Kaoru Mizuno

Specialized in Packaging Design.

Kaoru Mizuno

About Kaoru Mizuno

He places great importance on “The thought in a process.” In each project, He think its intrinsic value and seek an answer that expresses client’s intention with creative design. His works are based on “Usual life”. Ideas inspired by experiences are linked to present and future.By this approach, aim to propose “New Standard”.

  • Winner of 2 A' Design Awards.
  • Specialized in Packaging Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Packaging
Have a Nice Can Food Packaging

Have a Nice Can Food Packaging

Packaging Design

Chandon Rose 2020 Wine Packaging

Chandon Rose 2020 Wine Packaging

Packaging Design

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Interview with Kaoru Mizuno

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Father's influence. I grew up with a lot of videotapes of labels my father had lettering on at home. That was my first exposure to typography and how I got interested in design.
Can you tell us more about your company / design studio?
We are involved in seamless design work, from graphics to spaces, with a focus on packaging, including CI/VI. Our mission is not only to look good, but also to ‘accompany the user's life and maximise the value of the brand’.
What kinds of works do you like designing most?
Brand logo design and packaging design. I like the process of incorporating the brand's philosophy into the design.
What is your most favorite design, could you please tell more about it?
A design that is not doing anything special but has a strong presence.
What was the first thing you designed for a company?
Graphic design for a private museum, including the catalogue of an exhibition.
Which aspects of a design do you focus more during designing?
Does it properly reflect the client's philosophy and message?
What kind of emotions do you feel when your designs are realized?
Great. Even better if the end user is happy and it sells even better.
What makes a design successful?
Thought. If it is well thought out and the essence is grasped, I can design all the way to the end without hesitation.
When judging a design as good or bad, which aspects do you consider first?
In an abstract way, whether the dots are connected to form a line.
From your point of view, what are the responsibilities of a designer for society and environment?
Never use negative expressions that could attack or bring down anyone or anything in particular.
How do you think the "design field" is evolving? What is the future of design?
With the advent of AI and various apps, it has gradually lost its previous specialisation, It is now possible for anyone to easily give shape to their images.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
We focus on simplicity, but with an emphasis on ‘blending into everyday life and being loved for a long time’. We seek beauty that fits in with the user's life, rather than eccentric design.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
Japan. There are many influences. Wabisabi and Zen spirit have a lot to offer in terms of design approach. The disadvantage is that I'm not very good at bold and eccentric design approaches, which is probably a national trait.
How do you work with companies?
Basically, I only handle the phases that require creative work and expertise, The manager handles most of the interaction with the client. This allows us to build a flatter relationship.
Can you talk a little about your design process?
Basically, we spend almost as much time thinking as we do working on the design. Everything else is constantly fluctuating from project to project.
What are 5 of your favorite design items at home?
Rembrandt paper house I bought in Amsterdam Sony speakers (LSPX-S3) A coffee cup from HASAMI PORCELAIN Normann Copenhagen wall clock rOtring600 ballpoint pen
From your perspective, what would you say are some positives and negatives of being a designer?
The loss of the borderline between work and private life, Both a plus and a minus.
How long does it take to design an object from beginning to end?
It depends on the client's scheduling. If there is no set time, there seems to be no end...
What type of design work do you enjoy the most and why?
Brand logo design and packaging design. I like the process of incorporating the brand's philosophy into the design.
Do you work as a team, or do you develop your designs yourself?
So far it has mostly been the latter, but in the future I plan to co-create with a team.
How can people contact you?
Please feel free to contact us at the following email. contact@mo-ther.jp

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