Haolai Francis Zhou

Specialized in Graphic Design.

Haolai Francis Zhou

About Haolai Francis Zhou

Creative designer, AIGA member. Currently, work as a Graphic Design Specialist in San Francisco Ballet, and the lead designer in H.Design Studio. Personally worked in a very diligent manner, and proved to be a critiqued person, a speeding learner, and an experienced team-worker. Passionate about design, sketching, observation, and solving problems.

  • Winner of 2 A' Design Awards.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
Pupstar Brand Identity

Pupstar Brand Identity

Graphic Design

Option Poster Design

Option Poster Design

Graphic Design

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Interview with Haolai Francis Zhou

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I had totally 10 years graphic designer experience, and I love the fine art as well, especially Illustration, Sketch, Oil painting and so on. Never thought about a graphic designer until move to college. I found out that there is another simple, straight forward art language to do storytelling, and voice out for people, and World—Graphic Design.
Can you tell us more about your company / design studio?
A brand laboratory focus on presenting love and ideas on the critique. Creating design brands, products and experiences for community and cities. Taking care of the public issues around the world, and presenting visual voice is to develop solutions for a better tomorrow.
What is your most favorite design, could you please tell more about it?
Paul Rand's Poster design is my favorite. Powerful language is leading to the core message, and affectively convey the voice to public or business-wise.
When judging a design as good or bad, which aspects do you consider first?
3-seconds rule—understand the core message of the design in 3 second.
From your point of view, what are the responsibilities of a designer for society and environment?
Find a way to convey the hidden voice, and please a good/beautiful communication.
How do you think the "design field" is evolving? What is the future of design?
Diversity, Cooperation. Always finding the needs for society, and people.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
San Francisco, and Nanjing, China. The difference of culture, the contrast of the language. It affects me a lot on design thinking.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Better to know what's the advantages and disadvantages of the designer, and always put your trust on designer.
From your perspective, what would you say are some positives and negatives of being a designer?
Help and communicate for clients, public and world, but not only for themself(designers).
What is your "golden rule" in design?
Design, and speak a needed idea. Not about what's your thoughts.
Designing can sometimes be a really time consuming task, how do you manage your time?
keep thinking and critiquing everywhere, anytime so that you can save time to sitting down for blank idea sheet.
What are your future plans? What is next for you?
Keep working, keep thinking, keep finding the way lead to the answer of my life.
Do you work as a team, or do you develop your designs yourself?
For sure, team is always the best, but you have to be able to make your own part as basic skill.
Do you have any works-in-progress being designed that you would like to talk about?
I'm working on developing the idea of Chaos. It could be more artistic project.

Extended Interview with Haolai Francis Zhou

Could you please tell us about your experience as a designer, artist, architect or creator?
I had totally 10 years graphic designer experience, and I love the fine art as well, especially Illustration, Sketch, Oil painting and so on.
How did you become a designer?
Never thought about a graphic designer until move to college. I found out that there is another simple, straight forward art language to do storytelling, and voice out for people, and World—Graphic Design.
What are your advices to designers who are at the beginning of their career?
3-seconds rule—understand the core message of the design in 3 second.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
A good communication, a better visual language could change people's live.
How do you know if a product or project is well designed? How do you define good design?
3-seconds rule—understand the core message of the design in 3 second.

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