Paula Barcante

Specialized in Mobile Design.

Paula Barcante

About Paula Barcante

Paula is an award-winning, full-stack senior product designer with over six years of experience working for startups and large companies like Amazon and Zillow. She excels at UI/UX, mobile, interaction, and responsive design, as well as branding and illustration. Paula is driven by the thrill and satisfaction of creating experiences that are not only beautiful but also functional, purposeful, and delightful.

  • Winner of the A' Design Award.
  • Specialized in Mobile Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Mobile
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Interview with Paula Barcante

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Art has always been a huge part of my life. Early on, I denied becoming a designer because I didn’t think I could make a living. 1.5 years into university, while studying Economics, I realized I was giving up on a dream. I quit and applied to the University of Waterloo’s Global Business and Digital Arts program. That was the best decision I ever made. Originally, I wanted to be an Art Director, until I went to a UX Design conference and fell in love with the ability to use psychology and human interactions in my designs. Later that year I was accepted into Amazon’s UX Design internship program in Seattle. The rest is history!
Can you tell us more about your company / design studio?
Paula Barcante Consulting is a design studio that focuses on creating products that will benefit humanity. Technology has so many effects on our well-being, so we believe it’s up to us to make those effects a positive one.
What is "design" for you?
Design for me is creating a beautiful human centric experience that makes an action (virtually or physically) more efficient than before.
What kinds of works do you like designing most?
I spent a lot of my career designing for large companies and a lot of the time I wasn’t sure how it was benefiting the world or even humans in an individual level. So I would say my passion lies with designing for the greater good, that could be an app, a website, or even an illustration that sparks positivity.
What is your most favorite design, could you please tell more about it?
I don’t think I have a favorite design per-se, but I have a lot of designers I aspire by. Some that come to mind are David McCandless, the designer of “Information is Beautiful” and Olimpia Zagnoli, an Italian illustrator. I absolutely love how real and unique these designers are. David McCandless really displays how information can be displayed in a way that is digestible and beautiful. Olimpia’s illustrations are just so unique and deeply engaging.
What was the first thing you designed for a company?
The first thing I designed for a company was a dashboard for companies to keep track of their advertising click through rates and impressions. I know, boring, right?
When do you feel the most creative?
This is a hard one. My creativity doesn’t have a time. Sometimes it comes in the morning, but other times it shows up at 12am. It really depends. However, the times I created something I was proud of were times when I was personally struggling.
Which aspects of a design do you focus more during designing?
I love focusing on where the product could go. I’m a futurist in nature, so when I design an experience, I design for the future, not the present. I also just adore bringing in illustrations and small delightful experiences throughout my products.
What kind of emotions do you feel when you design?
Designing is my career, hobby, and job. I love what I do. When I’m designing it feels like time just doesn’t exist anymore. It feels liberating to me.
What kind of emotions do you feel when your designs are realized?
The moment I ship something, I have so many emotions come through me. I usually feel proud and anxious, but also extremely nervous and scared about how people will use the product and if they will enjoy it.
What makes a design successful?
I believe what makes a design successful is how useful and helpful the product is. As a Product Designer, I am always looking for the human-aspect of the design. Do my users find my product helpful? Would they use it? Does it serve a purpose in the lives? These answers help me determine if the design is successful or not.
When judging a design as good or bad, which aspects do you consider first?
This may sound like a broke record, but again, I look at the purpose of the design, how the design itself is fixing that problem, and if the way they are fixing it is the best way.
From your point of view, what are the responsibilities of a designer for society and environment?
As designers we are responsible for how people will make sense of the world around them. I believe it’s our responsibility to create designs and experiences that will help society and the environment in a positive way.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My design inspiration comes from books and designs from other fellow designers. I love using Dribbble as a source of inspiration as I find a lot of amazing product designers post their work there.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I would say my design style is “less is more.” I like to simplify the design, copy, and steps as much as possible. I believe in making efficient, delightful, and purposeful experiences. I always try to find a way to decrease the number of screens, or copy, or buttons as possible.
Can you talk a little about your design process?
I always start my designs with pencil and paper. I find it easier to erase things and re-draw or re-arrange on paper. As much I love technology and software, there is nothing as pure as creating something on paper. This is then followed by creating low-fidelity designs on Sketch. Once I have a solid map of all the screens, I like to prototype it and start showing it to potential users. Based on their feedback, I then re-iterate the designs and start building in the visual aesthetics.
What skills are most important for a designer?
I believe having the ability to articulate your designs and be open to feedback is extremely important.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
As a Product Designer, I tend to use mostly software. My favourite ones are Sketch App, Figma, and Procreate on my iPad.
What was your most important job experience?
My most important job experience was my second internship with Amazon in Seattle. I was 21 years old, designing a brand new platform that had never existed before. I learned so much in those 4 months.
Who are some of your clients?
I have worked with big companies like Amazon and Zillow as well as small start-ups like Medella Health, cv19.solutions, Charlie, custom care, NICHE Magazine, etc.
What are your future plans? What is next for you?
My next big project is launching Joyster. We are currently open for Beta and are beyond excited to launch early next month!
Do you have any works-in-progress being designed that you would like to talk about?
Yes! Joyster (project that won) is what I am most excited about right now. It’s a mental health app that allows people to create journal stories in seconds to keep track of their mental and physical symptoms. Joyster aims to help with anxiety, depression, panic attacks, or any other mental health symptom. We are currently open for beta and will be launching early next month.
How can people contact you?
You can find me on twitter @paulabarcante , LinkedIn, or instagram @joyster.app

Designer of the Day Interview with Paula Barcante

Could you please tell us about your experience as a designer, artist, architect or creator?
I am an award-winning, full-stack senior product designer with over six years of experience working for startups and large companies like Amazon and Zillow. I am an expert in UI/UX, mobile, interaction, and responsive design, as well as branding and illustration
How did you become a designer?
Art has always been a huge part of my life. Early on, I denied becoming a designer because I didn’t think I could make a living. 1.5 years into university, while studying Economics, I realized I was giving up on a dream. I quit and applied to a University of Waterloo’s Global Business and Digital Arts problem. That was the best decision I ever made. Originally, I wanted to be an Art Director, until I went to a UX Design conference and fell in love with the ability to use psychology and human interactions in my designs. Later that year I was accepted into Amazon’s UX Design internship program in Seattle. The rest is history!
What are your priorities, technique and style when designing?
I always start my designs with pencil and paper. I find it easier to erase things and re-draw or re-arrange on paper. As much s I love technology and software, there is nothing as pure as creating something that can be touched. This is then followed by creating low-fidelity designs on Sketch. Once I have a solid map of all the screens, I like to prototype it and start showing it to potential users. Based on their feedback, I then re-iterate the designs and start building in the visual aesthetics.
Which emotions do you feel when designing?
Designing is my career, hobby, and job. I love what I do. When I’m designing it feels like time just doesn’t exist anymore. It feels liberating to me.
What is your growth path? What are your future plans? What is your dream design project?
I am very passionate and excited about Joyster. So I that is where I will be dedicating most of my design time. Joyster is a mental health app that allows people to create journal stories in seconds to keep track of their mental and physical symptoms. Joyster aims to help with anxiety, depression, panic attacks, or any other mental health symptom. We are currently open for beta and will be launching early next month.
How do you keep up with latest design trends? To what extent do design trends matter?
I believe it's very important to maintain an identity as a designer. However, I do love capturing inspiration from other talented designers. My favourite place to get inspirations from is Dribbble.
Would you tell us a bit about your lifestyle and culture?
I was born in Brazil, but spent most of my life in Western Canada. I think the blend of these two cultures have shaped me as a person and designer. I also love listening to music while designing, especially as I go through the visual and branding phase. It helps me to think more creatively.

Extended Interview with Paula Barcante

Could you please tell us about your experience as a designer, artist, architect or creator?
Art has always been a huge part of my life. Early on, I denied becoming a designer because I didn’t think I could make a living. 1.5 years into university, while studying Economics, I realized I was giving up on a dream. I quit and applied to a University of Waterloo’s Global Business and Digital Arts problem. That was the best decision I ever made. Originally, I wanted to be an Art Director, until I went to a UX Design conference and fell in love with the ability to use psychology and human interactions in my designs. Later that year I was accepted into Amazon’s UX Design internship program in Seattle. The rest is history!
Which emotions do you feel when designing?
As a Product Designer, I design virtual experiences. This could be a website, a mobile app, or a smart hardware.
What particular aspects of your background shaped you as a designer?
Create a portfolio you are proud of, even if it's just filled with school projects.
How do you know if a product or project is well designed? How do you define good design?
My secret recipe of success in design is always putting the user first.
How do you decide if your design is ready?
Some that come to mind are David McCandless, the designer of “Information is Beautiful” and Olimpia Zagnoli, an Italian illustrator. I absolutely love how real and unique these designers are. David McCandless really displays how information can be displayed in a way that is digestible and beautiful. Olimpia’s illustrations are just so unique and deeply engaging.
What are your philanthropic contributions to society as a designer, artist and architect?
Design for me is creating a beautiful human centric experience that makes an action (virtually or physically) more efficient and beautiful than before.

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