Pavel Tahil

Specialized in Interface Design.

Pavel Tahil

About Pavel Tahil

I’m a Senior UX Designer / UX Researcher with more than 9 years of experience designing engaging and elegant interfaces for desktop and mobile. Through product experiences in the tech industry, digital marketing agencies, and startups, I have crafted a well-rounded repertoire that pushes me to approach design problems from diverse perspectives. In my decisions, I always focus on a combination of human behaviour, data analysis, and adapting technology to meet users' needs.

  • Winner of the A' Design Award.
  • Specialized in Interface Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Interface
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Interview with Pavel Tahil

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
My art and design background is a culmination of diverse experiences and self-driven exploration. While pursuing my first degree in engineering, I discovered a deep passion for creativity and aesthetics, which ultimately led me to pursue graphic design at Seneca College in Canada. However, my journey into design extends beyond formal education. As a self-taught designer, I delved into various creative fields, experimenting with photography, illustration, and web design, among others. These experiences allowed me to develop a versatile skill set and a keen eye for detail. It was through this exploration and the realization of the impact design could have on user experiences that I knew I wanted to become a designer, specifically a product designer.
Can you tell us more about your company / design studio?
I currently work at EPAM, a global Tech company specializing in digital platform engineering and software development. Additionally, I was a co-founder of Neowise, a design agency, where we aimed to deliver innovative design solutions for the Canadian market.
What is "design" for you?
Design, to me, is the art and science of creating intentional and purposeful solutions that seamlessly blend form and function. It involves crafting experiences, products, and systems that not only visually appeal but also solve problems and enhance the lives of users. Design is the meticulous process of empathizing with users, understanding their needs, and translating those insights into meaningful and intuitive experiences that delight and inspire.
What kinds of works do you like designing most?
I have a passion for designing a wide range of digital products from mobile apps and websites to complex software.
What is your most favorite design, could you please tell more about it?
While my favorite designs tend to change over time, I am currently drawn to everything related to data visualization. I find it fascinating to explore ways of presenting complex information in visually compelling and accessible formats, allowing users to gain insights and make informed decisions. Data visualization offers a unique opportunity to blend aesthetics with data-driven storytelling, creating impactful and engaging experiences that bridge the gap between information and understanding.
What was the first thing you designed for a company?
The first project I designed for a company was an app called NPS, which catered to fishing enthusiasts. NPS served as a social network, connecting individuals who shared a passion for fishing, while also functioning as an online store for fishing gear. It was an exciting endeavor, as we aimed to create a seamless and engaging user experience for both social interactions and e-commerce functionalities. The app's success was evident when we achieved a position in the top 5 sport apps in the Apple Store in 2015, a testament to the impact of our design on user engagement and satisfaction.
What is your favorite material / platform / technology?
My favorite platform to design for is mobile applications, as they offer a rich and immersive user experience within the palm of one's hand. Additionally, I find myself particularly intrigued by emerging technologies like augmented reality (AR) and voice user interfaces (VUI), as they present exciting opportunities to create innovative and interactive experiences that push the boundaries of design.
When do you feel the most creative?
I feel the most creative when I am inspired by new ideas, exposed to different cultures and art forms, and given the space to experiment and take risks in my design process.
Which aspects of a design do you focus more during designing?
During the design process, I place a strong emphasis on research to inform my decisions. Understanding the target audience, their needs, and the context in which the design will be used is crucial. I conduct thorough user research to gather insights, analyze competitors and industry trends, and engage in usability testing to ensure the design meets user expectations and goals. By prioritizing research, I aim to create user-centered designs that effectively solve problems and provide a seamless UX.
What kind of emotions do you feel when you design?
When I design, I experience a mix of excitement and focus. The excitement comes from the opportunity to create something new and impactful, while the focus stems from the responsibility of crafting a design.
What kind of emotions do you feel when your designs are realized?
When my designs are realized, I experience a mix of emotions. There is a sense of satisfaction and pride in seeing the final product come to fruition and being used by users. However, I also feel a responsibility to continue improving and iterating on the design even after its launch, as user feedback and evolving needs are essential for creating a truly exceptional experience.
What makes a design successful?
A design is deemed successful when it achieves the (KPIs) that were defined at the outset of the development process. This entails meeting the objectives and goals set for the design, whether it be improving user engagement, increasing conversions, enhancing usability, or any other measurable outcome.
When judging a design as good or bad, which aspects do you consider first?
I first consider its overall usability and user experience. A good design should be intuitive, easy to navigate, and fulfill user needs effectively. Additionally, I evaluate the visual aesthetics and coherence of the design.
From your point of view, what are the responsibilities of a designer for society and environment?
The responsibilities of a designer for society and the environment include creating inclusive, sustainable, and ethically conscious designs that contribute positively to social progress and minimize environmental impact.
How do you think the "design field" is evolving? What is the future of design?
The design field is evolving rapidly with advancements in technology, the growing importance of user experience, and the increasing demand for inclusive and accessible designs. The future of design lies in the seamless integration of emerging technologies, such as AI and AR, to create personalized and immersive experiences, as well as the continued focus on sustainability and ethical design practices to address global challenges and create a positive impact on society.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
I visit lot’s of exhibitions every time when I go to London. One of them is the Colours Festival in Camden. I also look forward to my upcoming exhibition in Antwerp, where I have previously enjoyed attending the inspiring “Us by Night” event, which unfortunately paused due to the Covid pandemic.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I actively seek inspiration from various avenues, including nature, art, architecture, cultural influences, industry trends, and the works of other talented designers. Additionally, I find that engaging in diverse experiences, exploring new places, and constantly learning and staying curious help fuel my creativity and provide fresh perspectives for innovative design solutions.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I prefer minimalist design that is clean and intuitive. Simplicity and clarity enhance usability and create a delightful user experience. I base my approach on empathy, user research, and iterative processes to blend form and function for complex problem-solving that delights users.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I currently reside in Newcastle, UK. The cultural heritage of my country undoubtedly influences my designs. The rich history and diverse artistic traditions of the UK provide a strong foundation for inspiration and creative exploration. The pros of living in the UK include exposure to a thriving design community, access to renowned museums and galleries, and the opportunity to draw from the multicultural fabric of the country.
How do you work with companies?
As a product designer, I collaborate closely with companies to understand their goals, user needs, and business objectives. I employ a user-centered design approach, conducting research, creating prototypes, and iterating based on user feedback to deliver intuitive and effective solutions that align with the company's vision and provide a great UX.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Companies should prioritize clear communication and collaboration, ensuring a shared understanding of project goals, timelines, and expectations. It is also important for companies to consider a designer's portfolio, expertise, and previous experience, evaluating their design process, problem-solving skills, and ability to empathize with users, to select a designer who aligns with their vision and can contribute to the success of the project.
Can you talk a little about your design process?
My design process typically begins with thorough user research and gathering insights to understand the target audience, their goals, and pain points. This informs the creation of user personas, journey mapping, and defining design requirements. From there, I move into ideation and prototyping stages, iterating and refining based on user feedback, and finally, delivering high-fidelity designs that prioritize usability, accessibility, and a seamless UX.
What are 5 of your favorite design items at home?
I appreciate design items that strike a balance between form and function. Some of my favorite design items at home include a minimalist yet comfortable lounge chair for relaxation, a versatile and ergonomic standing desk for productive work, a well-designed smart speaker that seamlessly blends into the environment, a sleek and intuitive coffee machine for a delightful morning ritual, and a thoughtfully designed wall clock that adds a touch of elegance while keeping me on schedule.
Can you describe a day in your life?
I wake up feeling refreshed and start my day with a morning routine that helps me mentally prepare for the day ahead. This might include stretching, meditation, or enjoying a healthy breakfast. To fuel my creativity, I like to review design-related articles or browse through design inspiration sources. A typical day in the life of a product designer begins with checking emails and messages to stay updated. Collaborating with cross-functional teams, attending meetings, and engaging in brainstorming sessions are common activities. Conducting user research, analyzing data, and iterating on designs through prototyping take up a significant portion of my day. Presenting design proposals, gathering feedback, and refining designs based on user insights are essential tasks. Throughout the day, I make sure to take breaks, go for a walk, or indulge in a hobby to recharge and maintain a healthy work-life balance. I also like to connect with fellow designers through online communities or social media to share ideas and gain inspiration. As the day winds down, I reflect on my accomplishments, plan for the next day, and prioritise self-care and personal interests in the evening.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
To young, up and coming designers, I would offer these suggestions: Embrace curiosity and a growth mindset, constantly seeking new knowledge and skills, and be open to feedback and learning from others. Cultivate a diverse range of influences and inspirations, finding your unique voice while staying adaptable and open to different perspectives.
From your perspective, what would you say are some positives and negatives of being a designer?
It includes the opportunity for creative expression, the ability to solve complex problems, and the satisfaction of creating meaningful experiences. However, it can also be challenging at times, as designers often face tight deadlines, subjective feedback, and the need to continuously adapt to evolving design trends and technologies.
What is your "golden rule" in design?
Prioritize the needs and desires of the end-users. Designers should always strive to create intuitive, user-centred experiences that address user pain points, solve problems effectively, and provide delight through seamless interactions and thoughtful design decisions.
What skills are most important for a designer?
In addition to technical design skills, soft skills play a vital role in the success of a product designer. Effective communication and collaboration skills are essential for working with cross-functional teams and stakeholders. Empathy, active listening, and the ability to understand and prioritize user needs are also crucial in creating user-centric designs and fostering positive user experiences.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
As a product designer, my toolbox consists of a variety of tools to aid in the design process. I utilize software applications like Sketch, Figma, or Adobe XD for creating wireframes, prototypes, and high-fidelity designs. Collaborative tools such as Miro or Mural assist in sharing and gathering feedback on design iterations. Books on design principles, usability, and psychology help deepen my understanding. Additionally, I seek inspiration from the Twitter design community, online communities, and platforms like Dribbble and Behance to stay updated on industry trends and discover innovative design solutions. Hardware-wise, a reliable computer and peripherals such as an iPad with an Apple Pan are essential for creating digital designs.
Designing can sometimes be a really time consuming task, how do you manage your time?
To manage my time effectively as a designer, I prioritize tasks based on deadlines and project requirements, breaking them down into smaller, manageable chunks. I utilize project management tools or techniques like the Pomodoro Technique to stay focused and maintain a balance between design tasks, collaboration, and personal time to ensure productivity and prevent burnout.
How long does it take to design an object from beginning to end?
It can vary greatly depending on the complexity of the project, the scope of the design, and various other factors. It can range from a few weeks for smaller-scale projects to several months or even longer for more extensive and intricate designs.
What is the most frequently asked question to you, as a designer?
Clients and stakeholders often seek insights and suggestions on optimizing the usability, functionality, and overall user satisfaction of their design.
What was your most important job experience?
I used to work on FIFA 2022 web tool by Qatar Airways. This web tool played a crucial role in providing an integrated platform for purchasing FIFA tickets, hotels, and plane tickets in a convenient and streamlined manner.
What type of design work do you enjoy the most and why?
I often enjoy the process of creating user-centric and innovative solutions for complex problems. I typically find fulfillment in designing digital products, such as mobile apps or web interfaces, as it allows me to create engaging and elegant user experiences that can positively impact people's lives.
What are your future plans? What is next for you?
My future plans revolve around continuous growth and exploration in my field. I aim to stay at the forefront of design trends and emerging technologies. I also aspire to take on more leadership roles, mentor emerging designers, and contribute to the design community through knowledge-sharing and collaborative initiatives.
Do you work as a team, or do you develop your designs yourself?
As a product designer, I work collaboratively with cross-functional teams to bring designs to life. While I develop the initial designs, I closely collaborate with developers, engineers, and other stakeholders throughout the implementation process.
Do you have any works-in-progress being designed that you would like to talk about?
I am currently engaged in enhancing my personal e-commerce website that offers my unique and captivating photo art to people from every corner of the globe. The website goes by the name www.thefusion.art and is already up and running, but I am making some improvements to make it even better.
How can people contact you?
If you have any questions or just want to say hi, feel free to contact me at https://www.linkedin.com/in/pavel-tahil/. I'm always ready to assist in any way I can.
Any other things you would like to cover that have not been covered in these questions?
I invite you to check out my personal website at www.paveltahil.com. You'll find some of my fascinating personal projects showcased there.

Designer of the Day Interview with Pavel Tahil

Could you please tell us about your experience as a designer, artist, architect or creator?
I am a Senior UX Designer with more than 9 years of experience in technology, experience design, and branding. Over the years, I have been fortunate to work with startups, large enterprises, and products both locally and globally. Currently, I am working at EPAM in the UK, where I am focused on enhancing mobile and web competency for Fortune 500 companies and across EPAM's design discipline.
How did you become a designer?
My art and design background is a culmination of diverse experiences and self-driven exploration. While pursuing my first degree in engineering, I discovered a deep passion for creativity and aesthetics, which ultimately led me to pursue graphic design at Seneca College in Canada. However, my journey into design extends beyond formal education. As a self-taught designer, I delved into various creative fields, experimenting with photography, illustration, and web design, among others. These experiences allowed me to develop a versatile skill set and a keen eye for detail. It was through this exploration and the realization of the impact design could have on user experiences that I knew I wanted to become a designer, specifically a product designer.
What are your priorities, technique and style when designing?
As a product designer, I always prioritize three key aspects when creating new designs. User-centered design is especially important to me, as I always want to ensure that my designs are intuitive and easy to use for the end-user. Functionality is also crucial, as I want to create products that effectively solve user problems and meet their goals. And of course, aesthetics play an important role in creating designs that are visually appealing and engaging. To bring my ideas to life, I often rely on both digital tools and physical mock-ups to visualize and test my designs. When starting a new project, I conduct thorough research and work closely with stakeholders to make sure that my designs align with project goals and user expectations.
Which emotions do you feel when designing?
I find myself going through a range of emotions during the design process. The initial ideation phase is always exciting and sparks my curiosity as I come up with new ideas. As I continue working on the designs, I feel a great sense of fulfillment and satisfaction in problem-solving and creating innovative solutions. However, the iterative nature of design can sometimes be frustrating and bring a mix of anticipation and enthusiasm as I refine my ideas and designs.
What particular aspects of your background shaped you as a designer?
I would say an effective communication and presentation skills are paramount when it comes to conveying design ideas and collaborating with clients and stakeholders. Problem-solving and critical thinking skills are essential to navigate design challenges and find innovative solutions. Time management and organization skills are crucial for ensuring an efficient workflow and meeting project deadlines. Adaptability and a growth mindset are key to embracing feedback, learning from failures, and continuously improving as me as a designer.
What is your growth path? What are your future plans? What is your dream design project?
As a product designer, I understand the importance of continuous learning and skill development. I started my journey by gaining foundational education in design principles and tools, and then gained practical experience through internships and entry-level positions. As I progressed, I specialized in user experience (UX) design and took on leadership roles, mentoring emerging designers. I am always looking to stay at the forefront of design trends, exploring emerging technologies to deliver innovative solutions. My dream design project would be to work on a high-impact product or service that addresses significant societal challenges and positively impacts the lives of users on a large scale.
What are your advices to designers who are at the beginning of their career?
Firstly, embrace a growth mindset and a thirst for continuous learning. Seek out opportunities to expand your knowledge, whether it's through online courses, workshops, conferences, or engaging with design communities. Be open to feedback and critique, as it can help you improve and refine your skills. Don't be afraid to take on challenging projects that push your boundaries and allow you to grow. Remember that success is a journey, and it's important to persevere through obstacles and setbacks, maintaining a passion for design and a commitment to honing your craft. Seek mentorship and advice from experienced designers or professionals in the field to gain valuable insights and guidance.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Stay curious and continuously seek inspiration from various sources. Embrace collaboration and actively seek diverse perspectives to enrich your work. Always strive for excellence by refining your craft, staying up to date with industry trends, and pushing boundaries to create innovative and impactful designs that resonate with users and make a positive difference in the world.
What is your day to day look like?
I wake up feeling refreshed and start my day with a morning routine that helps me mentally prepare for the day ahead. This might include stretching, meditation, or enjoying a healthy breakfast. To fuel my creativity, I like to review design-related articles or browse through design inspiration sources. A typical day in the life of a product designer begins with checking emails and messages to stay updated. Collaborating with cross-functional teams, attending meetings, and engaging in brainstorming sessions are common activities. Conducting user research, analyzing data, and iterating on designs through prototyping take up a significant portion of my day. Presenting design proposals, gathering feedback, and refining designs based on user insights are essential tasks. Throughout the day, I make sure to take breaks, go for a walk, or indulge in a hobby to recharge and maintain a healthy work-life balance. I also like to connect with fellow designers through online communities or social media to share ideas and gain inspiration. As the day winds down, I reflect on my accomplishments, plan for the next day, and prioritise self-care and personal interests in the evening.
How do you keep up with latest design trends? To what extent do design trends matter?
Designers have the flexibility to incorporate trends selectively, blending them with their own personal style and vision. Inspiration for design trends can be found through various sources such as design blogs, industry publications, social media platforms, attending design events or conferences, and exploring the works of other designers or artists. The key is to strike a balance between being aware of trends and maintaining an authentic design approach that reflects one's own creativity and unique perspective.
How do you know if a product or project is well designed? How do you define good design?
When evaluating a design, I first consider how well it achieves its intended goals and objectives. A good design should effectively solve user problems and meet their needs while also achieving desired business outcomes. Next, I evaluate the user experience, taking into account factors such as usability, intuitiveness, and overall user satisfaction. I also consider the design's aesthetics and visual appeal, ensuring it creates a positive emotional connection with the target audience. Consistency and coherence throughout the design are also important to provide a seamless and cohesive experience across all touchpoints. To avoid common mistakes, it is essential to conduct thorough user research, consider accessibility, and prioritize usability over visual flair. Ultimately, a successful design achieves its intended purpose, delights users, and meets or exceeds the KPIs defined at the outset of the project.
How do you decide if your design is ready?
While a design may never be truly "complete" as there's always room for improvement, it reaches a stage where it adequately meets the project goals, user needs, and stakeholder requirements. The decision to stop iterating and move on to other projects is typically based on a balance between project timelines, available resources, and the diminishing returns of further iterations. The success of a product or project is determined by evaluating user feedback, meeting predefined metrics and KPIs, and achieving the desired business objectives, indicating that the design has effectively solved user problems and provided a positive experience.
What is your biggest design work?
I used to work on FIFA 2022 web tool by Qatar Airways. This web tool played a crucial role in providing an integrated platform for purchasing FIFA tickets, hotels, and plane tickets in a convenient and streamlined manner.
Who is your favourite designer?
Tobias Van Schneider is one of my favorite designers due to his innovative approach, attention to detail, and ability to create visually captivating designs. If given the opportunity to talk with a deceased designer, I would choose to converse with Steve Jobs, the co-founder of Apple. Jobs was not only an iconic figure in the tech industry but also had a profound impact on design, merging technology and aesthetics to create revolutionary products. He shaped our understanding of good design by prioritizing simplicity, elegance, and user experience. In addition to Steve Jobs, I greatly admire architects like Frank Gehry for his bold and distinctive designs, artists like Salvador Dalí for his surrealistic approach, and designers like Dieter Rams for his timeless and functional designs. Each of these individuals has left an indelible mark on their respective fields and continues to inspire designers today.
Would you tell us a bit about your lifestyle and culture?
My lifestyle and culture greatly influence my design perspective. I draw inspiration from the vibrant city I reside in, immersing myself in its architecture, art, and diverse communities. Music plays an integral role in my creative process, fueling my imagination and enhancing my focus. Culture plays a significant role in design projects as it shapes the values, behaviors, and preferences of users, influencing their interactions with products. Currently, I am working on a project that aims to improve accessibility in digital healthcare solutions. I believe good design is essential for societal advancement as it can enhance usability, inclusivity, and overall user satisfaction. Personally, design has brought positive changes to my life by fostering a mindset of problem-solving, encouraging empathy, and promoting continuous improvement.
Would you tell us more about your work culture and business philosophy?
My work culture and business philosophy revolve around collaboration, innovation, and a user-centric approach. I believe in fostering a supportive and inclusive work environment where open communication and teamwork thrive. While I value independent work, I also enjoy collaborating with cross-functional teams, leveraging diverse perspectives and expertise to create well-rounded solutions. When selecting business partners or hiring individuals, I prioritize qualities such as creativity, adaptability, strong problem-solving skills, and a passion for design. Cultural fit and shared values are also important considerations in building successful partnerships and teams. Core challenges in my profession include balancing user needs with business goals, staying updated with evolving technologies, and managing project constraints. As a product designer, my responsibilities include conducting user research, creating wireframes and prototypes, collaborating with stakeholders, and ensuring a seamless and engaging user experience. Key characteristics and personal traits that make a good designer, artist, or architect include creativity, attention to detail, strong visual and spatial awareness, effective communication skills, and the ability to empathize with users.
What are your philanthropic contributions to society as a designer, artist and architect?
I believe in giving back to the community and making a positive impact. I actively seek opportunities to contribute my skills and expertise through pro bono design work for non-profit organizations or community-driven initiatives. I find it fulfilling to use design as a tool for social change and to address societal challenges. I believe that artists, designers, and architects have a unique ability to bring creative solutions to humanitarian projects, creating spaces, products, and experiences that improve the lives of individuals and communities. Good design, for me, is about creating meaningful and user-centered solutions that enhance functionality, aesthetics, and the overall human experience. To support young designers, I participate in design events and conferences, share knowledge through mentorship programs, and collaborate with educational institutions to provide opportunities for emerging talent.
What positive experiences you had when you attend the A’ Design Award?
Attending the A' Design Award was a highly positive experience for me. It provided an opportunity to showcase my work on a global platform and receive recognition for my design achievements. One of the main benefits of participating in design awards and competitions is the exposure and visibility it brings to your work. Winning or even being nominated for an award can significantly boost your career, attracting attention from potential clients, employers, and collaborators. Design competitions also provide a valuable learning experience, allowing you to benchmark your work against other talented designers, gain inspiration from their projects, and expand your design skill set. Additionally, being named the Designer of the Day is a great honor and a testament to the hard work and dedication put into one's designs. It brings a sense of validation and motivation to continue pushing the boundaries of creativity and innovation in design.

Extended Interview with Pavel Tahil

Could you please tell us about your experience as a designer, artist, architect or creator?
My art and design background is a culmination of diverse experiences and self-driven exploration. While pursuing my first degree in engineering, I discovered a deep passion for creativity and aesthetics, which ultimately led me to pursue graphic design at Seneca College in Canada. However, my journey into design extends beyond formal education.
How did you become a designer?
My motivation is to create meaningful experiences that positively impact people's lives and solve their problems. I delved into various creative fields, experimenting with photography, illustration, and web design, among others. These experiences allowed me to develop a versatile skill set and a keen eye for detail. It was through this exploration and the realization of the impact design could have on user experiences that I knew I wanted to become a designer, specifically a product designer.
What are your priorities, technique and style when designing?
I can say that I chose to become a designer. Design has always been a passion of mine, and I actively pursued it as a career path based on my interest in creating innovative and user-centered solutions. Design allows me to combine my creativity, problem-solving skills, and passion for making a positive impact on the world.
Which emotions do you feel when designing?
I specialize in designing digital products and experiences. I enjoy creating intuitive user interfaces, seamless interactions, and engaging visual designs for websites, mobile apps, and other digital platforms. While I find great satisfaction in designing digital products, I also have a keen interest in expanding my design scope to include physical product design, such as consumer electronics or smart devices.
What particular aspects of your background shaped you as a designer?
My advice to young designers aspiring to make their mark in the industry is to never stop learning and exploring. Continuously seek inspiration from various sources, stay up to date with the latest design trends and technologies, and actively engage with the design community. Embrace challenges, push your boundaries, and be open to feedback and critique. Cultivate a passion for problem-solving, empathize with users, and strive to create designs that have a positive impact.
What is your growth path? What are your future plans? What is your dream design project?
While a good designer possesses strong technical skills and can create visually pleasing designs, a great designer goes beyond aesthetics. Great designers possess a deep understanding of human behavior, employ a human-centered design approach, and continuously iterate and improve their designs based on user feedback.
What are your advices to designers who are at the beginning of their career?
I evaluate a good design based on several criteria. Firstly, it should effectively solve the problem it aims to address, meeting user needs and enhancing their experience. Secondly, good design is intuitive and easy to use, providing a seamless interaction flow. It also considers aesthetics, incorporating visual appeal and cohesive aesthetics. Additionally, a good design considers the context and constraints of the project, such as technological feasibility and business goals. Ultimately, a really good design not only meets these criteria but also leaves a lasting positive impact on users, delighting and exceeding their expectations.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design holds immense value as it enhances user satisfaction, improves usability, and fosters positive experiences. Investing in good design leads to products that are not only visually appealing but also functional, intuitive, and efficient. It creates a competitive advantage, differentiating brands and products in the market, while also building customer loyalty and driving business success. Ultimately, everyone should invest in good design because it has the power to positively impact lives, create meaningful connections, and drive innovation and progress in society.
What is your day to day look like?
If I had the time, I would design a data visualization tool specifically tailored for stock market analysis, leveraging the capabilities of platforms like Tableau. This tool would cater to traders, analysts, and financial professionals, offering interactive visualizations that help them gain deeper insights into market trends, track stock performance, and identify investment opportunities.
How do you keep up with latest design trends? To what extent do design trends matter?
One of my dream projects that I haven't yet had the time to realize would be designing for Apple. Being part of the Apple design team and contributing to the creation of their iconic products would be an incredible opportunity. Designing an innovative and game-changing product that seamlessly integrates cutting-edge technology, elegant aesthetics, and exceptional user experience would be a dream come true.
How do you know if a product or project is well designed? How do you define good design?
My secret recipe for success is a combination of passion and empathy. Passion fuels my drive to continuously improve and innovate, while empathy allows me to deeply understand the needs and desires of users, resulting in designs that truly resonate with them.
How do you decide if your design is ready?
I draw inspiration from various design masters and legends who have made a significant impact on the field. Tobias Van Schneider and Steve Jobs are undoubtedly influential figures whose work and philosophy resonate with me. Apart from them, I find inspiration in the designs of Dieter Rams, known for his timeless and minimalist approach, and Jonathan Ive, who played a pivotal role in shaping Apple's iconic product design language. I also admire the innovative work of Charles and Ray Eames, renowned for their contributions to architecture and furniture design, and the visionary concepts of Zaha Hadid, a pioneering architect.
What is your biggest design work?
I admire the work of the Stripe Design Team for their exceptional designs that seamlessly blend aesthetics and functionality. Their focus on creating intuitive and user-centered experiences is truly inspiring. One of my favorite designs by other designers is the Airbnb app. I appreciate how it provides a seamless booking experience with its clean interface, intuitive navigation, and visually appealing imagery that inspires users to explore new destinations. Another favorite design is the Tesla Model S, which combines sleek aesthetics with innovative technology, showcasing the power of design in transforming the automotive industry.
Who is your favourite designer?
One of my greatest designs is a mobile banking app that I created. I consider it great due to its seamless user experience, intuitive interface, and focus on security. The design prioritizes ease of use with simple navigation and clear information hierarchy, making banking transactions effortless for users. Additionally, robust security features such as biometric authentication and encryption instill trust and ensure user data protection.
Would you tell us a bit about your lifestyle and culture?
To become a better designer, one should strive for continuous learning and improvement. Actively seeking inspiration from various sources such as design blogs, books, and attending industry events can help expand one's knowledge and creative thinking. Engaging in personal projects, experimenting with new tools and techniques, and seeking feedback from peers can also foster growth and development as a designer. I personally embraced these practices, constantly challenging myself to learn new design methodologies, exploring emerging technologies, and staying updated with the latest design trends.
Would you tell us more about your work culture and business philosophy?
If I hadn't pursued a career in design, I would likely have continued working as an engineer. I have a strong appreciation for the technical aspects of product development and enjoy solving complex problems, so I would have explored opportunities to contribute to engineering projects and innovations in various industries.
What are your philanthropic contributions to society as a designer, artist and architect?
Design, to me, is the art and science of creating intentional and purposeful solutions that seamlessly blend form and function. It involves crafting experiences, products, and systems that not only visually appeal but also solve problems and enhance the lives of users. Design is the meticulous process of empathizing with users, understanding their needs, and translating those insights into meaningful and intuitive experiences that delight and inspire.
What positive experiences you had when you attend the A’ Design Award?
I have been fortunate to have the support of my mentors and colleagues throughout my journey. However, my biggest supporter has been my family, who have always believed in me and encouraged me to pursue my passion for design, providing unwavering support and guidance along the way.

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