Jui-Ping Lee

Specialized in Digital Art Design.

Jui-Ping Lee

About Jui-Ping Lee

A trilingual artist from Taiwan, mostly known as "Atha". The artist's works have been renowned for the clean, elegant coloring and splendid details. The artist has been recognised by the largest illustration site Pixiv in its first illustration year book "VISIONS (2021)", as well as other yearbook and exhibitions such as "Artists in Taiwan (2021 & 2022)", "ILLUSTRATIONS 2021", “Creator’s Show Up Gallery in PARCO (2021 & 2022)”, “Tokyo Art Museum – International Modern Art Exhibition 45th & 46th” etc.

  • Winner of the A' Design Award.
  • Specialized in Digital Art Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Digital Art
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Digital Art Design


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Interview with Jui-Ping Lee

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Actually I studied Economics for my Bachelor and Master, and never attended any art school or studio...I learn solely by myself and some free online tutorials! The moment when I start and become a designer is when I'm in my high school, summer holiday just before 3rd grade - I enjoyed other people's work so much that I can't get enough of them. Then suddenly a thought occurred to me - why can't I draw myself? And at that time my father gave me my first tablet computer as my birthday gift with a stylus - his intention was that I could use it to take notes to prepare the university-entry exam, but I used it to start painting instead and even rejected to attend the summer school (where schools help student study for the exams). Spoiler - I still got a high grade and admission from the best univerisity in my country, even though it's Economics and not art related decipline!
What is your most favorite design, could you please tell more about it?
Kimono and white dresses...Kimonobecause it's simply beautiful and splendid, white dresses because they are elegant and angel-like.
Which aspects of a design do you focus more during designing?
Color. The combination of color that can catch the eyes of the beholders and convey a scene that stirs their imaginations
What kind of emotions do you feel when your designs are realized?
relieved... because "thank God, I don't need to deal with this piece of waste anymore" lol. usually only after 1 or 2 months that I start and appreciate the work I've done.
When judging a design as good or bad, which aspects do you consider first?
Beautiful or not. That's the nature that people seek beauty.
From your point of view, what are the responsibilities of a designer for society and environment?
Make beautiful products, and not make junks and force people to praise them simply because the creator says that it's a piece of "art".
How do you think the "design field" is evolving? What is the future of design?
As the core value is to seek beautifulness, the design field is never evolving, but resolving. The self-proclaimed "designers" changes from era to era but the core is the same.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
Somewhere around 2023, in Japan...not sure when will be the next exhibition though, because I can't disclose those I signed NDA under.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Other people's works. I muse about if I tweak some elements in there, combine some other items in there, add my own thoughts in there...you name it.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I don't know my design style and how to describe it. I'm simply seeking the most elegant and fascinating way to combine elements I know, and whether it becomes a typical "style" or not belongs to the beholders, and a thousand beholders have a thousand interpretations.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Taipei. I'll say it matters not much as traveling is easy and the internet brings the whole world in front of you in seconds...the key, therefore, is the cost of living that it's easy enough to live and a good social security system.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Just don't mess with them, thinking that you need to "participate" in the design by giving suggestions/orders simply because you want to feel you are participated. If you're so good at design, do it yourself!
Can you talk a little about your design process?
So quite straightforward - collect references, make drafts, color it, make some final touches and that's it!
What are 5 of your favorite design items at home?
My computer, my tablet, my Magnepan speakers and my Stax earspeakers, plus a gaming console.
Can you describe a day in your life?
I'll say wake up, have breakfast, watch some news, browse the internet and check new works from artists I follow, start to work, until night, take a shower and go to bed. Nothing fancy.
From your perspective, what would you say are some positives and negatives of being a designer?
Not much...every life has its own positives and negatives unique to its owner.
Designing can sometimes be a really time consuming task, how do you manage your time?
Eat meals when it's meal time, go to bed when it's bed time, nothing complex!
What was your most important job experience?
Make profits...it immensely helps you keep motivated especially when you are not wealthy enough to live a life without selling anything (whether your work, your time or your expertise).
What type of design work do you enjoy the most and why?
Beautiful paintings...because, let's face it, who doesn't like beautiful paintings?
Do you have any works-in-progress being designed that you would like to talk about?
Nothing yet...or there are items I signed NDA for so I can't talk about them too lol

Designer of the Day Interview with Jui-Ping Lee

Could you please tell us about your experience as a designer, artist, architect or creator?
I started around 10 years ago...and simply paint. nothing fancy nor dramatic. You just draw works one after another trying to make better and better works.
How did you become a designer?
It was at my highschool days that I see other's works and thnk them so beautiful and can't get enough of them...then it suddenly occurs to be that why can't I draw those myself? So I don't need to wait them to make new works, and that becomes the start of my artists road.
What are your priorities, technique and style when designing?
The holy grail is beautiful. any technique or style that can make the work beautiful is equally instrumental and important.
Which emotions do you feel when designing?
Usually pain...artists know this. You only feel pain during creation just like you only feel pain when laboring.
What particular aspects of your background shaped you as a designer?
Nothing particular I'kk say...it also means that everyone and anyone can be a designer. There's no prerequirement or "background" you need to become one.
What is your growth path? What are your future plans? What is your dream design project?
Try and make better works...that's the one and only growth path and future plans.
What are your advices to designers who are at the beginning of their career?
Don't create for the sake of creation. Create because you feel the urge to present or to persue beauty.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Please stop creating junks and call them arts and force people to praise them.
What is your day to day look like?
Nothing fancy...I wake up in the morning, have breakfast, watch some news and browse the internet, start to work and eat meals at lunch and diner, and have showers and go to bed at bed time.
How do you keep up with latest design trends? To what extent do design trends matter?
There's no trend ever matter to an artists, unless they are profit makers instead. Why should trend ever matter if your core value is to create beautiful works?
How do you know if a product or project is well designed? How do you define good design?
I know a good work if I see beauty. That's also the only and simpliest way of defining a good work.
How do you decide if your design is ready?
If i find nothing I can do more to improve it...it could be that I see points of improvements after 1 or 2 months because I become more polished, but as long as at the time I create the work I can't improve it anymore, that's the cutting point.
Who is your favourite designer?
It changes from time to time because artists changes from time to time...so it's not quite a easy question to answer to.
What are your philanthropic contributions to society as a designer, artist and architect?
I make beautiful arts and bring beauty to this world full of hideousness. That's the key.

Extended Interview with Jui-Ping Lee

Could you please tell us about your experience as a designer, artist, architect or creator?
So I'm actually not coming from a design/art background - I have both my Bachelor and Master degree in Economics, and focusing on Game Theory/Contract Theory (the field where we study how to set up a set of rules so that people under those rules will act exactly what we want them to act). I also didn't join any schools, studios or ateliers to have any trainings. I studied my own, and follow my instinct about how to make artworks so they are both beautiful to behold and meaningful to ponder.
How did you become a designer?
I'll say that "designing" is intrinsic. When you start and think that certain combination looks most interesting/mesmerising and try to explore it, you are a designer and are designing. It's not like "I want to 'design'" and then you do design. if it is the case, then it is not designing but barely a mimicry in my humble view.
What are your priorities, technique and style when designing?
Similar to the question above, a "designer" is not what you want to become, but a description by others when you just do whatever you think you want to do to bring the most beautiful, ingenious work to this world, and suddenly people call you a designer because there's no other word that can describe you more accurately.
Which emotions do you feel when designing?
So I barely recognise myself doing "designing" consiously. I just explore the combination of elements in my artwork to find the perfect harmonic point where each elements are in concord with each other, both visually and culturally so the beholder will have the instant impression of a beautiful artwork at first sight, and then appreciate the cultural/intellectual meaning when furthur diving in.
What particular aspects of your background shaped you as a designer?
Follow your instinct. Make things that mesmerise yourself first, because you are the first ever beholder of every single work that you make. If you can't even feel the beauty of your design/work yourself, how can you ever expect people to appreciate it?
What is your growth path? What are your future plans? What is your dream design project?
I'll say the term "good" or "great" is not a permenant thing, nor a ubiquitous standard. People used to think works of van Gogh garbage. maybe in the future people will think again his work garbage. There's no need to distinguish a "good" or "great" designer - if we must, I'll say that beauty is in the eye of the beholder - if it fits your taste, then for you it is a great designer. For other people, if they think highest of certain designers, then to them those are their "great" designers.
What are your advices to designers who are at the beginning of their career?
Similar to above, there's no such thing as an ubiquitously "great" design. To myself, when I'm composing mywork, the one that I think makes the most harmonic combination is the good one. Other people may think otherwise though, but it is their right to like them or not.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Now we are talking about "everyone" - it becomes interesting as it comes into the realm of Economics. Or even a bit evolutionistic that the one that fits the environment the most survives, and thus is crowned as a "good" design (in terms of survivability because all other designs that didn't survive are dead and no one remembers them so no one will be able to call them good). Like human beings - why human beings are the most excellent design of an intellegent creature? Because human survived.
What is your day to day look like?
I'll say I always design for myself. Like the previous question, my clients come and go, but I am always the first beholder of any works/designs I make so I must satisfy myself first.
How do you keep up with latest design trends? To what extent do design trends matter?
Kimono...I always want to draw the perfect Kimono and I drew a lot, but not yet any of them had reached the most perfect point I'm seeking for.
How do you know if a product or project is well designed? How do you define good design?
Satisfy yourself first! Tons of people do arts without even appreciate the work themselves, but wishing others to. That is extremely sad.
What is your biggest design work?
Tons of them so I won't list them all out hehe...but they all have one thing in common, that is that I think them beautiful works.
Who is your favourite designer?
This is a very interesting question...because even for myself, I'm not a robot so have still certain level of capriciousness with me, which means that sometimes I think this work of mine is the greatest, sometime other works, sometimes all of them, or sometimes non of them. One thing I am certain though is that at the moment when I'm making my artwork, every piece at that time is the greatest one to me (or I will revise it to be the greatest I felt at that time)
Would you tell us a bit about your lifestyle and culture?
Again, satisfy yourself first! make sure that at least at the moment when you are creating, the piece of work had reached the highest point possible for you at that time.
Would you tell us more about your work culture and business philosophy?
Aha I'll say it is impossible not to become a designer, because even if you are not called one by anyone when you are alive, someone after your life in the infinite future will.
What are your philanthropic contributions to society as a designer, artist and architect?
A combination of elements. at least that is the definition for me.
What positive experiences you had when you attend the A’ Design Award?
Myself! You will find that the greatest obstacle in your life is always yourself...like for example lots of people say that you need to have a rich parents to support you to become a great artist. But was van Gogh born in a ricj family? Was da Vinci a Bourgeoisie? No...the only artist that had gained plenty wealth when still alive is probably only Picasso...

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