33 and Branding

Professional in Packaging Design.

About 33 and Branding

33 and brand is a creative experience of marketing and visual arts to create brand companies. They provide a full range of brand services for many companies with aesthetic needs, and constantly explore unique and interesting creative experience. Each of their employees has rich experience. Their business involves traditional creativity, brand strategy and design, digital multimedia interaction, mobile / social marketing, etc.

  • 2-Time Winner of Packaging Design Award.
  • Specialized in Packaging Design.
  • 2 Featured Original Designs.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Packaging
Bionyalux Skin Care Package

Bionyalux Skin Care Package

Packaging Design

Songhua River Rice Package

Songhua River Rice Package

Packaging Design


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Interview with 33 and Branding

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
When I was a child, the age of material shortage in the village made me prefer to make a single thing make different changes to be more suitable and beautiful. Different collocations realized a lot of possibilities, and also made me get a lot of happiness. Naturally, I became a designer. I am very honored to be engaged in the design industry, and I will continue to do so to make the world a better place with my strength.
Can you tell us more about your company / design studio?
33 and branding is a brand experience marketing company that creates a brand with visual arts. To provide a full range of services for many brand companies with aesthetic needs, committed to constantly explore unique and novel creative experience, business involves traditional creativity, brand strategy and design, digital / multimedia interaction, mobile / social marketing, etc.
What kinds of works do you like designing most?
Give broad space, grow together with customers, challenging works.
What was the first thing you designed for a company?
I still remember that it was the advertisement design of a financial street, and the high-intensity work made me quickly integrate into this circle.
What is your favorite material / platform / technology?
My favorite material is environmental protection material. I hope my design will only add beauty to the world, not burden.
When do you feel the most creative?
The most creative is to solve the problems for customers, whether it is to increase sales and improve performance, but also get the recognition of professional platforms and awards.
Which aspects of a design do you focus more during designing?
In the design process, I pay more attention to the ability to solve the customer's problems, and always use good design to achieve the first thing I want.
What makes a design successful?
Customer's recognition and design industry's common recognition enable to realize the value of design.
When judging a design as good or bad, which aspects do you consider first?
A successful design is sure to solve customers' problems and puzzles.
From your point of view, what are the responsibilities of a designer for society and environment?
Correct social guidance, positive attitude, correct outlook on life, values and world outlook. The accusation of environmental protection is not only that the designer should have a sense of responsibility, not only in terms of packaging materials and use methods, but also in the way of customs clearance design to guide more people to participate.
How do you think the "design field" is evolving? What is the future of design?
I think the development of the design field will continue to be more environmentally friendly and natural, because this is also the development of society and our requirements, and the future of design is also here, constantly making life and the world better.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
The last exhibition was an exhibition on the protection of marine life launched by WPP in 2019 in Beijing, China. There is no time for the next exhibition, but I will always design it with the theme of protecting the environment and infect more people.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My work is inspired by my wife's complaint that the inconvenience of carrying cosmetics and the extravagant over packing are not environmental friendly. Most of my design inspiration comes from life, such as my son's picture books, toys, games and so on. Keeping thinking is the key to my ability to sustain creativity and keep a curious heart forever.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
No design style. Each brand is different, designers should build different design styles according to the brand. My design method is extraction expression.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Beijing. The cultural heritage of Beijing is also that I know more about human wisdom. They also gave me a lot of inspiration for my design. In China where I live, the design is still very open, but there is a little limitation in the customer's acceptance, which may be caused by their company system and consistent style.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Curiosity, constant creation and tenacity are also my criteria for choosing excellent designers.
Can you talk a little about your design process?
The first is to interpret customer needs, find the most core ideas, and express them with design thinking. This process is simple to say, but it is relatively difficult to do.
From your perspective, what would you say are some positives and negatives of being a designer?
Designers will love life more and demand perfection in everything. The pursuit of perfection in the project also gives more time to work and less time to accompany family members.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
The software I often use is Adobe Photoshop、Adobe illustrator.My work is inspired by my wife's complaint that the inconvenience of carrying cosmetics and the extravagant over packing are not environmental friendly. Most of my design inspiration comes from life, such as my son's picture books, toys, games and so on. Keeping thinking is the key to my ability to sustain creativity and keep a curious heart forever.
Designing can sometimes be a really time consuming task, how do you manage your time?
At the beginning of each project, I will make a schedule to plan the creation time and customer communication time. Strictly according to the time agreed with the customer, time and good design are very important for the project. Do your best to achieve the goal in a limited time.
How long does it take to design an object from beginning to end?
Of course, the time used for different projects is different. Generally, the time will be determined according to the customer's requirements and projects.
Do you work as a team, or do you develop your designs yourself?
I have a team, constant creativity and tenacity are tickets. All the people in the team have their own skills and at least 5 years or even 10 years of design experience. The skills they are good at include PS drawing revision, resolution of various design and production materials, combination and simplification of appropriate figures, lighting, photography, 3D modeling, etc., but the most important skill is creation.
Do you have any works-in-progress being designed that you would like to talk about?
I am now carrying out a project of brand reconstruction and overall packaging design of make-up. I also hope that new creative sparks will burst out in this cooperation with customers, and the brand recognition and goodwill of customers can be rapidly improved.
How can people contact you?
My email address is will@33andbranding.com. You can contact me by email.

Extended Interview with 33 and Branding

Could you please tell us a bit about your design background and education?
When I was a child, the age of material shortage in the village made me prefer to do one thing and make different changes to make it more suitable and beautiful. Different collocations realize a lot of possibilities, and also let me get a lot of happiness. When I was older, I met my painting teacher. He expressed what I wanted to design in the way of painting. Naturally, I entered the art college and systematically learned about art design. After graduation, I became a designer.
What motivates you to design in general, why did you become a designer?
Curiosity makes me design and explore. The trend of interest made me a designer.
What distinguishes between a good designer and a great designer?
Good designers must solve problems for customers, and great designers should shoulder more social responsibilities, not only to do it by themselves, but also to guide people in a good direction, such as protecting my environment, cherishing water resources, sorting garbage, etc.
What makes a good design a really good design, how do you evaluate good design?
Good design becomes a really good design, which can not only solve the existing problems of the enterprise, but also benefit the long-term development of the enterprise and lead the direction in the design industry.
What would you design and who would you design for if you had the time?
There are no public welfare projects designed for social responsibility.
How could people improve themselves to be better designers, what did you do?
Improve their own advantages and make up for their own shortcomings.
How do you define design, what is design for you?
New combinations of known things are given different meanings and connotations.
How do you think designers should present their work?
Now there are many display platforms. The premise is to design a good design as much as possible.
How does design help create a better society?
First of all, while creating beauty, design should not be carried out on the premise of more damage.
What are you currently working on that you are especially excited about?
A multimedia experience space. I'm excited to be able to use more design energy.
How do you feel about all the awards and recognition you had, is it hard to be famous?
The award is a constant affirmation of one's professional ability.
What makes your day great as a designer, how do you motivate yourself?
Customer's approval and pay enough design fee, find out relevant information and sort it out.

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