Vivian Lu

Specialized in Performing Arts Design.

Vivian Lu

About Vivian Lu

Vivian Lu is a visual designer who has worked on exceptional stage to much market applause. In the past 5 years she has worked on over 60 productions from theatre sets to costume designs, runway shows to large elaborate events, both regionally and internationally. Her main aim is to break the mould of traditional theatre, and challenge boundaries by exploring daring concepts. She experiments with different mediums and technologies to explore methods that best evoke emotional connection for the audiences. She believes thats constant curiosity and awareness of your everyday surroundings is the best way to find your identity as a designer and the best way to allow audiences to relate to the work and world you create.

  • Winner of the A' Design Award.
  • Specialized in Performing Arts Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Performing Arts
Absinthe  Production Design

Absinthe Production Design

Performing Arts Design


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Interview with Vivian Lu

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
As a stage designer, I am constantly trying to find ways to strengthen connections between audiences and my set design. Recently i have been attempting to bring in new technology and innovations to traditional theatre. Although nothing can replace traditional stage, i truly believe in utilising more technology as a medium to further elevate a stage allowing more interaction and immersion for the audience. Since i was a kid, I always knew that my passion lay in visual communication. I was known to be the "crafty kid" in school, involving myself in painting props or sets for our school plays. Thus I knew I wanted to pursue a career in the design industry. However it wasn't until my foundation course where I got to try out different art mediums that I was so sure that 3d Art Installation was my calling
Can you tell us more about your company / design studio?
Our companyis an award-winning creative agency specialising in all things events related. We interject a spark of magic in all we do. The perfect equilibrium between bold imagination that tugs on emotions and rational practicality where every detail is meticulously considered, we sweat the small stuff. With our background in both the design and art industry, we build the bridge between the art world and commercial setting, tackling corporate events with art-tainted lens, hence creating long lasting and impactful experiences through the environments we create.
What is "design" for you?
As a designer, I like to explore bold & daring concepts, paying attention to shapes & experimenting with different mediums. I strive to pull on the audiences heart & evoke emotional connection, with my main aim to break the mould of traditional theatre. I think that design and art is very subjective and how people react and connect to different works are very much based on their personal upbringing and surroundings. Hence for my designs, it is my interpretations of events in my life, things I have seen and emotions I have experienced. It is my way of telling my story and shedding a light on topics that are important to me, in a way that is visual engrossing for audiences.
When do you feel the most creative?
I feel most creative when im surrounded in a new environment, and i get inspiration from things around me.
What kind of emotions do you feel when you design?
The most exciting phase is when you first came up with your first initial idea for the design, as it creates so much different possibility on how you can create space and how you can tell the story visually.
What kind of emotions do you feel when your designs are realized?
Its always very fulfilling and great to hear different interpretation from the audiences and to see what they have gotten out of my set design.
What makes a design successful?
A good design is able to capture people’s imagination and encourage thoughts or spark conversations that may not have existed before.
From your point of view, what are the responsibilities of a designer for society and environment?
As a designer, our main job is to fulfill and provide a solution to a problem or need, and to ensure the solution provided has a positive impact on society. So to achieve that we must understand and study about the social, cultural and environmental implications our designs and finish outcome has on all factors of society. As a designer, I think it is no longer about creating beautiful aesthetics, but have a beautiful visual whilst having all the consequences carefully studied and considered. As a designer, I follow and agree with the term, form follows function, but for me the term "function" expands beyond the intended purpose of a design, and now includes the environmental implications and social responsibilities, its not only only to consider about the immediate environmental impact of our designs, but also the method of manufacturing, the use of material, the disposal of a design after it's life span, the elements in a production that can be reused in other design etc. For the social responsibilities, it is to ensure I make myself aware of the impact my design has on the community and society, whether or not there are cultural and political implications, whether of not my design serves as a catalyst to spark conversation on important issues and stimulate change, whether my designs improves the quality of the community. As a designer, we have the power and ability to shape the society and environment around us, we have the creativity, vision and ideas to shape a better society, we have the ability to come up with creative solutions beyond the limitation that are set for us and so I think it is our responsibility to best utilize this skill of ours to change our society for the better.
How do you think the "design field" is evolving? What is the future of design?
I think we are all very curious about how digitally can be involve int theatre, and the world is now training digitally for the theatre and finding potential outcome with what it can become. There is a lot of interweaving into virtual reality as well and people are seeking new ways of telling a story through digital methods.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
Last work was Absinthe touring in Shanghai 2020 January before the Pandemic. Releasing my new work from my Dortmund research once this chaos is over.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Anywhere. I can get inspired by small little details in daily life to experience or things I see when I go on vacations. I then journal it in my brainstorming notebook and to try to develop it into something when im back to my studio. I have been reading a lot about neuroscience lately and found a lot of similarities between neuroscience and theatre.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
As a designer, I like to explore bold & daring concepts, paying attention to shapes & experimenting with different mediums. I strive to pull on the audiences heart & evoke emotional connection, with my main aim to break the mould of traditional theatre.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I was raised in Macao, a city in China that was previously colonised by Portugal. The multiculralism, specifically the influence of East meets West became a strong influence in my designs. Macao is Asia's Las Vegas, therefore a lot of art performance opportunity are given.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
When working with a designer I think it is important for the companies to have a clear outline and understanding of what they are looking for, they should outline a detailed brief of what they want achieved, who their target audiences are, the objectives they are trying to reach and what are the exact final outcomes they expect delivered. The more detailed information given, the clearer visual imagery the designer has to achieve the best and most seamless results. When selecting a good and compatible designer for the job, I would advise companies to not only look at portfolios, but have the designers explain and talk through their portfolio, so there is a better understanding of why they decide to showcase these specific works. Asking about what and whom the designers draw inspiration from, so companies can have a better understanding of a designer's style, aesthetics and creative process. I would suggest companies to have a face to face interview or video interview with the designers if possible, so they have a better understanding of how they express themselves and their ideas, how the present themselves and a clearer understanding of their personality and if you think that this designer and the company would work well together.
Can you talk a little about your design process?
I usually start with very little research and roughly sketch my initial ideas out. Then I would make prototypes and models to get a sense of space sizing in the space. Rough Model that doesn't require any accuracy in regards of materials and texture. I usually use foam boards or paper to get the flexibility to change things quickly. I'll continue this process of drawing and modelling until I come up with my first design. I usually use AutoCAD as I do modelling to get a more accurate sense of size.
Can you describe a day in your life?
Coffee is the first thing i think about when i get up. I like to head to the coffee shop i always go to and get my "thinking" tasks done before heading back to my studio to draw & sketch. I like to write my to-do lists for the week in the beginning of the week as i'm normally tending to a few projects at the same time.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
There are many interpretation of "success". There are always going to be designers that have worked more jobs or have worked in more famous theatres than you. However, the key to really enjoy your work and be "successful" in your own work, is to have your own opinions in matters; your own way to tell a story and share what truly matters to you.
What was your most important job experience?
"Absinthe" because it truly embodies my transformtion from a designer to an artist. With Absinthe, I tried to merge different forms of senses together (sound and sight) and to magnify them to create a lasting visceral experiences for the audience.
Who are some of your clients?
Banks, Government Shows, Stage production, Commercial Companies etc.
What are your future plans? What is next for you?
I am working on a research program in The Academy of Theatre and Digital trying to explore different digital methods to magnify senses in the theatre.
Do you work as a team, or do you develop your designs yourself?
I work alone in theatre stage designs, but I work with my partner on all commercial work.
How can people contact you?
People can see my work from Instagram: vlu.designs. They can also email me at vivian@wecreateint.com

Designer of the Day Interview with Vivian Lu

Could you please tell us about your experience as a designer, artist, architect or creator?
I have been working as a scenographer for 6 years after attending Central Saint Martins in London. From theatre set visuals to costume designs, runway shows to large, elaborate events for corporations such as Banco Nacional Ultramarino Macau, I have delivered over 70 shows in different corners of the world including Hong Kong, Shanghai, Beijing, Singapore, Portugal, London...etc.
How did you become a designer?
As a stage designer, I am constantly trying to find ways to strengthen connections between audiences and my set design. Recently i have been attempting to bring in new technology and innovations to traditional theatre. Although nothing can replace traditional stage, i truly believe in utilising more technology as a medium to further elevate a stage allowing more interaction and immersion for the audience. Since i was a kid, I always knew that my passion lay in visual communication. I was known to be the "crafty kid" in school, involving myself in painting props or sets for our school plays. Thus I knew I wanted to pursue a career in the design industry. However it wasn't until my foundation course where I got to try out different art mediums that I was so sure that 3d Art Installation was my calling
What are your priorities, technique and style when designing?
I usually start with very little research and roughly sketch my initial ideas out. Then I would make prototypes and models to get a sense of space sizing in the space. Rough Model that doesn't require any accuracy in regards of materials and texture. I usually use foam boards or paper to get the flexibility to change things quickly. I'll continue this process of drawing and modelling until I come up with my first design. I usually use AutoCAD as I do modelling to get a more accurate sense of size.
Which emotions do you feel when designing?
The most exciting phase is when you first came up with your first initial idea for the design, as it creates so much different possibility on how you can create space and how you can tell the story visually. Its always very fulfilling and great to hear different interpretation from the audiences and to see what they have gotten out of my set design.
What particular aspects of your background shaped you as a designer?
I was raised in Macao, a city in China that was previously colonised by Portugal. The multiculralism, specifically the influence of East meets West became a strong influence in my designs.
What is your growth path? What are your future plans? What is your dream design project?
I always believed that staying curious will get me to places. I firmly believe in experimenting, trial and error and being brave when it comes to the production in design. I remember spending days sending out my portfolio to different theatres and companies that i looked up to, trying to get my name and designs out there. My dream project would be to be part of the design team for the 2022 Winter Olympics in Bejing.
What are your advices to designers who are at the beginning of their career?
As Alec Soth once said, “Find your eyes", I would encourage new designers to learn everything and anything even if it does not seem to be relavant or useful. This will open your horizons to new possibilities and potentials that you might not have dreamt about. Let your mind run free and be as wild as you wish. Stay curious and experiment with different mediums, as that will guide you in defining who you are as a designer.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
There are many interpretation of "success". There are always going to be designers that have worked more jobs or have worked in more famous theatres than you. However, the key to really enjoy your work and be "successful" in your own work, is to have your own opinions in matters; your own way to tell a story and share what truly matters to you.
What is your day to day look like?
Coffee is the first thing i think about when i get up. I like to head to the coffee shop i always go to and get my "thinking" tasks done before heading back to my studio to draw & sketch. I like to write my to-do lists for the week in the beginning of the week as i'm normally tending to a few projects at the same time.
How do you keep up with latest design trends? To what extent do design trends matter?
I watch at least one theatre show a week (online right now due to COVID-19) to familiarize myself with different stage designs out there. Although it is important to stay up to date with the design industry, it is just as important to tell stories that matter to you even when it seems irrelevant to others.
How do you know if a product or project is well designed? How do you define good design?
A good design is able to capture people’s imagination and encourage thoughts or spark conversations that may not have existed before.
How do you decide if your design is ready?
I dont, theres always things that you would like to change when you see your work at the opening of performance.
What is your biggest design work?
"Absinthe" is one of my favourite pieces I've done because it truly embodies my transformtion from a designer to an artist. With Absinthe, I tried to merge different forms of senses together (sound and sight) and to magnify them to create a lasting visceral experiences for the audience.
Who is your favourite designer?
Es Devlin! I have seen all of her interviews, and sometimes watch it over and over again while I'm working. It motivates me so much when I'm doubting myself or when I am having one of those "design blocks".
Would you tell us a bit about your lifestyle and culture?
I'm lucky enough to be able to travel the world and experience different cultures which has a huge impact on my designs. I am currently in Dortmund doing a research program with The Academy of Theatre and Digital in Dortmund.
Would you tell us more about your work culture and business philosophy?
I work alone as a set designer, but I have a company with my best friend working in commercial art installations. I am very lucky that I am compatible with a partner that shares the same passion as I do. I think the biggest challenge in my profession is not the design itself but to be able to put something out there that represents you the way you want to be seen.
What positive experiences you had when you attend the A’ Design Award?
I think attending the award is certainly a great way to promote myself as a designer worldwide, and by answering all these really long and painful question has helped me reflected on my design career. Find out more o my instagram page: vlu.designs

Extended Interview with Vivian Lu

Could you please tell us about your experience as a designer, artist, architect or creator?
I have been working as a scenographer for 6 years after attending Central Saint Martins in London. From theatre set visuals to costume designs, runway shows to large, elaborate events for corporations such as Banco Nacional Ultramarino Macau, I have delivered over 70 shows in different corners of the world including Hong Kong, Shanghai, Beijing, Singapore, Portugal, London...etc.
How did you become a designer?
As a stage designer, I am constantly trying to find ways to strengthen connections between audiences and my set design. Recently i have been attempting to bring in new technology and innovations to traditional theatre. Although nothing can replace traditional stage, i truly believe in utilising more technology as a medium to further elevate a stage allowing more interaction and immersion for the audience.
What are your priorities, technique and style when designing?
Since i was a kid, I always knew that my passion lay in visual communication. I was known to be the "crafty kid" in school, involving myself in painting props or sets for our school plays. Thus I knew I wanted to pursue a career in the design industry. However it wasn't until my foundation course where I got to try out different art mediums that I was so sure that 3d Art Installation was my calling
Which emotions do you feel when designing?
I design set for theatres and work on visual art production for commercial events and brands. I am currently designing the architecture of a new hotel in Macao. My dream project would be to be part of the design team for the 2022 Winter Olympics in Bejing.
What particular aspects of your background shaped you as a designer?
There are many interpretation of "success". There are always going to be designers that have worked more jobs or have worked in more famous theatres than you. However, the key to really enjoy your work and be "successful" in your own work, is to have your own opinions in matters; your own way to tell a story and share what truly matters to you.
What is your growth path? What are your future plans? What is your dream design project?
"Good design sends the same message to everyone, A great designer sends a different message to everyone."
What are your advices to designers who are at the beginning of their career?
A good design is able to capture people’s imagination and encourage thoughts or spark conversations that may not have existed before.
What is your day to day look like?
I would love to design for the Winter Olympics Opening Ceremony in 2022.
How do you keep up with latest design trends? To what extent do design trends matter?
I would like to be part of the design team of the Opening of the Winter Olympics 2022 in Beijing
How do you decide if your design is ready?
Es Devlin! I have seen all of her interviews, and sometimes watch it over and over again while I'm working. It motivates me so much when I'm doubting myself or when I am having one of those "design blocks".
Who is your favourite designer?
"Absinthe" is one of my favourite pieces I've done because it truly embodies my transformtion from a designer to an artist. With Absinthe, I tried to merge different forms of senses together (sound and sight) and to magnify them to create a lasting visceral experiences for the audience.
Would you tell us a bit about your lifestyle and culture?
I always believed that staying curious will get me to places. I firmly believe in experimenting, trial and error and being brave when it comes to the production in design.

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