem itself, in this way results are found that meet the objectives and desires of the users. For that, user-centered design and gamification are used, together with innovation and an aesthetic line according to the project.

  • Winner of the A' Design Award.
  • Specialized in Web Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Web
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Interview with Ana Ramirez

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Since I was little I liked painting and drawing, and if you add that my parents took me to the museum in my city almost every weekend it was a sure path that I ended up doing Fine Arts. My passion for design comes because I am analytical as well as creative, and that analysis led me to create products for others that were useful and usable.
Can you tell us more about your company / design studio?
My studio creates designs for small and large companies. Above all what matters is that the product is created for the user and sometimes it is not only the development of the product but everything that surrounds it, how to promote it, how to treat the customer, what the internal processes of the company are like, etc. On many occasions we use gamification methodologies for processes or interface development.
What is "design" for you?
Design is about making life easier for people and making them feel better. Make designs that help us in our day to day.
What kinds of works do you like designing most?
The truth is I have no preferences, I like the UCD, the UI, the graphics as is, the typographical use. I think it is good to go through all of them although sometimes you focus more on some than others depending on the project.
What is your most favorite design, could you please tell more about it?
I love the functional and minimalist design, but together with the technological research and graphic resources, developing the visual language of brands and products to make the user blend with them and feel comfortable. In this line I like Dieter Rams or Paula Scher and I pay a lot of attention to the architect Zaha Hadid, as she investigates with materials, innovation, form and functionality.
What was the first thing you designed for a company?
The first thing I designed for a company was when I was a student, it was a brand image for a shoe store chain in my city
What is your favorite material / platform / technology?
Like all designers, I use several platforms, but my favorite is pencil and paper. I always generate ideas like this. Digitally today there are a variety of softwares and depending on what you need to work with one or the other.
When do you feel the most creative?
The sun encourages me to create, to see the blue sky, but creativity cannot wait for a sunny day to come out, creative processes must be followed so that project paths emerge and from there work on them
Which aspects of a design do you focus more during designing?
At every moment of development I focus on the process I am working on, for example in the research part of finding needs, seeing what the competition does, etc. Later in the design process itself and especially always with the user in mind.
What kind of emotions do you feel when you design?
Designing is like a roller coaster when you see that something is missing or does not work, you are low but if you have the ability to find solutions and also enjoy it, the feeling of a job well done is the most rewarding.
What kind of emotions do you feel when your designs are realized?
It is very gratifying to see your design on products. But it is even more so when you see that the user uses it without problems and their needs are covered with the product.
What makes a design successful?
A design I think is successful when it meets the objectives that were created and adopted by the user.
When judging a design as good or bad, which aspects do you consider first?
Design must be functional is the first thing I value, then I see how the problem has been solved. Good design must be timeless regardless of trends.
From your point of view, what are the responsibilities of a designer for society and environment?
I think that keeping in mind the cycle of a product so that it can later be reused or recycled is essential today. We must think about the environment, the use of the lowest costs in the development of the product, as well as that the materials are not polluting and if they come from recycling it would be ideal. As well as in our processes, they do not entail an unnecessary expenditure of energy.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My source of inspiration can be many things, above all it is what you live or like, in my case the architecture, the decoration, the comics, the Japanese culture ... everything influences although we think that we can document ourselves for a particular project , our experiences and hobbies are there.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Bilbao, Basque Country- Spain. Although I look at the design of the whole world because of the fact that the culture that surrounds you and you live influences. In the Basque Country it is more austere from there it may be that I like minimalism and with its own personality that makes it reflect on the way of working, it is a very rich culture.
How do you work with companies?
My relationship with clients tends to come from the fact that they understand that I am going to help them get what they want, and from there we started working together.
Can you talk a little about your design process?
Generally speaking, I start by documenting and getting to know the end user, then I begin to sketch and test ideas that I test with the client and users, from there I move on to the aesthetic design of the final product. This is also tested and if necessary, minimal changes are made, it is an iterative process.
What are 5 of your favorite design items at home?
Above all it is decorative, it is the tulip table, the transparent Louis XVI chairs, the classic Braun juicer (Dieter Rams), the minimalist design of the furniture and a multiple rotring pen
Can you describe a day in your life?
After getting up and having breakfast I do some gymnastics. I prepare myself and start to look at emails first and then get fully into the work process without interruptions. Before lunch I check the mail and after lunch I follow the design process. In the afternoon I like to go swimming for exercise and then I accompany my son to the music conservatory. There I can relax listening to a concert or talking to a friend.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
I think that everyone has to find their way to solve problems, design is about that, but new designers would have to read more, observe and sometimes forget about technology for a moment to see the essence of things.
What skills are most important for a designer?
The most important part of all the knowledge in having empathy with the user to be able to design in order to make life easier for people.
Designing can sometimes be a really time consuming task, how do you manage your time?
I usually limit the phases according to the development of the project, but it is not something fixed, you can always retrace your steps if you see that something does not work, that is what Lean Ux is about, something iterative. But if it is true that you have to set times so as not to lengthen the projects, I tend to be non-conformist and this helps me since I always see improvements to implement in the designs.
How long does it take to design an object from beginning to end?
Any person who believes knows that we can be with a project as much as we want, because there will always be things that we think we can improve, add or change. In the projects I have delivery dates that are the ones that will mark the limit of the project and it is where I will have to present a design product according to all the briefing that has been created and the client's objectives.
What is the most frequently asked question to you, as a designer?
What can I do to create something that helps the user and makes life easier?
What was your most important job experience?
I worked for several years in an advergaming and serious games simulation and development company. There I was able to work for large companies and deal with a large client. Above all, I learned about design management.
What are your future plans? What is next for you?
My future plans involve working in a company that provides services to technological developments in healthcare, banking, industry 4.0, and working with the new AI technology and its adaptation to user and interface design.
Do you work as a team, or do you develop your designs yourself?
Usually develop projects autonomously but for certain projects I collaborate with other designers or programmers
How can people contact you?
Through my website https://littleredstudio.es or my LinkedIn profile https://www.linkedin.com/in/ana-ramirez-70528443/

Extended Interview with Ana Ramirez

Could you please tell us about your experience as a designer, artist, architect or creator?
After finishing my studies I started studying at the Fine Arts University and there I specialized in design, later I was interested in the interaction of the work of art and the spectator and that was what led me to the world of interaction, and today in day to user-centered design.
How did you become a designer?
My passion for design comes because I am analytical and creative, and that analysis led me to create products for others that were useful and usable, if you add to this that since I was a child I went to painting and drawing classes I think the path is clear to where it leads.
What are your priorities, technique and style when designing?
I chose to be a designer but my concerns led me more along a path of technological art at a time when I was working drawing, painting, cutting and pasting. I always wanted to design by uniting technology but it wasn't until several years later that I was able to start working with the two together technology and design, interaction and usability.
Which emotions do you feel when designing?
I usually carry out a holistic design work, from the brand and its value, to its criteria for dealing with the client, the signage and corporate identity, as well as the development of usability and interaction of the products.
What particular aspects of your background shaped you as a designer?
You have to work and be empathetic with the client in order to carry out a good project.
What is your growth path? What are your future plans? What is your dream design project?
I believe that a good designer makes people feel comfortable and acquires their designs and a great designer leaves a mark on the history of design, for how he conceptualizes, analyzes and translates that thought and solution into design.
What are your advices to designers who are at the beginning of their career?
Design must be functional is the first thing I value, then I see how the problem has been solved. Good design must be timeless regardless of trends.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
A design I think is successful when it meets the objectives that were created and adopted by the user that creates value.
What is your day to day look like?
I would like to design for the medical sector, I think there are many things to do in the patient-doctor realization, in how to follow up on therapies so that they are more bearable by the patient. That is a field in which I would like to work.
How do you keep up with latest design trends? To what extent do design trends matter?
I started but for various reasons you are leaving it, the project would be a book -game to learn computational thinking based on art, music and sports.
How do you know if a product or project is well designed? How do you define good design?
There are no magic recipes just always work with empathy and thinking about the user.
How do you decide if your design is ready?
I love the functional and minimalist design, but together with the technological research and graphic resources, developing the visual language of brands and products to make the user blend with them and feel comfortable. In this line I like Dieter Rams, Cruz Novillo or Paula Scher and I pay a lot of attention to the architect Zaha Hadid, as she investigates with materials, innovation, form and functionality.

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