FLAVIEN NEYERTZ

My passion for design was sparked early in life, growing up in Greece, where I was surrounded by both ancient architectural marvels and modern, innovative designs. I was fascinated by how form and function could harmonise to create something both beautiful and useful. My background is rooted in industrial design, where I found a perfect blend of my love for art and my curiosity about how things work. It was a natural path for me, merging creativity with practicality, and I’ve always been driven by the desire to bring ideas to life through design.

The Searider team is a multidisciplinary group of creatives and engineers, including designers, mechanical engineers, naval engineers, and electrical engineers. We work closely together to bring our innovative designs to life, and what's truly unique about our team is that we handle the entire production process in-house. This allows us to maintain full control over the quality and craftsmanship of our products, ensuring that every Searider vessel meets our high standards of performance and aesthetics.

Design, to me, is about creating solutions that seamlessly integrate form, function, and user experience. It’s the process of translating abstract ideas into tangible products that not only solve problems but also resonate emotionally with the users. Design is about making life better, more efficient, and more beautiful.

I enjoy designing a wide range of products, but I’m particularly passionate about vehicles. There’s something uniquely challenging and rewarding about creating designs that blend performance, aesthetics, and user experience, whether it’s a car, motorcycle, or a sleek watercraft like the Searider. Beyond vehicles, I also have a deep interest in designing consumer products and furniture. These areas allow me to explore how design can enhance everyday life, making products that are not only functional but also beautiful and timeless.

The Searider stands out as my favorite design. It represents the pinnacle of our team’s collaborative efforts, combining cutting-edge technology, meticulous engineering, and refined aesthetics. Every element of the Searider was crafted with precision, from the hydrodynamics of the hull to the ergonomics of the cockpit, ensuring that it not only looks stunning but also performs exceptionally well on the water.

The first thing I designed for a company was a sleek, ergonomic office chair. It was an exciting project because it allowed me to explore how design can enhance comfort and productivity in everyday environments. The challenge was to create a chair that was not only visually appealing but also provided exceptional support and adjustability. This experience was foundational for me, as it highlighted the importance of combining aesthetics with functionality

Composite materials are indeed fascinating to me, especially because they offer a unique combination of strength, lightness, and durability. These materials are particularly valuable in vehicle and watercraft design, where performance and efficiency are critical. I’m also deeply interested in advanced manufacturing technologies, like 3D printing, which allows for greater precision and customization in the design process. The ability to experiment with new materials and technologies is what keeps the design process exciting and constantly evolving for me.

I feel the most creative when I'm immersed in the early stages of a project, where ideas are fluid, and the possibilities seem endless. This usually happens during quiet moments, either early in the morning or late at night, when I can focus deeply without distractions. Being surrounded by nature or taking time to reflect on new experiences also sparks creativity. Additionally, brainstorming sessions with my team, where different perspectives come together, often lead to the most innovative ideas. It's that combination of solitude and collaboration that fuels my creative energy.

During the design process, I focus primarily on three key aspects: functionality, user experience, and aesthetics. Functionality is the foundation—ensuring that the design not only works effectively but also meets the specific needs of the user. User experience is equally crucial; I aim to create designs that are intuitive, comfortable, and satisfying to use. Lastly, aesthetics play a significant role. I strive to design products that are visually appealing and timeless, ensuring they resonate with users on an emotional level while maintaining their relevance over time. Balancing these aspects is what brings a design to life.

When I design, I experience a mix of excitement, curiosity, and a deep sense of fulfillment. There's a thrill in exploring new ideas and pushing the boundaries of what's possible. At the same time, there's a strong sense of responsibility to create something meaningful and impactful. The process can also be challenging, leading to moments of intense focus and problem-solving, but overcoming those challenges brings a great sense of satisfaction. Ultimately, designing fills me with a passion and drive that fuels my creativity, making every project an emotionally rewarding journey

When my designs are realized, the emotions I feel are a powerful mix of pride, satisfaction, and sometimes even a sense of relief. Seeing an idea move from concept to a tangible product is incredibly rewarding, especially when the final outcome not only meets but exceeds expectations. There's also a deep sense of accomplishment in knowing that the design is out in the world, being used and appreciated by others. It’s a moment where all the hard work, creativity, and collaboration come together, and it reinforces why I love being a designer.

A design is successful when it effectively balances functionality, aesthetics, and user experience. It needs to solve a specific problem or fulfill a need in a way that is both practical and intuitive for the user. At the same time, it should evoke an emotional response, whether through its visual appeal, the tactile experience, or the way it seamlessly integrates into the user's life. A successful design is also one that stands the test of time, remaining relevant and useful even as trends and technologies evolve. Ultimately, it's about creating something that not only works well but also resonates deeply with people.

When judging a design, I first consider its functionality—does it solve the problem it was intended to address? I then assess usability—how intuitive and user-friendly is the design? This includes evaluating how well the design integrates with the user's experience and whether it enhances or complicates their interaction. Aesthetic appeal is also crucial; a design should be visually engaging and align with its intended purpose and context. Lastly, I consider the design’s innovation and originality, evaluating whether it brings something new or valuable to the table. Balancing these aspects helps determine the overall effectiveness and quality of the design.

Designers have a significant responsibility towards society and the environment. Firstly, we must consider the impact of our designs on the environment by choosing sustainable materials, minimizing waste, and reducing energy consumption in production. This includes designing products that are durable, recyclable, and have a minimal ecological footprint. Socially, designers should create inclusive and accessible products that improve the quality of life for a diverse range of people. Our designs should address real needs and enhance usability for all, regardless of age, ability, or background. Additionally, designers have a role in promoting ethical practices and ensuring that their work does not contribute to harmful practices or exploitative conditions. Overall, it’s about creating solutions that not only meet immediate needs but also contribute positively to the broader well-being of society and the planet.

The design field is evolving rapidly, driven by advancements in technology, changing user expectations, and a growing emphasis on sustainability. 1.Technological Innovations: The use of new technologies like AI and 3D printing is reshaping the design process. 2.Sustainability: Increased focus on using eco-friendly materials and creating products with a lower environmental impact. 3.User-Centered Design: Emphasis on creating products that are intuitive and tailored to user needs. 4.Interdisciplinary Collaboration: Greater collaboration between designers, engineers, and other specialists for comprehensive solutions. 5.Global Perspective: Designing with consideration for global challenges and cultural differences. The future of design will blend technological advancements, sustainability, user focus, collaboration, and a global outlook

The last exhibition We participated in was at the Salone Nautica Venice 2024, where we showcased the iconic Searider alongside the latest Seacruiser model. It was a fantastic opportunity to present our work to a global audience and connect with marine enthusiasts and industry professionals. For our upcoming exhibitions, we are excited to present new models and designs at several prestigious events. We plan to unveil these innovations at the Cannes Yachting Festival, the Genoa Boat Show, and the Monaco Yacht Show. Each of these events will be a great opportunity to reveal our latest advancements and connect with industry leaders and enthusiasts.

Design inspiration for my work comes from observing nature, traveling, and experiencing different cultures. I also stay inspired by visiting exhibitions, reading design journals, and engaging with other designers. Each project’s unique challenges and brainstorming sessions with my team further fuel my creativity. This mix of natural observation, diverse experiences, and collaborative discussions keeps my design process dynamic and innovative.

My design style blends modern minimalism with functional elegance. I focus on creating clean, simple designs that are both aesthetically pleasing and highly practical. This approach is driven by a desire to seamlessly integrate form and function, ensuring that each design not only looks good but also performs effectively. The main characteristics of my style include a minimalist aesthetic, attention to detail, and the use of high-quality materials. My approach involves deeply understanding user needs and incorporating innovative solutions to enhance both functionality and visual appeal. This method results in designs that are timeless, user-centered, and well-crafted.

I live in Athens, Greece, a city rich in historical and cultural heritage. This vibrant backdrop deeply influences my design work, providing a wealth of inspiration from Greece’s classical architecture, art, and natural landscapes. The contrast between ancient history and modern innovation creates a unique perspective that informs my approach to design, blending timeless elements with contemporary aesthetics. Living in Greece has its advantages when it comes to design. The country's strong tradition of craftsmanship and design excellence provides a solid foundation and high standards to aspire to. The Mediterranean lifestyle and emphasis on quality materials also influence my choices, encouraging a focus on durability and elegance in my work. Additionally, the local design community is dynamic and supportive, offering valuable collaboration opportunities. However, there are some challenges as well. While Greece's rich cultural heritage provides abundant inspiration, it can sometimes create limitations when designing for international markets with differing aesthetic or functional preferences. Adapting local cultural influences to meet global standards requires careful balancing to ensure that designs resonate effectively with both local and international audiences.

When working with companies, I begin by understanding their specific needs, goals, and vision for the project through detailed discussions. I then develop design concepts and prototypes, incorporating client feedback to ensure alignment with their objectives. Regular communication and collaboration with various teams, including engineers and manufacturers, are key to ensuring feasibility and effective production. My goal is to deliver solutions that exceed client expectations, fostering a strong partnership built on trust and mutual respect. This approach ensures that the final product is both innovative and aligned with the company’s strategic goals.

When working with a designer, companies should prioritize clear communication and define their project goals, expectations, and constraints from the outset. Providing a detailed brief helps the designer understand the vision and requirements, leading to more effective and targeted solutions. Regular feedback and open dialogue throughout the design process ensure that the project stays aligned with the company's objectives and allows for timely adjustments. To select a good designer, companies should look for a strong portfolio that demonstrates relevant experience and a design style that aligns with their needs. It’s also important to assess the designer’s ability to collaborate and communicate effectively, as well as their approach to problem-solving and innovation. Engaging in discussions about past projects and client references can provide valuable insights into the designer’s work ethic and reliability.

My design process typically begins with thorough research and discovery. I start by understanding the project’s objectives, target users, and any specific requirements or constraints. This phase involves gathering insights through user research, market analysis, and competitive evaluation to ensure a well-informed foundation. Next, I move on to concept development, where I brainstorm and sketch out initial ideas. I create prototypes and iterate on these designs, incorporating feedback from stakeholders and potential users. This iterative process helps refine the concepts and address any functional or aesthetic issues. Once the design is finalized, I collaborate with engineers and manufacturers to ensure feasibility and oversee the production process. Throughout, I maintain clear communication with all involved parties to ensure the design meets both functional and aesthetic goals. This structured yet flexible approach helps create effective and innovative solutions that align with the project's objectives.

Here are five of my favorite design items at home: 1.Lounge Chair: Offers opportunities for creating focal points in various spaces and enhancing relaxation areas. 2.Sofa: Serves as a versatile piece that can define living areas and adapt to different design styles. 3.Floor Lamps: Provides flexibility in adding ambiance and accentuating different areas within a room. 4.Chandeliers: Can transform a room’s atmosphere and act as a statement piece in various settings. 5.Rugs: Adds texture and color to floors, allowing for creative expression and coordination with other design elements.

A typical day in my life begins early, with a focus on setting priorities for the day. I start by reviewing my schedule and addressing any urgent tasks or meetings. Mornings often involve creative work, such as sketching new ideas or developing concepts, as this is when I’m most focused. Midday is usually spent in meetings and collaborative sessions with my team, discussing project progress, and addressing any design challenges. I also allocate time to review feedback from clients and incorporate their insights into ongoing projects. Afternoons are dedicated to hands-on work, including prototyping, material selection, and coordinating with engineers and manufacturers. I spend time on-site or in the studio, overseeing production and ensuring design specifications are met. Evenings are a mix of catching up on industry trends, reading design journals, and reflecting on the day’s work. I often spend time with my family, which provides a refreshing break and new perspectives. The day ends with planning for the next, ensuring I’m prepared for the challenges and opportunities ahead.

For young designers, my advice is to stay curious and embrace continuous learning. Cultivate a strong foundation by mastering design principles and exploring various mediums and techniques. Don't be afraid to experiment and take risks, as these experiences are invaluable for growth. Networking and seeking feedback from more experienced designers can provide fresh perspectives and guidance. Lastly, stay passionate and persistent; the design journey involves both challenges and triumphs, and maintaining your enthusiasm will help you navigate through them and ultimately succeed.

Positives: The role offers creative fulfillment and the satisfaction of bringing ideas to life. Designers often have the opportunity to work on diverse and exciting projects, which can be both intellectually stimulating and rewarding. The ability to influence how people interact with and experience products or spaces is a significant perk, along with the potential for continuous learning and growth in a field that evolves rapidly. Negatives: On the flip side, the design process can be challenging and sometimes stressful, with tight deadlines and client expectations adding pressure. The need to constantly innovate and stay ahead of trends can be demanding. Additionally, balancing creative vision with practical constraints and receiving critical feedback can be difficult, requiring resilience and adaptability. Despite these challenges, the positives often outweigh the negatives, making the design profession both challenging and rewarding.

My "golden rule" in design is to prioritize functionality while maintaining aesthetic integrity. This means that every design should not only look good but also serve its intended purpose effectively and enhance the user experience. Balancing form and function ensures that the design is both visually appealing and practically useful, creating solutions that are both innovative and practical

Creativity: The ability to generate original ideas and solutions is fundamental to designing unique and impactful work. Technical Proficiency: Mastery of design tools and software, such as Adobe Creative Suite, CAD programs, or 3D modeling software, is crucial for bringing ideas to life. Problem-Solving: Strong analytical skills to address design challenges and find effective solutions that balance aesthetics and functionality. Communication: Clear communication skills to articulate ideas, collaborate with teams, and present designs to clients effectively. Attention to Detail: A keen eye for detail to ensure that every aspect of the design is refined and aligned with the overall vision and functionality.

1.Pen and Paper: Essential for initial sketches and brainstorming, allowing for freeform idea generation and quick iterations. 2.Autodesk Sketchbook: A versatile application for sketching and refining design concepts, providing a digital canvas that complements traditional methods. 3.Alias Autodesk: Used for Sub-D (surface) modeling, which is critical for creating complex and high-quality 3D models with smooth, accurate surfaces. 4.SolidWorks: This software is indispensable for detailed and precise 3D modeling, enabling me to create and analyze intricate components and assemblies. 5.Adobe Creative Suite: Includes tools like Photoshop and Illustrator for rendering, visual presentations, and creating graphic elements. 6.3D Printing: For rapid prototyping, allowing me to physically test and refine designs before final production. 7.Books and Design Journals: Provide ongoing inspiration and keep me updated on industry trends, materials, and techniques. 8.Design Blogs and Websites: Offer fresh perspectives and innovative ideas from the global design community. These tools and resources collectively support a comprehensive and efficient design process, from concept to final product.

Managing time effectively in design involves careful planning and organization. I start by setting clear priorities and creating a structured timeline for each project, breaking tasks into manageable steps to stay on track. I allocate specific time blocks for various activities, such as brainstorming, prototyping, and client meetings, which helps maintain focus and ensures that all aspects of the project receive the attention they need. Regularly reviewing progress and adjusting plans as necessary allows me to address any unforeseen challenges or changes. Additionally, by minimizing distractions and creating a focused work environment, I enhance productivity. Delegating tasks to team members when appropriate also helps streamline the workflow, allowing me to concentrate on key design elements and manage time more effectively.

The time required to design an object from beginning to end can range from a few weeks to several months. This timeline depends on the complexity of the project, the level of detail involved, and the scope of the design. For simpler designs, the process may be shorter, while more intricate or high-precision projects can extend the duration. The overall process includes stages such as research, concept development, 3D modeling, prototyping, and final refinements, each critical for achieving a functional and aesthetically pleasing final product.

The most frequently asked question I receive as a designer is, "What inspires your design ideas?" People are often curious about the sources of creativity and how various influences, whether from nature, technology, or cultural experiences, shape the design process. This question highlights the importance of understanding the driving forces behind design decisions and how they contribute to creating innovative and impactful solutions.

My most important job experience was working on the design and development of the Searider watercraft. This project was pivotal because it involved not only creating a cutting-edge product but also integrating complex elements from various disciplines, including industrial design, mechanical engineering, and naval engineering. Leading this project allowed me to hone my skills in both design and collaboration, managing the entire process from initial concept to final production. The success of the Searider reinforced the value of interdisciplinary teamwork and deepened my understanding of how to balance innovation with practical considerations, making it a defining experience in my career.

Some of my notable clients include Bosch, Colgate, a major toy company, and Markor, a prominent furniture company. Working with these diverse brands has allowed me to tackle a wide range of design challenges, from consumer electronics and personal care products to toys and high-quality furniture, enriching my experience and expanding my creative horizons.

I most enjoy designing vehicles, whether they are four-wheeled, two-wheeled, or watercraft, as well as consumer products and furniture. This preference stems from the excitement of creating functional, innovative designs that blend aesthetics with practical performance. Designing vehicles allows me to explore advanced materials and engineering solutions, while consumer products and furniture offer the opportunity to enhance everyday experiences through thoughtful design. Each type of work presents unique challenges and rewards, making the process both engaging and fulfilling.

My future plans are centered on expanding the Searider lineup with new models that push the boundaries of watercraft design. I am focused on developing these upcoming models to incorporate the latest advancements in technology and design, enhancing performance and user experience. These new additions aim to set new standards in the industry and reflect the ongoing innovation and creativity at Searider.

I am dedicated to fostering teamwork and actively work to enhance collaboration within the team. I make it a point to sit down with engineers and other specialists to work closely on projects, with the goal of improving and refining the vehicle. By bringing together diverse expertise and perspectives, we aim to achieve the best possible outcomes and drive continuous improvement in our designs.

Yes, we have several exciting projects currently in development. One notable work-in-progress is a new series of Searider watercraft models that incorporate advanced technologies and innovative design features. These upcoming models are focused on enhancing performance, safety, and user experience, with an emphasis on cutting-edge materials and improved functionality. We are also exploring sustainable design options to further align with eco-friendly practices. These projects reflect our commitment to pushing the boundaries of watercraft design and delivering exceptional products to our customers.

People can contact me through my social media profiles. I am available on Instagram at michael_dimou_design and on LinkedIn as well. Feel free to reach out through these platforms for inquiries, collaborations, or to learn more about my work.

One aspect I’d like to highlight is the importance of continual learning and adaptation in design. The field is ever-evolving, and staying updated with the latest trends, technologies, and methodologies is crucial. I also believe that fostering a collaborative and inclusive environment is key to innovation. Embracing diverse perspectives and encouraging open dialogue within the team often leads to more creative and effective solutions. Additionally, I am passionate about mentoring emerging designers and sharing insights from my experiences to help them navigate their own design journeys

With over 10 years in the design industry, I’ve had the opportunity to work with a range of prominent companies and clients, including Searider, Orange-Circle (design agency in Shanghai) Bosch, Colgate, Markor etc. My educational background includes Mechanical Engineer and Industrial Design, which laid the foundation for my career. I've been involved in diverse projects, from consumer products to high-end furniture and transportation design, which have significantly shaped my expertise and professional growth.

My journey into design began with a deep-seated passion for creating functional and aesthetically pleasing objects. I was inspired by Mitja Borkert (Lamborghini Head of Design) and Andrea Ferraresi (Ducati Design Director), which drove me to pursue formal education in design. Starting with foundational courses and internships, I gradually gained experience and honed my skills through hands-on projects and collaboration with industry professionals. The combination of my intrinsic motivation and external influences led me to a fulfilling career in design.

When designing, I prioritise functionality, aesthetics, and user experience. My technique involves a blend of digital tools and hands-on methods, including sketching, 3D modelling, and creating physical prototypes. I approach each project with a focus on integrating these aspects to ensure that the final product is both innovative and practical. My style is characterised by a balance of form and function, emphasising clean lines and thoughtful detail.

Designing evokes a range of emotions, from excitement during the initial idea phase to fulfillment as the project comes to fruition. The most thrilling part is seeing a concept evolve into a tangible product, and the process of refinement and problem-solving brings a sense of accomplishment. Designing offers a creative outlet that fulfills me and provides joy through the realization of new ideas.

Valuable non-design skills such as project management, communication, and problem-solving have significantly contributed to my success as a designer. These skills have enabled me to effectively collaborate with teams, manage complex projects, and address challenges creatively. Influences from mentors and experiences throughout my career have shaped my approach to design, emphasizing the importance of these skills in achieving successful outcomes.

My growth path includes expanding the Searider lineup with new and innovative watercraft models. My future plans involve integrating advanced technologies and refining design features to set new industry standards. My dream design project would involve developing a groundbreaking watercraft or vehicle that combines cutting-edge technology with exceptional performance and sustainability, pushing the boundaries of what’s possible in the industry.

For young designers, I advise focusing on building a strong portfolio, seeking mentorship, and gaining diverse experiences. It’s important to stay curious and open to learning, as the design field is constantly evolving. Overcoming challenges and continuously improving your skills will contribute to your growth and success in the industry.

I suggest fellow professionals focus on understanding their clients’ needs, staying updated with industry trends, and embracing innovation. Avoid common pitfalls such as overcomplicating designs or ignoring user feedback. Building a strong network and continuously seeking inspiration can also enhance your work and career growth.

My daily routine starts with reviewing project updates and setting priorities for the day. I spend time collaborating with team members, working on design tasks, and meeting with clients or stakeholders. Small things like a productive brainstorming session or successfully solving a design challenge keep me engaged and motivated throughout the day.

I keep up with design trends through industry publications, conferences, and networking with peers. While I value trends for their influence on current design practices, I strive to balance them with my own style and vision. Trends offer valuable insights but should be integrated thoughtfully to maintain originality in design.

Good design is defined by its functionality, aesthetics, and user experience. A well-designed product meets its intended purpose effectively, looks appealing, and provides a positive user experience. Common mistakes to avoid include neglecting user needs or overemphasizing form at the expense of function. I evaluate design success by how well it integrates these elements.

I determine a design is ready when it meets all project requirements, functions as intended, and has been thoroughly tested and refined. While there is always room for improvement, a design is considered complete when it achieves the set goals and constraints effectively. I make the decision to move on based on a comprehensive review and feedback from stakeholders.

My biggest design work is the Searider watercraft, which involved extensive research, development, and innovation. This project was significant due to its complexity and the impact it has made in the industry. The design combines advanced technology with functional performance, showcasing my ability to address intricate design challenges and deliver a successful product.

I find Andrea Farrerasi, Ducati’s Design Director; Mitja Borkert, Lamborghini’s Head of Design; and Flavio Manzoni, Ferrari’s Head of Design, to be particularly inspiring. Andrea Farrerasi’s work excels in blending high performance with captivating visual appeal in motorcycle design. Mitja Borkert’s innovative approach at Lamborghini has resulted in some of the most iconic and forward-thinking vehicles, while Flavio Manzoni’s transformative designs at Ferrari push the boundaries of automotive aesthetics. If I could speak with a deceased designer, I would choose Ettore Bugatti, whose pioneering approach to automotive design and engineering left a profound legacy. Charles and Ray Eames are also highly influential for their innovative and timeless contributions to furniture and architecture, which continue to shape and inspire contemporary design principles.

Living in Athens/Greece, I find inspiration in its rich cultural heritage and dynamic environment. Music and local culture play a significant role in my creative process. My cultural background influences my design approach, adding unique perspectives and values that enrich my work. Good design is essential for societal advancement, reflecting and enhancing the quality of life.

My work culture emphasizes collaboration, innovation, and open communication. I value partnerships that align with these principles and seek individuals who are passionate and proactive. A good designer should possess creativity, problem-solving skills, and adaptability. My philosophy centers on creating impactful designs that meet client needs and contribute positively to the industry.

I contribute to society by engaging in pro bono design work and supporting community initiatives. I believe in using my skills to address humanitarian needs and support young designers through mentoring and participating in design events. My involvement in these activities reflects my commitment to giving back and fostering a positive impact through design.

Participating in design awards like the A’ Design Award has provided numerous benefits, including increased visibility, valuable feedback, and networking opportunities. These awards highlight outstanding work, offer recognition, and can significantly contribute to career advancement. Being named Designer of the Day was a particularly rewarding experience, affirming the value of creative innovation and excellence

I studied Mechanical Engineering with a specialization in Industrial Design at the University of Applied Sciences in Piraeus. After completing my studies, I worked for five years with the design agency Orange - Circle in Shanghai, where I collaborated with prominent companies like Bosch, Colgate, major toy manufacturers, and furniture brands like Markor. Currently, I’ve been part of the Searider team for the past two years, continuing to explore my passion for vehicle and product design alongside a talented team of engineers and designers.

What motivates me to design is the ability to solve problems and create something meaningful. I became a designer because I’ve always been drawn to how things work and wanted to make everyday products better. The mix of creativity and functionality is what drives me.

I chose to become a designer. It was a natural decision for me, as I’ve always had a passion for creating and improving things. Designing felt like the perfect way to combine my interests in both aesthetics and engineering.

I design a wide range of products, including vehicles, watercraft, consumer goods, and furniture. I would love to focus more on designing innovative watercraft and cutting-edge transportation vehicles.

Young designers should stay curious, constantly improve their skills, and never stop learning. Embrace challenges, be open to feedback, and always push the boundaries of creativity while staying true to your own vision.

A good designer delivers functional and aesthetically pleasing solutions, while a great designer pushes the boundaries of innovation, anticipates future needs, and creates designs that resonate deeply with people. Great designers excel in both creativity and impact

A really good design seamlessly combines functionality, aesthetics, and user experience. It solves a problem effectively, is visually appealing, and enhances the user's interaction with the product. I evaluate good design by considering its usability, innovation, and the emotional connection it establishes with users.

Good design adds significant value by improving functionality, enhancing user experience, and creating emotional connections. Ergonomics is a crucial aspect, as it ensures comfort and usability, which are essential for user satisfaction. Investing in good design leads to better products, greater satisfaction, and often increased market success. It makes experiences more enjoyable, drives innovation, and boosts efficiency

If I had the time, I would explore designing cutting-edge vehicles across various modes, from watercraft to automobiles and motorcycles. My goal would be to create innovative, sustainable solutions that blend advanced technology with exceptional user experience. I’d design for a diverse range of users, focusing on enhancing performance, comfort, and environmental impact.

My dream project is to develop a groundbreaking, eco-friendly vehicle that seamlessly integrates advanced technologies and sustainable materials. This project would combine elements from watercraft, automobiles, and motorcycles to create a versatile, high-performance machine. I envision it offering unparalleled efficiency, user experience, and environmental benefits, pushing the boundaries of design and engineering.

My secret ingredient for success in design is a relentless curiosity coupled with a deep understanding of user needs. By continuously exploring new technologies and materials, while staying attuned to what users truly value, I ensure that my designs are both innovative and practical. This blend of exploration and empathy helps me create solutions that stand out and make a meaningful impact.

•Flavio Manzoni: The head of design at Ferrari, known for his groundbreaking work in automotive design and his ability to blend innovation with classic aesthetics. •Andrea Farrerasi: Ducati's design director, whose work combines performance with striking visual design, pushing the boundaries of motorcycle aesthetics. •Mitja Borkert: The head of design at Lamborghini, renowned for his bold and futuristic approach to automotive design. •Marcello Gandini: A legendary designer known for his influential work on iconic cars like the Lamborghini Miura and Countach, which have shaped the history of automotive design.

•Lamborghini Miura by Marcello Gandini: This design is iconic for its revolutionary aesthetics and impact on sports car design. Its sleek, aggressive lines and rear-engine layout set a new standard for high-performance vehicles. •Ferrari Roma by Flavio Manzoni: The Roma combines elegance and performance in a stunningly refined package. Its design reflects Ferrari’s commitment to crafting vehicles that are both luxurious and thrilling to drive. •Lamborghini Temerario by Mitja Borkert: The Temerario showcases cutting-edge design and aggressive styling, embodying Lamborghini’s tradition of bold and innovative car designs. Its dynamic form and striking features highlight the brand’s vision for the future of high-performance vehicles. •Ducati Panigale V4 by Andrea Ferraresi: The Panigale V4 stands out for its integration of cutting-edge technology and visually striking design. Its aerodynamic form and aggressive stance are a testament to Ducati's commitment to both performance and style.

My greatest design is the Searider watercraft. What makes this design stand out is its innovative integration of aesthetics, functionality, and advanced technology. The Searider combines sleek, aerodynamic lines with cutting-edge features that enhance performance and user experience. Its design reflects a deep understanding of both engineering principles and user needs, resulting in a product that is not only visually striking but also highly functional and efficient on the water. The thoughtful use of materials and the seamless blend of form and function are key aspects that make this design exceptional.

To improve as a designer, focus on continuous learning and practice. Stay curious and explore various fields of design, technology, and materials. Engage in hands-on projects and seek feedback from peers to refine your skills. I personally dedicated time to working with diverse teams and tackling a wide range of design challenges, which greatly expanded my knowledge and expertise. Embracing both successes and failures as learning opportunities has been crucial in my development as a designer

If I hadn't become a designer, I would have likely pursued a career in engineering or technology. My passion for problem-solving and creating innovative solutions would still drive me towards fields where I could work on complex projects and develop new ideas.

For me, design is about creating meaningful interactions between a user and a product. It’s more than just aesthetics; it’s about how well a product communicates its function and value to the user. Good design facilitates a seamless experience, making the user feel understood and engaged. It's a dialogue between the product and the user, where every detail is crafted to enhance usability and satisfaction.

My biggest supporter has been my family, who has been a constant source of encouragement and inspiration. Additionally, my colleagues and mentors throughout my career, including those from the Searider team, have played a crucial role in my professional growth. Their support and guidance have been instrumental in helping me reach my goals and advance in the design field.