Jessica Yang

Specialized in Graphic Design.

Jessica Yang

About Jessica Yang

Creative Director with 15+ years of strategic 360° brand storytelling that blends head-turning creative with data-driven insights. Passionate about mentoring talent and adept at managing teams in fast-paced environments. Develops collaborative partnerships with marketing, merchandising, and digital teams to deliver engaging creative and customer-driven content across digital, social, and physical channels. Throughout my career, I have utilized my expertise to create innovative and impactful design solutions for a wide range of clients. My passion for design, combined with my strategic mindset, enables me to develop and implement effective branding and marketing strategies that drive business growth and success. With a keen eye for detail and a commitment to excellence, I strive to exceed client expectations and deliver exceptional results. Whether working on a large-scale project or a small-scale task, I approach each challenge with creativity, enthusiasm, and a focus on achieving measurable outcomes.

  • Winner of 2 A' Design Awards.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
  • Packaging
Artsmuzeum Branding

Artsmuzeum Branding

Graphic Design

Heivy Liquid Collagen Rebranding

Heivy Liquid Collagen Rebranding

Packaging Design

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Interview with Jessica Yang

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I have always been interested in art and design, but my formal journey began when I started studying industrial design in college. I then pursued further studies at SCAD, where I earned my MFA in graphic design. For me, being a designer is more than just a career—it's a way of experiencing life. Design is not just a profession; it is an integral part of who I am.
Can you tell us more about your company / design studio?
As a forerunner in global integrated marketing communication, WeBranding Global excels in providing clients with pioneering intelligent marketing solutions. Through the organic unification and mutual reinforcement of Media Outreach, Public Relations strategy, multifaceted design, and localized campaign executions, we create a powerful synergistic effect, offering clients a comprehensive one-stop service system for overseas communication and marketing.
What is "design" for you?
For me, design is a way of seeing and shaping the world. It's about solving problems creatively, finding beauty in functionality, and expressing ideas through form and function. Design goes beyond aesthetics; it’s about crafting experiences and connecting with people on a deeper level. It’s a reflection of life, constantly evolving and adapting to new challenges and opportunities.
What kinds of works do you like designing most?
I am particularly passionate about designing works that emphasize cultural fusion or embody a spirit of sustainability. I enjoy creating designs that blend diverse cultural elements, as they tell unique stories and connect people across different backgrounds. At the same time, I find great fulfillment in developing sustainable designs that promote environmental responsibility and contribute to a better future.
What is your most favorite design, could you please tell more about it?
One of my favorite designs is the IBM Smarter Planet campaign I worked on during my time at Ogilvy & Mather. This campaign was a significant project that aimed to communicate IBM's vision of a more intelligent, interconnected world. The challenge was to create a visual identity that not only conveyed complex technological concepts but also resonated with a diverse global audience. I focused on using simple yet impactful visuals and compelling messaging to illustrate how smarter systems can improve everyday life, from energy and transportation to healthcare and education. This project stands out to me because it combined creative storytelling with strategic thinking, making a meaningful impact on both the brand and the public's understanding of technology's potential.
What was the first thing you designed for a company?
The first design I created for a company was an album cover for a rock band. This project was an exciting challenge because it allowed me to explore the intersection of music and visual art. I aimed to capture the band's energy and style through bold graphics and striking imagery, creating a design that would not only stand out on store shelves but also resonate with their fanbase. This experience was incredibly valuable as it taught me the importance of understanding the client's vision and effectively translating it into a visual narrative.
What is your favorite material / platform / technology?
My favorite platform is one that allows for both creative freedom and innovation. I particularly enjoy working with digital tools and technologies that enable dynamic and interactive design, such as Midjourney and Adobe Creative Suite. Midjourney, an AI-driven image generation platform, has been especially helpful in the brainstorming phase, as it allows me to quickly transform abstract concepts and ideas into concrete visual forms. This capability enhances the creative process, enabling me to explore multiple design directions and refine them based on immediate visual feedback. Additionally, I am passionate about sustainable materials that align with my commitment to environmentally responsible design. Combining traditional craftsmanship with modern technology allows me to push the boundaries of creativity while also being mindful of sustainability.
Can you describe a day in your life?
Balancing my roles as a creative director, COO, design studio owner, band lead, and still being a daughter, wife, and mom is like trying to fit a circus into a single day. I’ve learned that time is a precious resource, so I prioritize tasks, delegate where I can, and keep my schedule flexible. It’s all about making the most of every minute and finding joy in the chaos!
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Everyone faces challenges, and the design field is no exception. My advice is to approach these obstacles with passion and patience. Embrace your struggles as opportunities for growth—break down difficulties, learn from them, and reassemble your understanding in new and innovative ways. Stay curious, keep experimenting, and remember that resilience is key to transforming challenges into stepping stones for success.
Designing can sometimes be a really time consuming task, how do you manage your time?
Designing can indeed be a time-consuming task, especially when balancing multiple responsibilities. As a creative director, company COO, design studio owner, band lead vocalist, and also fulfilling roles as a daughter, wife, and mother, I have learned to be highly organized and strategic with my time. Prioritization and effective time management are crucial. I use detailed schedules, set clear goals, and delegate tasks when possible to ensure that each role receives the attention it requires. Balancing these various responsibilities has taught me to be adaptable and efficient, ensuring that I can contribute effectively to all aspects of my professional and personal life.
What is the most frequently asked question to you, as a designer?
The most frequently asked question I receive as a designer is often about the purpose and functionality of my designs. People frequently ask, "How does this design solve a problem or provide value?" I always emphasize that my goal is to create designs that are not only aesthetically pleasing but also practical and beneficial. I strive to ensure that each project serves a clear purpose and meets the needs of the users, rather than simply reflecting my personal tastes or preferences.
What was your most important job experience?
One of my most important job experiences was working at the Ogilvy & Mather in New York. During my time there, I had the opportunity to contribute to high-profile campaigns and collaborate with some of the industry's leading professionals. This experience was pivotal in shaping my approach to design and strategic thinking. I was involved in complex projects that required innovative solutions and effective communication, which significantly enhanced my skills and understanding of the global advertising landscape.
Who are some of your clients?
Eureka, NFL, Comfee, Midea, Naturehike, TCL, LONGi, Changan, Bixdo, BougeRV, AWOL, Sylvox, Dreametech, Buydeem, Alibaba, Doorwin, Luvindow, TAL, JOVS, AusGolden, Livall, Securam...etc
How can people contact you?
jessica.yang@we-branding.com https://www.linkedin.com/in/imjessicayang/

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