Shinjiro Heshiki

Good in Interior Design.

Shinjiro Heshiki

About Shinjiro Heshiki

He was born in Okinawa Prefecture. After graduating from high school, he moved to Tokyo and entered a design school. After graduation, he worked at a shop design office, where he designed restaurants, retail stores, apparel stores, and houses. He moved to Los Angeles LA USA in 1991. While living in the U.S., he worked as a bartender and club manager, while working in design for a living. This background in restaurants seems to have enhanced his design communication. And returned to Japan in 2001, Then he started his own company, emergene, inc. which is the predecessor of Conception, and has been designing restaurants, bars, cafes, clinics, retail stores, offices, houses, gardens, and other spaces in Okinawa Prefecture. Conception is a design and branding office that designs "Century Style" spaces that are still sophisticated after 100 years. Based on the concept of "designing hospitality space" based on human psychology, we create the "ideal space" by giving shape to our clients' ideas.

  • Winner of 5 A' Design Awards.
  • Good in Interior Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Interior
  • Hospitality
La Pina Distillery Amusement Shop

La Pina Distillery Amusement Shop

Interior Design

Helios Airport Brewery Amusement Pub

Helios Airport Brewery Amusement Pub

Interior Design

Nago Pineapple Park Winery Retail Shop

Nago Pineapple Park Winery Retail Shop

Interior Design

Sweets De Pineapple Theme Park Shop and Bakery

Sweets De Pineapple Theme Park Shop and Bakery

Interior Design

Hohobare Amahare Restaurant and Champagne Bar

Hohobare Amahare Restaurant and Champagne Bar

Hospitality Design

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Interview with Shinjiro Heshiki

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Since elementary school, I have disliked the bright colors of white fluorescent light bulbs, and I was the kind of kid who replaced the light bulbs in my house by myself and made indirect lighting with them. I think I wanted to be a designer from that time.
Can you tell us more about your company / design studio?
Conception is a no other DESIGN BRANDING OFFICE Which offers ideal space For your Life & Business with hospitality mind.
What is "design" for you?
Design is a magical tool that can unconsciously change people's lives in a positive and enjoyable way.
What is your most favorite design, could you please tell more about it?
Bar and Resutaurant Because it is important to have a lighting design plan that soothes people's fatigue and mind.
What kind of emotions do you feel when your designs are realized?
The feeling of handing over a child from a foster parent to a biological parent.
From your point of view, what are the responsibilities of a designer for society and environment?
Use human psychology.　In the case of residential design, it is possible to create a peaceful life. In the case of commercial space design, it is possible to stimulate economic activity.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
The last exhibition was held in Naha City 15 years ago. No plans for the next exhibition.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
Colonial Style Design Designs that are still innovative after 100 years.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Okinawa Prefecture, Japan. I don't feel any disadvantages. The advantage is the flexibility of colonial culture.　
Can you talk a little about your design process?
Plane plan → Lighting plan → Design contents pickup → Material selection → Create CG
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
You can improve your sense of style by seeing a lot of art, music, architecture, and real things.
From your perspective, what would you say are some positives and negatives of being a designer?
Since I am always seeking and searching for something to discover, I notice a lot, but on the other hand, I may not feel rested as often as I would like.
What is your "golden rule" in design?
Attention to lighting design Attention to the design of doors and windows Considering the importance of connection design, we consider windows and doors to be very important factors that connect space to space. Attention to green planning
Who are some of your clients?
Restaurant owners, retail store owners, companies that commissioned office design, people who commissioned house design
What type of design work do you enjoy the most and why?
I enjoy when the CG perspective is completed. Because I can see the possibility of it being as good as or better than I imagined.
Do you work as a team, or do you develop your designs yourself?
Launching a new company by developing software that can create CG perspective in an instant when requested by a customer.
Do you have any works-in-progress being designed that you would like to talk about?
A pineapple brandy brewery bar lounge planned in the same Nago Pineapple Park as the project we are applying for.

Designer of the Day Interview with Shinjiro Heshiki

Could you please tell us about your experience as a designer, artist, architect or creator?
I was born in Okinawa Prefecture. After graduating from high school, he moved to Tokyo and entered a design school. After graduation, he worked at a shop design office, where he learned to design restaurants, retail stores, apparel stores, and houses. I moved to Los Angeles LA USA in 1991. While living in the U.S., I worked as a bartender and club manager, while working in design for a living. This background in restaurants seems to have enhanced his design communication. And returned to Japan in 2001, Then he started his own company, emergene, inc. which is the predecessor of Conception, and has been designing restaurants, bars, cafes, clinics, retail stores, offices, houses, gardens, and other spaces in Okinawa Prefecture.
How did you become a designer?
Ever since I was in junior high school, I disliked the white light of fluorescent lamps and changed the color temperature of the lights in my room to warmer colors or arranged them in an indirect lighting style. I was particular about color temperature and thought that the city would be more beautiful if inorganic fluorescent lights were eliminated from the city. Perhaps it was around this time that I began to think about design.
Which emotions do you feel when designing?
I imagine my client's fan customers increasing and being pleased by the work I design.
What particular aspects of your background shaped you as a designer?
When I was living in the U.S., it became difficult to make a living by design alone, so I started working as a waiter and bartender in restaurants, and was eventually accepted as a general manager, which helped me develop my communication skills through the hospitality industry. Since I entered the store design industry in Tokyo, the restaurant industry in the U.S., the IT industry, and then the IT industry back in Okinawa, I feel that the restaurant industry and the IT industry in between were barriers I needed to overcome to broaden my sense of values in a positive way.
What is your growth path? What are your future plans? What is your dream design project?
Leisure facilities and leisure park-type cemeteries for the elderly.
What are your advices to designers who are at the beginning of their career?
There are no shortcuts in design. If you love designing, keep doing it. Just be yourself.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
If you keep thinking, ideas will come to you in your dreams. Don't forget to take notes on them.
How do you keep up with latest design trends? To what extent do design trends matter?
Since I am more concerned with my own design style, I don't really care about the latest design trends. If I do care, it is about 10%. I pursue designs that will still be beautiful 100 years from now rather than reflecting the current season's trends.
How do you know if a product or project is well designed? How do you define good design?
Generally speaking, it is difficult to identify them because the best design is one that is so natural that you do not feel that it has been designed.
How do you decide if your design is ready?
When the construction site is handed over and people enter the restaurant or store and it functions.
Would you tell us more about your work culture and business philosophy?
From "anticipation" to "joy". Until (excitement) turns into (smile) From "anticipation" to "joy". Until (excitement) turns into (smile)... Conception is a design and branding office that designs "Century Style" spaces that are still sophisticated after 100 years. Our concept is to "design hospitality spaces" based on human psychology, and we create ideal spaces by solving problems through design and giving shape to our clients' ideas. Hospitality is born when the client feels comfortable. We believe that hospitality is born when our clients feel comfortable, and we believe that having a "spirit of hospitality" and a "spirit of compassion," thinking about the other person's feelings first even if it is just a small thing, and always thinking and acting in a way that can create resourcefulness in everything we do, will lead us to become "workers" and "design hospitality. Our philosophy is to provide support from design concept planning and design to design supervision during the construction period to create spaces that positively affect the vision, thoughts, and psychology.
What positive experiences you had when you attend the A’ Design Award?
One of the benefits we have realized from winning awards is that as we receive more and more awards, we have gained more confidence in our designs, and for most projects, we are now able to leave the design completely up to the client. These days, most of our clients ask us to do whatever design they want, as long as it is within budget and other constraints. By having more freedom in design, we are able to provide unique and high quality designs, which in turn leads to another award, which is a good spiral for us to work in. It could also help to motivate client companies internally.

Extended Interview with Shinjiro Heshiki

Could you please tell us about your experience as a designer, artist, architect or creator?
I was born in Okinawa Prefecture. After graduating from high school, he moved to Tokyo and entered a design school. After graduation, he worked at a shop design office, where he learned to design restaurants, retail stores, apparel stores, and houses. I moved to Los Angeles LA USA in 1991. While living in the U.S., I worked as a bartender and club manager, while working in design for a living. This background in restaurants seems to have enhanced his design communication. And returned to Japan in 2001, Then he started his own company, emergene, inc. which is the predecessor of Conception, and has been designing restaurants, bars, cafes, clinics, retail stores, offices, houses, gardens, and other spaces in Okinawa Prefecture.
How did you become a designer?
Ever since I was in junior high school, I disliked the white light of fluorescent lamps and changed the color temperature of the lights in my room to warmer colors or arranged them in an indirect lighting style. I was particular about color temperature and thought that the city would be more beautiful if inorganic fluorescent lights were eliminated from the city. Perhaps it was around this time that I began to think about design.
What are your priorities, technique and style when designing?
At first, I wanted to become an architect building skyscrapers, but I found it difficult to design everything on my own, so I chose store design.
Which emotions do you feel when designing?
I am currently designing spaces for commercial facilities (restaurants, bars, cafes, clinics, retail stores, etc.), offices, residences, gardens, etc. In the future, I would like to work on urban space design, resort facilities for the elderly, and park-like tombs, which I am interested in.
What is your growth path? What are your future plans? What is your dream design project?
A good designer is one who creates a design with the customer in mind, and a great designer is one who can create a happy future for the customer.
What are your advices to designers who are at the beginning of their career?
Generally speaking, it is difficult to identify them because the best design is one that is so natural that you do not feel that it has been designed.
Who is your favourite designer?
Each design we create at Conception is like a child being born, so it is difficult to decide on the most fabulous one because each one has its own great qualities.
What positive experiences you had when you attend the A’ Design Award?
Clients that I have been connected with since I returned to Okinawa from the U.S.

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