Mohammadsina Gavili

I went to drawing class when I was 16 and from then, I gradually became interested in industrial design. As my interest in this subject was becoming more pronounced, I decided to enrol for a bachelor of industrial design at the Art University of Tehran. Afterwards, I pursued my studies for a master of industrial design at the Art University of Tabriz. One of the reasons that I gradually became more interested in the design universe has been my desire to design new, creative products. To this end, it has been my dream to manage my own design studio as I deeply enjoy leading a design team from the height of ideas to the firm ground of the practical useful final product. During my BA studies, I acquainted myself with general product design by reading and watching relevant sources. Then during my MA studies, I focused my attention on the principles and theories regarding the design of medical devices. However, I have to say that during my studies, the main focus was the practical side of industrial design, and thus, as a student I spent most of my time sketching and 3d-modelling.

Our studio was established back in 2008 and from the beginning, our team was composed of designers and engineers. We’ve always tried to find creative, user-centred and economic solutions to distinguish the products of our clients from the host of the available products on the market. Our approach is directed by aesthetic intuition, technical knowledge, human science and innovative methods.

I think design is a tactical game that step by step brings down an abstract idea into a tangible and practical final product. That is, design is a process that connects the ideal world to the real world. And in this process, it’s very important for me to arrange a balance between the unbounded abstract ideal and the concrete reality.

I design practical products (mostly medical devices) that are meant to be reliable and I enjoy balancing all the aspects of the design so that it’s perfectly suited for the manufacturing process. I love tarrying with the design parameters until the desired balance is achieved for the final product. A product that is meant to be easily manufactured.

Zino ultrasound machine is my favorite design for the simple reason that we tried to do our best in the design process.

I redesigned particular parts of an electrical faucet when I was 22. I reduce the cost of production by changing the material and adjusting the production method.

My favorite technology is 3d Modeling Software’s platforms Like Solid works. I also enjoy 3d printing, I mean the process in which the computer graphics are transformed into some real physical objects in a short span of time.

I find myself inspired when I’m well-rested. Usually, in the early morning and sometimes when I stop trying to be innovative.

There are lots of parameters that a designer must take into account, but I think the aesthetics of the design can be the most challenging issue for a designer.

The beginning of any project is exciting because we are creating new concepts and artefacts. After prototyping, we reach a new level of understanding and physical experience of the result of our creative process.

I believe that a comprehensive definition of a design problem, using topic-related methods, and using an evaluation method and a feedback loop can lead to a successful product.

Designing is creating and with creation comes responsibility. I believe that a designer should consider designing a solution that is based on real-world data and ideas must be mulled by taking into account different points of view. It is helpful to hear the voices of people expressing their concerns and to learn to see the troubles they experience, even if they do not articulate them explicitly. As a designer, we should take our responsibilities seriously. If we offer ideas, we are still responsible for the roles they play in people's lives and experiences.

I think design will be accompanied by the AR and VR technologies more and more as time goes by and the designer can evaluate her designs by these technologies to create an effective feedback loop that can make the final product more successful.

It was in Tehran, Iran. The 9th laboratory equipment & chemicals exhibition (Iran Lab 2021) from 14 to 17 December 2021. We participated as a product design studio.

We usually use different design methods in our team. I try to lead my team so that the members can effectively work together.

We prepare a proposal based on a basic design brief, then we sign a contract that instigates our design process.

I think the most important factors which can be noticeable for companies are preparing a Comprehensive design brief and evaluation of their products in a real situation.

Companies usually write a design brief based on our platforms and after the contract, we develop our research. We analyze the products and services and present new and unique strategies for designing products and services by surveying and concentrating on target users. Customers’ needs and behaviours are essential factors to create successful solutions in design. Design processes are begun in an open and creative method. Ideation groups and selected final designs are reachable based on design strategies and goals in continuing the aforementioned method. After determining the final properties of the design, we develop the design in terms of engineering and detail design. This step includes selecting materials, determining manufacturing methods, assembling features, cost estimation and production duration. Ekas design studio’s designers are able to present products and components to customers by utilizing 3d modelling programs such as Rhinoceros and Solidworks. Presenting and perceiving 3d visualization of products is one of the most important parts of design processes. Making models and prototypes of products provides the possibility of real and detailed surveying of factors such as mechanism, form, ergonomic parameters and so on. Prototyping helps decrease cost, and time and eliminates the defects of the design processes in every step to reach the final product.

In order to be a good designer, you need to be passionate about all the steps of the design process. Also, it’s very fruitful to get out of your comfort zone. For the beginner designer is very useful to work on products where many case studies are available.

A selection of design processes and common ways of design processes in my design studio are: Initial concepts and sketching for ideation and presenting design solutions, Combining technical and practical rules of designs with aesthetic fundamentals, designing the family of products with the consideration of hidden identities and properties, ideation in groups based on brainstorming methods, body storming and so on, considering rules and ergonomic and anthropometric standards related to the product and work station, Consulting and accurate studying of materials and production methods to make ideas producible, using real users in finalizing the process of the product (collaborative design), sketching, 3d modelling and professional rendering. We mostly use Solidworks, Keyshot, Rhinoceros 3D and AutoCAD and Adobe series.

It depends on the complexity of the product and the function. The design process can take any time between 45 days and 1 year.

People often ask me, "Where do you get your ideas from?"

Generally, the best experience was related to my medical products because these products must pass different levels of tests and we have feedback circles. We redesign the product continuously until we come up with the best outcome based on the design brief.

I usually find niche projects most exciting because I have more freedom to come up with novel design solutions. For example, designing a motorcycle food delivery box was one of the most interesting projects for me.

People usually get to know us through the website and sometimes through Instagram.