Pierre Foulonneau

I decided to become a designer when I was 14 years old wen I discovered designer was a job with which I could make a living of drawing and inventing things.

I am an industrial designer and design consultant living and working in France. I established my design studio in Nantes, on the French Atlantic coast, where I take on assignments for international companies. The studio work encompasses a wide range of projects with an affinity for homeware and tableware.

I would quote Ettore Sottsass : "design is not limited to the need to lend more or less form to a stupid product destined for a more or less sophisticated industry, design is one way to discuss life. It is a way to discuss society, politics, eroticism, food and even design"

I like to design objects for the home in general. I like when people use my object on a daily basis.

I tend to favor natural materials such as metal, wood, glass and ceramic. Ceramic being the one I worked with the most extensively in the past years. I find also mineral material such as stone; marble; concrete or terrazzo very attractive but I haven’t find the right project or client yet.

Creativity is like a background task and you never know when the spark will appear!

I don’t give any priority, I rather look for a good balance between all aspects of design.

I find it very fulfilling when the objects I created have found a place and a purpose in someone’s life.

The degree of desirability, whether it is because it has a nice aesthetic or because it perfectly fulfill its function.

We, designers, have definitely a role to play in helping the transformation towards a more responsible society with a higher respect for the environment we live in.

Design have a wonderful ability to reinvent itself adapt to changes, it will take a major role in shaping our future with a capacity of turning ideas into reality.

Last exhibition was "1000 vases" in 2021 during the Milano Design Week. I actually presented the collection of vases that recently received a Bronze A' Design Award.

Inspiration often comes from everyday life, through observation and the ability to question your environment. When I’m operating an object for example, and I start questioning it, then opportunities start to spring. Regarding creativity, I developed a daily routine of sketching ideas. It is similar to a lyricist or a poet that writes down bits and pieces that he later combines to create something more elaborate. I accumulate notebooks with a collection of various ideas; concepts; shapes; details; assembly; finishes; that I later use or consult (going through these notebooks with fresh eyes sometimes allows new ideas to spring). I also like to hang out in factories or workshops, where things are actually made, it is always very instructive. Antics and museums are also places to browse; there are plenty of solutions and principles to harvest.

I design honest, simple, functional and emotional products that bring happiness to use; make life easier; help create unforgettable moments with loved one or just brighten the day by their presence. I want my products to find a long lasting place in people’s life. It's all about warmth and friendliness.

I live in Nantes, on France's Atlantic coast. My french cultural heritage is of course present in my design but as a curious person I also absorb other cultures pretty easily.

For me it's all about collaboration. Collaboration creates emulation and helps pushing limits to elevate projects to another level. It also has to do with exchanging and sharing ideas, making new experiences and creating a common history.

Inspiration often comes from everyday life, through observation and the ability to question an environment or an object. When I’m operating an object for example, and I start questioning it, then opportunities start to spring. I then sat down at my desk and start defining how I feel it should be. It's about elaborating a vision of the project. Then I produce different iterations of the project, each one being the result of a dialogue involving me, the client and who ever makes the object. The product evolves through this refining process and becomes more relevant. I stop when I feel we've carefully considered all aspects and details of the product and shaved off all the superfluous.

Challenging yourself by choosing to explore unknown territories is how you keep progressing throughout your carrier.

A notebook and a pen is probably the most important set of tools. But I’d say also a caliper! Definitely a must have in any design office. The best way to keep connected to the reality in this digital age. Paper and cardboard models also are incredibly useful.

Probably the decade I spent in Italy alongside George J Sowden, first in his design studio and later on working on designing his own homeware brand SOWDEN.

Emko (lithuania), Pasabahce (Turkey), Rig Tig (Denmark), Riva (Brazil)

I'd like to do more furniture and also start to produce myself my own collection of objects.

I work mostly on my own, but I assemble a team for larger projects.

People can contact me on my website www.pierrefoulonneau.com or on my instagram @pierrefoulonneau

I graduated in Industrial design at l'Ecole de Design Nantes Atlantique in 2003, so I've been in the industry for nearly 20 years. I spent close to a decade in Italy working alongside British designer George J Sowden, first in his design studio then as a key consultant in creating and developing his howeware brand SOWDEN. Later I worked with Cédric Bellon on horological project and went on to create SEKFORD Together with him and Kuchar Swara. Since 2019 I am fully concentrated on consulting, designing and developing project for clients of my own such as: Emko; Pasabahce; RigTig by Stelton or Riva Brazilian Luxury.

I was initially drawn to design because I like to draw. I soon realize this job was much more than that and I embraced it entirely! But basically it was when I realize I could have a job for with a serious part of fun and entertainment.

It always start with pen and paper, to put down an intention that will act s a guideline for the project. Then development is carried out with keeping a good balance between all aspect of the design. Aesthetic feeds the technique and vice versa. I use computer willingly but only if it is relevant for the project. A physical model is always a must have, from quick and dirty early stage model to working prototype as the project progress through iteration loops.

It puts a smile on my face. I'd say it is a mix of excitement and happiness when the idea sparks and when you feel on the right track. Development phase is enriching because you exchange with all the people involved in the process and sometimes frustrating because you have to make choices and maybe let go a little bit. Then when the project is finish you share joy with everyone involved. But what i like most is to see one of my creation that has found a place in someone's life, serving its purpose daily. It is incredibly fulfilling. Sometime also research and experimentation can be relentless when yo discover a new path that you want to explore, then you enter another space and time!

As a background I think like any boy of my generation I was fed with car bodywork and hours of intense Lego creative sessions. I also spent time watching my dad's in his workshop and later tried to emulate him attempting to build things on my own or to master how to use his tools.

I am trying to expand in the furniture field and I will pursue in the next years. Also an objective is to open more collaboration with local companies another is to have a bigger impact as a designer and design things that are more and more durable and as virtuous as possible.

Be curious, stay curious. MAKE things with your hands. Dare to dream, trust your ideas and show yourself out!

Always have great respect for the people that makes or build your designs, and learn from them.

I rarely have twice the same day! The only real routine is to account and stay flexible for unexpected events. Also I try to find moments to read or browse books.

I don't pay too much attention to design trends. Trends for me has a sense of ephemerality that I dislike. I prefer durability and timelessness to which I will incorporate up to date elements (material, finishes, colors...) if I find them relevant. I find it more interesting to look for society's behavior shifts, these are far more useful indications for what to design next.

Do I understand what it is and its function ? Is it aesthetically pleasing ? Does it fulfill its purpose well ? Is t desirable ?

I stop when I feel we carefully considered all aspects and details of the product and shaved off all the superfluous.

One very significant work in my career was when I co-founded the watch brand SEKFORD together with Cédric Bellon and Kuchar Swara. The whole project was a step into entrepreneurship and offered me the opportunity to experience global design and implement it on the whole company’s ecosystem through products, graphics, communication, brand identity, product identity and strategy. It also gave me a practical awareness for various companies’ problematic beyond design.

I like the poetry and sensitivity of Tapio Wirkkala, the elegance and playfulness of Achille Castiglioni and the rigorous but sensitive approach of Konstantin Grcic. Of course the work of Dieter Rams in is ensemble is very inspiring.

I work alone most of the time but I assemble a team if needed. I consider my clients as business parters and I like if we have some common grounds or carry the same valours. I believe in teamwork and honest exchange to “build” a project and bring it to the next level.

I try to contribute to society through being a lecturer at L'Ecole de Design Nantes Atlantique, I think it is important to be committed to the younger generation. Pass on some tricks of the trade, help them gain confidence, so they can be as ready as possible to face the challenges of their generation.