Rui Sun

Specialized in Futuristic Design.

Rui Sun

About Rui Sun

Rui is a multi-talented product designer with a passion for combining hardware and digital technologies to create innovative solutions. Rui pursued a BA in Industrial Design at California College of the Arts in San Francisco. Rui has a particular interest in developing smart wearable products that cater to the needs of vulnerable groups in society. Through her studies, Rui has become acutely aware of the importance of user experience and the emotional impact that technology can have on people's lives. After graduation, Rui gained valuable experience working in the user experience industry, honing her skills in designing products that not only improve efficiency, but also provide emotional support to users.

  • Winner of the A' Design Award.
  • Specialized in Futuristic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Futuristic
The M Self Evolved Personal Memory Sculpture

The M Self Evolved Personal Memory Sculpture

Futuristic Design

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Interview with Rui Sun

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I grew up in China and later moved to the U.S. for college, where I studied industrial design and built my foundation in the field. Right now, I work as a UX designer at Citi in Shanghai, where I get to apply my skills to design engaging user experiences. From a young age, I’ve been really passionate about art, technology, and social progress, especially advocating for people in underrepresented communities. These interests have been a big influence on my career and led me to pursue design. In my junior year, I started visiting elderly stroke patients to understand what they go through during rehab. Seeing the challenges they face really highlighted the importance of preserving dignity for older users and finding creative ways to improve their well-being. That experience pulled me into the world of service design, and I’ve been hooked ever since.
Can you tell us more about your company / design studio?
As a senior UX designer at Citi Shanghai, I handle the design side of Citi PBWM’s ToB transaction system. My work covers the whole process of delivering digital products—from digging into user needs and fine-tuning wireframes to creating detailed UI designs and coordinating smoothly with everyone involved across the product line.
What is "design" for you?
For me, design is all about crafting solutions that really matter—making people’s lives better and easier in meaningful ways. It’s more than just looks; it’s about understanding what people need and finding creative, practical ways to meet those needs. Whether it’s through physical products, digital experiences, or even broader systems, design is about solving problems with purpose.
What kinds of works do you like designing most?
I like combining traditional materials with technology adds a unique aesthetic appeal and cultural significance to the design, resulting in a harmonious blend of the old and the new. This type of design exemplifies the power of innovation and creativity to transform and elevate our interactions with products, ultimately enriching our lives
What is your most favorite design, could you please tell more about it?
I’m especially drawn to design that mixes innovative tech with traditional materials, especially in things like wearable garments and rehab gear. This blend is fascinating to me because it connects the physical and digital worlds in a way that creates new, meaningful experiences. Integrating advanced tech into everyday items can really push the envelope on comfort, performance, and even health, opening up some exciting possibilities.
When do you feel the most creative?
I'm more focused and productive during early morning and late night.
When judging a design as good or bad, which aspects do you consider first?
For me, “good” design is all about making the user genuinely happy and satisfied. It’s more than just checking the functional boxes—it’s about building a positive emotional connection. Good design anticipates what users want, gets their preferences, and addresses any pain points in a way that feels natural and thoughtful.
How do you think the "design field" is evolving? What is the future of design?
AI is set to become a go-to tool for sparking ideas and boosting knowledge for designers. While it brings a lot of potential, the human touch in craftsmanship will always stand out and matter. AI might help with parts of the creative process, but it can’t replicate the unique details and depth that only human craftsmanship can bring.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design style is a mix of modern vibes with a touch of vintage charm. Before jumping into the practical work, I make sure to spend time on thorough observation. Giving space for reflection helps me tap into my experience to really understand the users’ core needs and pain points. Once I’ve gathered these insights, I move on to quick prototypes—both digital and physical—to kick off initial feedback sessions with users or clients.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I currently live in Shanghai, China, a vibrant city that beautifully blends tradition and modernity. Absolutely, the cultural heritage of my country plays a significant role in my designs. I draw inspiration from traditional Chinese aesthetics, craftsmanship, and philosophies, which influence my approach to design. Pros: Living in such a rich cultural environment allows me to infuse my work with unique elements that resonate with both local and global audiences. The emphasis on harmony and balance in Chinese culture often inspires me to create designs that prioritize user experience and functionality. Cons: On the flip side, navigating the fast-paced nature of urban life in Shanghai can sometimes overshadow traditional practices and values. There’s a constant push towards modernity, which can create tension when trying to preserve cultural nuances in design. Balancing these aspects can be challenging, but it also drives me to explore innovative ways to merge the old with the new.
Can you describe a day in your life?
A typical day in my role as a Senior UX Designer at a top Fortune 500 company starts with a morning stand-up, where I sync up with developers, product managers, and stakeholders to align on project goals and any blockers. Afterward, I dive into my primary design tasks for the day, whether it’s refining wireframes, iterating on user flows, or conducting usability reviews on prototypes. I’ll often host user testing sessions or meet with our data and research teams to gather insights that drive design decisions. In the afternoon, I might join cross-functional meetings with stakeholders to review project progress, get feedback, and ensure design consistency across various touchpoints. My day usually wraps up with consolidating notes and preparing any design updates for the next iteration, ensuring our user experience meets both functional goals and user satisfaction. Balancing creativity with technical collaboration keeps my work dynamic, challenging, and incredibly rewarding.
What was your most important job experience?
My most valuable job experience was helping Citi Private Bank launch its Foreign Currency Exchange trading system and developing a Margin Check Operating Dashboard for bankers, while also rebuilding FX derivative products. As the sole designer on these projects, I collaborated with global teams from London, India, Singapore, and China. Despite the challenges and pressures, the accomplishment and recognition I gained made it incredibly rewarding. Additionally, my time at Citi deepened my financial knowledge, especially through hosting meetings with front-office end users, which helped me better understand their needs and priorities.
What are your future plans? What is next for you?
Looking forward, I’m excited to keep exploring digital experience design and the intersection with physical product development. My goal is to keep pushing the boundaries of what’s possible in design and leave a positive impact on user experiences.
Do you work as a team, or do you develop your designs yourself?
For company projects I usually work in a global team across Asia and Europe. For personal projects I work on my own.

Designer of the Day Interview with Rui Sun

Could you please tell us about your experience as a designer, artist, architect or creator?
I've been immersed in design for several years, focusing primarily on UX and UI design. My journey has taken me through various projects where I’ve collaborated with cross-functional teams in Tencent, Neteast, Didi Global, especially in the fintech space. I've contributed to launching complex systems, such as foreign currency exchange trading platforms and operating dashboards for Citi private banking. It’s been a fulfilling experience to merge creativity with functionality, ensuring that user needs are at the heart of every project.
How did you become a designer?
My path to becoming a designer began with a deep-rooted passion for art and technology. I pursued a degree in industrial design, which opened my eyes to the world of UX design. I fell in love with the idea of creating solutions that improve people’s lives, and the more I learned about user-centered design, the more I knew this was the right field for me.
What are your priorities, technique and style when designing?
When I design, my top priority is always the user experience. I believe in a user-centered approach that balances aesthetics with functionality. My technique often involves thorough research and user testing, which inform my design decisions. My style leans toward modern aesthetics combined with practicality, ensuring that my designs are not only visually appealing but also intuitive and easy to use.
Which emotions do you feel when designing?
Designing evokes a mix of excitement and satisfaction for me. There’s something incredibly rewarding about transforming an idea into a tangible solution that can help someone. At times, it can be frustrating, especially during challenging projects, but that makes the moments of success even sweeter.
What particular aspects of your background shaped you as a designer?
Growing up in China and studying in the U.S. has given me a unique perspective on design. The diverse cultural influences have taught me the importance of empathy and adaptability in my work. My experience working in different markets has also helped me understand the nuances of user needs and preferences across cultures.
What is your growth path? What are your future plans? What is your dream design project?
My growth path has been all about continuous learning and taking on challenging projects. In the future, I hope to explore more leadership roles, guiding teams and mentoring emerging designers. My dream project would be to create an innovative product that bridges technology and wellness, perhaps something that enhances mental health through design.
What are your advices to designers who are at the beginning of their career?
Stay curious and never stop learning. The design field is always evolving, so keep up with new trends and tools. Don't hesitate to seek feedback and collaborate with others—it's one of the best ways to grow. And remember, it’s okay to make mistakes; they are part of the learning process.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Focus on the user. Always keep their needs at the forefront of your design process. Also, embrace collaboration. Working with others can spark new ideas and lead to unexpected solutions. Lastly, trust your instincts and be confident in your creativity.
What is your day to day look like?
My day typically starts with checking emails and reviewing project updates. I spend a lot of time collaborating with my team—brainstorming ideas, creating wireframes, and conducting user tests. Meetings with stakeholders are also common, ensuring everyone is aligned. It’s a mix of creative work and strategic planning, which keeps things interesting.
How do you keep up with latest design trends? To what extent do design trends matter?
I regularly read design blogs, follow influential designers on social media, and participate in design forums. Trends matter, but they shouldn’t dictate your work. It’s essential to stay informed, but always prioritize what works best for your users and the context of your project.
How do you know if a product or project is well designed? How do you define good design?
A well-designed product effectively meets user needs and provides a seamless experience. Good design should be intuitive, functional, and aesthetically pleasing. It’s all about how well it resonates with users and solves their problems.
How do you decide if your design is ready?
I look for a balance of user feedback and my design goals. If it meets the objectives, passes usability tests, and feels right, then it’s ready. Collaboration and feedback loops are key in this decision-making process.
What is your biggest design work?
My biggest design work has been the Foreign Currency Exchange Trading System for Citi Private Bank. It was a massive undertaking that required extensive collaboration across global teams. The project challenged me but ultimately showcased the impact good design can have on user experience in a complex financial landscape.
Who is your favourite designer?
I really admire Jonathan Ive for his work with Apple. His ability to blend form and function in a way that feels intuitive and beautiful is something I strive for in my own work.
Would you tell us a bit about your lifestyle and culture?
My lifestyle is a mix of work and creativity. I enjoy exploring design in various forms, whether it’s through travel, art, or architecture. Coming from China, I carry cultural values that emphasize community and collaboration, which influence my approach to design.
Would you tell us more about your work culture and business philosophy?
I believe in a collaborative and inclusive work culture. Open communication and feedback are vital. My business philosophy centers around user-centric design—putting the user first in every decision we make ensures we create solutions that truly resonate.
What are your philanthropic contributions to society as a designer, artist and architect?
I’m passionate about using design to make a difference. I’ve volunteered my design skills for nonprofits that focus on helping underprivileged communities, creating accessible resources that address their needs.
What positive experiences you had when you attend the A’ Design Award?
Attending the A’ Design Award was an incredible experience. I connected with other talented designers, gained insights into different design perspectives, and received valuable feedback on my work. It’s always inspiring to see innovative ideas and share experiences with like-minded individuals.

Extended Interview with Rui Sun

Could you please tell us about your experience as a designer, artist, architect or creator?
I started my design journey in China, where I developed a strong foundation in art and design. I then moved to the U.S. to pursue a degree in industrial design, which really shaped my perspective on user experience. Since then, I've had the opportunity to work in various roles, especially focusing on UX design at top firms, including my current position at Citi Shanghai.
How did you become a designer?
I’m driven by the desire to create solutions that genuinely improve people's lives. The challenge of merging functionality with aesthetics excites me. I became a designer because I wanted to channel my creativity into something impactful, and design allows me to do just that.
What are your priorities, technique and style when designing?
Choosing to become a designer was a no-brainer for me! I’ve always been drawn to art and technology, and design felt like the perfect blend of both worlds. It was an organic choice driven by my passion rather than pressure.
Which emotions do you feel when designing?
I focus on user experiences, particularly in the fintech space. I’m eager to design more innovative products that address mental wellness and accessibility. Creating solutions that empower users and improve their daily lives is something I aspire to do more of.
What particular aspects of your background shaped you as a designer?
Stay curious and keep learning! Experiment with different styles and tools, and don’t shy away from collaboration. Building a solid portfolio is important, but don’t forget to network and learn from others in the field.
What is your growth path? What are your future plans? What is your dream design project?
A good designer meets user needs, while a great designer anticipates them. Great designers have a deep understanding of their audience and push boundaries creatively, all while ensuring usability and functionality.
What are your advices to designers who are at the beginning of their career?
A really good design resonates with users emotionally and functionally. I evaluate design by considering how intuitive and user-friendly it is, as well as how effectively it solves a problem. If it brings joy and satisfaction to users, that’s a sign of a great design.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design can save time, improve efficiency, and enhance user experiences. Investing in good design is investing in the overall success of a product or service. It creates lasting impressions and can significantly boost user satisfaction and loyalty.
What is your day to day look like?
If I had the time, I would love to design a wellness app that combines mindfulness practices with daily task management. It would be aimed at busy professionals looking to balance their work and mental health.
How do you keep up with latest design trends? To what extent do design trends matter?
My dream project would be to create a community space that integrates technology and design for mental health support. A place where people can connect, learn, and find resources tailored to their well-being would be incredibly fulfilling to work on.
How do you know if a product or project is well designed? How do you define good design?
My secret recipe for success involves a mix of empathy, creativity, and perseverance. The secret ingredient? Being open to feedback and continuously learning from my experiences and those around me.
How do you decide if your design is ready?
I draw inspiration from designers like Jonathan Ive and Don Norman. Their ability to blend aesthetics with user-centric principles has had a significant influence on my work.
What is your biggest design work?
I really admire the simplicity and functionality of Apple products. Their design philosophy emphasizes user experience, and I appreciate how they manage to create intuitive interfaces that feel natural to use.
Who is your favourite designer?
My greatest design work has been the Foreign Currency Exchange Trading System at Citi. What makes it great is how it streamlined complex processes for users while providing a visually appealing interface that enhances usability.
Would you tell us a bit about your lifestyle and culture?
Continuous learning is key. I’ve attended workshops, sought mentorship, and taken online courses to sharpen my skills. Getting involved in design communities has also helped me grow and stay inspired.
Would you tell us more about your work culture and business philosophy?
If I hadn’t pursued design, I might have ventured into technology or art education. Both fields fascinate me, and I enjoy exploring how they can intersect with design.
What are your philanthropic contributions to society as a designer, artist and architect?
For me, design is the process of solving problems through creativity and innovation. It’s about understanding users, crafting experiences, and making the world a bit easier and more beautiful.
What positive experiences you had when you attend the A’ Design Award?
My biggest supporter has been my family, who always encouraged my creative pursuits. I’ve also had great mentors throughout my education and career who have guided me and pushed me to excel.

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