Ling Dai

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

Graduated from China University of Geosciences,Specialty is jewelry design,Get a master degree.Enjoy the process of creation and design.In the process of learning, I gradually realized that I wanted to be a designer.

Can you tell us more about your company / design studio?

I have my own independent design studio, named after myself. It was founded in 2015 and is located in Guangzhou, China.

What is "design" for you?

Design enables me to really understand my inner thoughts and what I really like and love.

What kinds of works do you like designing most?

Design enables me to really understand my inner thoughts and what I really like and love.

What is your most favorite design, could you please tell more about it?

A creative advertisement from Coca-Cola Company replaces the finished plastic bottle with a different function bottle mouth. It can turn the bottle into a toy water gun, a watering vase, a shower head and other functional daily necessities.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

Guangzhou, China. The culture of a country must influence the cultural value and aesthetics of a designer.Chinese culture has a long history, there are many can be excavated.

How do you work with companies?

Customers communicate directly with designers and cooperate in a project way.

What are your suggestions to companies for working with a designer? How can companies select a good designer?

Every designer has his own unique design style and personality charm. The company needs to choose designers who can appreciate each other and communicate with each other so that they can grow together while solving problems.

Can you talk a little about your design process?

First, understand customer needs in detail, and then combine their own creativity and design, so that works have their own unique charm, presented in a way that customers can understand, and participate in it together.

From your perspective, what would you say are some positives and negatives of being a designer?

The positive is to accept new things with an inclusive mind, while the negative is to learn to enjoy loneliness.

What skills are most important for a designer?

Sensibility, expressiveness,communication skills, and real-time understanding of new materials and processes.

How long does it take to design an object from beginning to end?

Time is uncertain. Sometimes it takes months and sometimes hours to complete.

What was your most important job experience?

As a lecturer of jewelry design major, while giving lectures, reflect on their own design ideas.