Stefano Rosselli

Specialized in Graphic Design.

Stefano Rosselli

About Stefano Rosselli

Stefano Rosselli is a freelance self-taught illustrator and visual designer, based in Geneva (Switzerland), whose specialties are digital illustrations, user interface themes, icons and logos design. His visual signature is defined by clean designs and colorful vector illustrations characterized by the use of simple shapes similar to what we can often see in paper crafts. Nature, characters, oniric scenes, sport, architectural constructions are some of his preferred aspects to feature in his works.

  • Winner of the A' Design Award.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
Two of Hearts Illustration

Two of Hearts Illustration

Graphic Design


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Interview with Stefano Rosselli

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I am a self-taught illustrator and visual designer. As far as I recall, I’ve always been fascinated by aesthetic and very often I could be seen with a sheet of paper and pencil in hand, creating my own designs. During my younger years, comics and video games played an important role in rising my interest in becoming a professional illustrator and visual designer. This quickly turned into one of my dreams. But, in the end, I was discouraged by many people to follow this aspiration. All that led me on a different path until my passion unexpectedly caught me back. Indeed, while I was studying Educational Sciences at Geneva’s University, one of our professors asked us to work in small groups to create attractive pedagogical tools conveying knowledge about human brain related topics. In the group which I was part of, we decided to create a booklet and I offered to draw myself a series of illustrations that would go along with the explicative text. The positive feedback about the illustrations and the great pleasure I had in using my illustrative skills for an educational purpose sparkled again in me the will to make use of my design abilities in a professional perspective.
What kinds of works do you like designing most?
The kinds of works that I like designing most are vector illustrations and user interface themes. Concerning illustrations, characters (especially portraits), oneiric scenes, sport, nature, architectural constructions are some of my preferred aspects to feature in my works. About user interface themes, I particularly enjoy to create “dark modes” for applications, web sites or operating systems.
What was the first thing you designed for a company?
The first thing I designed for a company was a series of digital illustrations for e-learning. Given that I graduated in Educational Sciences, I was really delighted to use my design skills for this kind of project.
When do you feel the most creative?
This can vary from day to day, but I would tell that usually I am the most creative at morning and/or late at evening. At morning it can be due to the fact that in general I have more energy after resting well during the night and, at evening, there are less chances that I can be interrupted during my workflow or simply distracted by surrounding noises.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
The inspiration for my works can literally come from anything surrounding me. Even when I am not supposed to work, if I see, hear something that may be interesting for my design work, I do my best to keep track of it (take a picture, sketch it, write down a note, etc.). It doesn’t necessarily need to be something related with what I am working on at the moment, it can simply be a potential inspiration for future works. Otherwise, I spend regularly time watching design works/items on the web (Instagram, Twitter, Google, Pinterest, Behance, Dribbble, etc.), in books, magazines or shops.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I would define my design style as clean, colorful and playful. I explored more this style, first of all because it has characteristics that I particularly appreciate from an aesthetic point of view, but also because of pragmatical, technical reasons as it adapts very well to many use cases, therefore it offers great versatility. Plus I really like the challenge behind simplifying something so what is central, essential could stand out. In few words, I would summarize my approach to design the following way: understanding the problems to solve, the constraints, the target customer's profile and finding appropriate design solutions that are clean, legible, singular, visually appealing and easy/pleasant to use.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I'm born and live in Switzerland. Personally, I have the feeling that my environment considerably influenced the way I design my works. Indeed, the main principles behind my designs share a lot in common with what can be considered characteristics of the “Swiss style”. No matter if I create an illustration, an icons set, a logo or a user interface theme, I’m very often aiming at making that design to look clean, simple, minimalist and precise. I have also the feeling that I “inherited” from the place where I am living that constant need to push myself forward, to always aim at doing better. This state of mind is clearly something which helps me to constantly improve the quality of my work, but at same time it can turn into an obsession and, therefore, a downside.
What was your most important job experience?
My most important job experience to date was when the United Nations Office for Disaster Risk Reduction (UNISDR) of Geneva hired me in 2015 to rework the “Making Cities Resilient Campaign” visual identity for its 2016 re-launch. I was really happy and honored to bring my modest contribution to this international campaign.
What type of design work do you enjoy the most and why?
It’s hard to only pick one, but if I have to, I would tell user interface design. I really enjoy this type of design work, especially because it can bring together many designs fields which I am particularly interested in, such as icons design, illustration, animation, layout or typography. But also because UI design is something really useful in everyday life. Operating systems, applications, web sites are more than ever part of most people’s life nowadays and will surely be even more in future.
How can people contact you?
The best way to contact me is by sending me an email. My email address is accessible on my website “www.stefrosselli.com”. Otherwise I can also be reached on platforms such as Behance, Dribbble, Instagram or Twitter (my username on these platforms is "stefrosselli"). But email is definitely the best way to go.

Extended Interview with Stefano Rosselli

Could you please tell us about your experience as a designer, artist, architect or creator?
I am a freelance self-taught illustrator and designer. As far as I recall, I’ve always been fascinated by aesthetic and very often I could be seen with a sheet of paper and pencil in hand, creating my own designs. During my younger years, comics and video games played an important role in rising my interest in becoming a professional illustrator and designer. Since 2010 (the year that I started freelancing), I had the pleasure to work for clients such as Thomson Reuters (Geneva, CH), The Swiss Red Cross (Basel, CH), LDES University of Geneva (Geneva, CH), The United Nations Office for Disaster Risk Reduction (Geneva, CH), amongst many others.
How did you become a designer?
I became a designer, because I simply adore to create meaningful and playful designs which may contribute to enhance, in various ways, people’s experience while they interact/come across with the designed product. And as a way to share a vision with others too.
What are your priorities, technique and style when designing?
I chose to become a designer. It was part of my childhood dreams. I couldn’t imagine my life without designing, professionally or not.
Which emotions do you feel when designing?
Digital illustrations, user interface themes, icons, and logos. I used to wish to design more UI themes, but since a couple of years I am so much enjoying to design fully customized playing cards decks that I would like to mainly focus on this kind of projects now on.
What particular aspects of your background shaped you as a designer?
This is a difficult question to answer, because it is a blend of so many factors over which we don’t always have control. I would simply advice to be persistent, to always work with great passion, to always look to improve oneself, to be curious, to have an open mind, empathy, welcome feedbacks, to have an eye for details and to create meaningful unique designs which tell stories that resonate with the audience they are made for.
What is your growth path? What are your future plans? What is your dream design project?
I think that the ability to reach a very high level of clarity about the design intent is what often distinguishes a good designer from a great designer. However, creating an unambiguous striped down design which highly enhance the user experience can be extremely difficult.
What are your advices to designers who are at the beginning of their career?
In my opinion, a really good design is a great blend between aesthetic (even if this is subjective), meaning, honesty, usefulness, uniqueness, attention to details, user experience enhancement, timelessness, clarity, and effectiveness in solving a problem.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
In my opinion, good design is supposed to enhance people’s life. Making life better, easier and, to sum it up, more enjoyable is the aim of good design. Therefore, if economically possible, I think it’s a no brainer why everyone should invest in good design as much as possible.
What is your day to day look like?
As a huge fan of sport, I would love to design a full brand identity for a basketball/soccer team and/or a tennis player (all these three sports being my favorite ones).
How do you keep up with latest design trends? To what extent do design trends matter?
Beside realizing full brand identities related to the sports I like the most, I really would like to create a wide collection of fully customized playing cards decks.
How do you know if a product or project is well designed? How do you define good design?
I would tell that’s all the passion, attention to details and the meaning that I incorporate into all the designs that I create.
How do you decide if your design is ready?
James Gilleard and Malika Favre are two design masters who are a great source of inspiration. Both are absolutely awesome artists.
What is your biggest design work?
I am a great fan of James Gilleard and Malika Favre illustration design. It’s hard to pick a favorite design amongst their works as they are so many that I particularly appreciate. I really like their designs, because of the high level of sophistication, elegance, but also playfulness they manage to achieve by using simple shapes and geometry. I also highly appreciate their color palettes and, specifically for Malika Favre, her use of negative space (so clever). Their works are absolutely fantastic.
Who is your favourite designer?
Till now, I think that « Two of Hearts » is my best design. The aspect of that design that I particularly appreciate and makes me think that’s my best design is the way I managed to visually translate the bond between the deep personal meaning I wanted to share with others and the one that’s often attributed to the two of hearts playing card. It is a universal message related to Love that all people who have read « The Little Prince » from Antoine de Saint-Exupéry can connect with.
Would you tell us a bit about your lifestyle and culture?
As first by realizing that they can always do better. Then by always seeking for feedback and various source of inspiration at any moment and any place, by being curious and constantly willing to learn, and finally by not being afraid to do mistakes and to experiment.
What are your philanthropic contributions to society as a designer, artist and architect?
In a nut shell, for me, design is an answer to a problem which can contribute (in a relatively important way) to make people’s life more enjoyable.
What positive experiences you had when you attend the A’ Design Award?
Undoubtedly my dear loving wife. She is always there for me no matter what. Her honest and relevant feedback often helped me to improve my designs… even if I must confess that sometimes I had hard time hearing and digesting them ;)

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