Bilan Liu

I graduated from California College of the Arts with a Master of Fine Arts, specializing in the Interaction Design track. My journey into the world of art and design has been a lifelong passion, beginning in my childhood and evolving through various stages of my education and personal experiences. As a child, I was constantly sketching, bringing my imaginative ideas to life in my sketchbooks. This creative outlet was my playground, a place where my ideas could roam free. High school drawing classes further opened my eyes to the potential of turning these creative inclinations into a career. Initially drawn to industrial design for its blend of aesthetics and functionality, I soon discovered that my true passion lay in communication through visuals. My journey into the creative world was also deeply influenced by my experiences with visual arts as a young person. I was always fascinated by the visual arts, a passion that started with my first manual film camera. Capturing life’s moments in those 36 frames taught me to appreciate the finer details and the power of composition. It was more than just taking pictures; it was about telling stories and conveying emotions through imagery. The realization that design could serve as a powerful tool for communication was a turning point for me. It was about more than just creating visually appealing objects; it was about connecting with people, sharing ideas, and invoking emotions. Graphic design became the perfect medium for me to combine my love for visual storytelling with the ability to impact through design. Overall, my background in art and design has been a journey of exploration and growth, driven by a deep-seated passion for visual communication. From sketching as a child to capturing moments with my camera, and ultimately pursuing a specialized education in interaction design, each step has reinforced my commitment to the field and my desire to create meaningful, impactful designs.

I’m currently a product designer at GE Appliances, where I focus on designing user experiences for various home appliances. My work involves creating intuitive, functional, and aesthetically pleasing designs that enhance the way people interact with their household devices. At GE Appliances, we strive to innovate and integrate advanced technology into our products to improve everyday life for our users. It’s an exciting environment where I get to collaborate with talented professionals and contribute to the future of home appliances.

For me, “design” is a multifaceted discipline that goes beyond aesthetics; it is a powerful means of communication and problem-solving. Design is about creating solutions that are not only visually appealing but also functional, user-centered, and impactful. A perfect example of this is my work on the BrightSideGoods project. BrightSideGoods is a brand that focuses on sustainable and eco-friendly products, and my goal was to reflect these core values through its visual identity and marketing materials. The project required a deep understanding of the brand’s mission and the needs of its target audience. I began by researching the latest trends in sustainable design and eco-conscious consumer behavior. This informed my decisions on everything from the color palette to the packaging materials. The use of natural, earthy tones and recyclable materials not only conveyed the brand’s commitment to the environment but also created a cohesive and inviting aesthetic that appealed to eco-conscious consumers. Beyond the visuals, I focused on the user experience. I designed the product packaging to be reusable and incorporated educational elements that informed customers about the benefits of sustainability. This approach helped to create a deeper connection between the brand and its customers, encouraging them to embrace a more sustainable lifestyle. Design, for me, is also about responsibility. In the case of BrightSideGoods, it was crucial to ensure that every design decision supported the brand’s sustainability goals. This meant selecting materials and processes that minimized environmental impact, thereby aligning with the broader mission of creating positive change. In essence, design for me is about innovation, empathy, and purpose. The BrightSideGoods project challenged me to think creatively and critically, to push boundaries, and to strive for excellence. It demonstrated how thoughtful design could effectively communicate a brand’s values, engage its audience, and contribute positively to the world.

I particularly enjoy designing projects that have a positive impact on individuals and society as a whole. Creating designs that can improve daily life and contribute to the well-being of people is incredibly fulfilling for me. I am passionate about projects that are closely related to our day-to-day lives, where I can design with the user in mind. Understanding the needs, behaviors, and emotions of the users allows me to create solutions that are not only functional but also meaningful and engaging. My background in interaction design has greatly influenced my approach. I love working on projects that encourage interaction and engagement, whether through digital interfaces, physical products, or integrated systems. The challenge of designing interactive experiences that are intuitive, enjoyable, and impactful is something that I find immensely rewarding. Ultimately, I am driven by the opportunity to make a tangible difference through design, whether it’s enhancing the user experience of a product, fostering a connection with the environment, or creating a sense of community and well-being.

One of my favorite designs is the visual identity and packaging design for Erbal. This project holds a special place for me due to its integration of ancient herbal traditions with modern wellness innovations, all while prioritizing eco-conscious practices. As the visual designer for Erbal, my primary focus was to create a visual identity that communicated the brand’s core values in a way that was both visually appealing and deeply meaningful. I drew heavily from natural elements such as earth tones and organic textures to evoke a sense of tranquility and purity. The color palette, derived from natural hues found in herbs and botanicals, was meticulously chosen to convey the soothing qualities of wellness and the organic origins of Erbal’s products. Sustainability was at the forefront of our design process. I prioritized the use of recyclable and biodegradable materials for all packaging, ensuring that Erbal’s commitment to environmental health was reflected in every aspect of the design. This approach not only minimized the brand’s ecological footprint but also resonated with eco-conscious consumers. Additionally, I aimed to create a packaging experience that encouraged customers to connect with nature. For example, we included a thank-you letter made from seed paper that could be planted, allowing customers to participate in the cycle of nature and growth. The logo design, which I developed, combines a leaf and a sun within a circle to symbolize the harmony between traditional wisdom and modern wellness. This emblem became a visual shorthand for Erbal’s mission and values, creating a strong and memorable brand identity. Overall, the Erbal project exemplifies how thoughtful design can effectively communicate a brand’s values, engage its audience, and contribute positively to the world. It’s a design that I’m incredibly proud of because it combines aesthetic beauty with meaningful impact, aligning perfectly with my passion for creating designs that make a difference. My contributions as a visual designer were pivotal in bringing this vision to life, ensuring that every element resonated with our audience and upheld the brand’s dedication to purity, sustainability, and effectiveness.

The first thing I designed for a company was a packaging design for JuicyJuicy, a juice firm looking to revitalize its brand identity. This project was particularly significant as it marked the beginning of my professional design career and provided a valuable learning experience. JuicyJuicy was aiming to rejuvenate its visual language and create a unified and appealing brand experience that would resonate with a wide range of audiences. My goal was to develop a packaging design that not only stood out on the shelves but also communicated the freshness and quality of JuicyJuicy’s products. I began by thoroughly researching the brand, understanding its history, values, and target audience. This research phase was crucial in informing my design decisions. I wanted the packaging to reflect the vibrant and natural essence of the juice, so I incorporated bright, lively colors and organic shapes that conveyed a sense of freshness and vitality. The final packaging design featured bold, eye-catching graphics and a clean, modern layout. Each juice flavor was represented by a unique color palette and illustrated fruit elements, making it easy for customers to identify their favorite flavors. The use of recyclable materials for the packaging also aligned with the brand’s commitment to sustainability. This project taught me the importance of understanding a brand’s essence and translating it into visual elements that resonate with its audience. It also reinforced the value of research and iteration in the design process. The redesigned packaging was well-received by the client and their customers, significantly enhancing JuicyJuicy’s brand image and strengthening their relationship with their audience.

I don’t have a single favorite material or platform, as my approach to design is highly adaptive and influenced by the specific needs of each project. My background in industrial design, interaction design, and my passion for photography guide me in selecting the most appropriate medium for each unique challenge. Ultimately, my favorite material, platform, or technology is the one that best serves the project’s goals and enhances the overall design. I believe that flexibility and an open-minded approach are essential in the ever-evolving field of design, allowing me to adapt to new challenges and continuously improve my craft.

I feel most creative when I immerse myself in nature. As a visual designer, I often find beauty and peace while walking through gardens or natural landscapes, capturing moments of life with my camera. The tranquility and inspiration I derive from nature help to refresh my mind and fuel my creativity. Being in nature allows me to observe the intricate details and harmonious patterns that are often missed in the hustle and bustle of everyday life. The colors, textures, and forms found in natural settings provide endless inspiration for my design work. Whether it’s the way light filters through leaves or the organic shapes of plants and flowers, these experiences inform and enhance my creative process. In essence, nature serves as a vital source of inspiration and creativity for me, helping me to generate fresh ideas and maintain a sense of balance and well-being in my work.

During the design process, I focus on several key aspects to ensure the final outcome is both functional and visually appealing: 1.User Experience: Understanding the needs, behaviors, and preferences of the end users is crucial. For instance, in my work with Erbal, I prioritized user feedback through multiple rounds of testing to refine the visual identity and packaging design. This iterative process ensured that the design was intuitive and resonated with our target audience, creating a seamless and satisfying user journey. 2.Aesthetic Appeal: Visual aesthetics play a significant role in my design process. I pay close attention to color theory, typography, layout, and overall visual harmony to create designs that are not only beautiful but also align with the brand’s identity and values. My experience with JuicyJuicy exemplifies this, where I developed a vibrant and modern packaging design that stood out on shelves and communicated the freshness and quality of the product effectively. The use of bold graphics and a clean layout enhanced the visual appeal, making the brand memorable and attractive. 3.Sustainability: Given my commitment to eco-conscious design, I prioritize sustainability in my projects. This includes selecting materials and processes that minimize environmental impact and promoting designs that encourage responsible consumption and usage. For example, in the BrightSideGoods project, I focused on using recycled and upcycled materials for product packaging, aligning with the brand’s mission to reduce its carbon footprint. This approach not only reflected the brand’s environmental values but also appealed to eco-conscious consumers, reinforcing the connection between sustainability and design.

That’s an interesting question. When I design, I often feel a sense of peace and focus. The process of creating and problem-solving allows me to immerse myself fully in the task at hand, creating a state of flow where time seems to pass effortlessly. Designing brings me a deep sense of satisfaction and fulfillment, especially when I see the impact of my work. For instance, while working on the visual identity for Erbal, I felt a profound connection to the brand’s mission of promoting wellness and sustainability. This alignment of values brought a sense of purpose and joy to my work. There are moments of excitement and inspiration as well, particularly when a creative idea comes to fruition or a design challenge is successfully overcome. For example, developing the innovative packaging for BrightSideGoods, which incorporated upcycled materials, was both challenging and exhilarating. The process of finding sustainable solutions and seeing them come to life was incredibly rewarding.

When my designs are realized, I feel an immense sense of fulfillment. As a designer, seeing a project come to life is incredibly rewarding and feels like a form of acceptance and validation of my creative efforts. The realization of a design signifies that all the hard work, thought, and creativity have successfully translated into a tangible outcome. For instance, when I saw the refreshed visual identity and packaging for JuicyJuicy on store shelves, it was a moment of pride and accomplishment. Knowing that my design could positively impact the brand and resonate with customers was deeply satisfying. There is also a sense of joy and excitement in seeing how people interact with and respond to the design. Whether it’s a consumer appreciating the eco-friendly packaging of BrightSideGoods or users engaging with the intuitive interface I designed for an app, these moments of connection reinforce the purpose and impact of my work.

A successful design captivates through its visual appeal by ensuring aesthetic harmony, consistency, and attention to detail. It uses a well-thought-out color palette and typography to evoke emotions and tell a story, creating a strong, recognizable identity. Effective visual hierarchy guides the viewer’s eye, while innovative and creative elements set the design apart.

When judging a design as good or bad, I first consider whether it truly resonates with users and speaks their language. Understanding how well the design meets user needs and preferences is crucial. Additionally, I am particularly interested in the design process and how decisions were made. A thoughtful, user-centered design process often leads to more effective and impactful outcomes. Lastly, I assess the visual coherence and aesthetic appeal, ensuring that the design elements work harmoniously to create a compelling and engaging experience.

From my point of view, designers have significant responsibilities towards society and the environment. A designer’s work can influence cultural trends, social behaviors, and environmental impact. One of the primary responsibilities is to create designs that are sustainable and environmentally friendly. This means using materials and processes that minimize environmental harm and promoting products that encourage responsible consumption. For instance, Dieter Rams, a renowned industrial designer, championed the principles of sustainable and responsible design. His work emphasized durability, simplicity, and environmental consciousness long before these concepts became mainstream. Additionally, designers have a social responsibility to create inclusive and accessible designs. This involves considering the diverse needs of all users, including those with disabilities, to ensure that products and services are usable by everyone. Massimo Vignelli, a legendary graphic designer, created clear and user-friendly designs such as the New York City subway map, which aimed to make navigation easier for all users, demonstrating a commitment to accessibility and clarity. Designers also play a crucial role in shaping cultural narratives and promoting positive social change. Milton Glaser, another iconic graphic designer, used his work to influence public opinion and inspire social movements. His famous “I ♥ NY” logo not only boosted tourism but also fostered a sense of community and pride among New Yorkers. In conclusion, designers have the responsibility to create sustainable, inclusive, and culturally impactful designs.

The design field is evolving rapidly, closely tied to technological advancements and the future of society. As technology continues to advance, design is increasingly integrating digital and interactive elements, making experiences more immersive and user-centered. The rise of AI, augmented reality (AR), and virtual reality (VR) is transforming how designers create and how users interact with products and environments. Moreover, the future of design is deeply connected to societal trends. There is a growing emphasis on sustainability, inclusivity, and ethical design practices. Designers are now more focused on creating solutions that address environmental challenges, promote social equity, and enhance accessibility for all users. For instance, the integration of AI in design processes allows for more personalized and adaptive user experiences. AR and VR technologies are opening new possibilities for immersive and interactive design, providing users with more engaging and dynamic experiences. Sustainability will continue to be a crucial focus, with designers increasingly using eco-friendly materials and sustainable practices. The emphasis on inclusivity and accessibility will ensure that design solutions cater to diverse populations, breaking down barriers and enhancing the user experience for everyoneIn summary, the future of design is shaped by technological trends and societal needs, focusing on creating innovative, sustainable, and inclusive solutions that enhance everyday life. As the design field evolves, it will play a pivotal role in shaping a better, more connected, and more equitable world.

My selected work was showcased at the GenAI Summit 2024. It was a fantastic opportunity to share my designs and engage with other professionals in the field. The summit provided a great platform for discussing innovative ideas and gaining valuable feedback. As for my next exhibition, I’m looking forward to holding it within the next year. I’m excited to present new projects that focus on sustainability and user-centered design, and to continue connecting with the design community.

Design inspiration for my works comes from a variety of sources, each feeding my creativity in unique ways. One of my primary sources of inspiration is nature. The colors, patterns, and forms found in natural environments often influence my design choices, providing a sense of harmony and balance that I strive to incorporate into my work. Additionally, my passion for photography allows me to capture moments of life and beauty, which I later draw upon when designing. The principles of composition, light, and texture that I explore in photography often translate into my design projects, helping me create visually compelling and emotionally resonant work. I also find inspiration in the works of renowned designers and artists. Studying the techniques and philosophies of figures like Dieter Rams, Massimo Vignelli, and Paula Scher helps me to refine my own design approach and stay grounded in timeless design principles. Their commitment to simplicity, functionality, and clarity continually informs my process. Travel and cultural experiences are another vital source of inspiration. Exploring different cultures, architectures, and design styles broadens my perspective and introduces new ideas and aesthetics into my work.

My design work is all about minimalism, focusing on functionality and simplicity. This isn’t just for looks; it’s about making the message clear and strong. I like to keep things simple, which helps connect better with the audience. This way of designing is inspired by Dieter Rams, who also believed in keeping design simple and clear. I adapt my style to fit different projects since each one has its own needs and challenges. Although I prefer minimalism, I always try to balance it with what the project requires and what the client wants. This can be tricky but also very rewarding. I believe design is more than making things look good; it’s about telling a story and touching emotions. My goal is to mix the simplicity of minimalism with the depth of cultural stories, making designs that catch the eye and touch the heart.

Originally from Chibi in China’s Hubei province, I was raised in a city embraced by islands, each a quiet guardian of my childhood. These islands, with their serene beauty, painted my early years with strokes of nature’s tranquility and enduring grace. This serene environment has profoundly influenced my design work, infusing it with a sense of harmony and natural beauty. I moved to San Francisco for my graduate studies and have lived here for three years. The cultural heritage of both my hometown and my current city significantly affects my designs. The traditions and aesthetic sensibilities from my upbringing in Chibi, combined with the innovative and diverse design culture of San Francisco, provide a rich tapestry of influences. Elements such as traditional Chinese patterns, nature-inspired motifs, and the emphasis on balance and harmony often find their way into my work. This blend of cultural influences helps me create designs that are both visually compelling and emotionally resonant. Sometimes, incorporating traditional elements into modern designs can be challenging due to the lack of specific resources or materials. Also, balancing the aesthetic preferences and expectations of both Eastern and Western audiences can be complex. Despite these challenges, the cultural heritage of Chibi and the innovative spirit of San Francisco enrich my work and provide a distinctive touch that resonates deeply with audiences both locally and internationally.

I work with companies through a collaborative and user-centered approach, beginning with in-depth consultations to understand their vision and goals, conducting thorough research, and developing initial design concepts. I create user-friendly designs through iterative prototyping and testing, maintaining close communication to incorporate client feedback. Once finalized, I support implementation and monitor the design’s performance post-launch, ensuring it meets the company’s objectives and resonates with their audience.

When working with a designer, companies should start by thoroughly reviewing their portfolio to understand their style and capabilities. Listening to the designer’s values and design philosophy is crucial to ensure alignment with the company’s vision and goals. Additionally, companies should look for designers who demonstrate strong communication skills, openness to feedback, and a user-centered approach. It’s also beneficial to seek designers who have experience in their specific industry or project type, ensuring they can bring relevant insights and expertise to the table. Conducting interviews or initial project trials can further help in selecting a designer who is not only talented but also a good fit for the company’s culture and needs.

My design process is heavily influenced by my background in interaction design, with a strong focus on putting users at the center of every project. I begin by conducting thorough research to understand the target audience, their needs, and behaviors. This involves creating user personas, journey maps, and conducting user interviews. Next, I move into the ideation phase, where I develop initial concepts and sketches, often using mood boards to visualize the design direction. Prototyping and usability testing are crucial steps in my process, allowing me to gather feedback and refine the design based on real user interactions. Throughout the project, I maintain close collaboration with clients, ensuring their vision and goals are aligned with the design. After finalizing the design, I work closely with development teams to ensure accurate implementation and continue to monitor the design’s performance post-launch to make any necessary adjustments. This user-centered approach ensures that the final design is not only visually appealing but also functional and user-friendly, creating a meaningful and impactful experience for the end-users.

As a pet owner, I absolutely love my robot vacuum. It’s a lifesaver, effortlessly keeping my home free of pet hair and dirt with its smart navigation and sleek design. My ergonomic office chair is another favorite. It’s not just stylish but also super comfortable, perfect for those long working hours. I also have a smart home hub that makes life so much easier. It lets me control my lights, temperature, and security with a simple, compact device. My minimalist coffee table is a great addition too. It’s simple and elegant, with hidden storage that keeps things tidy. And finally, my indoor plant stand, made from sustainable materials, adds a lovely touch of nature to my space, showcasing my plants beautifully with its modern design and different heights.

An ideal day as a visual designer starts with a cup of hot tea and a design podcast. Lately, I’ve been really into the “Design Better” podcast. It’s a great way to refresh my mind in the morning and get inspired by hearing about what designers in various fields are working on and picking up tips that spark creativity. After that, I dive into my design work, fully focused and immersed in the creative process. When I need a break, I like to step outside and enjoy some fresh air, taking in the beauty of the plants around me. It’s a great way to recharge and come back to my work with a clear mind and renewed energy.

For young and up-and-coming designers, I have a few pearls of wisdom. Firstly, take every opportunity to network with more senior designers. Platforms like ADPList are fantastic for connecting with experienced professionals who can provide mentorship and guidance. Engaging in conversations with them can offer invaluable insights and advice, helping you avoid pitfalls and solve problems more effectively. Remember, it’s much more productive to learn from the experiences of others rather than relying solely on your own assumptions. Building these connections can also open doors to new opportunities and help you grow both personally and professionally.

Being a designer has its ups and downs. On the bright side, you get to express your creativity, solve interesting problems, and make a real impact with user-centered, sustainable designs. It’s also great fun working with diverse teams and always learning new things. However, it can be tough too, with tight deadlines, balancing client feedback with your vision, and keeping up with the latest trends. Plus, there are always budget constraints and the challenge of making designs both functional and beautiful. Despite these challenges, the joy of seeing your ideas come to life makes it all worthwhile.

My “golden rule” in design is to never assume you know your users. Always prioritize user research and feedback to understand their needs, preferences, and behaviors. This user-centered approach ensures that the design truly resonates with and serves its intended audience, leading to more effective and meaningful outcomes.

For a designer, curiosity and adaptability are key. Curiosity drives you to explore new ideas, learn continuously, and stay inspired. Adaptability helps you navigate changing trends, technologies, and client needs, ensuring your designs remain relevant and impactful. These skills, combined with a user-centered mindset, are essential for creating innovative and effective designs.

During my design process, I rely heavily on a few key tools and resources. Adobe Creative Suite and Figma are my main working tools, providing a versatile platform for everything from graphic design to prototyping. For inspiration and keeping up with design trends, I frequently check out Behance, where I can view the work of great designers from around the world. One of my favorite design books is “The Design of Everyday Things” by Don Norman. It was the first design book I read, and it remains my design bible, constantly reminding me of the importance of user-centered design. This book has profoundly influenced my approach and philosophy towards design. In my toolbox, you’ll also find a good set of sketchbooks and pens for jotting down ideas and initial concepts. Additionally, I use a high-resolution monitor and a graphics tablet to ensure precision and clarity in my work. Overall, these tools and resources help me stay creative, efficient, and in tune with the latest developments in the design world.

Designing can indeed be time-consuming, so I manage my time by prioritizing tasks based on deadlines and importance. I like to tackle the most essential work in the afternoon when my energy levels are at their peak. To stay focused, I create dedicated blocks of time free from distractions, ensuring I can fully concentrate on the task at hand. This approach helps me stay organized, efficient, and productive throughout the design process.

The time it takes to design an object from beginning to end really depends on the scope of the project, as every project differs. Some designs might take a few days for simpler tasks, while more complex projects can take several weeks or even months. Factors like research, prototyping, client feedback, and iterations all play a role in determining the timeline. Each project is unique and requires its own tailored approach.

As a designer, the most frequently asked question I get is about the rationale behind the design project—the “why” behind the design. Clients and colleagues often want to understand the reasoning and thought process that led to the final design decisions, and how the design aligns with the project’s goals and user needs. This question helps ensure that the design is not only visually appealing but also purposeful and effective.

Every job experience has been important to me, as each one provides a unique perspective and set of challenges that help improve my skills as a designer. I’ve had the opportunity to work at companies like Tencent, Yahoo, and Fisker. The varying sizes and environments of these companies allowed me to approach design solutions from different angles and perspectives. Working at Tencent offered insights into large-scale project management, Yahoo provided a focus on user experience and digital products, and Fisker introduced me to the intricacies of automotive and sustainable design. Each experience has contributed to my growth and development as a designer, ultimately leading me to where I am today.

I’ve had the pleasure of designing for a diverse range of clients, including Melomelo, SOOTHAES, Atopos, BrightSideGoods, Erbal Tea, 7007 Studio, and more. Each project with these clients has presented unique challenges and opportunities, allowing me to apply my skills across various industries and design needs.

I enjoy working on projects that have a positive impact on people’s lives and society as a whole. Specifically, I love designing user-centered, sustainable solutions that blend aesthetics with functionality. Projects that allow me to innovate and incorporate eco-friendly practices are particularly fulfilling because they align with my values and commitment to responsible design. Additionally, I enjoy the challenge of creating designs that tell a story and evoke emotions, making them not only useful but also meaningful.

Besides getting more involved in the industry, I plan to create more projects that positively impact human society and reflect my growth as a visual designer. My multidisciplinary background in industrial design, interaction design, and visual arts opens up numerous opportunities for exploration and innovation. I am particularly interested in projects that address social and environmental issues, aiming to design solutions that contribute to a better, more sustainable world. I am also keen to stay at the forefront of technological advancements in the design field. Exploring new technologies such as augmented reality (AR), virtual reality (VR), and artificial intelligence (AI) excites me, as they offer fresh possibilities for creating immersive and interactive user experiences. By continually learning and adapting, I aim to integrate these cutting-edge tools into my design practice. Furthermore, I am dedicated to expanding my skill set and knowledge base. This includes participating in workshops, attending conferences, and engaging with the design community through platforms like ADPList. Networking with other professionals and seeking mentorship opportunities will help me stay inspired and informed about the latest trends and best practices in design. Ultimately, my goal is to leverage my diverse skills and experiences to create impactful and meaningful designs. I aspire to work on projects that not only solve practical problems but also tell compelling stories and evoke emotions. By embracing new challenges and opportunities, I aim to make a lasting contribution to the design industry and society as a whole.

I believe in the value of both collaboration and independent work. As a designer, collaborating with others is incredibly helpful and enriching. Working as part of a team allows me to gain diverse perspectives, share ideas, and benefit from the collective expertise of my colleagues. However, I also appreciate the importance of developing designs independently, where I can fully immerse myself in the creative process and bring my unique vision to life. Balancing both collaborative efforts and individual work helps me create well-rounded and impactful designs.

I’m currently working on projects related to home appliances and how we interact with them through IoT and current technology. This is particularly exciting for me because it involves designing solutions that directly impact people’s daily lives and lifestyles. By integrating advanced technology with user-centered design, I’m aiming to create more intuitive, efficient, and enjoyable experiences with everyday appliances. It’s thrilling to be at the forefront of innovations that can significantly enhance the way we live and interact with our home environments.

You can contact me via LinkedIn by sending me a message for further collaboration, connections, or just to chat about experiences. Feel free to reach out at my LinkedIn profile: https://www.linkedin.com/in/hellobilan/

One important aspect I’d like to highlight is the importance of storytelling in design. For the BrightSideGoods project, creating a compelling narrative through the visual identity was crucial. The logo, with its heart shape and integration of home elements, tells a story of compassion, sustainability, and comfort. This narrative approach helps to create an emotional connection with the audience, making the brand more relatable and memorable. Additionally, I’d like to emphasize the role of continuous learning and adaptation in design. The process of designing for BrightSideGoods involved a lot of research and staying updated with the latest trends in sustainable design. This project reinforced the idea that being a designer means constantly evolving, learning new techniques, and adapting to new challenges. It’s this continuous journey of growth and innovation that keeps the field of design exciting and fulfilling. Finally, I’m always open to feedback and collaboration. Engaging with other designers, clients, and consumers provides fresh perspectives and helps refine my work. If anyone has thoughts or questions about the BrightSideGoods project or any other aspect of design, I’d love to connect and discuss further.

I’ve been in the design industry for over a decade, honing my skills and exploring various facets of design. My journey began with a solid educational foundation, earning a Master’s degree in Fine Arts with a focus on Interaction Design from the California College of the Arts. This academic background provided me with a strong understanding of both the theoretical and practical aspects of design. Over the years, I’ve had the opportunity to work with some prominent companies, including Yahoo, Fisker, and Tencent. These experiences have allowed me to work on diverse projects, from digital interfaces to automotive design, each presenting unique challenges and learning opportunities. At Yahoo, I contributed to enhancing user experiences on a global scale, while at Fisker, I delved into the world of sustainable automotive design. My time at Tencent further broadened my horizons, exposing me to cutting-edge technology and innovative design solutions. In addition to these roles, I’ve collaborated with various notable clients on freelance projects. One of my most rewarding experiences was working with BrightSideGoods, where I developed a visual identity that seamlessly integrates sustainability and modern elegance. This project earned recognition and awards, highlighting my ability to create impactful and meaningful designs. Throughout my career, I’ve been driven by a passion for creating designs that not only look beautiful but also improve user experiences and promote sustainability. This dedication to my craft continues to inspire me as I take on new challenges and strive to make a positive impact through design.

’ve always had a deep passion for creativity and visual storytelling, which naturally led me to the field of design. As a child, I was constantly sketching and bringing my imaginative ideas to life in my sketchbooks. This creative outlet was my playground, where my ideas could roam free. High school drawing classes further opened my eyes to the potential of turning these creative inclinations into a career. I chose to pursue a career in design because I was drawn to the blend of aesthetics and functionality. Initially, I was fascinated by industrial design, which combines art and engineering to create products that are both beautiful and practical. This interest deepened during my undergraduate studies, where I explored various aspects of design and discovered my true passion for communication through visuals. My journey as a designer began with a solid educational foundation. I earned a Master’s degree in Fine Arts with a focus on Interaction Design from the California College of the Arts. This academic background provided me with a comprehensive understanding of both the theoretical and practical aspects of design, and it was here that I honed my skills and developed my design philosophy. Throughout my career, I’ve had the opportunity to work with some prominent companies, including Yahoo, Fisker, and Tencent. These experiences have allowed me to work on diverse projects, each presenting unique challenges and learning opportunities. At Yahoo, I contributed to enhancing user experiences on a global scale, while at Fisker, I delved into the world of sustainable automotive design. My time at Tencent further broadened my horizons, exposing me to cutting-edge technology and innovative design solutions. What originally drove me to become a designer was a combination of internal drive and inspiration from influential designers. I have always been inspired by the works of Dieter Rams, Kenya Hara, and Paula Scher, who have shown that design can be a powerful tool for communication and change. Their work demonstrated the impact that thoughtful design can have on people’s lives and the environment. Ultimately, my journey into design has been fueled by a desire to create impactful and meaningful designs that not only look beautiful but also improve user experiences and promote sustainability. This dedication to my craft continues to inspire me as I take on new challenges and strive to make a positive impact through design.

When designing, my priorities are centered around three key aspects: user experience, sustainability, and aesthetics. These principles guide my process, ensuring that each project is impactful, responsible, and visually appealing. In terms of technique, I rely heavily on digital tools like Adobe Creative Suite, Figma, and CAD software for precise design work and renderings. However, I also value the tactile process of creating mock-ups and physical models, especially in the early stages of design. This hands-on approach allows me to explore forms, materials, and user interactions in a tangible way, which is crucial for refining concepts. When approaching a new project, I begin with thorough research and brainstorming sessions to gather insights and define the project goals. I then move into sketching and prototyping, iterating based on feedback and testing. This iterative process ensures that the final design is well-rounded, meeting both the functional requirements and the aesthetic aspirations of the project. Overall, my design process is a blend of user-focused research, sustainable practices, and a strong emphasis on aesthetics, utilizing both digital tools and hands-on techniques to create impactful and meaningful designs.

When I’m designing, I experience a range of emotions that make the process both fulfilling and exhilarating. The initial phase of brainstorming and coming up with ideas is incredibly exciting. This is when my creativity flows freely, and the possibilities seem endless. There’s a sense of curiosity and anticipation as I explore different concepts and envision how they might come to life. As I move into the journey of design, I feel a deep sense of engagement and focus. This phase, where I refine ideas, create prototypes, and iterate based on feedback, is both challenging and rewarding. I enjoy problem-solving and finding innovative solutions, which keeps me motivated and passionate about the work. The collaboration with clients and team members during this stage also brings a sense of camaraderie and shared purpose. The most thrilling moment, however, is seeing the final product or finished project. There’s a profound sense of accomplishment and pride when a design that started as a mere idea becomes a tangible reality. Knowing that my work will positively impact users and contribute to their experience is incredibly satisfying. This fulfillment is what drives me to continue pushing the boundaries of my creativity and skills.

Several aspects of my background have significantly shaped me as a designer, with non-design skills playing a crucial role in my success. My ability to empathize with users and communicate effectively has been invaluable. Understanding user needs, emotions, and pain points allows me to create designs that truly resonate and solve real problems. Effective communication skills help in collaborating with clients and team members, ensuring that everyone is aligned and working towards the same goals. My background in industrial design and interaction design has honed my critical thinking and problem-solving abilities. These skills are essential for navigating complex design challenges and finding innovative solutions. They enable me to approach problems methodically and creatively, ensuring that the final design is both functional and aesthetically pleasing. Growing up in Chibi, China, and later studying and working in diverse environments, I’ve developed a strong sense of cultural awareness and sensitivity. This skill helps me create designs that are inclusive and resonate with a global audience. It also allows me to draw inspiration from different cultural contexts, enriching my design work. The design field is constantly evolving, and my adaptability and commitment to lifelong learning have been essential. Staying updated with the latest design trends, tools, and technologies allows me to remain relevant and innovative in my work. This adaptability also helps me embrace new challenges and opportunities with confidence. My interest in photography has greatly influenced my design work. Photography teaches me to appreciate composition, light, and detail, which are crucial elements in creating visually appealing designs. It also enhances my ability to tell stories through visuals, adding depth and meaning to my work.

My growth path as a designer has been a continuous journey of learning, adapting, and pushing boundaries. I started with a strong foundation in industrial design and interaction design, which has evolved through various professional experiences at companies like Yahoo, Fisker, and Tencent. Each role has taught me different aspects of design, from user-centered interfaces to sustainable product development. Looking forward, I aim to further develop my expertise in sustainable design and user experience. I am particularly interested in integrating new technologies such as AR and VR to create more immersive and interactive design solutions. My goal is to stay at the forefront of design innovation, continually enhancing my skills and knowledge. In the future, I see myself taking on larger, more impactful projects that address significant societal and environmental issues. One of my dream projects is to design a sustainable, smart home system that integrates renewable energy solutions with cutting-edge technology to create a harmonious living environment. This project would not only focus on aesthetics and functionality but also on making a positive environmental impact. I also plan to continue working on projects that promote sustainability and improve daily life. One idea I’ve been passionate about is developing eco-friendly packaging solutions that can significantly reduce waste. This would involve researching and designing materials that are biodegradable and can be easily integrated into existing systems. In the long term, I aspire to be remembered as a designer who made a meaningful impact through innovative, sustainable, and user-centered design. I want to inspire future designers to think critically about the environmental and societal implications of their work. By fostering a design philosophy that values sustainability and user experience, I hope to contribute to a better, more responsible design industry. **Upcoming Projects** Currently, I’m excited about a few projects in the pipeline, including designing user interfaces for IoT-enabled home appliances. This project aims to enhance the way we interact with everyday devices, making them more intuitive and energy-efficient. Additionally, I am exploring opportunities to collaborate with other designers on public awareness campaigns that encourage sustainable living practices.

For designers just starting out, my main advice is to stay curious and keep learning. The design field is constantly evolving, so be open to new skills, tools, and techniques. Take courses, attend workshops, and stay updated with the latest trends. Always seek feedback and embrace criticism—it’s invaluable for growth. Remember, every piece of feedback is an opportunity to learn and improve. Networking is also crucial. Connect with other designers, join design communities, and participate in design events. Collaboration can lead to new opportunities and learning experiences. Platforms like ADPList can help you find mentors and peers to connect with. Building a strong portfolio that showcases your skills and creativity is essential. Make sure it highlights your problem-solving abilities and understanding of user needs. Finally, always prioritize the user in your designs. Understanding user needs, behaviors, and pain points is key to creating effective and meaningful designs. Embrace challenges and learn from failures—they’re part of the journey. Stay organized, manage your time well, and don’t lose sight of your unique style and voice as a designer. Authenticity will help you stand out and attract clients who appreciate your vision and creativity.

Always prioritize user experience in your designs and stay curious by continually learning new skills and trends. Embrace feedback and collaborate with others to gain fresh perspectives. Build a strong, diverse portfolio and balance aesthetics with functionality. Stay organized, manage your time well, and maintain your unique style and authenticity. Avoid common biases and be willing to experiment and innovate.

An ideal day as a visual designer starts with a cup of hot tea and a design podcast. Lately, I’ve been really into the “Design Better” podcast. It’s a great way to refresh my mind in the morning and get inspired by hearing about what designers in various fields are working on and picking up tips that spark creativity. After that, I dive into my design work, fully focused and immersed in the creative process. When I need a break, I like to step outside and enjoy some fresh air, taking in the beauty of the plants around me. It’s a great way to recharge and come back to my work with a clear mind and renewed energy.

I keep up with the latest design trends by regularly engaging with various design communities and resources. This includes following design blogs, reading industry publications, and attending conferences and webinars. I also stay active on platforms like Behance and Dribbble to see what other designers are working on and to gather inspiration. Social media channels, especially LinkedIn and Instagram, are great for discovering new trends and connecting with fellow designers. Design trends do matter to some extent as they reflect current user preferences and technological advancements. Staying updated with trends ensures that my designs remain relevant and appealing to modern audiences. However, it’s important to balance trends with timeless design principles. While trends can guide and inspire, the core of my design work focuses on functionality, user experience, and sustainability. Trends should enhance these principles, not overshadow them.

Good design, to me, is defined by a blend of functionality, user experience, and aesthetics. It should solve real problems and meet user needs effectively while being intuitive and easy to use. Good design is also visually appealing, with a clear and cohesive aesthetic that resonates with its audience. Moreover, good design should be sustainable and considerate of its environmental impact. It balances current trends with timeless principles, ensuring it remains relevant and impactful over time. Ultimately, good design is about creating meaningful and positive experiences for users, enhancing their interactions and leaving a lasting impression.

One of my biggest design works that I’m especially proud of is the visual identity for BrightSideGoods. This project was particularly significant because it beautifully encapsulated my passion for sustainability and modern elegance, and it allowed me to create a cohesive brand identity from scratch. BrightSideGoods approached me to develop a visual identity that would reflect their ethos of sustainability and modern living. My initial aspiration was to create a brand identity that not only looked appealing but also communicated the brand’s commitment to eco-conscious practices. The design process started with in-depth discussions with the BrightSideGoods team to understand their vision, values, and the message they wanted to convey. I drew inspiration from natural elements, focusing on simplicity and organic forms. The logo design, which combines the shape of a heart and the letter ‘B,’ along with elements like a sofa and lamp, was intended to symbolize compassion, sustainability, comfort, and brightness. I consider this my biggest and best work because it successfully balances aesthetics with sustainability, creating a visual identity that is both beautiful and meaningful. The project received recognition and awards, which affirmed the impact and quality of the design. Its key aspects include the thoughtful integration of eco-friendly practices and the ability to resonate deeply with the target audience. One of the main challenges was ensuring that every aspect of the design, from the logo to the packaging materials, reflected the brand’s commitment to sustainability. This involved extensive research and collaboration with the BrightSideGoods team to select the best materials and design elements. Overcoming these challenges was incredibly satisfying, as it reinforced my belief in the power of design to influence positive change. Currently, I’m excited about working on projects related to smart home appliances, focusing on enhancing user interaction through intuitive and energy-efficient designs. These projects allow me to integrate cutting-edge technology with my design principles, pushing the boundaries of what’s possible in user-centered design. The BrightSideGoods project remains a standout in my portfolio because it embodies my design philosophy and demonstrates the potential of thoughtful, sustainable design to make a lasting impact.

My favorite designer is Kenya Hara. I admire his work because it beautifully blends simplicity with profound thoughtfulness. Hara’s designs emphasize natural beauty and the essence of everyday objects, making them not only aesthetically pleasing but also deeply meaningful. His approach to design goes beyond functionality, exploring how design can influence human experience and perception. If I had the chance to talk with a deceased designer, it would be Dieter Rams. His principles of good design, focusing on simplicity, functionality, and sustainability, have significantly shaped modern design. His work with Braun set a high standard for product design, and his philosophy continues to inspire and guide designers globally. Overall, I greatly admire both Kenya Hara and Dieter Rams for their innovative and impactful contributions to the design world. Their commitment to thoughtful, user-centered design and their ability to create enduring, iconic works make them standout figures in the industry.

Sure! My lifestyle is deeply influenced by my cultural background and my passion for design. Originally from Chibi in China’s Hubei province, I was raised in a city embraced by islands, each a quiet guardian of my childhood. These islands, with their serene beauty, painted my early years with strokes of nature’s tranquility and enduring grace. This connection to nature has profoundly influenced my design philosophy, emphasizing simplicity, harmony, and sustainability. I moved to San Francisco for my graduate studies, earning a Master’s degree in Fine Arts with a focus on Interaction Design from the California College of the Arts. Living in San Francisco for three years exposed me to a vibrant, diverse culture and a dynamic design community. The city’s innovative spirit and its commitment to sustainability resonate with my own values and have been a constant source of inspiration. In my daily life, I love blending modern urban experiences with my deep-rooted appreciation for nature. I often find myself exploring local parks, capturing moments of beauty with my camera, and reflecting on how these experiences can inform my design work. Photography, for me, is not just a hobby but a way to see the world through a different lens, finding inspiration in everyday scenes. Professionally, I balance my time between collaborative projects and personal creative pursuits. Working with companies like Yahoo, Fisker, and Tencent has provided a rich tapestry of experiences that continue to shape my approach to design. Outside of work, I enjoy connecting with other designers, sharing ideas, and staying updated with the latest trends in the industry. This blend of professional engagement and personal exploration keeps my creative energy vibrant and my designs fresh and meaningful. Overall, my lifestyle and culture are a fusion of traditional influences and contemporary experiences, all of which contribute to my unique perspective as a designer.

**Empathy** Empathy is at the heart of my design process. Understanding the needs, behaviors, and emotions of the end user is crucial for creating meaningful and effective designs. I conduct thorough user research and testing to ensure that my designs genuinely resonate with the target audience. This user-centered approach helps in creating products that are not only functional but also deeply engaging and satisfying to use. **Sustainability** Sustainability is a core value in my work. I strive to incorporate eco-friendly practices and materials in all my designs. This commitment to sustainability goes beyond just the end product; it involves considering the environmental impact at every stage of the design and production process. By promoting sustainable design, I aim to contribute to a healthier planet and inspire others to do the same. **Continuous Learning** The design field is constantly evolving, and I believe in the importance of continuous learning and adaptation. I stay updated with the latest trends, tools, and technologies by attending workshops, participating in webinars, and engaging with the design community. This commitment to lifelong learning ensures that my skills remain sharp and my designs stay relevant and innovative. **Business Philosophy** My business philosophy revolves around delivering value and building long-term relationships. I prioritize understanding the client’s vision and goals, ensuring that the final design aligns with their objectives and exceeds their expectations. Transparency, integrity, and open communication are key aspects of my professional interactions. I believe that building trust and maintaining strong relationships with clients and collaborators are essential for long-term success.

**Promoting Sustainability** My commitment to sustainability is a core aspect of my work. I actively seek to design products and solutions that minimize environmental impact. This includes choosing eco-friendly materials, promoting sustainable practices in design and production, and advocating for designs that encourage responsible consumption. By creating sustainable designs, I aim to inspire others in the industry to adopt greener practices. **Mentorship and Education** I believe in giving back to the design community by mentoring young designers and students. Platforms like ADPList allow me to connect with aspiring designers, offering guidance, feedback, and support as they navigate their careers. Sharing my experiences and insights helps to nurture the next generation of designers and fosters a culture of continuous learning and improvement.

Receiving the A’ Design Award was a significant recognition of my work and efforts. It validated the hard work, creativity, and thought that went into my projects. This acknowledgment from an esteemed international platform boosted my confidence and affirmed that my design principles and approaches were on the right track. Winning the A’ Design Award significantly increased the visibility of my work. It brought attention to my projects from a global audience, including potential clients, collaborators, and the media. This exposure has been beneficial for my career, opening doors to new opportunities and enhancing my professional reputation.

I have a strong design background with a diverse educational foundation. I graduated from California College of the Arts with a Master of Fine Arts, specializing in Interaction Design. This program equipped me with a deep understanding of user-centered design principles and the ability to create intuitive and engaging digital experiences. Before pursuing my master’s, I earned my undergraduate degree in Industrial Design, which provided me with a solid foundation in designing physical products that are both functional and aesthetically pleasing. This multidisciplinary background allows me to approach design challenges from various angles, blending physical and digital design elements seamlessly. Throughout my career, I have had the opportunity to work with several notable companies, including Tencent, Yahoo, and Fisker. These experiences have allowed me to hone my skills across different design disciplines and gain valuable insights into the industry. My work spans various domains, from visual and interaction design to product design, enabling me to create holistic and impactful design solutions. My passion for photography has also influenced my design approach, allowing me to incorporate elements of composition, light, and storytelling into my work. Overall, my diverse background and education have shaped me into a versatile and adaptive designer, always eager to explore new challenges and make a meaningful impact through my designs.

Design, for me, is a powerful means of communication and problem-solving, and this is what fundamentally motivates me. From a young age, I was drawn to creative expression, constantly sketching and bringing my ideas to life. This passion for creativity naturally led me to the world of design, where I discovered the potential to create meaningful and impactful solutions. What truly drives me as a designer is the ability to improve people’s lives through thoughtful and user-centered designs. The opportunity to blend aesthetics with functionality and to solve real-world problems is incredibly fulfilling. I am inspired by the challenge of creating designs that not only look beautiful but also enhance user experiences and address their needs. The desire to make a positive impact on society and the environment further fuels my motivation. Designing sustainable and eco-friendly solutions aligns with my values and allows me to contribute to a better, more responsible world. Additionally, the ever-evolving nature of design, with its continuous learning and innovation, keeps me excited and engaged. Becoming a designer was a natural progression for me, combining my love for creativity, problem-solving, and the desire to make a difference. It’s a career that allows me to express my passion while continually challenging myself to grow and evolve.

I definitely chose to become a designer. From a young age, I was always sketching and coming up with creative ideas, so it just felt natural to pursue a career in design. It’s something I’m really passionate about and love doing. Nobody forced me into it; it was more like my interests and hobbies naturally led me down this path. It’s been an exciting journey, and I can’t imagine doing anything else!

I design a wide range of projects, including visual identities, packaging, digital interfaces, and product designs. My work spans across various fields like industrial design, interaction design, and visual design, allowing me to create holistic and impactful solutions. What I wish to design more of are projects that have a positive impact on society and the environment. I’m particularly interested in sustainable design and creating user-centered solutions that enhance everyday life. Whether it’s designing eco-friendly packaging or innovative digital experiences, I’m passionate about projects that make a difference and contribute to a better, more sustainable world.

I wouldn’t call myself a legend, but I’m honored by the thought! I’m still following my design legends like Dieter Rams, Paula Scher, and Kenya Hara. These designers have profoundly influenced my work and philosophy. Dieter Rams, with his principles of simplicity and functionality, taught me the importance of creating designs that are both beautiful and practical. Paula Scher’s bold and innovative approach to graphic design inspires me to push creative boundaries and think outside the box. Kenya Hara’s focus on the beauty of everyday objects and the subtlety of Japanese design deeply resonates with my appreciation for minimalism and thoughtful design. For young designers, my best advice is to stay curious and keep going, no matter the challenges. Keep learning, seek out feedback, and always look for ways to improve. Connect with other designers, find mentors, and don’t be afraid to ask questions. Surround yourself with inspiring work and let it fuel your passion. Remember, the journey is just as important as the destination. Stay passionate and keep pushing your boundaries!

A good designer focuses on creating solutions that have an immediate and short-term impact, effectively addressing current needs and challenges. In contrast, a great designer thinks about the entire system and the long-term implications of their work. They consider how their designs will evolve over time, interact with other elements, and influence the broader environment and society. For example, Kenya Hara is a great designer in my mind. His work goes beyond aesthetics and functionality to encompass a deeper understanding of the cultural and environmental context. Hara’s designs reflect a profound respect for tradition, simplicity, and sustainability, aiming to create a lasting positive impact. His ability to weave these elements into his work sets him apart and inspires me to strive towards becoming a designer of similar caliber. While I am continuously learning and growing in my design journey, I aspire to reach the level of designers like Kenya Hara. By keeping a holistic perspective and focusing on the long-term effects of my designs, I aim to create meaningful and enduring solutions that benefit both users and the broader community.

A really good design not only solves a problem but also delights users with its ease of use, functionality, and aesthetic appeal. I evaluate good design by checking if it’s user-centered and intuitive, works effectively, looks visually pleasing, and uses sustainable materials. It should also bring something new or unique and maintain consistency across all elements. For example, the iPhone is a great design because it’s user-friendly, functional, visually appealing, innovative, and made with sustainability in mind. When a design meets all these criteria, it truly stands out.

Good design is invaluable because it shapes our behaviors and impacts how we live. We live in a world surrounded by design, from the products we use to the spaces we inhabit. Good design enhances functionality, improves user experience, and brings aesthetic pleasure. It can make everyday tasks easier, more enjoyable, and more efficient. Investing in good design means investing in better outcomes, happier users, and a more sustainable future. It’s about creating solutions that not only meet needs but also elevate our quality of life.

I enjoy working on projects that have a positive impact on people’s lives and society as a whole. Specifically, I love designing user-centered, sustainable solutions that blend aesthetics with functionality. Projects that allow me to innovate and incorporate eco-friendly practices are particularly fulfilling because they align with my values and commitment to responsible design. Additionally, I enjoy the challenge of creating designs that tell a story and evoke emotions, making them not only useful but also meaningful.

Wow, that’s a great question. My dream project would be to collaborate with great designers and learn from their thinking process to make a bigger impact on the world. It’s not that small projects aren’t exciting, but there’s something amazing about working on a larger scale where more people can see and appreciate your work. I envision working on a project that addresses significant societal or environmental issues, bringing together a diverse team of designers with multidisciplinary backgrounds. I believe that combining different perspectives and skills can lead to innovative solutions that wouldn’t be possible otherwise. Seeing how others apply their unique expertise to a project would not only be a learning experience but also incredibly inspiring. Imagine a project that promotes sustainability on a global scale, perhaps developing eco-friendly products or creating public awareness campaigns that encourage responsible consumption. Having the opportunity to collaborate with other designers on such a project would be fulfilling because it aligns with my commitment to making a positive impact. Ultimately, the core of my dream project is to work together with other talented designers to create something truly impactful and far-reaching. It’s about making a difference and leaving a lasting legacy through design.

My secret recipe for success in design is a mix of curiosity, empathy, and always being eager to learn. But if I had to pick one secret ingredient, it would be putting the user at the center of everything I do. I love exploring new ideas and trends, which keeps my work fresh and exciting. Empathy helps me really get what users need and want, making sure my designs are not just useful but also meaningful. And I’m always learning new things to stay adaptable and ready for new challenges. By focusing on the user experience, I can create designs that truly resonate and solve problems effectively. This user-first approach, along with my passion for design and commitment to growth, is what I believe drives my success.

I draw inspiration from several design masters and legends across various fields. Kenya Hara is a major influence with his focus on the beauty of everyday objects and the subtlety of Japanese design. His work teaches me the importance of simplicity and thoughtful design. Toshiyuki Inoko, founder of teamLab, inspires me with his interdisciplinary approach that blends art, technology, and design to create immersive digital experiences. His innovative use of technology to transform spaces and perceptions is truly groundbreaking. Dieter Rams has profoundly shaped my design philosophy with his principles of simplicity and functionality, emphasizing the importance of creating timeless, user-centered designs. Refik Anadol’s work in media arts and data visualization opens up new possibilities for me, showing how design can intersect with advanced technology to create dynamic, data-driven installations that captivate and inform. I view design as a multidisciplinary field, not limited to visual design alone. These designers, each from different areas, demonstrate how diverse perspectives and expertise can lead to innovative and impactful work. Their ability to push the boundaries of their respective fields inspires me to explore new ideas and integrate various elements into my own projects.

One of my favorite designs by another designer is Refik Anadol’s “Melting Memories” installation. This project stands out because it uses sustainable practices by employing energy-efficient LED technology and promotes digital art as a low-impact alternative to traditional physical art forms. I admire how Anadol harnesses cutting-edge technology sustainably to create compelling visual experiences that are both innovative and environmentally conscious. His work inspires me to think about how I can incorporate sustainable practices into my own projects, creating designs that are not only captivating and beautiful but also responsible and forward-thinking.

One of my greatest designs is the visual identity and packaging for BrightSideGoods. This project stands out because it seamlessly integrates sustainability by using recycled materials, functionality with user-friendly packaging, and aesthetic appeal through clean, modern design with natural tones. Additionally, the design tells a compelling story about the brand’s eco-friendly values, using elements like seed paper thank-you notes to foster a connection with nature. This balance of sustainability, functionality, aesthetics, and storytelling makes the BrightSideGoods project a perfect example of impactful and meaningful design.

To become a better designer, it’s all about continuous learning and staying curious. Here’s what I did: 1. Keep Learning: I always try to stay updated with the latest design trends, tools, and technologies. Taking online courses, attending workshops, and reading design books and articles helps a lot. 2. Get Feedback : I regularly seek feedback from peers, mentors, and clients. Constructive criticism is super valuable and helps me see things from different perspectives. 3. Network and Find Mentors: Connecting with other designers and finding mentors has been amazing. Platforms like ADPList are great for this – you get to learn from experienced professionals and gain new insights.

That’s a tough question because it’s hard to imagine doing anything other than being a designer. But if I hadn’t become a designer, maybe I’d try to become an actor. Both roles require a lot of empathy and life experience. They involve putting yourself in different shoes and having the ability to appreciate and convey the beauty of art. As a designer, I connect with users and tell stories through my designs, creating meaningful experiences. Acting is similar in that it’s all about storytelling, connecting with an audience, and bringing characters to life. Both careers allow you to explore different perspectives and express creativity in unique ways. Plus, I think the skills I’ve developed as a designer, like attention to detail and understanding human emotions, would be really helpful in acting too!

Design is everything around us. When you look around, you’ll notice that almost everything has been designed with intention and purpose. For me, design is the process of figuring out how we can live better and solve problems creatively. It’s about making things functional, beautiful, and user-friendly. Design isn’t just about aesthetics; it’s about enhancing usability, efficiency, and the overall experience. Design plays a crucial role in improving our everyday lives. Whether it’s the layout of a website, the ergonomics of a chair, or the packaging of a product, good design makes a significant difference. It involves understanding the needs and behaviors of people and creating solutions that address those needs in innovative ways. For me, design is also about storytelling and connecting with people on an emotional level. It’s about creating products, experiences, and environments that evoke feelings and make life more enjoyable and meaningful. In essence, design is a way of thinking and a way of life, constantly seeking to improve, innovate, and make a positive impact on the world around us.

There are so many individuals and groups I’d love to acknowledge for helping me reach these heights. First off, I must give a huge shoutout to my past collaborative peers at Yahoo, Fisker, and Tencent. Working alongside such talented designers has been nothing short of inspirational. The dynamic we shared, and the way we integrated diverse perspectives into our projects, has significantly enriched my professional journey. The seamless collaboration and creative synergy in these teams have been a major driving force in my career. I also want to express my deepest gratitude to my mentors, including Yuna Yang and Chris Hu. Their guidance and support have been invaluable. I remember our enlightening conversations, especially during challenging times, which were instrumental in shaping my professional and personal growth. Their advice, feedback, and encouragement provided the foundation I needed to keep pushing forward. These experiences underline why I’m so passionate about giving back to the community. I aim to mentor emerging talents in the design industry, helping them navigate their career paths and expand their understanding of the field. By sharing the knowledge and support I’ve received, I hope to inspire the next generation of designers to achieve their own heights.