Masato Kure

Initially, I wanted to be a fashion designer. However, as I became more concerned with the environment I create, I came to believe that environment and atmosphere are essential to fashion. Therefore, I became interested in designing environments that present fashion.

Our design studio is dedicated to designing exciting commercial spaces that make your heart beat +10 BPM. We start our design process with a thorough understanding of the client's business and brand philosophy, concept, and history, and then proceed from careful planning to understand the direction in which the client is headed and to realize that direction. Our goal is to provide a comfortable space that is exciting and inviting from the moment you enter it. We are always sensitive to the latest design trends and technologies, and we provide our clients with the best possible design to meet their needs. We value the importance of changing and evolving with the times, and we do not create a fixed style, but are constantly updating it.

Being needed by someone is a happy thing. More than any design, it is important to know how much one is needed.

Installation of Hermes by Tokujin Yoshioka utilizes wind to make the scarves dance naturally and accurately showcase the suppleness and softness of the scarves.

I focus on the emotions I feel when I am in the space as a guest.

I am conscious of thinking about things from a bird's eye view first, rather than starting from the design.

I believe that long-life design is the way to think about the environment.

I believe that collaboration across specialties, not just one field, will make design more perfect.

We held a group exhibition of young Japanese designers in Shanghai from 6/2-6/26.

I live in Tokyo. The advantages of this city are its cleanliness and the coexistence of tradition and innovation. I think the clean and lean lifestyle influences our designs.

We do everything in-house, from concept design to basic design and construction drawings.