National Library Board Singapore / Idean

We come from various background and not all of us are trained from a design education. It ranges from specializing in web to having a psychology and communications background.

Idean is a strategic design agency. We challenge what’s possible to re-imagine new products, services & businesses.

The visual outlook or the process itself to produce a visually appealing output.

We love all kinds of challenges, ranging from various industries as it allows us to learn with every project. A general favourite though, we attempt designs that have a large user base and burning issues to solve with passionate stakeholders.

As a design team, the first thing we designed for a company is a health and fitness application.

Being in the digital and technology industry, we love anything digital, web base, cross-interfacing technologies such as AR, IOT and motion/voice tracking.

We are team of morning creatures, we work best in the morning after a nice cup of coffee and tea.

1. Aesthetic appeal 2. layout flows and functionality (legibility, clarity, etc). 2. Is my design solving a pain points the best way? 3. How can I simplify processes with my design? 4. How can technology enable a better experience? 5. How usable is the design? 6. Is there a new and better way to design this?

The enjoyment, fun, attentiveness and some procrastination - a process all of us go through

The sense of satisfaction that not only is it being realized but the response that turned out better than expected, the level of happiness rises to estatic.

The adoption rate of the design and stickiness, clarity of use and raving reviews.

"Pretty first, then balance and visual weightage on a page/space, followed by visual flow and hierarchy." Adib "I consider the following: 1) Is the design solving the biggest customer’s pain point?, 2) What value does this design add?, 3) How usable is the design?, and 4) How does the customer feel after using the product with the new design?, 5) How different is this design?" Gigi

We moved from graphics to encompassing the entire customer’s experience goes beyond different interfaces (mobile, voice etc.). With rapid advances in technology and varied learning curves, the future of design is to facilitate users’ interaction without a steep learning curve – i.e. user feels comfortable with the new way of interacting and working with the product. Not forgetting, design these days have to be an “inclusive design”, fro example, where an appealing design for any normal person can also be just as appealing for the visually impaired person.

"My iPhone, Apple thunderbolt display, ATH M50 headphones, Razer mousepad, collapsible standing wall-desk." Adib

"Start by practicing to mimic styles from your favourite designers. After each design, important to have design critique and it sometimes take fresh restarts with different approaches to get it right." Adib

1. Follow a few good references and see how they stand out from other similar takes/designs. 2. Always ask “How does this value add to the user’s experience?”

Our mantra in our team: Take breaks when necessary and always critique your own design efforts.

We definitely work as a team, but not forgetting that individual efforts are required to make a team effort successful.