I am an architect by training, but at the moment I am fully focused on interior and furniture design. The road to this was not fast. Worked as an assistant to the head of the construction organization. Once I completed one of my projects for a customer, and he, looking at the result, offered to do the interior in a house built earlier. I agreed. I liked the selection of finishing materials, furniture and accessories so much that it gradually turned into the main craft. Thus began my career as an interior designer.
“Casa Azzurra's philosophy considers the interests of people in considering the parameters of the living environment, which are approaches to choosing a request and compiling a list of a person” - this quote describes the general meaning of the designer's activity well. the philosophy of my company is this: it is important to listen to the customer and allocate from his resources to make the premises comfortable, functional and as aesthetic as possible, whether it is residential, office or commercial
“Design is about connecting culture with an idea and making interesting things out of them. Designers do it unconsciously. They work with the intention of spreading ideas. And the guys are good at it. Empathy helps them. Designers go beyond their own consciousness and create something that can really interest others.
My favorite project is the Mountain House, I created it from scratch, emphasizing the natural landscape and panoramic views in the architecture of the house and in the interior design.This project began with the reconstruction of an existing building, but in order to implement the new wishes of the customer, it was easier to rebuild the house. The beauty of the site, located in the mountains surrounded by trees, was emphasized by the modern architecture of the new building and the materials for its decoration - shell stone and wood.
My first design experience was in a boutique. It was very exciting and very scary for one. But I trusted myself and my team. The boutique was designed to sell furniture, I learned a lot about both furniture and design. The customer was satisfied, the boutique was designed with love and good design. I really love my first project and always remember it
We all find our source of inspiration for creativity in different ways. Someone needs a diary and a clear plan for productive work, someone needs freedom and sleepless nights. I very often see future designs in my dreams, or when I look at the designs of world designers. I get inspired and feel ready to design.
My motto is to create a space that will surprise, always feel new, yet comfortable and functional. A space that charges a person with positive emotions.
I am truly happy when I create, when I can create what I feel and see. I am very glad that the wonderful profession of a designer makes this world not only more beautiful but also better in many senses of the word.
It is very important for every designer to make his idea come true. This is an indescribable feeling and delight when what he created came to life. I feel truly happy
In interior design, it's not the functionality that strikes, it's the art; it is here that passions rage, and it is this that turns the interior into a transcendent experience.
When developing interior design, first of all, the convenience and interests of the residents of the house should be. Aesthetics is not a top priority. It is much more important to equip the house in such a way that each element of the interior is comfortable and functional. This applies to both furniture and decor.
It's hard to deny that an interior designer's job is to improve the quality of a client's life. The environment around us has a huge impact on how we behave and feel. And the role of an interior designer during quarantine is more important than ever.
Of course, there has been a shift in the focus of interest towards online communications. There are many new digital formats that brands use to connect with their audience. Exhibitions, conferences, festivals quickly adapted to online. The digital environment in which brands exist has become highly competitive. This led to bold experiments in design in a general sense, as well as the search for new ways to interact with the audience and customers. I think that design is an integral part of life and it definitely has a bright future.
As I said earlier, I am inspired by other designers. I want my design to carry not only beauty and practicality, but also history. I am truly inspired by designers whose work becomes timeless, and whose work we cite as an example.
I believe that every style has its own beauty and its own rules. But I don't really like rules) so I can say that in design I don't use a certain style, but I mix several styles, with this technique I make the design complex and unconventional. I want to look at such designs and find some reminiscences of different styles.
Looking at the ornamental motifs, I feel an extraordinary power. And at the same time, in Kazakh ornaments, there are unique features inherent only to our people. I consider this a feature of the Kazakh ornament.
The nomadic lifestyle determined the style of the Kazakh interior. The furniture was versatile and built into both minimalist and neoclassical interiors, but carried a deep meaning. I would like our compositions to be known abroad, and the Kazakhstanis themselves would appreciate the physical heritage more.
I always set up a live meeting, I think it's very important. During the meeting, in fact, you can learn a lot about a person, about his experience, opinion, about how he likes to work, what he likes or not. In any case, you always need to give a person a chance to work, then it will be seen for sure
In total, there are 3 main stages for creating an interior design, as well as 3 parts directly in the design.
Stage 1. First of all, it is necessary to collect the initial data on the basis of which the design will be carried out.
Stage 2. One of the most creative parts of the work, the main task of which is to find the optimal layout in terms of functionality and ease of use.
Stage 3. Construction and repair.
The final part is the implementation of the interior design.
my day starts with yoga at 5 am)) then I cook breakfast for my family (I am a mother of three children). After I go to work and then go to the construction site) my day is always busy. As soon as I decide my business, I'm going home to cook dinner))
I believe that a designer should have his own style and view of things, be original. Be sure to have an artistic taste, which allows you to create an image of future work in your imagination. And also patience, as interior designers often have to deal with small setbacks and big failures.
The advantages of the profession of a designer include the creativity of work, the possibility of embodying creative potential, income, the use of knowledge in everyday life for yourself and your family.
The disadvantages of the profession of a designer include, first of all, the problems of evaluating the results of creative work, which can cause disagreements with the customer, objections and whims.
The main design laws are based on the principles of harmony, "golden section", integrity, competent combination of colors, practicality, environmental friendliness of finishing materials
In order to become an interior designer you need to know the theory of color and composition; understand architectural styles, ergonomics, types of decor and principles of lighting; be able to draw and work in graphic editors. And, of course, a good designer understands how the repair process goes: he distinguishes well between the types of finishing materials and can tell the client about a variety of construction technologies.
When developing design projects, most often we use Photoshop graphics programs, as well as AutoCAD and Revit programs. I always have with me, probably the most important book of the Architect and designer "Architects' Data" by Ernst Neufert
Yes, that's right, but I always do important and urgent things first, then I start things that do not have a deadline. But I always remind myself that my family and I are more important, so I try to be as close to my family as possible.
How to find a client, and how to become a successful designer)))
and I always answer that everything has its time, the main thing is to go towards your goal and believe in yourself
The most important experience is working with people, being able to communicate with them, as interior design involves a large number of specialists. I am very grateful to everyone I met on my way, because it is from people that you learn a lot))
my clients are all different people, someone is a businessman or a business woman, someone is a fashion designer, entrepreneur or public figure, there were also show business stars, there are no specific clients. On the one hand, this is cool, since there is communication with different people and each of them is special in his own way.
Yes, I have a team, I develop the design myself from start to finish, but in my team there are specialists as a draftsman and 3d visualizer of projects with whom we together bring the design to life
I am an architect by training, but at the moment I am fully focused on interior and furniture design. The road to this was not fast. Worked as an assistant to the head of the construction organization. This was my first project. Since then, more than fifteen years have passed and many design projects have been implemented according to my projects.
Now I remember moments from childhood, when I constantly wanted to rearrange furniture from place to place, making the space more functional and aesthetic, although I did not know such terms. Then I could not even think what my childhood fun would turn into. I liked the selection of finishing materials, furniture and accessories so much that it gradually turned into the main craft.
Think about what makes you unique. Perhaps you have your own style and special features in the project. Or you specialize only in restaurants or fitness clubs. Ask what your customers say about you?
For every uniqueness there is a customer. It is very important for someone to make the interior of their small studio apartment super functional and free. And if you are a designer who specializes in such spaces, you will certainly stand out for these clients from all other designers.
There are several qualities I can think of. Designers and architects must build, so marketing, salesmanship, understanding and rapport with clients are essential. For great designers, this takes on added meaning when they push the boundaries and work with ideas and concepts that go beyond common practice.I wouldn't prioritize quantity over quality. However, if you can't sell enough of your ideas, and on a scale enough to make an impact, greatness is out of reach. Great designers don't back down from their ideas. Compromises will always be necessary - based on client needs, costs - but great designers will never let them fundamentally change their vision of a project.
Too many people think that interior design should be beautiful or expensive. I will answer you that the design should be, first of all, convenient.
There is a very good expression: "good design is immediately visible, great design is not noticeable." This is where the main difference between expensive design and comfortable design lies. And they have different missions. Expensive design is designed to attract attention, to make admiringly contemplate the creation of human thought. The design is convenient, in turn, it will not be immediately noticeable. It is intuitive, perceived by us at the subconscious level.
We want not just to have an apartment or a house, we want the place of residence to be cozy and comfortable for all family members. How and what to do so that every corner of your house is functional, so that everything pleases, warms the soul, while being modern and beautiful. This is where good design comes in.
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