The curiosity of the world and the unknown was the starting point, younger my rebellious spirit that led to the need to challenge the status quo which I guess is one of the definitions of a designer.
We are multi-culture creative team based in Paris. We design at all scales for very diverse projects, while always aiming for a strong narrative and concept.
Above all we like the challenge and usually, always find a way to make the project interesting, therefore do not want to limit our practice by pushing away project proposals.
One of our favourite projects we designed is Bukiya, a Japanese souvenir shop. Its strength relies in the inventive modular display system that we created simply using key rings hung on screws in the walls. This project truly reinvents the retail experience.
In order to conceive interesting creation we usually attribute a lot of time to historical research and context analysis. We noticed that it is actually also very useful for aesthetic conception as well.
Furthermore, as our team is composed of designers from various cultures and different countries, we have access to different cultural knowledge This is one our strength as the diversity in our team leads to creations that are more likely to resonate with a larger audience.
Paris. Culturally the paste is slower than in other large cities, and it takes slightly more time to develop a project but also for people to change their habits. Their attachment to the traditional style of life is at the same time something positive and negative, in some regard we appreciate the time to find strong concepts.
Companies should try to select designers that are good problem solvers, I think that it is important that companies trust designers in making bold moves, little risk can lead to incredible projects.
Identify context problem and brief then create a concept usually abstract then apply the concept to space with sketches and finally in the plan or in the model.