Danyang Ma

Growing up I've always been a girl who preferred drawing about herself rather than talking about. Wondering what it was like to be fully committed to the creative world, I attended both undergrad and grad school majoring in design. Never had a second doubt and never will be.

I'm currently working at &Walsh, an amazing design studio in New York. Their works are always stunning and it's great working experience. Although, the projects that I release are only my personal projects. The studio projects should be credited to the whole team of course.

Helping to build a brand from 0 to 100, or renovating the design for some brands which already have a longer history.

The logo for Public Theater, and the whole series of posters made with the same visual language, designed by Paula Scher.

When I talk to inspiring people, or work with them, or sometimes, just walk on the street.

Visual always comes first to my design, I would also make sure the concept behind a project is inspiring and worth working on.

Any design that can affect a certain group of people (sometimes even negatively) is a successful design.

I'm a visual person so the look and feeling are the first two things to strike me.

Changing its users' behavior from daily essential to a larger, longer-term basis, which can make a huge difference in society and environment.

I personally believe that self-authorship is the future of design, or even every creative industry. We are living under the age when everyone has such easy access to generate small pieces of media with the advantage of technology.

I initially adopted some design idea from Swiss graphic style, and then developed it into my own mixed media over the years of practicing.

It's usually our professional team members to keep our clients in touch. Designers present their design progress to companies 1-2 times a week.

Don't be afraid to talk to people, introduce yourself and your work to the ones that you aspire to work with/for. Also, as a young designer myself, it's always more important for me to learn and absorb at the beginning than to get a big check.

My first job after grad school working at Gretel. People working at are not only talented professionals but also kind friends. The experience there has taught me so much more in three months than all of my schools did in the past few years. I've always felt grateful for having the chance to work there.

Mostly the studio's clients, ranging from well-known worldwide cooperatives, start-ups, and emerging art/design organizations in New York.

Branding and ideation. The thought of making some mind-blowing ideas come true really excites me.

I was interested in user experience design and would love to explore more, as well as AR/VR oriented visual design.

Both. I do commercial works with the team, in support of my personal projects going.

Feel free to reach out to me via my email or social media. I'm happy to share my work with you!

I am a visual designer currently working in New York. I completed my MFA program at Pratt Institute. And before that, I was working and studying design in Shanghai.

Most of my designs are branding projects, as well as typography and posters. I am a visual/strategy person in general so branding is a combination of both of my interests. If there is a type of design I wish to explore more, it would be designing for an exhibition. It's exciting to gather around brilliant artist and designers from multi-discipline, demonstrating the same topic through different medium.

In my opinion, good design serves people on their touch-points, and makes users enjoy it without even noticing its existence. However, really good designs are the ones that change human behavior in a subtle and versatile way. Any design that can positively affect a certain group of people is a successful design to me.

Design for me is a functioning tool, to advocate undergoing dramatic changes in culture, collective identity, leadership, cooperation, and new business model.