Eluan Araujo

Specialized in Graphic Design.

Eluan Araujo

About Eluan Araujo

Eluan is a designer whose passion for art traces back to his childhood. He is an individual who embarked on a journey of self-discovery across various fields before finding his calling in the artistic domain of design, where he cultivated a profound love for creation and the expression of people's emotions and ideas through digital art. He thrives in the face of challenges, as they motivate him to continuously learn and remain actively engaged in these areas. He volunteers with two organizations, providing design and advertising services: one offers ballet classes to underprivileged children, providing them with a fresh outlook on life; the other provides vocational training for socially vulnerable youth, equipping them with specialized skills to enter the job market, thus facilitating their escape from adverse conditions.

  • Winner of the A' Design Award.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
35 Anos Shalon Logotipo

35 Anos Shalon Logotipo

Graphic Design

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Interview with Eluan Araujo

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I graduated in electronics, but my notes always sparked many creations. When I submitted my thesis, I realized it wasn't what I wanted, so I transitioned to the creative field. I sought to refine myself, grow, and delve deeper into the creative realm. I've explored various different areas due to my love for studying and learning new things. Venturing into design and creation has granted me significant freedom to explore all the areas I enjoyed as a child. Now, I can actively engage in those fields, contributing visual creations that can make a difference in society and from areas that pique my interest.
Can you tell us more about your company / design studio?
The Studio was crafted as a space to breathe life into my creations and share them with the world. We operate as a true creative powerhouse, pooling our strengths and blending our individual skills. Each of us brings a unique studio to the table, and together we form incredible collaborations, infusing each project we undertake with an innovative perspective. Ash Media is my way of contributing to the global market with projects that stand out for their authenticity and innovation.
What is "design" for you?
Design for me is a way to create, transform, and simplify everything that surrounds us. It's an artistic way to translate a thought, a dream
What kinds of works do you like designing most?
What I love most to create are branding projects and retouching image/art. Crafting brand identities that resonate and perfecting visual aesthetics through image retouching truly fuels my passion
What was the first thing you designed for a company?
The very first thing I created for my studio was a project for a natural juice and snack brand. Alongside that, I also developed my own clothing brand called Flawless Victory Clothing
What is your favorite material / platform / technology?
I enjoy using paper and pencil, creating things manually, and I also love working with Photoshop software
When do you feel the most creative?
I feel most creative on sunny days, usually during the morning hours.
What kind of emotions do you feel when you design?
I feel immense joy in being able to create, particularly in witnessing the happiness of people when they get excited about a project and say it's something they had been hoping for or dreaming of for their businesses.
What kind of emotions do you feel when your designs are realized?
I feel fulfilled, and it's a sensation that I made the right choice in my life by transitioning to this field.
What makes a design successful?
For me, a successful design is one that brings a smile to the face of the requester when it gets approved!
When judging a design as good or bad, which aspects do you consider first?
The first thing I seek to understand is the purpose behind the project and the intended audience it was created for
From your point of view, what are the responsibilities of a designer for society and environment?
I believe that our responsibility extends far beyond being designers; we must have awareness as individuals and as a society. However, in our field, being conscious of what we do and always seeking creative and environmentally-friendly solutions is crucial. It's also important to educate clients about options with less impact on the planet.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I always seek inspiration from every possible source, even beyond the universe of the project at hand, thus bringing new forms and meanings to the project. Everything I experience, I examine with a creative eye, from movies, games, and places to life experiences.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Brazil, a place whose cultural heritage is made up of diverse cultures. Living in the southern part of the country, much of the population has values and is somehow connected to more European cultures through their grandparents and other generations of family members who came to Brazil. Brazil's cultural heritage is very rich, colorful, and full of joy, with many creative and funny ways of seeing things. The fact that Brazil is a country where people are very warm-hearted means that the projects developed here bring something that generates this identification. The downside of Brazilian culture is that it often tries to seek American references, resulting in little 'Brazilian-ness' in creations, causing many people to rely on American references.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Working with designers is a way to make your team more dynamic and creative, even for problem-solving that the company may encounter. Choosing good designers is difficult to determine because there are various types of professionals, but one point that I find very important is believing in the creative potential of designers, looking much more at their portfolio than at a resume or qualifications the person may have. There are many professionals who have creative visions and are extremely talented, who know theories, techniques, and have skills in their areas, but may not have a formal degree. Nevertheless, they are incredible professionals and deserve opportunities just like others
Can you talk a little about your design process?
My creation processes are always based on a briefing, working with extensive research on the project's foundation to find creative and effective ways to convey what the project requester wants. After the research phase, we begin to seek references for creating archetypes and generating meaning for the project. This provides us with a clear direction for the project as a whole, making the creation process easier. Starting from this point, we have a well-developed project foundation. This is the method we use for the majority of our projects.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Doubling down on your potential, seeking constant knowledge daily, and indulging in a bit of design from various fields each day can broaden your artistic perspective. Follow the works of those you admire, including award-winning designs and prize winners, among other sources. Additionally, enhancing your proficiency in different languages and cultures can provide a comprehensive worldview of art and design
From your perspective, what would you say are some positives and negatives of being a designer?
Basic points of being a designer include the ability to explore various distinct areas and learn a bit from each of them. You can engage with diverse cultures in different projects, making it a fun and challenging field. However, the downside, in my opinion, is that it's still an undervalued area. It often relies on us to pursue opportunities and sometimes even compete in contests to gain recognition and endorsement for our work and professionalism.
What skills are most important for a designer?
An essential skill I see for a designer is having a holistic perception, being someone with a multitude of references from around the world. This greatly facilitates generating ideas and creating designs
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
During my designs, I primarily use Photoshop, Illustrator, Spotify, and Lightroom. As reference bases, I use Pinterest, Dribbble, and any other sources available at the moment, such as movies, games, and design annuals
Designing can sometimes be a really time consuming task, how do you manage your time?
I strive to do most of my creative work in the morning, as I find I have a greater predisposition for project creation during this time. However, I always aim to maintain a more disciplined approach to producing work during business hours.
How long does it take to design an object from beginning to end?
It really depends on the project I'm working on. I can't quantify a specific time without knowing what I'll be creating and what they'll actually need. However, if we were to quantify a baseline time for production, it would be around a minimum of 3 months.
What was your most important job experience?
Assist in a visual identity project for a very large event that takes place in Brazil, called SDA, an event that brings together the youth of the church in Brazil. It follows a similar model to "The Send" that takes place in the United States. It was a very important and meaningful project for me due to the size of the event.
Who are some of your clients?
Igreja Batista Shalon, Rede Bandeirantes (TV network), Irmãos Passaura, FLWSS.
What are your future plans? What is next for you?
My plans are to generate valuable contacts in the field and to be able to work outside of Brazil. I am seeking to improve and learn new languages ​​in order to work in different places with new audiences
Do you work as a team, or do you develop your designs yourself?
In some projects, I work with a team of friends, operating as a creative conglomerate, each specializing in different areas of creation. This allows us to bring better-developed skills to specific projects. In other projects, I work alone.
Do you have any works-in-progress being designed that you would like to talk about?
A few days ago, I completed a rebranding project for an institute that obtained authentication to become an NGO. It was a very different project to work on because it will impact the lives and transformations of many families and children. This work was developed to be creative and joyful. All communication created for this project will be used in various materials and will help them obtain more resources and find different ways to help more people.
How can people contact you?
You can contact me via email at Contato.ashmidia@gmail.com, or through my social media channels: Instagram @elu.felipe - link: https://www.instagram.com/elu.felipe/, LinkedIn: eluan-felipe, link: https://www.linkedin.com/in/eluan-felipe/, Behance: Eluan Felipe, link: https://www.behance.net/eluanfelipbd7d

Extended Interview with Eluan Araujo

Could you please tell us about your experience as a designer, artist, architect or creator?
I graduated in Advertising and Propaganda in Brazil and have been working in Design for over 7 years.
How did you become a designer?
What motivated me to become a designer is that, ever since school, I always sought to create brands and develop designs for everything I did. I graduated in Electronics, and during my studies, my projects were much more focused on design than on electronics itself.
Which emotions do you feel when designing?
I intend to develop more and more campaigns and also create brands and branding projects that can be impactful and tell good stories.
What is your growth path? What are your future plans? What is your dream design project?
Don't give up on your dreams. Many times you will think about quitting, but always stay dedicated and persistent. Most importantly, believe in your potential.
What are your advices to designers who are at the beginning of their career?
A good design is a project that fulfills its purpose, fits within its niche, and can be easily identified. What differentiates a mediocre project from a good design project is the way it is presented and understood by its audience. A well-structured project that is easy to understand, with elements that align with its purpose, makes all the difference
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design is essential for collaborative and inviting communication in everything. If we look around us, everything has design. Investing in good design changes the way your audience sees you, adds a lot of value to your personal brand, and makes things much more attractive and inviting. Therefore, everyone should invest in good design because it is crucial to stand out in the market and create stronger connections with your audience.
How do you keep up with latest design trends? To what extent do design trends matter?
The dream project is to create highly engaging personal communication with captivating video materials, including effects, tailored for social media. A collaborative design to integrate all the projects I've developed over the years, showcasing the evolution with each project.
How do you know if a product or project is well designed? How do you define good design?
The secret ingredient to good design is to thoroughly understand the project at hand. Having a comprehensive understanding allows for better developed reference research and creates openness to exploring different ways to execute the project.
What is your biggest design work?
Design projects as a whole always fascinate me; I love to analyze how they are developed and use them as references in my career. The most significant project for me was the one developed for the Olympics and Paralympics in Brazil by the Tatil agency, led by Fred Gelli. This project was incredibly organic and beautiful in its meanings, with various applications and a unique sensory and physical approach. It's a constant source of inspiration for me.
Would you tell us more about your work culture and business philosophy?
Design has always been a part of my life. Since I was young, I sought to work with something that would allow me to create, design, and be a professional who works with creativity. But if I weren't in a creative field, I would probably pursue something in architecture
What are your philanthropic contributions to society as a designer, artist and architect?
Design for me is a way to express something with a clear purpose and objective.
What positive experiences you had when you attend the A’ Design Award?
The fear of not succeeding and having to start over in another field, living a life of just working for the sake of money, was my biggest motivator. The fear of failure and not bringing honor to my decisions spurred me on.

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