Victor Weiss

I was home-schooled by my parentes following a christian american long distance school called CLE. (Christian Light Education). At 16 I studied graphic design at a Brazilian course called Microway. I worked in support, sales and marketing in a software company called ImovelOffice for 3 years, in witch I was able to create important experience in negotiating and communication with clients and prospects. I then migrated into the design sector of the company where I would deal with clients and designers, creating briefs and directing the team, occasionally also working in specific design projects. After this, decided to start my own design studio, called Avitti Design, witch in a short period of time migrated into Victor Weiss Studio.

In Victor Weiss studios we are passionate about the process of creating visual brands. Being determined to make every project we undertake intelligent, functional and efficient for companies and people that look to stand out in the market. We incorporate history, values, mission statement and icons to create sophisticated, clean, modern designs that best represent the company concepts. Design is one of the most powerful forces in our lives, whether or not we are aware of it. We believe design can make companies succeed as well as bad design can contribute to failure. By hand-picking our clients, we can guarantee in a exclusive way our time and support in developing high quality sophisticated experiences.

I actually love the Wikipedia definition of design, its so technical and yet straight-forward. "A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process, or the result of that plan or specification in the form of a prototype, product or process. The verb to design expresses the process of developing a design."

In my studio, we focus in visual identity designs. But we also deliver all kinds of designs to are VI clients. Such as, UI, UX, Motion, Stationary prints, packaging, and more. I'de like to continue focused in Visual Identity as I see a gap in the market for what we are capable of delivering.

Hard to chose, but I love the Tríave logo. The bird, a Cotovia, Brazilian bird, many people don't even notice or know it exists. There's nothing special or amazing about this animal, and yet, its full of symbolism and the way we designed the symbol on perfect circular grids, I just really enjoy the result, and the client loved it.

I designed a user interface for a real state website called Melato Imóveis. I'll never forget it. I remember making a pattern for the background. It wasn't that bad.

When I wake up after the first coffee. And after midnight, after the first energy drink.

Research. To research before designing is to sharpen a knife before cutting.

Depends on the project. All kinds. Happyness, sadness, pressure, anger, joy, excitement, and others.

Same as above, results. To me, design is more than a pretty layout or interface. Its about the user experiance, both on physical in a packaging project, or digital on a app.

Designers work at the intersection of [cultural] trends; their problems are among the key problems of the overdeveloped society. It is their dual investment in them that explains the big split among designers and their frequent guilt; the enriched muddle of ideals they variously profess and the insecurity they often feel about the practice of their craft; their often great disgust and their crippling frustration. They cannot consider well their position of formulating their credo without considering both cultural and economic trends and the shaping of total society in which these are occurring. Design plays a complex role in modern industrial societies. Besides its explicit practical functions, design has implicit social functions. Designers not only create useful products and images but they also produce and reproduce cultural meanings through those products and images. The social context within which they operate circumscribes the choices designers can make in creating and marketing ideas. Only through understanding social and cultural contexts can designers comprehend fully their own roles in society. I recommend the reading of: Jill Grant and Frank Fox on “Journal of art and design education”.

We are never gonna be substituted, are value is growing by the minute and there are more prospects than capable designers out there. Who-ever is in this amazing industry will grow.

The main source of inspiration is Behance. Me and my team spend at least 2 hours a day there. Then other platforms like pinterest, instagram, dribbble. These are the digital references, we do love books as well.

I think our style is minimal. We try to abstract all unnecessary information and keep just the most important elements in a smart way.

I live in Blumenau, its a german colonization city in the state of Santa Catarina in Brazil. Brazil is one of the countries with more talented designers of the world, I'm sure I have a load of cultural influence daily.

Ask, research, imagine, plan, create, test, improve. Much like engineering.

My home-office, my desk, my grandfathers history books, the interior of my car, my batman decorative wood statue.

I wake up with my two year old jumping on my head, my wife makes me coffee just the way I like it, very strong so I can brighten up. After spending around 30 min with my family I go to the office where I work normally until gym time, where I pick up my buddy at his place and we head to our 2 hours work out. By the time I arrive home its dinner time, where I eat and spend a couple hours together with my wife and child and normally watching something on netflix or tv. Then I go to my home-office and work most part of the night. Some-nights I'll play a couple competitive matches on csgo with my friends. But mainly work, lots of work.

1. Don't be afraid to start charging little. 2. If you're not able to do something, research and learn. Its the only way to grow. 3. Theory is as important as technique in design. Go deep into concepts, and symbolisms. 4. Learn how to understand clients, not only primary clients but secondary too. 5. Never give up, this area is amazing, but it takes time. 6. Networking is very important, good partners will get you a steady income of great clients. 7. Keep moving.

It involves a lot of pressure and expectation, that can give you anxiety crisis and even depression if you don't learn how to deal with it. As a positive note, you can work from home witch is always great, and also be flexible with time tables, I for example rather working at night than the morning, being a designer this is possible

Pleasing the secondary client is more important than the primary, or even, us, the design team. (The consumer of the product, service or idea is the secondary client)

A good designer in our team needs to have good skills in Illustrator and photoshop. Be a quick learner and good listener. They have to understand that design has a process and by following it you get better results.

Adobe Illustrator, Photoshop and Dimension. Pantone, Microsoft Windows, Behance and Dribbble

Right now I work more than I should, probably around 12 hours a day. But I hope soon to be capable of spending more time with my daughter and wife and passing on some of the work to my team.

We often give a 60 day deadline for normal visual identity projects. But that can be doubled or cut in half depending on the project.

I worked for 5 years in a company called ImovelOffice, first at support, then sales and marketing, then as designer then art director.

Rb5, Nagami, Taurus, VillaSalut, Tríave, Casanova, and 140 more.

In my studio, we focus in visual identity designs. But we also deliver all kinds of designs to are VI clients. Such as, UI, UX, Motion, Stationary prints, packaging, and more. I'de like to continue focused in Visual Identity as I see a gap in the market for what we are capable of delivering.

From Victor Weiss Studio you can expect amazing Visual Identity projects mainly focused from clients in Arab countries, Germany, and USA. We are also starting a new project focused in packaging in partnership with Matheus Morgan. The new studio is called Weiss & Morgan, you can expect amazing packaging coming from there.

We are designing and directing a visual identity and packaging, UI/UX, Archwiz, and more for a bank called Gamma. For this project we have a 15 creatives team.

Whatsapp: +55 47 9 9110.8339 www.behance.net/victorweiss www.victorweiss.com.br

I was home-schooled by my parentes following a christian american long distance school called CLE. (Christian Light Education). At 16 I studied graphic design at a Brazilian course called Microway. I worked in support, sales and marketing in a software company called ImovelOffice for 3 years, in witch I was able to create important experience in negotiating and communication with clients and prospects. I then migrated into the design sector of the company where I would deal with clients and designers, creating briefs and directing the team, occasionally also working in specific design projects. After this, decided to start my own design studio, called Avitti Design, witch in a short period of time migrated into Victor Weiss Studio.

My family has many creatives, we are 20 brothers and sisters and most of us were home-schooled so we had a lot of free-time and most of it was dedicated to learning new things. Some of us were very good at drawing/painting, others enjoyed developing abstract photoshop arts, and some of the older ones got into webdesign and programming (in the early 90's.) I remember learning Flash and Photoshop 15 years ago and thinking, wow, this is amazing, and I never stopped.

Interesting question. I guess at some point I did chose to become a designer, but it wasn't my first choice. I played several instruments, such as, guitar, eletric guitar, piano, I could also sing and compose lyrics and I was very proud of this as a teenager, I participated of several rock bands and really tried to make it as a musician artist. I didn't work out for me in music as I expected and so I tried several other directions such as gastronomy, sales and marketing, webdesign, and more. But there was something in logo design that I was always very inspired by. Something about illustrating minimalism, abstracting all unnecessary elements and creating something iconic and time-proof.

In my studio, we focus in visual identity designs. But we also deliver all kinds of designs to are VI clients. Such as, UI, UX, Motion, Stationary prints, packaging, and more. I'de like to continue focused in Visual Identity as I see a gap in the market for what we are capable of delivering.

Don't stop. If you don't stop, at some point, it will work out. I remember selling logos for 50$ and thinking I would never be capable of growing out of that. But I didn't give up. Also study, study day and night. And by study I don't mean only books. Study how big studios are doing it, spend at least 2 hours on behance everyday, that will make your eye sharp!

The ability to perceive the world through the clients eyes. And by client I don't mean only the primary client. (Payer) but specifically the consumer (secondary client) of the product/service.

I base evaluation on results. A beautiful design that does not sell a product is a beautiful yet pointless service. A really good design, sells an idea, product or service.

Good design can contribute to the success of a company, just as much as bad design can contribute to its failure. Ask yourself, what is the value of success?

Different from most designers that normally answer "I want to make coca-colas new logo" or some other huge corporation. I'de love to redesign local brands and watch them grow. So maybe that favorite restaurant me and my wife always go, or that supermarket corp we buy in. I'de love to encounter in a daily basis my ideas in action and see the positive results.

I love fashion brands, I've designed several fashion startups already such as Taurus, Barbara Melo, Ermächtigen and others. I hate to see long term brands such as D&B, Dior, Burberry, Louis Vuitton, Gucci, Chanel, try to go modern and lose their essence. I'de be happy to help any of the above go forward but maintain their unique essence.

There is no secret ingredient. You know, as a young designer I always thought "WOW" those big guys in the big agencies they gotta know a lot of stuff us little guys have no idea. The truth is they don't. There in no secret sauce. Just take it one day by a time, always give your best and you will go very far!

Rafael Maia, Viktor Navorsky, Junior Rocha, Fernando Kulik, Mateus Morgan, Pedro Renan, Marcelo Kimura, Gilnei Silva, Everton Gargioni. These guys are not only legends, they are friends.

I love the classics. Paul Rand - IBM Ivan Chermayeff - Showtime Tom Geismar - Mobile Sagi Haviv - Library of Congress Paula Scher - Citi Steff Geissbuhler - Time warner Cable Milton Glaser - I Love NY Rob Janoff - Apple Lindon Leader - FedEx Tinker Hatfield - Air Jordan Otto Firle - Lufthansa James Modarelli - NASA Henri Kay Henrion - KLM Frank Mason Robinson - Coca-Cola Alan Fletcher - V&A Anton Stankowski - Deautsche Bank Carolyn Davidson - Nike Raymond Loewy - Shell Salvador Dalí - Chupa Chups

14. What is your greatest design, which aspects of that design makes you think it is great? Hard to chose, but I love the Tríave logo. The bird, a Cotovia, Brazilian bird, many people don't even notice or know it exists. There's nothing special or amazing about this animal, and yet, its full of symbolism and the way we designed the symbol on perfect circular grids, I just really enjoy the result, and the client loved it.

Take it one day at a time. If you don't have real clients, make fake ones. Just don't ever stop practicing, running tests, and studying how the best do it.

I'de probably be working as a failed musician. I really love music and it was hard to stop, so I'm pretty sure if design wasn't there, music would be.

I actually love the Wikipedia definition of design, its so technical and yet straight-forward. "A design is a plan or specification for the construction of an object or system or for the implementation of an activity or process, or the result of that plan or specification in the form of a prototype, product or process. The verb to design expresses the process of developing a design."