Dmytro Lynnyk

I grew up in a family of artists. From childhood, I remember pictures and works of art, they attracted me fiercely. I loved to draw with my father. I followed my uncle's heels to see how he creates masterpieces. I also graduated from art school as a child, so I can definitely answer yes - from childhood to the present day - creativity has always attracted me, I dive headlong into it.

From 2014 to 2018 there was a design studio. Since 2018 I have a branding agency because it is more complete than design. We create a brand strategy and platform for a specific target audience, and after that a visual part is created. It is important that the design is not divorced from the strategy, in tandem they reinforce each other many times over. You probably know what I mean, I think you have seen beautiful designs, pictures - but they are completely out of touch with the needs or "world" of the target audience. Therefore, now, when we create brands, we work in an integrated manner.

Design in branding is a way to harmonize the visual part of the brand for the consumer. It is a way to help the consumer choose a product or service. Design for me personally is an opportunity to express my creative abilities. Design in branding is a way to harmonize the visual part of the brand for the consumer. It is a way to help the consumer choose a product or service. Design for me personally is an opportunity to express my creative abilities.

I like work that leaves an emotional mark, whether it's one that touches on topics that are important to humanity. This is peace on earth, conflict resolution, helping those in need, those who can be helped and who can then develop. That is, everything without which there can be no evolution of mankind.

The Happy Film. This is a movie. It features New York-based graphic designer Stefan Sagmeister living in the city of his dreams and working with the likes of The Rolling Stones, David Byrne, Steven Tyler and Jay-Z. There are no problems with business, creative forces do not dry out, but it seems to him that life is not limited to this. He fearlessly embarks on a project to change his own personality, trying to find out what factors make a person living in a metropolis happy. The film is illustrated with beautiful works of the designer. I really like this film, Stefan's work, and he himself as a creative person is incredible.

I was a graphic designer in the local newspaper. Later, when I started working at the agency as a graphic designer, the first thing I worked on was the logo.

I love graphics. I love space and shapes and combine them in harmony. Sometimes it seems not joint techniques - but they work together very cool. I love lined design, Swiss typography.

It's hard to say for sure :). As a creative person, I am unpredictable. Sometimes on Sunday evening I can be very inspired, and sometimes on Wednesday afternoon, when I need to generate an idea, inspiration is not so easy :). But I can definitely say that after visiting cultural sites, museums of modern art, exhibitions - I always have a huge amount of inspiration. And a change of scenery, travel is also very important. I love always learning something new, local culture. And when I come back after a vacation, I have a lot of inspiration. For example, my son and I spent 3 days in Strasbourg, and when we returned to work after this trip, many good ideas were successfully implemented. Therefore, I try to travel to new places and visit local attractions at least once every 2 months.

I devote most of my time to researching the target audience, the product itself, the market and trends, competitors and analyzing the information received. After all, this is the base. You can draw a very beautiful design, but it will not work because it will not speak the same "visual language" with the target audience. Therefore, a lot of time is spent on research and analysis. There is still a lot of time to develop a creative concept, the main idea that will become the basis of the design. I'm also quite picky and spend hours smoothing my finished design, I call it polishing)

I feel like a happy person, I can design for days, I have always been designing when I was paid and not paid. My hobbies, my hobbies - everything is directly related to design. This is my life's work and I am extremely happy that I can work and enjoy the process at the same time.

It is inspiration and joy. The joy of changing the world. I am also happy that I helped to realize the goal and desires of the customer. That helped create a product that will solve the needs of people6 to improve their lives. After all, our agency works exclusively with those businesses that are positive for humanity, and not destructive. We will never, under any budget, work with heavy alcohol and cigarettes, drugs and gambling.

It is made successful by a satisfied consumer who is seduced by this design and convinced that the service or product inside truly corresponds to the declared quality on the outside. After all, no matter how beautiful the design is, there is no point in it, if the product inside is of poor quality, this product will not be bought again, will not be bought a second time. It also often happens that the product is of very high quality inside, but its packaging is not very attractive or even repulsive. It is important that both the design and the quality of the product are at the highest level.

The first thing I determine is for which psychotype the design was created. There are 4 main personality types and each of them has its own visual language. I also look at how harmonious the design is. How the design system was created and how style-forming elements fit together. I see if the accents are well placed. If I like the design of a package, I always buy it, just by chance seeing it on the shelf. This is the task of design - to attract attention, to make promises. And the product (what's inside) must meet these expectations. So the brand gains loyalty and regular customers. Important the first sensation. Then comes the analysis of why I like this job or why I don't like it. There are criteria and observing them can significantly improve the design. I am also interested in how much in a new way and how much violating all the principles, you can bring design to a new level. I love improvisation

First of all, for whom does the designer make his design, does this business contribute to the evolution in general or not? If not, there is no monetary pretext to help this business expand with good business packaging.

The future of design lies in improvisation and finding new principles. Now the trend as a whole is towards simplification, because the user receives hundreds of advertising messages every day, his brain does not want to spend huge resources on understanding every communication. Therefore, the overall design is simplified.

The last exhibition was in Lviv, Ukraine. It was an exhibition in the hotel and tourism service in the fall of 2019. After that, covid began, and then the war in Ukraine. Therefore, offline events have become much less common. But I plan to start active participation in events and exhibitions next year, in Europe.

There are actually a lot of sources. This is the work of other designers. This is vision. This is travel. These are exhibitions of both contemporary and historical art. It can be books, atlases with photographs. I need to take all the layers and place radars everywhere (be ready to receive information).

I love minimalism. I have always been inspired by Swiss typography. Research, in other words, seeing, is the basis for the growth of a good designer. Visiting exhibitions of contemporary art and historical exhibitions, such as the Renaissance. Great architects such as: Michelangelo, Leonardo da Vinci, Caravaggio. Of the more modern ones, these are Vangogh, Monet, Edgar Degas, Selvador Dali and Klimt.

The environment greatly influences the design. What you come into contact with throughout the day, what you see. There should be beauty, harmony, comfort, aesthetics, and now I understand that safety is needed. This is the base without which good design is not possible. At the moment, I can’t create to the fullest in Ukraine, because the war influences, distracts you and you constantly think about it, worry about it. And from here the energy that should go to creativity and creation rolls down to safety and survival. Of course, Ukraine before the war inspired me, besides the fact that it is my homeland with a huge cultural heritage, unique color - it is also a country with an extraordinary and unique nature. Namely, nature provides the necessary energy for creativity. The purity of the stream and the freshness of this sound, the feeling and filling of the forest with this air, the sounds of birds singing and the sun peeping through the treetops. And every moment is unique.

We have a clear work algorithm, a procedure that is written in detail from receiving an incoming application to implementation. Generally speaking, I always try to dive very deep into the project, as deep as they allow). Immersion is necessary in order to understand the tasks, I treat projects as if they were my own, as if it were my business. I also study the target audience very much in order to offer a solution specifically for them. And also we show our kitchen, show the process, steps and stages. So that the customer understands how branding and marketing works. To understand his target audience. We explain why we offer this particular visual solution (i.e. design).

I always look at portfolio first, education and work experience are not so important. If the portfolio is good, we select such candidates. Then we give a test task those candidates, create a creative concept for packaging, for example, and describe the idea. This is the second stage of selection. That is, I always watch people in practice. When evaluating a test item, I look at the idea and its description. If you like the candidate relult, you can take it for a test period. It's 1-2 months, you're watching a person at work. It is very important to look at the potential of a person, and not at the knowledge of programs. Give him additional tasks during the test period, view some master class or lesson, read some article or book. You will see how much a person is involved and has a desire to work. When you have checked a person in the trial period and finally accepted him into the state - develop him, teach him, load him with more and more difficult tasks, and look after him. In this way, you will grow a strong designer.

We have a very clear algorithm of work, starting from the receipt of an application, ending with support in the implementation of branding, strictly according to the regulations, but this is hardly interesting. If we talk about the creative part, then there is also a clear algorithm: 1. Selection of moodboards that reflect the mood and style of the future project. 2. Sketches by hand on paper. 3. Digital sketches. 4. Drawing, creating a design concept. 5. Polishing and tuning the details of the concept. 6. Approval of the design concept with the customer. 7. Create a design system. 8. Replication of the design system on all carriers of the style. 9. Creation of communication design. 10. Design implementation and feedback.

A typical work day is something like this. I slowly wake up at 8 am, then have breakfast and do personal hygiene. During breakfast, I look through the list of tasks for the current day in order to make a plan and puzzles in my head, sometimes I can slightly adjust the plan based on priorities and mood. Then I go to the office, I am always in the office no later than 10 am. In the office in the morning, I always come to the team, the designers usually already work. We quickly discuss current affairs, I comment on their work. Then I usually have phone calls or meetings with clients or with the team, if we discuss concepts or they present work to me, I usually schedule meetings in the first half of the day. After 3-4 hours of work in the office, I go to the gym or take a walk in nature, in silence and for lunch, it takes about an hour and a half together. After that, I return to the office again, almost always with coffee. And in the afternoon, in the late afternoon, I can develop some creative concepts, I can record instructional videos - usually this is the time when I am in my office and create. I try to hold all meetings and discussions in the first half of the day so that after lunch I can be free and create. At about 7-8 pm I have dinner (usually in the office) after that I read or watch some kind of educational materials, I study permanently all my life, I try to allocate from 30 minutes to an hour every working day in the evening for studying. I usually come home at 9 pm, spend time with my family, I can watch some movie with my wife or talk on philosophical topics). I fall asleep around 12 at night, sometimes 1 am.

Of course, you need talent if you have it, you need to polish it with work and practice, then only there will be results. Mentoring is also important, look for really cool designers, art directors and creative directors. If this is a strong designer, even agree to a free practice. Be near them and absorb everything that is broadcast and practice.

The positive ones are that the profession will always be in demand, design will always be needed - that is, you will always have a piece of bread. You will be able to really improve the lives of other people with your work, I mean consumers. You can be quite mobile, as there are many companies that are ready to hire designers remotely or for a hybrid work format. You can choose a fairly narrow specialization - what you like to do most of all, whether it's creating an identity for companies, design packaging, or typesetting books, etc, to each his own! Negative - you have to work, sometimes when there is no inspiration, but you need work. But you can find a way to restore yourself in order to prevent burnout. Change the environment, travel, do not sit in one place. No more longer see any negative factors in this profession.

The most important thing is the balance and the ratio of elements to each other.

It is very important to be able to "tune in" to the target audience and create a design for her, and not for yourself). What is important is the desire to learn, to be open to new things, not to stop at the current level. You can’t think that I already know everything and can do it - it destroys a person. Need a love for art, creativity. Everything else, such as software, design style can be learned.

From the software, I mainly use 5 Adobe programs: these are Photoshop, Illustrator, Indesign, After Effects, Premiere. I buy new design books every year. I am inspired by exhibitions and events. Communication with other designers.

This is not an easy question) When work begins on the conceptual part, that is, the most interesting part of the project, I go into the project with my head and for a day) I can work 15-18 hours a day. And when I develop concepts, I really like to work at night when there is absolute silence and everyone is sleeping). I usually work actively in this mode for 1 week non-stop. And after that, as the design concept in the project is developed and approved, I go on vacation for about a week, I often travel at this time.

The implementation period depends on the type of branding. Consumer branding is a little faster - 2-2.5 months, corporate - 3-4 months, because it has more design carriers. If we are talking about the branding process as a whole, it is a complex process, research and analytics - a month and a half, verbal identity 2 weeks, and design part 1.5-2 months. At the design stage, it usually takes 2-3 weeks to create a creative concept and design system, and then a month to polish and replicate the design to all design media.

Most often they ask how to learn how to create such a design as I create). Oh, I answer that it is long years of training. That's thousands of hours of practice. After all, design is not just the possession of graphic tools. You can learn basic programs in a few months, but design is not just the possession of software, this science is much, much wider! I always dissuade if a person wants to become a designer because of trends or the desire to earn money ... And I always motivate if I see fine taste, perfectionism and love for creativity. One day, a 19-year-old girl came to work for me, and I saw how talented she was! She herself did not realize it, she simply incredibly felt each project, knew how to intuitively, even without knowing deeply the system of psychotypes, to create an accurate design. I was amazed by her talent. I develop and encourage talented people in every possible way. I am creating a design school, it is a very global and complex program. I believe that the program will make it easier for young, talented designers to gain the skills and experience to develop further and hone their skills.

It was the creation of a brand book (global project) for the Magisters law firm. I remember this project very much, because in fact it was the first global project that I did on a turnkey basis. I was very excited and worked around the clock. Of the recent works, there were also several worthy and interesting projects6, for example, branding for the highest hotel in the world, which is in the Burj Khalifa tower in Dubai, the project is currently underway.

Our agency works with clients from all over the world. Basically, these are medium-sized companies who have reached a new level and understand that just a logo is not enough for them. This is the business owner or marketing director. It's a pleasure to work with them because they understand and take the painstaking process of building a brand very seriously - it's the backbone of their business. We need to create a concept that accurately defines the needs of the target audience and can solve it. Our customers clearly see the goals of the business in the distant future, this helps to determine the vector for design and business too. We work on projects that improve the lives of others. We do not work with heavy alcohol, gambling, non-transparent schemes, etc. - no matter how much money they would offer us.

There are 2 types of design - which I just adore, and it's hard for me to say which one is more now. There was a time, around 2010-2015, when I totally loved corporate design. That is, it is the creation of a brand and a design system for companies. This type is interesting because you have to create a design for several target groups at the same time: direct customers, for employees (now everyone needs to think about the employer brand) and for other groups that come into contact with the company (suppliers, contractors, partners for example). For about 5 years we have been narrowly focused on corporate design. After that I fell in love with the packaging design. I love to see the design we created on the shelf - to pick up the finished product. We store in the office all the packages that we manage to purchase or receive from our customers. A shelf with realized packaging designs is what inspires me the most, even more than customer reviews or a shelf with awards.

I want to open branches of the agency in different countries, create a global network agency, supervise significant projects as a creative director. I will always create creative concepts, because this is what drives me and brings meaning to my life!

For the last 8 years I have been working as an Art director. This means that together with the team we create a design. Creative concepts are often created by me or under my direction. And then the creation of a design system and replication of the design on different media, the creation of communication design - this is usually done by graphic designers in my team. But I am involved in every project, and I always carefully check all the details before sending the final presentation of the project to the client.

I really don't like to talk about current projects) And I don't always talk about projects that are ready, but still in the process of being implemented. Sometimes we work under an NDA, sometimes I just don't want to spread important information that could hurt a brand that hasn't been fully marketed yet. I can say that now I am working with a huge brand, with a huge corporation from the USA, and this is extremely interesting. We create a new communication design for them, I work as an art director in this project. I am proud to work with brands of this level. Now I just can’t be torn away from them, I am involved in this project day and night.

People can visit our website https://linnikov.agency/en and see our approach to branding and design. View our portfolio. And leave a request for estimate of their project. On the site there are forms to fill out a brief or contact us. The manager will email you to determine the best time to call. You can also send us a direct message by email or messenger. We will respond within 1 hour during business hours.

Becoming a designer that evolved into a creative director who manages his agency began in 2003 when I graduated from the University and began to study this profession on my own. That is, for more than 19 years I have been constantly honing my skills. During this time I managed to work with such brands as: Cosmopolitan L'Oreal Lancom Mary Kay Philips ABBY I graduated from the Higher School of Branding in the direction of Brand Design, having received a second higher education.

I was predisposed to design from birth. My family, my father and uncle were professional artists and I grew up surrounded by art. I graduated from art school and have always loved to draw. I especially loved the composition. My acquaintances, knowing my inclinations, offered me a job in their newspaper, on the condition that in 2-3 months I would study programs that I did not know. It was an amazing learning experience at night in their office at their computer. I didn't have my own computer at the time. And there, at my very first job, I felt that I had made the right choice.

First, it is a process of exploration. Research the Market, Business and Audience for whom this design will be made. Since different audiences need a different design so that they can respond, so that they can be interested After researching and understanding the movement vector, I collect moodboards, examples of style work. Also moodboards of the target audience. I'm confused about all aspects of the life of the person who will then use my design. To understand what is important in his life, what insights, which sometimes he himself may not be aware of. Then I take a pencil, a blank sheet of paper and start sketching, looking at the mood boards. This is where real creativity comes in. After choosing the most successful idea with my team, after brainstorming, I proceed to digitize on a computer. First in black and white, in order not to be distracted by color and give more meaning to form and composition. After choosing the best option, I begin to select colors and, having chosen the best option, I design all the elements of visual identification. And the final step is a presentation to the customer.

I get pleasure when I find a good idea. For me, it's like looking for an emerald or like sifting sand and extracting gold. And when I see this gold in my palms, it makes me happy, I understand that the idea is good and it will work! At this moment, I feel a certain rise, it can be called a feeling of happiness. Often ideas are generated automatically, I don’t even know where they come from, but they suddenly appear.

An important aspect in the development of a person is his path, in other words, the meaning of life. His existential goal is what will remain after me. What will I leave to humanity. What a change will be after my life and why am I doing all this. And this is not about money, but about a certain goal in the general understanding of life. This is the deepest, most powerful motivation, which is deeper than recognition and reverence for your genius.

I want to develop a worldwide agency that helps businesses grow and this way has contributed to the overall evolution. Life is very short. The biggest paradox is that at the individual level, a person is both everything and nothing at the same time. From a personal point of view, a person is everything; with his death, the whole world disappears. Therefore, for most people (and other species), death is the worst thing that can happen to them, and it is extremely important for them to live a better life. At the same time, if you look at a person from the point of view of nature, his life does not matter. The objective reality is that each person is just one of the seven billion individuals of the same species that inhabit the planet today. And that, as a biological species, man is one of 10 million other biological species. Earth is one of a hundred billion planets in our Galaxy, which is just one of two trillion galaxies in the universe. The duration of human life on average is 1/3000 of the duration of the existence of mankind, and it, in turn, is 1/20,000 of the time of the existence of the Earth. In other words, man is an incomparably small grain of sand with a very short duration of existence, and whatever he achieves, his influence will be insignificant. At the same time, a person instinctively strives to develop and wants to represent something. And it really can have some effect, and each of these tiny steps adds to the others and contributes to the evolution of the universe.

Designers who understood and felt their destiny, that this is their way. Not picked up from the pursuit of fashionable and changeable, but immeno their internal component. Of course everyone, if he wants to, should try. If you don't touch it, you won't know when or it's yours. I would advise looking for mentors thanks to the Internet and online courses - this will not be a problem. Asking them to become their shadow, assistants, coffee carriers, etc. is the main thing to be near. And they will definitely give important and necessary lessons, they will translate their experience to you. If you are lucky enough to meet them live, your development will increase exponentially. A mentor nearby, if he wants to share his experience, will be the best way to quickly achieve your goals in the growth of a young designer

Avoid toxic mentors. Often they take advantage of young gullibility, parasitizing on talent and young energy, satisfying only their egoism. But these are few, I think, but they are. They can kill a sprout that has just broken through and it will be difficult for it to resume this ascent later. It can take years for a person to get stronger and start thinking with his own head. You need to look for really mentors with a capital letter, who, filled like a cloud of water, simply pour out their grace, without taking anything in return. And without fear of competition in the future, this mentor must be mature and wise.

I understand that I don't know much yet and I'm learning, I'm not a full glass of water. The profession of a designer, art director or creative director implies constant growth. The world is changing, new trends, new preferences appear, it also happens that fashion returns cyclically. And this needs to be watched closely. It is also a vision, that is, what is happening in the design market now, what exhibitions, books, articles, conferences or competitions. One must learn from recognized gurus. My day starts at 8 am, sometimes later as I am a night owl and night is my time. When the world rests and movement stops. I love the night, silence and loneliness, then creative inspiration comes to me. When my employees do not touch me and I am focused on my tasks.

I love behance. This resource has a lot of useful information. You can follow the trends there. I like logolounge books and subscribe to them. I love the A' Design Award as well as Lions Cannes where you can see the wonderful work of the winners. Great ideas are collected there and trends for each year are structured. A trend is social affection or, let's say, love for something, a loyal attitude, or, in youth terms, when they say "It's cool"! If I don't look after it, I will turn into an old, decrepit old man who boils only in his soup, covered with a lid of his ego. Such a grumbler at everyone, they say they don’t understand anything, but I’m the smartest, but lonely. This is a dead end path. You need to discard prejudices and understand your blind spots. Look at young and promising designers, see where they lead.

Design is good when it leaves you thinking. There is either some veiled idea that reflects the specifics of the product, or shows its advantages. And if this is done skillfully, without a clumsy attitude in the forehead, elegantly and neatly - all this contributes to the fact that I will say yes! The level of presentation, the level of presentation also greatly affects. Whether 3d technologies, animation or video design were used. Whether audio has been overdubbed. High-quality work can be seen immediately and presentation plays a role in many respects.

At first, I keep the design open, even if in the feeling I realized that I did my best for the moment. But the day passes... It can be anywhere, even the most unexpected. For example, in the shower, and I have a new, interesting idea that causes me emotional excitement. I immediately try to write it down either on a dictaphone or in notes and then apply it in changes. It often happens that at the stage of preparing a presentation, I see errors and I go back to the design to correct them.

Burj Boutique. Creating a brand for the world's tallest hotel Burj Boutique. Located on the 112th floor of the Burj Khalifa in Dubai. This work was ambitious, I just burned over its creation. I slept 2-3 hours a day and worked all the time. The most interesting experience, then was in the presentation and creation of the visual identity of the brand. Yes, I think this case remains the most favorite. In addition, I have been to Dubai several times and I have seen this monumental and grandiose construction of the Burj Khalifa, the tallest building on earth.

From contemporaries, these are two designers. Sagmeister, I like him for his new and bold approach to graphic design, it feels fresh and new. I also adore Damien Hirst, this person seems to play with the theme of death, denouncing it as somehow funny. Of the geniuses of the past - this is Leonardo di ser Piero da Vinci - he was and still is a real evolutionist. Seeing the future and pushing humanity to fulfillment and evolution. If I had the opportunity to meet him even for 1 minute, I would be the happiest person on earth!

Good design, in this context, in this period of time, is a reflection of social aspirations. I do not like the repetition of fashion, I love the new, which gives impetus to change. I love the music of Pink Floyd - it's incredibly universal music that gives me the feeling of flying. Of all the cities, I will single out Florence, 2 times I was there and 2 times I experienced a certain feeling, a certain comfort, a certain uplift and inner joy. Now I'm with my family in Texas, we moved here to our friend. My path was difficult in the USA, we got here for 2 months. Lviv, Ukraine, then Poland - the most difficult cross-border car crossing of my life. This is just the beginning of the war, 30 hours waiting for the border. Then Poland, lived for more than a month, moving to Frankfurt, from there we decided to fly to the USA. At that time, they were allowed to cross the border with Mexico. Warsaw-Frankfurt-Cancun-Tijuana and Hiking in which we stood because of the number of people 3 days of San Diego. Then we flew to Dallas and now we live here.

My agency and I will never, under any budget, work with drugs, prostitution, heavy alcohol and gambling. Also, we do not work with politics. I have a partner, my wife, who does more administrative tasks and team management, she is also a brand strategist, as well as financially. I am responsible for creativity, promotion and creative process in the team.

In Ukraine, I started to create my own design school, I digitized almost half of the material. And now I want to help designers who find themselves in the same situation as me, learn absolutely free. In Ukraine, I thought about taking money for education. I sincerely and in every possible way try to help novice designers, I show them love and respect. Only with these feelings can a mutually developing state be achieved.

It would be a great honor to be the designer of the day for me and my team. I believe that such competitions are necessary for the overall development of the industry, people are trying to bring the best, they are motivated to stand out, they want recognition. One of the most important motivational triggers for evolution. I am grateful to the A' Design Award for their efforts and the opportunity to win this long awaited award. It's definitely a pleasure, thank you very much! I want to wish to continue to support and develop the design industry. To identify and promote the necessary design solutions for both young designers and already established ones, so that they always keep their finger on the pulse.

As for design education, I started as a self-taught person. My acquaintances owned the publishing house of the newspaper and offered me to become a layout designer in it, on the condition that I master the programs. At that time (it was 2000), few people had a computer and I came to their office at night to study Adobe Photoshop and Corel Draw programs from books. Then my path lay to the capital, I moved there from Lviv. I was lucky, I was hired by Cosmopolitan magazine as a layout designer, later I worked there as an art director as well. Later, I started working at a branding agency, where I realized that I was in the right place and I really like it. I was taken to a major global agency and I understood the scope and importance of branding, but I lacked the knowledge. At that time, I found the Graduate School of Branding, where I studied for 2 years, having received my second higher education as a brand designer. This school gave me a lot in understanding the target audience, how to build a platform and how to build a visual identity based on the platform. I founded my own agency and now work as a Creative Director in it.

I became a designer due to my predisposition and love for this kind of activity. I loved to draw, my father was a professional painter, I grew up among Renaissance paintings and Statues of antiquity. The profession of a designer has given me the opportunity to realize and realize my potential.

Of course, I dreamed of becoming a designer. This was my project - the most important task in my life, the first step to revealing myself.

I love it when business grows with my help in design. Becomes more visible to its consumer, this makes the owner happy. The greatest reward is to see happy customers and a product that helps solve the problems of the end users of the product.

They must believe in themselves, they must learn to trust themselves and listen to themselves. If this is their purpose in life, they are obliged to hone their skills for the fullness of life. Just do it and move on, and when they have gone quite a lot, they will see how much they have grown!

A great designer is one who has been able to break through the veil of fear and uncertainty that will definitely stand in his way through his work and perseverance.

Good design is immediately visible, it makes you freeze and feel something. It makes your emotions wake up. It is pleasant for the eye to look at aesthetics, with good observation, you begin to understand why it is so realized and why it is breathtaking.

I am extremely interested in designing for brands that lead to development and evolution. After all, together with them, I begin to tighten up and evolve. Evolution is the strongest force in the universe. It can be brands that are engaged in improving the climate on Earth. Helping people and making their lives easier. It can be related to a healthy lifestyle, supporting our planet, our home, helping and saving animals. These are social projects where I see the development of mankind.

I am extremely interested in designing for brands that lead to development and evolution. After all, together with them, I begin to tighten up and evolve. Evolution is the strongest force in the universe. It can be brands that are engaged in improving the climate on Earth. Helping people and making their lives easier. It can be related to a healthy lifestyle, supporting our planet, our home, helping and saving animals. These are social projects where I see the development of mankind.

It's all about the same - about the evolution and change of mankind, so that the world would come! It is relevant now for my country. I want to contribute to the fact that people would stop being deceived by the media, as it is now happening in Russia.

The recipe is simple - this is your project, your destiny or talent that needs to be discovered through your work and patience. The reward will not be long in coming. By discovering and realizing your talent through education and practice, you will truly gain a rich and fulfilling life!

I like Stefan Sagmeister from his contemporaries for his bright and fresh look at design. He superbly extracts emotion from the inside through a non-standard, and at the same time, harmonized design. Stefan is great! His film Happy Film vividly illustrates his work.

Works by designer and artist Damien Hirst. They excite me and pull out from the inside something that catalyzes in society, exacerbating and exacerbating my deeply embedded emotions in relation to death and the perishability of being. He, as if with a clap of his hand on the face, soothes you and brings you to your senses.

I love the Iguana energy drink and the branding for the tallest hotel in the world, the Burj Boutique. In these works, our team, under my leadership. We managed to take a fresh look at simple things and at the same time retain attractiveness and harmony.

A person must have a predisposition to design, not everyone has such a skill, this profession must be given by God. It is impossible to make a good designer, for example, a person who is predisposed to mathematics or the exact sciences. But if this is yours, then only real mentors, books, training and practice can give you results.

This question put me in a stupor) I can’t answer it, I never thought about it! You need to choose a profession that brings you pleasure. What would you do even if you didn't get paid. And this is the only profession about which I will say that yes, I can do it without getting money, but getting appreciation from clients for the quality work of excellent design, which in the end will make their life easier.

Design is a social aspect of humanity that reflects a person's inner predisposition to harmony. For example, the golden ratio, which was peeped from nature. Nature inspires and guides design, we learn from it.

Supporters were many of my creative mentors and art directors. Some I admired, some, on the contrary, with their envious nature, seeing my talent, they tried in every possible way to belittle. Such toxic people need to learn to avoid as they are able to stop your progress towards professionalism for years.