Qichao An

I have been working as a graphic designer in China for more than 10 years. Since I was a child, I iked various types of artistic creation, and I have been active and uninterrupted, which has laid a solid foundation for becoming a designer. During my university, I used to intern ina few professional design companies and 4A-level advertising companies, which added a wealth of experience and knowledge to my design career. 5 years later, I set up my own independent studio, specializing in brand logo design and product packaging design, which is also the main advantage of our studio. I love design work, it brings me endless joy and satisfaction, and I hope I can keep going.

After a long period of accumulation and precipitation, I established my own design studio - Mornice Design. The studio is committed to providing innovative aesthetic design solutions based on strategic thinking,under the principle of "reduce the cost of marketing and communication ,prevent useless effort for customer."We aim to combine customer needs with market perspective, combine visual aesthetics with brand strategic marketing; provide customized designs that meet the connotation of the enterprise for customers.

I think design is a way to solve problems, it can better help people's lives. Design work is not a kind of artistic creation but should be find and solve problems. Design should be a system with a complete logical process, and design should not distinguish between beauty and ugliness, only whether it is suitable or not.

Early in my career, I preferred designs in impactful and colorful style, and as I grew and gained experience, I started trying with different styles. Therefore, I believe that design works should be diverse, innovative and creative.

I like a variety of challenging designs, but personally I prefer logo design and packaging design.

My company name is Mornice Design, and the first work I designed for the company was our company logo.

My favorite material is paper, paper is the tool for writing, drawing and printing.

My most creative time is late at night because I like quiet and it brings me a lot of inspiration.

I think every detail in the design process is important, whether it's images, text, brand logo or even some explanatory text on the side of the packing, it's equally significant to the overall design aesthetic.

It's a very complex emotion with confusion, exploration, positivity, exciting, joy, pride, etc.

The realization of each design work is as excited and happy as the birth of my child.

I think successful design depends on many factors, such as the designer's design ability, the customer's acceptance, the consumer's preference, etc., but I think the most important of these factors is the design itself, excellent design can always be stand out and touch people's hearts.

I will not judge any design work good or not, it is not absolute, it is only a staged result.

As a designer, first of all, it is very important to have professional ethics,do not to copy and plagiarize others’ work.Secondly, I think that while getting paid, designers should take on the responsibility of improving social aesthetics, so that more excellent design works can be presented to the public. We alsoneed to take care of the environment, protect our earth, and try to choose environmentally friendly and renewable materials.

This is an interesting question. With the development and progress of the social, AI have gradually replaced people's work in many fields, there is no exceptionin design industry. We can see more and more AI-synthesized images, which bring more challenges to designers. With higher requirements, we need to constantly be innovating and changing. I believe that the design industry will not be replaced by AI, but closer and more frequently cooperate with AI.

I am very honored to be able to exhibit my works in the A´Design Award & Competitions. Currently, my tenth anniversary design exhibition worksis in preparation, and I will meet it soon. I also hope that I can create more excellent design works and participate in the exhibition of A´Design Award & Competitions.

All design inspiration comes from our lives. Your attitude towards life determines the quality of your design works. At the same time, you need to have a keen insight into the things surround you. I often look at design works in different roles, how do students think about the design, how do housewives think about this design, etc. From different viewpoints, it can bring new design inspiration and ideas.

y design style should be clean, uncluttered, minimalist, I think this design style can be deeply rooted and never goes out of style, people always like simple, clean design, which makes people feel comfortable.

I was born in China, which has a long history and cultural heritage. Of course our country's cultural heritage will influence our designs. Calligraphy, traditional Chinese painting, architecture and other cultural products with Chinese characteristics provide a wealth of inspiration for our design. With the opening up and development of China, our designs are becoming more international and modern on the basis of retaining Chinese characteristics.

We are happy to cooperate with those customers who share the same goals and pursuits with us. We will sign a formal cooperation agreement, and everyone will abide by it. After we start working together, we will provide a detailed schedule, so that everyone can clearly understand what needs to be done at what time. Sometimes we discusses online, but more often we stay in our studio, face-to-face communication can let us better understand everyone's ideas.

Like any other industry, communication is always the premise and foundation of cooperation, good communication will greatly improve design efficiency. As we mentioned before, there is no "good" design, only "suitable" design. When choosing a designer, companies should also consider whether the designer is the most "suitable" designer for the project. Trust the selected designer, and both parties work together to make the most "suitable" design.

Before starting the design work, I will consult various materials of the project industry, ask the experts in the industry, and listen to their opinions. After the research completed, I will start to draw sketches, including the general shape, color, typesetting, etc., and then discuss the design sketches with our team in the studio, clarify the direction of the design ideas, then start the specific design work. In the design, I will consider every detail as much as possible to ensure the quality of the design.

Dyson hair dryer and vacuum, iMac, Thermos bottle, Paperblanks retro notebook

Firstly,I will check the schedule for the day and complete the work tasks in chronological order. I set myself daily goals that motivate me to do better designs. After work, I will spend as much time as possible with my family, because family is aways the source of inspiration for my life.

This is a good question. Young designers must focus on the things they loved and observed and think about the things around them. Repeatedly practice, enhance your design ability, try different design styles, and find the style that is most suitable and good at. Prepare a beautiful portfolio that includes different types of designs, such as font design, logo design, packaging design, poster design, etc. This will get you a good job and pay.

You can make good design works to enhance the value and make your works accepted by people. This will be a great self-satisfaction and a positive side. On the negative side, many times we need to make compromises, whether based on the client or ourselves, which make the design look less than perfect.

I always follow my design principle of less is more, reducing unnecessary decoration and design elements as much as possible, presenting simple and beautiful design works as much as possible.

I think the most important skill of a designer is observation, not only observation of design works, but also observation of our surrounding environment. Of course, design techniques are also necessary. Without good technical performance, it is difficult to present excellent design works.

Adobe software's Illustrator and Photoshop are my commonly used design software, and hand-drawn tools such as pencil and oil pastel also help me a lot. I think design software is just a tool, more importantly your ideas and inspiration.

I'm a designer who works strictly to the schedule, with a detailed schedule at the beginning of a project, specifying when and what to do. The client also knows exactly when the proposal will take place and when the print production will be completed.

This depends on the difficulty of the design and the cooperation of the client. Every project is different, so the design cycle is also different. Of course, if inspiration comes soon, the time will be greatly shortened.

The frequently question is how to come up with the design idea and how much would I get paid.

When I just graduated from university and was looking for a job in an strange city alone. Although it was difficult, this experience helped me a lot. Start with the simplest and most basic design work, understand and grow step by step. Let me know what I'm holding on to and what I aspire to achieve.

Our clients come from different industries, ranging from well-known large companies to small start-up companies. The industry covers health, medical, food, technology, industry, media, etc. For a common goal, we come together.

Creating new brands with clients is always exciting, and it's my favorite type of work, just like a mother raising her own child.

I will still insist on designing excellent works and hope to become the top designer in the world. Also hope to cooperate with customers in different counties of the worldwide.

It depends on different projects, some are done by me alone, and some projects need to be done by our team.

Fortunately, I am doing some interesting designs now, the cooperation of the client requestis very high. I hope that this excellent work can be recognized by A' Design Award and Competitions again soon.

You can contact me through my email qichaoan.design@gmail.com, or visit my website: http://www.anqichao.com, the website will have some detailed cases and our way of doing things.

I’m thrilled to be a part of A' Design Award and Competitions and looking forward to shing or be inspired by great ideas and outstanding talents. Acknowledgment from A' Design will be a great recognition of hard work and brilliant minds for all the designers out there. Winning A' Design Award means a lot in the industry and I want to see that in my portfolio.

As a brand designer, I have over 10 years of experience in brand planning and design. During this time, I have gained extensive industry knowledge and practical experience. I have worked with renowned companies and collaborated with clients from various industries, providing them with brand design and management services. Although I cannot mention specific company or client names, I have worked with multinational corporations, small and medium-sized enterprises, as well as startup companies. Throughout my career, I have strived for innovation and achieved notable accomplishments in the field of design. I am honored to have received recognition through more than 50 design awards, which validate my professional abilities and creativity. In terms of education, I have received specialized training in brand design and hold relevant degrees or certifications in the field. These educational backgrounds have provided me with a solid theoretical foundation and practical skills, enabling me to better understand client needs and deliver professional solutions. In summary, through years of experience and collaborations with diverse clients, I am able to combine expertise and creativity to provide clients with unique and effective brand design and management services.

Becoming a designer has been a lifelong aspiration and pursuit for me. My interest in art, architecture, and design runs deep, propelling me to choose this career path. My passion for design originated from a quest for beauty and a desire for creativity. From a young age, I was deeply influenced by the environment, architecture, and artistic works around me. I enjoyed observing the forms, colors, and structures of things and how they connected with people's emotions and experiences. The journey to becoming a designer was a gradual process. I chose to undergo specialized training in brand design and obtained relevant degrees or certifications, which provided me with a solid foundation. These educational backgrounds helped me delve into design principles, market trends, and the importance of brand management. In addition to formal education, I continuously honed my skills through practical experience. I actively participated in various design projects, collaborating with other designers, learning, and applying best practices. These experiences allowed me to better understand clients' needs and fostered my ability to creatively solve problems. Throughout my journey to become a designer, I have been influenced and inspired by many individuals. I have encountered outstanding designers and mentors who have motivated me to strive for continuous improvement and taught me how to integrate design with business goals for more meaningful outcomes. Ultimately, it is my intrinsic drive that led me to become a designer. My pursuit of aesthetics and creativity, along with a passion for brands and user experiences, are significant factors in choosing this profession. Initially, I was captivated by the power of art, architecture, and design to transform lives, convey emotions, and inspire imagination. These factors collectively propelled me to take the first steps towards becoming a designer and continue learning and growing in this field.

In my design work, I focus on three key aspects: strategic thinking, creative problem-solving, and emotional connection. 1. Strategic Thinking: Throughout the design process, I prioritize strategic thinking. This involves thorough research into the client's brand objectives, target audience, and competitive landscape, enabling me to provide design solutions that are strategically aligned. I strive to understand the client's core values and ensure that the design work reflects their brand positioning and vision. 2. Creative Problem-Solving: As a designer, creative problem-solving is at the core of my design process. I emphasize discovering novel and unique solutions to meet clients' needs and challenges. I prefer employing diverse thinking approaches, combining forward-thinking design trends with innovative design methods to deliver creative and effective design solutions. 3. Emotional Connection: I believe that design should establish an emotional connection with users. Therefore, I make an effort to understand the audience's emotions, expectations, and values and incorporate these elements into the design. By utilizing design elements such as color, shape, and texture, I aim to create designs that are attention-grabbing, resonating, and leave a lasting impression. In my design process, I rely on the application of digital tools and the latest technologies. They provide me with a more efficient and precise design workflow, aiding in generating creative and visually appealing outcomes. I am proficient in using computer-aided design and rendering tools to quickly visualize design ideas and facilitate effective communication and feedback with clients. For new projects, I typically conduct in-depth research and analysis to understand the client's industry and market trends. I closely collaborate with clients to establish clear project goals and expectations, ensuring open communication and feedback throughout the design process. Subsequently, I engage in a series of creative exploration, sketching, and concept development, working in partnership with clients to develop the final design solution. My design focus lies in strategic thinking, creative problem-solving, and emotional connection. I leverage digital tools and the latest technologies to enhance the efficiency and creativity of the design process, while employing physical and computer-aided design and rendering methods based on project requirements. For new projects, I emphasize research and close collaboration with clients to ensure the design meets their expectations and achieves the desired objectives.

During the design process, I experience various emotions and feelings. First and foremost, I feel excitement and passion. The initial stage of design is filled with the joy of exploration and imagination. My mind is brimming with endless possibilities, and the sparks of creativity ignite a sense of exhilaration. As the design progresses, I also encounter challenges and pressure. Confronted with complex problems and requirements, I strive to find the best solutions, requiring focused attention and creative thinking. This process involves stages of reflection, experimentation, and iteration, demanding patience and concentration. As I approach the final design outcome, a sense of satisfaction and achievement emerges. Witnessing my design gradually transform from concept to reality and having a positive impact on clients and users generates a deep sense of fulfillment. Additionally, collaboration and interaction in the design process bring me joy and a sense of fulfillment. Working with clients and team members, sharing ideas, exchanging opinions, and collaborating to drive the project's development create a pleasant atmosphere of collaboration and creative synergy. Design brings me enjoyment and a sense of fulfillment. From the initial sparks of creativity to the realization of the design, each stage holds its unique charm. Design is a channel for creative expression and unleashing my ideas, translating them into tangible works. Moreover, witnessing the positive impact of my design on people, meeting the needs of clients, and engaging in the collaborative process of creation with others all contribute to my enjoyment and sense of fulfillment in design.

My background has played a crucial role in shaping me as a designer. There are valuable non-design skills that are essential for designers, artists, and architects: 1. Communication skills: Effective communication is vital for designers to engage with clients, team members, and stakeholders. Being able to articulate ideas clearly, understand the needs and feedback of others, and convey design concepts and solutions effectively during the collaborative process are key to achieving success. 2. Project management abilities: Design processes involve time management, resource allocation, and task execution. Strong project management skills enable designers to organize workflows, maintain control over schedules and quality, and effectively address challenges and changes that may arise in a project. 3. Problem-solving capabilities: Design often presents various problems and obstacles. Having strong problem-solving skills empowers designers to seek innovative solutions, overcome difficulties, and maintain composure and adaptability when faced with challenges. In addition to these non-design skills, I emphasize the following key skills that have helped me become a successful designer: 1. Learning ability: Continuous learning and the pursuit of new knowledge are vital driving forces for progress in the design field. By constantly updating my skills and knowledge, staying informed about the latest design trends and technological advancements, I am able to enhance my design abilities continually. 2. Collaboration skills: Close collaboration with clients, team members, and other stakeholders is essential for achieving successful design outcomes. By fostering positive collaborative relationships, striving towards common goals, and leveraging collective wisdom, more creative and impactful design solutions can be generated. 3. Persistence and self-motivation: Design is an iterative and evolving process. In the face of challenges and setbacks, persistence and self-motivation drive me to persevere and seek new directions. This resilience and self-drive enable me to progress and achieve design objectives. Throughout my design journey, numerous individuals and experiences have had a profound impact on me. Firstly, my educational background provided me with a solid design foundation and theoretical knowledge. Additionally, my experiences working with renowned design firms and collaborating with clients from diverse industries have given me practical expertise and valuable insights. Furthermore, I have been inspired and influenced by exceptional designers and artists whose works and creativity ignite my passion and inspire my design thinking. In summary, my design journey is an ongoing process of learning, growth, and exploration. By continuously enhancing my skills, collaborating with others, and drawing inspiration, I strive for continual improvement and the pursuit of excellence in design.

My journey of growth has been marked by continuous learning, hands-on experience, and personal development. Through years of working in the design industry and collaborating with diverse projects and clients, I have honed my design skills and expanded my knowledge. I strive to stay informed about the latest design trends, techniques, and technologies, always exploring innovative design methods and concepts. Looking ahead, my plan is to further advance my design career and push the boundaries of the field. I aspire to become an influential and visionary designer, providing clients with unique, innovative, and valuable design solutions. I aim to make a positive impact and incorporate sustainability and social responsibility into my design work. My dream design projects are those that have far-reaching impact, challenges, and creativity. I envision participating in sustainable architectural initiatives that contribute positively to communities and the environment. Additionally, I dream of being involved in designing public spaces, urban planning, or projects with social influence, creating better experiences and improving people's lives. In the future, my plans involve continuing to drive my design career and expanding my reach. I aim to collaborate with international clients, broadening my design influence. I also intend to deepen my utilization of digital tools and the latest technologies to enhance design efficiency and creativity.

Here are some suggestions for aspiring designers who are just starting their careers: 1. Continuous learning and growth: Design is a field that is constantly evolving, so it's important to maintain a curious mindset and a commitment to learning. Continuously build knowledge, upgrade design skills, and stay updated with the latest industry trends and technological advancements. 2. Diverse project experiences: Seek diverse project experiences that span across different industries and design types. This helps broaden your perspective, fosters adaptability, and enriches your design portfolio. 3. Build strong relationships: Foster positive relationships with colleagues, mentors, and industry experts. Seek feedback and guidance from them. Their experiences and advice can help you grow and advance your career. 4. Master effective communication skills: Good communication skills are crucial for designers. Learn to listen to clients' needs, accurately convey your design concepts and solutions, and collaborate effectively with team members. 5. Embrace challenges and learn from failures: Early in your career, you may encounter challenges and setbacks. Don't be afraid of failure; instead, learn from it and continuously strive for improvement. Maintain a positive mindset and perseverance as you work towards your goals. In my own career, I have faced challenges such as time management, client communication and understanding, and project pressures. Through experience and self-reflection, I have learned how to effectively address these issues and continually enhance my capabilities. One of the best pieces of advice I have received is to maintain a curious and learning mindset. Continuously seek new knowledge, attend industry-related seminars, workshops, and training courses, and engage in conversations and knowledge sharing with fellow designers. Additionally, I have expanded my professional knowledge by reading design books, following design blogs and websites, and visiting design exhibitions and events. These activities have allowed me to broaden my understanding and draw inspiration and creativity. Above all, maintaining passion and love for your craft is crucial for career success. Stay passionate about your design work and constantly seek new challenges and opportunities, as it will drive your growth and progress.

As a truly successful designer, I have some advice for fellow designers, artists, and architects: Cultivate a unique voice: Find your own creative voice and style. Embrace your individuality and bring a fresh perspective to your work. Don't be afraid to take risks and push boundaries to create innovative and compelling designs. Embrace collaboration: Design is a collaborative process. Foster a spirit of collaboration and actively seek opportunities to collaborate with others in your field or related disciplines. Working with diverse perspectives can enrich your work and lead to groundbreaking solutions. Continuous learning and adaptation: The design field is ever-evolving, so it's important to stay updated with the latest trends, technologies, and industry advancements. Be open to learning new skills, exploring emerging technologies, and adapting to changes in the industry. User-centric approach: Place the needs and experiences of users at the forefront of your design process. Understand their desires, challenges, and aspirations, and create designs that truly resonate with them. User-centric design leads to more meaningful and impactful solutions. Attention to detail: Pay meticulous attention to details in your designs. Strive for precision, clarity, and coherence in every aspect of your work, from typography and color choices to user interfaces and spatial arrangements. Small details can make a big difference in the overall experience.

My daily life as a designer is characterized by creativity and diversity. Here's an overview of my typical routine: Morning Routine: I start my workday with a structured morning routine. I set clear goals and priorities, and organize my schedule. I enjoy preparing myself with a cup of coffee, getting into the right mindset for the day ahead. Design Work: The majority of my time is devoted to design work. This includes communicating with clients, understanding their needs and goals, and translating them into creative design solutions. I engage in design research, gather inspiration, and create initial sketches and concept designs. Then, I refine and finalize my designs, using computer-aided design software for drawing, modeling, and rendering. Project Management: In addition to design work, I handle project management responsibilities. This involves effective communication with clients and team members, ensuring projects are delivered on time, and overseeing progress and quality control. I develop project plans, schedule meetings, and coordinate collaboration among stakeholders. Learning and Research: As an advocate for continuous learning, I dedicate time to reading design news, industry trends, and advanced design theories. I also participate in industry seminars, webinars, and training courses to expand my knowledge and skills. Creative Breaks: Amidst busy workdays, I carve out time for creative breaks. This may involve visiting art exhibitions, reading design books, or exploring interesting architectural projects. These little moments allow me to disconnect from daily work and spark inspiration. Joys in Work: Throughout the day, there are many things that bring me joy and excitement in my work. Seeing my design concepts appreciated and recognized by clients provides a sense of fulfillment. Tackling complex design problems and facing challenges also excites me, as they present opportunities for personal growth. Of course, there are also daily routines and administrative tasks such as responding to emails, handling documentation, and discussing project progress with team members. However, overall, I cherish the freedom of creativity and find joy and satisfaction in the challenges and rewards of the design process.

To stay updated on the latest design trends, I employ a multifaceted approach that combines various sources of inspiration and industry insights. Here's how I keep up with design trends: 1. Research and Exploration: I actively engage in design research and exploration, seeking inspiration from diverse mediums such as design publications, blogs, online platforms, and social media. This allows me to discover emerging trends, innovative techniques, and new design approaches. 2. Attend Design Events and Exhibitions: I make it a point to attend design events, exhibitions, and conferences. These provide valuable opportunities to witness cutting-edge designs, interact with industry professionals, and gain insights into current and upcoming trends. 3. Collaboration and Networking: Collaborating with other designers, artists, and architects helps me stay connected to the design community and exchange ideas. Networking events, professional organizations, and online design communities offer platforms for sharing knowledge, discussing trends, and gaining different perspectives. 4. Continuing Education: I believe in the importance of lifelong learning. By participating in workshops, seminars, and online courses, I stay informed about new design methodologies, tools, and technologies. This allows me to adapt to evolving trends and integrate them into my design process. Regarding the significance of design trends, I believe they play a crucial role in the design industry. Design trends reflect the evolving needs, preferences, and lifestyles of users and consumers. They provide insights into what resonates with the target audience and can guide design decisions in terms of aesthetics, functionality, and user experience. While I appreciate the value of design trends, I also believe in maintaining a balance between following trends and cultivating a personal design style. It's essential to have a distinct design identity that sets me apart and reflects my unique perspective and creativity. By merging my personal design style with relevant trends, I strive to create designs that are both contemporary and timeless. Ultimately, my aim is to create designs that resonate with the target audience, fulfill their needs, and evoke emotional responses. Whether it's reflecting the current season's trends, developing a series or product line, or constructing a bespoke architectural masterpiece, I draw inspiration from various sources to ensure my designs are fresh, relevant, and innovative.

When assessing the quality of a product or project design, here are three key aspects to consider: Functionality: Good design should effectively fulfill the functional requirements of the product or project. It should provide practicality, efficiency, and convenience in addressing the intended purpose. User Experience: Design should prioritize the user experience and consider the perspective of the end-users. It should simplify complexity, offer intuitive interfaces, and facilitate seamless interaction. Excellent design guides users through a smooth and satisfying experience. Aesthetic Value: Good design exhibits visual appeal and quality aesthetics. It should demonstrate visual balance, proportion, and harmony, using elements such as color, shape, materials, and layout to convey appropriate emotions and style.

Determining the readiness of a design involves the following aspects: 1. Meeting goals and requirements: The design has fulfilled the established goals and requirements of the product or project, effectively addressing the problem or providing the necessary functionality. 2. Meeting expected standards: The design has met the expected standards and quality requirements. It has undergone thorough testing and evaluation, complying with relevant industry standards and specifications. 3. Feedback and validation: The design has gone through a process of feedback and validation. This may include user testing, prototype validation, professional reviews, or team discussions. By gathering feedback and making necessary improvements and adjustments, the design ensures it achieves the desired outcome. 4. Time and resource constraints: The design has been completed within the given time and resource constraints, aligning with the project's timeline. Throughout the project's progress, it is essential to balance design optimization and improvements, knowing when to stop iterating at the appropriate time. 5. Goal achievement and user satisfaction: The design has achieved the intended goals and obtained user satisfaction and approval. Through user feedback, assessment of key metrics, and quantifiable measurement of goal attainment, the success of the design can be determined. However, design is an ongoing process of evolution and improvement, always leaving room for enhancements. Even when a design is deemed ready, it can still be optimized and updated based on user feedback, market observations, and technological advancements. When deciding if a design is ready, it is crucial to consider these factors holistically and make judgments based on the project's time, resources, and goals. Designers should maintain an open mindset and continuously monitor the performance of the product or project to make adjustments and improvements as needed.

The designer I personally admire and appreciate is Jonathan Ive, the former Chief Design Officer at Apple. He emphasized simplicity, elegance, and user-friendly aesthetics and functionality in the design of Apple products, earning widespread acclaim for the company.

Firstly, I don't have a particular favorite or inspiring city as every city has its unique charm and inspiration. I enjoy traveling and exploring different cities and cultures, which provides me with a broad perspective and creative inspiration. Music plays a significant role in my creative process. I find that music can ignite my creativity and provide me with focus and inspiration. I enjoy incorporating suitable music into my design process, as it allows me to become more engaged and enjoy the process of creation. My cultural background does influence my design projects to some extent. As a Chinese designer, I am deeply influenced by Chinese culture, which shapes my aesthetic views and design style. I strive to incorporate traditional cultural elements into my designs and blend them with modern design to create unique and meaningful works. Currently, I am based in China. As a designer, I am working on various projects, collaborating with clients to address their design needs and providing innovative solutions. I believe that good design is crucial for societal progress. Design can influence people's lifestyles, enhance user experiences, and solve real-world problems. Good design can improve efficiency, elevate the quality of life, and shape positive social change. Personally, design gives me a sense of purpose, enabling me to create meaningful works and share beautiful experiences with others. Design has brought many small but positive incremental changes to my life. It has helped me pay more attention to details and aesthetics, making me more attuned to people's needs and experiences. Design stimulates my creativity and sharpens my observation and appreciation of beauty in everyday life. It makes me more open-minded and flexible, constantly seeking opportunities for innovation and improvement, and driving my personal growth and progress.

I’m thrilled to be a part of A' Design Award and Competitions and looking forward to shing or be inspired by great ideas and outstanding talents. Acknowledgment from A' Design will be a great recognition of hard work and brilliant minds for all the designers out there. Winning A' Design Award means a lot in the industry and I want to see that in my portfolio.

My journey as a designer started at the Wuhan Hubei in China, where I laid my solid foundation in visual arts and design. I found a growing interest in blending creativity with functionality in creating designs that could tell compelling stories during this period. I have practiced through many fields such as graphic design, branding, and visual communication. This omnidiscipline has further helped me in refining my skill and creating impactful designs that strike a chord with the audience. My work has earned international acclaim by winning notable awards such as A'design Design Awards. These accolades drive me to keep pushing the envelope, finding new ways of giving form to an idea.

My journey as a designer started at the Wuhan Hubei in China, where I laid my solid foundation in visual arts and design. I found a growing interest in blending creativity with functionality in creating designs that could tell compelling stories during this period. I have practiced through many fields such as graphic design, branding, and visual communication. This omnidiscipline has further helped me in refining my skill and creating impactful designs that strike a chord with the audience. My work has earned international acclaim by winning notable awards such as A'design Awards. These accolades drive me to keep pushing the envelope, finding new ways of giving form to an idea.

Becoming a designer was not an obligation or compulsion for me, but rather I chose with keen interest and determination. Sincere appreciation for the field of art and different ways of expression started building up in my early years. It felt like one of the most natural continuations to direct these interests toward a meaningful outcome for myself. This has been a long-brewed decision: the urge to be able to communicate an idea through design, the urge to see and make a difference that would be tangible. It is through design that the blend of my art instincts with problem-solving skills always came through so well. This is one conscious decision made based on personal values and ideals; ever since that decision, there has been no looking back.

I design a great variety of projects, from branding and visual storytelling to graphic design. I like designing something that will not only be really beautiful but also carry some important meaning and resound with the audience. Be it a brand identity, a logo, a website, or packaging-I always try to make sure each design communicates the right message in the clearest and most compelling way. In the future, I want to see more opportunities open their doors in areas related to interactive design and experiential design. Of greatest interest to me are applications that combine technology with creativity: immersed experiences, digital interfaces, installations, or environments that totally engage users. At their intersection, design and technology can do almost anything imaginable; this is what gets me excited.

Becoming a design legend is all about having true love for design and persisting with it. Design is a journey, and it takes continuous learning and self-challenge. For young designers, what's most important is finding your own voice and not being afraid to experiment with a variety of styles and approaches. Every attempt and breakthrough will make you clear about the design philosophy you want to express. I believe it's super important to be in the learning curve always. Be it mastering new tools or catching up on design trends, absorbing and updating your knowledge continuously is necessary. At the same time, building a portfolio that truly reflects your abilities, and creativity is fundamental-it's your best medium of introduction to the world. Design is all about problem-solving, so one needs to be positive in approach when challenges crop up. Those complex and difficult projects are often the opportunities that help you grow. Also, never underestimate collaboration. Design isn't just about individual work; it could be that collaboration with other designers or professionals will expand your horizons and give you more creativity. Above all, never give up. Each person who ever succeeded in design faced their challenges and failures, many of which seemed insurmountable at the time. If you stay the course and continue honing your craft, eventually, you will have made a difference in design. Not through fame, mind you, but through creating work that is an inspiration to others. Stay true to yourself, and the work will speak for itself.

What differentiates a good designer from a great one often lies in the combination of vision, impact, and emotional resonance. A good designer executes a brief well and does the job in such a way that the work is functional and aesthetically pleasing. They understand the technical aspects of design and know how to meet expectations effectively. But the great designer does more than that: he brings forth something with a unique perspective, infuses his work with a feeling of originality and purpose that strikes a deep chord within people. A great designer is a person who, apart from solving a problem, leaves an impression, evokes emotions, and creates some sort of contact between the design and the audience. Great designers are also lifetime learners: in a process of constant self-improvement, experimenting with new ideas, and pushing the boundaries of what design can do. Often, their work has a lasting influence, shaping trends and inspiring others in the process. What really sets a great designer apart, though, is the ability to have an impact that's not just visual but emotional and cultural.

A great design strikes a balance between functionality and aesthetic appeal. It solves a problem that it is designed to, but also can stir emotions in the viewer. Good design is not just about being beautiful; it's about being meaningful and purposeful. In as far as assessing the design is concerned, here are some areas I consider: First, there is the idea or concept behind the design. The design should have a clear purpose and should convey the intended message across. Be it a brand identity, a website, or an ad, it should make sense where it will be used and for whom. The next point I consider is how it engages the viewer. Really good design really captures attention, it stirs the emotions, it makes a memory that's lasting. It has got to be memorable and touch them on another level. Lastly, there is usability, which is equally important. Good design intuitively should be easy to navigate and not complicate the user experience; it needs to serve its function. A design may look amazing, but if it's difficult to use or doesn't work as intended, it falls short of making a real impact. Ultimately, great design isn't about following trends or using the latest and greatest techniques; it's about creating something that resonates, performs well, and leaves a lasting impression. The best designs are those that stand the test of time, continuously relevant and effective.

Good design is priceless. It can articulate ideas clearly, connect emotionally, and drive behavior. Good design can take that complex information and make it accessible, make experiences better, and even solve problems in creative ways. It is not just about making things look beautiful; rather, it is about added value through thoughtful, purposeful creativity. Good design is important because it touches every aspect of a business or project. To the brands, good design builds trust, strengthens identity, and attracts customers. In the competitive market, design is often the first thing that catches one's eye and makes them feel a connection with a product or service. It differentiates you from your competitors and makes your message stand out. Beyond business, good design furthers user experience. Whether it be a website, an app, or physical packaging, good design makes things more intuitive and accessible, therefore more usable and satisfying for the customer. It can also reduce confusion, save time, and thereby enhance efficiency. Everyone should invest in good design because, way beyond aesthetics, it's an investment in the creation of something effective, memorable, and impactful. Whether it be business success, personal projects, or social causes, good design has the power to make lasting change and really create a difference in the world.

If I had all the time, I would love to design for causes that make a difference, such as environmental sustainability or social equality. I have always believed that design can be a powerful tool for change, and using it to address global challenges would be incredibly fulfilling. I would be equally thrilled to design for small, emerging brands or nonprofits that cannot afford high-end design but would greatly benefit from a strong visual identity. Helping such organizations build their presence through thoughtful design feels like giving back to the community. Eventually, I would focus on projects that align with my values: designing not only for beauty and functionality but for a greater purpose.

I really think the dream project that has not been materialized is one that will be on a big scale, an immersive experience with design, technology, and art combined. Something engaging on many levels of the senses-maybe an interactive installation or a public space telling a story through design. I have always been amazed by how design can reach far beyond traditional mediums and offer moments that are memorable and potentially transformative. I would also love to be able to work with any environmental organizations in the design of solutions that raise awareness on sustainability through creative means, maybe even design installations or visual campaigns that bring actual change. These projects meld my passion for design and my desire to give more than myself.

Success in design for me is a mix of passion, curiosity, and resilience: the passion to always stretch the creative envelope, the curiosity to explore the new and unknown, and the resilience to get better with each try. The secret ingredient, however, is empathy. It is about understanding and connecting with the audience, which makes design truly impactful. It's about putting yourself in other people's shoes and designing for their needs, emotions, and experiences. When you design from a place of empathy, you create work that resonates on a deeper level and truly makes a difference.

There are a lot of design masters and legends that actually inspire me. One is Paul Rand, whose works in branding and logo design were really enduring in the business. His ability to design something so timelessly simple and profound is really something that I look up to. Actually, I also look up to Milton Glaser, especially for his iconic "I ♥ NY" logo. His work proves that design can be much more than its commercial intent and can become part of cultural identity. The design philosophy of Kenyan Origami is peculiar: he insists on a perfect balance between simplicity and functionality while paying extreme attention to detail and user experience. I have learned a lot from him. Former Apple designer Jony Ive has had a profound impact on modern product design. He amazingly combines simplicity and fluidity with technology and human-oriented design. For me, Apple products have always been an enormous source of inspiration. Then there is also Chinese designer Chen Shaohua, whom I really look up to a lot. He is one of the highly acclaimed designers inland and abroad; his design idea perfectly combined the cultural meaning and modern aestheticism, which inspired me a lot in adding more cultural elements to my own designs. The works and ideas of these designers have deeply influenced me, always raising questions in my mind about how to balance innovation and breakthrough in design.

There are many designs from other designers that I really love. One of my favorites would have to be the Braun radio by Dieter Rams; it is just so much the essence of "less but better". The design is extremely simple yet highly functional, everything in its place and with a purpose. Timeless, it's exactly what careful, minimal design should be. Other designs that inspire me include Apple's iPhone by Jony Ive. This phone really revolutionized the manner with which people interacted with technology. The seamless, sleek design was beautiful and instinctive to use. This set a new standard for mobile devices and made a mark on the everyday product design. I also admire the I ♥ NY logo by Milton Glaser. It is that kind of iconic design because of its simplicity and meaning. But it's really not a logo; it is some symbolic way to express a city in just a few characters. It's nice, how design as a concept can often break out from the mere commerce into an actor of cultural significance. The designs stick out for me because of the combination of beauty and functionality, creation of emotional connections, and often resist the test of time. They are really a proof that great design is not just about looking good, but about truly making an impact on people's lives.

I actually think that one of the biggest designs I have is my branding and visual identity design for a company, Ideamix Lab Fruit Tea Beverages. That is why it merited recognition at the A' Design Award. It was pretty special because this epitomizes what exactly the brand is and how every design aspect functions with a high degree of relevance. This is great for me in design because it will be able to showcase some core values of the brand with a clear and effective emotional stir within the audience. I zeroed in on a visual language that was both beautiful and meaningful, really thinking through each and every detail from typography to color schemes in such a way that it would really resonate deeply with the target audience. It was challenging, given the need to balance aesthetic appeal with clarity of communication, but this project pulled it off, to say the least. What makes great design is its ability to connect, solve problems, and be memorable in the competitive market. It came off well because this was not just the creation of something beautiful, but rather telling a story through design and making sure it aligns with the mission of the brand.

The most important thing for a designer is always to be inquisitive and willing to learn. Design is a journey that never stops; it's about finding and evolving. First and foremost, be open to new ideas and approaches-learn new tools, keep up with trends, or understand different design philosophies. Adaptability is key, and one has to be willing to step outside the comfort zone. The circle of improvement for me has always been learning-from both successes and failures. I hold in high regard feedback from other people and assess my work in pursuit of better creation. I always try to find some time for different fields of interest in art, architecture, and technology. It influences me so much and mostly inspires me in terms of creating something or interpreting design problems in one or another particular way. Equally, a great basis is formed in the fundamentals of design: composition, color theory, typography, among others. Having these basic concepts down allows you to stretch your creativity and still maintain good design bones. And last but not least, practice, practice, practice. The more you make, the more you refine your skills and find your voice. I am also a great believer in persistence: amazing design often comes from repetitive work and continuous refinement. The key is to remain passionate, keep being curious, and never stop evolving.

If I weren't a designer, I would probably do something where creativity is not completely separated from problem-solving either: probably architectural or visual arts. I just love those spheres where the work of designers plays the central role in forming our perceptions and the ways of interaction with the surrounding world. Architecture is interesting for me because it connects artistic expression with functionality, somewhat like design does. Designing places people inhabit and experience daily would have been a natural extension of my desire to design things that have a positive, enriching impact on people's lives. Or, I might have followed a path in the arts, such as painting or sculpture, since I've always had a passion for visual expression. Both art and design have a common thread of creativity and the ability to evoke emotions and provoke thought, which is at the heart of everything I do as a designer.

For me, design is way more than it looks, it's problem-solving and communication. Design involves the process of taking an idea or concept and rendering it visually to achieve purpose, communication, and people's connection. It's about knowing what the user wants, when and where they want it, and exactly how one could convey it best by use of design elements: color, form, layout, among others. By its very nature, design should serve to improve experiences-be they a product, website, or brand identity-designed to make life easier, more enjoyable, or just more meaningful. It means finding solutions that are functional and yet emotional to the audience. Design for me is the crossroad where art meets science, a creative process needing both inspiration and strategy. It's about treading the line between novelty and usability, aesthetics and efficiency, creativity and function.

Reaching the heights I’ve achieved in design wouldn’t have been possible without the support and encouragement of several people in my life. My biggest supporter has always been my family. Their unwavering belief in me and their encouragement to pursue my passion for design gave me the confidence to follow my dreams and push through the challenges that came along the way. I also owe a lot to mentors and colleagues who guided me throughout my career. Their insights, constructive feedback, and willingness to share their knowledge played a significant role in shaping my approach to design. I've learned so much from collaborating with talented people who pushed me to think differently and refine my skills. Ultimately, I believe that support is not just about having someone cheering you on, but also about having people who challenge you to be better, to grow, and to keep pushing the boundaries of your creativity. I’m deeply grateful to everyone who has supported me in both big and small ways.