BOLD Branding

Specialized in Packaging Design.

BOLD Branding

About BOLD Branding

Bold Branding is an agency established in 2012 in Cairo; founded by Kamal Rizk, Lead Designer, and Sarah El Kasaby, Managing Director. They strive to create better brands and identities to form unforgettable connections with lasting impact.Bold Branding is the gain of more than 18 years’ experience combined in the design and production market,serving all entities and business models in various fields.They are known for their goal-driven minimal designs, with a smart attractive element whether in the design or the production technique that always push their clients in the lead of competition.

  • Winner of 2 A' Design Awards.
  • Specialized in Packaging Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Packaging
Mouled Bonbon Seasonal Packaging

Mouled Bonbon Seasonal Packaging

Packaging Design

Voila Cool Stuff Ice Cream Packaging

Voila Cool Stuff Ice Cream Packaging

Packaging Design

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Interview with BOLD Branding

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Since early 2000s i started following my passion in design through joining free studies in faculty of arts. I joined as many internships as i can to widen my knowledge and experience. Through practice I started forming my own taste in creating minimal artistic designs. I was highly fascinated by the designs of my older brother growing up, which by time motivated me to be a designer myself.
Can you tell us more about your company / design studio?
Me and Sarah have been colleagues long time before and we noticed the work chemistry we formed creating business successes together. In 2012 we decided to join forces and create BOLD BRANDING, specializing in branding and packaging and known for our goal-driven minimal designs that always push our clients in the lead of competition.
What is "design" for you?
design for me is form of expression and inspiration. It is a way of expressing self, emotion, state, product, and it is meant to inspire all who look or interact with it in a way or another.
What kinds of works do you like designing most?
I am most passionate about creating new identities. It is the power of creating a big project from nothing. The branding set the standards and image for brands, and it is the most powerful thing.
What is your most favorite design, could you please tell more about it?
Voila Cool Stuff. I love this project the most as we got to introduce the ice cream packaging in a new fresh design using minimal lines and abstract shapes describing the flavors in the most playful and intriguing way. This packaging is now one of the most outstanding retail ice cream packaging in the market, and till now it has been an inspiration to many through various platforms such as pinterest.
What was the first thing you designed for a company?
seasonal post card special design for Chivas Regal distributer in Egypt
What is your favorite material / platform / technology?
my favorite material to work with is paper, and instagram is my go to platform to share my work and get inspired.
Which aspects of a design do you focus more during designing?
functionality of design by presenting the right message in a different, artistic, and smart visual.
What kind of emotions do you feel when you design?
i feel determined and focused to communicate the design through a new visual
What kind of emotions do you feel when your designs are realized?
i feel accomplished, specially when i get the intended reactions from the audience.
What makes a design successful?
creating a successful hidden language between the design and the audience that they connect or relate to immediately.
When judging a design as good or bad, which aspects do you consider first?
if the design or the idea are original, if the designer is known for this style or not, and if it represented the product, or the feelings related to the product or not
From your point of view, what are the responsibilities of a designer for society and environment?
to enhance the general taste of the society by creating enhanced designs that represents their reality, and to encourage younger talents to pursue their vision and creative work
How do you think the "design field" is evolving? What is the future of design?
the design field is evolving through the AI advancement, and i see the future of design will be paved for smart designer who will know how to use the AI to their benefit, save them time and effort to create their own unique and special art.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I always get inspired by traveling to beautiful places, my creativity is fed by good music and early mornings.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
my design style is geometric, minimal, creative. I loved this style as it is considered my escape from an all busy life loaded with news and fast paced life. Minimal art and geometric designs tend to summarize any idea beautifully without many unwanted details. My approach is always designing the bolder idea.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Cairo, Egypt. The oldest and richest civilization known to mankind. Growing up surrounded by the magnificent Pharaonic & Ancient Egyptian culture definitely influenced my style and taste. I became fond of geometric art, minimalism, symbolism, and symmetry. I will always be grateful for my heritage which still amaze and inspire many designers around the world.
How do you work with companies?
As most of design agencies, we work with companies according to type of work needed either with retainer contracts or project contracts
What are your suggestions to companies for working with a designer? How can companies select a good designer?
companies need always to be ready with their detailed brief, about their product, market, target customers, and what do they expect from the design. the more prepared and clear their brief is, the more efficient the design will be. Companies can always select a good designer by searching for his portfolio of work, see how they created previous projects, and whether their previous work is awarded, and from where.
Can you talk a little about your design process?
first i study the product itself, with all it's experience, then i check competition in the market, then i start to build a philosophy of what i need to deliver through my design, then how i can implement this design in a way that will elevate the customer experience and help the product stand out and lead the competition
What are 5 of your favorite design items at home?
a vintage fine art wall frame, a customized curtain rod that i designed, a metal chandelier that i designed and custom made, a reclaimed cranberry raw wood table, a recycled wall lamp made from old water pipes.
Can you describe a day in your life?
I wake up early, have my morning coffee in my favorite cafe listening to music. I then go to the studio and resume my design passion. After my lunch break, i head to the gym for couple of hours and then head back to the studio for any afternoon meetings. If am not meeting my friends after work, i spend a quiet evening at home with a good movie.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
to keep your design genuine and don't just follow trends, timeless design always wins
From your perspective, what would you say are some positives and negatives of being a designer?
the positives is being able to transform any expression into art and design, the negatives is being easily affected by all good or bad visuals in
Designing can sometimes be a really time consuming task, how do you manage your time?
by balancing and differentiating the design projects i have in the pipeline, set clear prespective and milestones driven timeline that i follow so that i make sure not to lose track of time. if the creative design took longer time, then i will speed up working on the following phase, and so on.
How long does it take to design an object from beginning to end?
according to the type of object but i believe 2 to 4 months is a good average
What was your most important job experience?
following up with printshops gave me a great experience and a much better understanding and perspective when creating any new design. Now i think about the production first toi make sure my idea will be implemented perfectly.
What type of design work do you enjoy the most and why?
Packaging, as it is a tangible moving design that customers first see, admire, purchase, walk home with or gift someone with. Very accessible art, and easily spread.
What are your future plans? What is next for you?
my future plans is to expand our business market overseas. Also i am working on exploring product design and experimenting with some cool ideas
Do you have any works-in-progress being designed that you would like to talk about?
NAJ jewelry, it is a fine jewelry brand with a cool design theme and popping colors.
How can people contact you?
people can contact us through our website https://www.bold-branding.com instagram page https://www.instagram.com/boldbranding/ or mobile number +201022023067

Extended Interview with BOLD Branding

Could you please tell us about your experience as a designer, artist, architect or creator?
Since early 2000s i started following my passion in design through joining free studies in faculty of arts. I joined as many internships as i can to widen my knowledge and experience. Through practice I started forming my own taste in creating minimal artistic designs. I was highly fascinated by the designs of my older brother growing up, which by time motivated me to be a designer myself.
How did you become a designer?
design for me is form of expression and inspiration. It is a way of expressing self, emotion, state, product, and it is meant to inspire all who look or interact with it in a way or another.
What are your priorities, technique and style when designing?
I chose to become a designer, despite my joining to law school, I followed my dream of becoming a designer by studying Fine Arts
Which emotions do you feel when designing?
I am most passionate about creating new identities. It is the power of creating a big project from nothing. The branding set the standards and image for brands, and it is the most powerful thing.
What particular aspects of your background shaped you as a designer?
to keep their designs genuine and not just follow trends, timeless design always wins
What is your growth path? What are your future plans? What is your dream design project?
A great designer's ideas are original, a great designer should have his own known style that is like a hidden signature.
What are your advices to designers who are at the beginning of their career?
creating a successful hidden language between the design and the audience that they connect or relate to immediately.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Any design is considered the primary communication to the audience, investing in good design is vital to form impactful connection with the audience.
What is your biggest design work?
I have many favorites but the most recent one is NAMI BANANA SNACK by LOUKAS CHONDROS, i like it because it is the ultimate minimal design for a simple brilliant idea.
Who is your favourite designer?
my most recent unpublished project yet, Joyeats. The idea of expanded identity beyond limits of only one visual or similar range. It is a creative expression with engaging experience.
Would you tell us a bit about your lifestyle and culture?
Not to fall in love with your designs, be your own judge, and make sure that this is not yet your best designs and you always have more and better to offer.
Would you tell us more about your work culture and business philosophy?
Become a perfumer. I am obsessed with scents and what they represent.
What are your philanthropic contributions to society as a designer, artist and architect?
Design is smart creative language that comes in many forms and colors between the designer and his audience.
What positive experiences you had when you attend the A’ Design Award?
My older brother Fr. Arsanios and my agency managing partner and friend Sarah El Kasaby

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