Victoria Ax

Specialized in Packaging Design.

Victoria Ax

About Victoria Ax

Graduated as Designer in Moscow, Russia. Found out that interesting part of study was creating packages. If some crazy bright ideas come to mind during thinking about new package to create – then this package can be a miracle and work as something new in shop market. Believe, that nonstandard packages are great tool to increase demand for goods. When developing packaging, it is most important to be unpredictable. Since there are many stereotypical solutions on the market, something else should be sought. The basis may be the innovation of the product itself or the novelty in brand positioning, one should move away from the templates.

  • Winner of the A' Design Award.
  • Specialized in Packaging Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Packaging
Tongue-Bongue Candy Package

Tongue-Bongue Candy Package

Packaging Design

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Interview with Victoria Ax

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
From childhood I wished to be a game-designer, but could not find proper place to learn it. The most closed to my wish was trying myself in design and not regret now. I found myself in packaging design and I live now only by great opportunety to creat something new.
What is "design" for you?
It is some kind of game with beauty and practicality, especially in package design.
What is your most favorite design, could you please tell more about it?
I like Moooi design, it is dutch company of modern furniture design. For me it is an example of a beautiful and stylish design.
What was the first thing you designed for a company?
First design was during my university. This was some branding for imagined company.
What kind of emotions do you feel when you design?
When some idea strong sit in my head, then I know - this is it! If I believe in my idea, then all will work.
What kind of emotions do you feel when your designs are realized?
This is an incredible feeling when you can touch your work and keep in hands, especially when more people like it too and you did it for them.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Usually, good idea that will work comes suddenly to me. I should tell myself that I need create something for some kind of job and then I get relaxed to catch my thought proper.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I was born in Moscow, Russia. Now live in Germany. Can say that in Moscow I created design easily.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
I like to look through my book about packages. How to build them.
How long does it take to design an object from beginning to end?
Depends on what object you create. Usually for me it is 2 months.
What was your most important job experience?
I worked in medicine company, made branding and some packages for their devices.
What type of design work do you enjoy the most and why?
I like colorize package and imagine difficult packages to compile.

Designer of the Day Interview with Victoria Ax

Could you please tell us about your experience as a designer, artist, architect or creator?
I am designer for 7 years now. I worked 3 years in medicine company.
How did you become a designer?
From childhood I wished to be a game-designer, but could not find proper place to learn it. The most closed to my wish was trying myself in design and not regret now. I found myself in packaging design and I live now only by great opportunety to creat something new.
Which emotions do you feel when designing?
It's great feeling, when your work real this world, when it's get real and you can touch it. Creation – is some kind of game with beauty and practicality, especially in package design.
How do you decide if your design is ready?
I always fight with myself if design is ready or not. And always a problem just to tell myself "enough". If you can't do anything else with design, when you watc and watch on it, then it's a signal to stop.
What is your biggest design work?
Once I've made exhibition dedicated to the difference between man and woman, I've openned my mind and soul creating this. That period of time I wished to forget about human needs and focus completely on work.
Would you tell us a bit about your lifestyle and culture?
Music is the part of my creative processes. I listen always what is in my mood and for design now, what emotion it must have.
Would you tell us more about your work culture and business philosophy?
I like to work alone, you can focus totally only on your thoughts. Sometimes it is better. In the end you finish your work by compliting it step by step, improving it without knowing that somebody can put own thoughts on it which can differ a lot. This can ruin all process.

Extended Interview with Victoria Ax

Could you please tell us about your experience as a designer, artist, architect or creator?
I finished HSE art and design school in Moscow, Russia as Designer, Bachelor.
How did you become a designer?
It's great feeling, when your work real this world, when it's get real and you can touch it.
What are your priorities, technique and style when designing?
From childhood I wished to be a game-designer, but could not find proper place to learn it. The most closed to my wish was trying myself in design and not regret now.
Which emotions do you feel when designing?
I found myself in packaging design and I live now only by great opportunety to creat something new.
What is your biggest design work?
I like Moooi design, it is dutch company of modern furniture design. For me it is an example of a beautiful and stylish design.
Who is your favourite designer?
Once I've made exhibition dedicated to the difference between man and woman, I've openned my mind and soul creating this.

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