Nathália Cristina de Souza Vilela Telis

Specialized in Architecture Design.

Nathália Cristina de Souza Vilela Telis

About Nathália Cristina de Souza Vilela Telis

Nathália Vilela is an architect and urban planner known for her creative and practical approach, which transforms spaces and experiences. She stands out for creating innovative solutions that balance aesthetics and functionality, catering to the specific needs of each client. Her relevance in the market lies in her ability to integrate design and architecture holistically, positively impacting people's lives. Nathália contributes to society with ethical and responsible work, prioritizing sustainability and accessibility in her projects. What makes her interesting is her ability to transform environments, reflecting her clients' styles and dreams in a unique way.

  • Winner of the A' Design Award.
  • Specialized in Architecture Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Architecture
Awakening Immersive Experience

Awakening Immersive Experience

Architecture Design


Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Sign-Up

Interview with Nathália Cristina de Souza Vilela Telis

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Interestingly, my first dream was to become an airplane pilot — I even prepared to join the Brazilian Air Force, but at the time, I didn’t pass the entrance exam. That moment made me reevaluate my path and turn toward something that had always been present in my life: the world of art, space, and aesthetics. I’ve always had a sharp sensitivity for shapes, colors, and proportions, and naturally found my place in Architecture and Design. Over time, I realized that designing spaces felt, in a way, like piloting emotions — guiding experiences, shaping atmospheres, and positively impacting people’s lives. Since then, I’ve never doubted my true calling.
Can you tell us more about your company / design studio?
I am the founder of Nathália Vilela Architecture and Design, a studio based in Volta Redonda, Rio de Janeiro, with projects across Brazil — including the South, Southeast, Central-West, and Northeast — as well as internationally, through consultations in Chicago and Portugal, and a landmark project in Dubai. I recently began working in yacht interior design, serving a highly demanding and sophisticated clientele. I work independently and personally lead every project from concept to completion. Occasionally, I have the support of interns, but I do not maintain a fixed team. This structure allows me to ensure full control over the quality, detail, and consistency of each design. With over 90 completed contracts throughout my career, I specialize in high-end projects with an authorial approach that blends technical planning, aesthetic refinement, and functionality. My work includes everything from electrical, plumbing, and lighting layouts to furniture, finishes, and textile curation. Each project is tailored to reflect the lifestyle and aspirations of my clients.
What is "design" for you?
To me, design is a form of applied art that transforms everyday life. It’s the fusion of aesthetics and functionality — capable of evoking emotions, solving problems, and communicating ideas. While art can be free and subjective, design carries a practical responsibility: it must work, support, and enhance the user’s life. I believe great design is one that moves you emotionally while fulfilling real needs. It’s about creating with intention, with purpose, and always with empathy.
What kinds of works do you like designing most?
I particularly enjoy designing personalized residential projects because they allow me to truly connect with the essence of each client. Understanding their personality, daily routines, habits, and even the small rituals of everyday life deeply inspires me. From that foundation, I can create spaces that are not only visually appealing but also function in a smart, practical, and emotionally meaningful way. Every detail has a purpose, and seeing a project genuinely reflect the client’s lifestyle is what fulfills me the most.
What is your most favorite design, could you please tell more about it?
One of the most memorable projects I’ve worked on was with a client from the Northeast of Brazil, while I was still living in the Southeast. We designed her entire apartment remotely, building a strong connection despite never having met in person. Three years later, we finally met — and that Christmas, she called to tell me she had purchased a plot of land in a luxury beachside condominium. I had the pleasure of designing not only the interiors but the entire house — architecture and interiors — once again remotely, with her full trust. That project touched me deeply, not only for its technical achievement but also for the emotional journey and connection we built throughout the process.
What was the first thing you designed for a company?
During my internship, the first project I designed was the layout of a construction materials showroom — an experience that taught me a lot about functionality, strategic product display, and visual impact. As a licensed architect, my first commercial project was the headquarters of a health insurance brokerage firm. The challenge was to create a functional and welcoming space for two partners, four salespeople, and a reception area. It was a meaningful project that showed me how to optimize corporate environments to enhance productivity, comfort, and brand identity.
What is your favorite material / platform / technology?
I'm passionate about Brazilian natural stones, such as quartzites and ornamental granites — they are stunning, culturally rich, and add a touch of authenticity and sophistication to my designs. I also love working with natural wood for the warmth and balance it brings to a space. In terms of technology, I prefer using SketchUp and Layout because they offer a freer and more fluid creative process compared to platforms like Revit. While Revit is excellent for technical documentation, it tends to restrict creative freedom in the early conceptual phases. That’s why I lean toward tools that allow me to explore shapes, volumes, and atmospheres with greater flexibility. I also stay up to date with smart home innovations, especially those focused on energy efficiency and environmental comfort.
When do you feel the most creative?
I feel most creative during quiet and focused moments, often at night or in the early morning hours, when everything is calm and I can fully dive into the creative process. I also find great inspiration through travel, design fairs, and cultural experiences. In addition, I’m a big fan of American renovation, construction, and real estate shows — they often present clever solutions and fresh ways to communicate design concepts, which influence both my aesthetic and functional approach. Listening to clients and understanding their stories also inspires me deeply — some of the best ideas come from those personal connections.
Which aspects of a design do you focus more during designing?
My main focus is always the client. Every project begins with careful listening — understanding who they are, how they live, what their priorities are, their tastes, pain points, and dreams. From that foundation, every design decision — from layout to material selection — is made to genuinely enhance their experience in the space. Aesthetics matter, of course, but they must come hand-in-hand with functionality, comfort, and meaning. To me, a good design is one that elegantly and authentically reflects the client’s essence while making their daily life easier and more enjoyable.
What kind of emotions do you feel when you design?
When I’m designing, I experience a powerful mix of excitement, focus, and sensitivity. It’s a deeply creative process — like giving shape to something invisible, turning ideas and emotions into physical spaces. But the most powerful emotion comes when I see the project completed. I don’t have children, but I often say that each finished project feels like the birth of a child — something dreamed of, planned, nurtured in every detail, and then brought to life to impact others. It’s a feeling that’s hard to put into words, but incredibly fulfilling.
What kind of emotions do you feel when your designs are realized?
Seeing a project come to life is deeply emotional. It’s the moment when everything that was dreamed, planned, and carefully built becomes reality. I feel proud, grateful, and fulfilled. A recent client told me, “You allowed me to dream — today I’m living inside the dream of a lifetime.” Hearing something like that is indescribable. Knowing that my work has the power to transform not just spaces but also emotions and life stories is what motivates me every single day.
What makes a design successful?
I believe a design is successful when it accurately reflects the client’s essence and works flawlessly in their daily life. It’s not enough to be beautiful — it must be functional, comfortable, welcoming, and aligned with the user’s lifestyle. A good design improves quality of life, evokes positive emotions, and remains meaningful over time. To me, true success lies in the connection between space and person — when the client feels seen, understood, and truly at home.
When judging a design as good or bad, which aspects do you consider first?
First and foremost, I evaluate whether the design fulfills its function effectively. Functionality always comes first — a space can be visually striking, but if it doesn’t meet the user’s real needs, it misses the mark. I also consider the consistency of the concept, the balance between form and function, the quality of material choices, and especially the feeling the space conveys. A good design communicates clearly, welcomes with purpose, and stands the test of time.
From your point of view, what are the responsibilities of a designer for society and environment?
I believe designers hold an essential role in shaping a more conscious, balanced, and sustainable society. We have the responsibility to go beyond aesthetics and functionality — our decisions impact the environment, human behavior, and the social fabric. We must prioritize durable materials, inclusive and accessible spaces, and promote well-being. But we also have a symbolic duty: not to let our spaces be lost amid the fast pace of technological advancement. We must keep alive the flame of everything that brought us here — our roots, our culture, and the way we relate to our surroundings. To design is to preserve memory while building the future.
How do you think the "design field" is evolving? What is the future of design?
I see the design field evolving into something increasingly integrated, multidisciplinary, and conscious. The future of design lies in the connection between innovation, technology, social responsibility, and sustainability. Aesthetics will remain important, but not sufficient on their own — projects will need to be intelligent, empathetic, and adaptable. Personalization will also be a major trend, along with the use of data to better understand human behavior and create more accurate solutions. I believe the designer of the future will be a sensitive translator between human needs and the possibilities of the contemporary world.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
I haven’t held a solo exhibition yet, but I actively attend major industry events to support and learn from other professionals. I frequently participate in design fairs and shows such as Expo Revestir and CasaCor, which are valuable sources of inspiration and professional development for me. In the near future, I hope to showcase my own projects in exhibitions that highlight sensory, sustainable design with a strong Brazilian identity — themes that truly reflect the essence of my work.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My main inspiration comes from people — their stories, routines, memories, and dreams. I believe design begins with empathy, so I listen deeply to each client. I also find strong inspiration in Brazilian nature: organic textures, local natural stones, the colors of our land, and cultural roots. I nurture my creativity through travel, attending fairs like Expo Revestir and CasaCor, and by engaging with international content, such as American renovation and real estate shows. I’m also inspired by art, fashion, architecture, and human behavior. For me, a creative mind must always be in motion and constantly stimulated.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design style is contemporary with timeless touches. I enjoy creating elegant, welcoming, and functional spaces that combine sophistication with practicality. I value balanced color palettes, the use of natural textures, thoughtful lighting, and a harmonious composition of shapes, materials, and furniture. I like to incorporate Brazilian elements — such as natural stones and wood — into a clean and refined aesthetic, always aiming to reflect the client’s essence in every detail. My approach is both sensitive and strategic: I listen first, observe carefully, and only then start creating. I believe a good project conveys identity, promotes well-being, and remains meaningful over time.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Volta Redonda, in the state of Rio de Janeiro, Brazil. The cultural heritage of Brazil has a deep influence on my work — and what fascinates me most is that this heritage is not uniform. Each state has its own history, identity, aesthetic, and climate. Sometimes, you can recognize a location just by looking at its architecture in a photo. This diversity constantly inspires and challenges me to create designs that honor and reflect regional characteristics. I value the use of Brazilian natural stones, organic textures, and elements that capture our unique lifestyle. Among the challenges are bureaucracy, inconsistent timelines and costs, and unequal access to quality materials. On the other hand, there's great creative freedom and clients who are open to personalization, allowing me to deliver designs with authenticity and soul.
How do you work with companies?
Although my main focus is residential design, I also work with companies, always prioritizing functionality, brand identity, and user experience. I’ve designed the headquarters of a health insurance brokerage, the expansion of a traditional restaurant in my city with over 30 years of history, as well as spaces like a steakhouse, a burger restaurant, a dental clinic, and a biomedical office. In each of these projects, I aimed to understand the essence of the business and translate it into the space — balancing operations, comfort, and visual language. I work with companies in a personalized way, delivering practical solutions, clear communication, and environments that enhance their brand.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
My main suggestion is that companies choose a designer who understands not just the space, but the business as a whole. It's essential that the professional has the sensitivity to capture the brand's essence, understand the target audience, and be aware of the operational flow. More than just reviewing a portfolio, it’s important to assess the designer’s ability to listen and translate ideas into real, functional solutions. I also recommend clear alignment from the start regarding timelines, budgets, and expectations. A good designer goes beyond aesthetics — they deliver strategy, experience, and brand identity.
Can you talk a little about your design process?
My process begins with a very thorough briefing. I usually spend 3 to 4 hours gathering information from the client, especially for full residential projects. I want to understand their daily routine, personal preferences, references, habits, dreams, and even past frustrations with previous spaces. This listening phase is essential to ensure the project has true identity and purpose. After that, I move on to the layout study, focusing on functionality, flow, and comfort. Then I develop the aesthetic concept, selecting materials, colors, textures, and furniture. Throughout the process, I keep communication clear and visual, using references, floor plans, and 3D models so that every decision is well understood.
What are 5 of your favorite design items at home?
My wooden slatted panel in the living room, which brings warmth to the space and hides a discreet door to the guest bathroom — both functional and visually striking. My oval dining table, which improves flow and adds softness through its organic shape. The glass-ball chandelier above the table, a true focal point that brings a modern and playful touch. The headboard of my bed, which embraces the room with both comfort and elegance. My white kitchen countertop, which combines functionality and lightness, serving as a central piece in my daily routine.
Can you describe a day in your life?
My routine is busy, but filled with affection. I work from a home office, which allows me to stay close to my home, my husband, and my dachshund — my inseparable creative partner. I usually start early, handling administrative tasks and replying to clients and suppliers. Then I focus on the creative side: designing layouts, developing technical details, or preparing presentations. Some days involve site visits or in-person meetings. I also manage budgets, curate materials, and support clients throughout the execution phase. In the evening, I often continue working at a slower pace, especially when the house is quiet. Whenever possible, I watch architecture shows, renovation programs, or study to stay inspired and up to date.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
My main advice to young designers is: listen more than you speak. Design is born from observation and empathy. Learn to truly understand people — their routines, struggles, dreams, and behaviors. Don’t rush to find a “defined” style; it takes time, practice, mistakes, and life experience. Seek inspiration, but don’t copy. Value ethics, clear communication with clients, and the responsibility we carry when creating spaces that directly impact people’s lives. And never stop learning — the world changes, people change, and a good designer must always be evolving.
From your perspective, what would you say are some positives and negatives of being a designer?
Being a designer means having the privilege of turning ideas into real spaces that directly impact people’s lives — for me, that’s the greatest advantage. It’s a profession that offers creative freedom, constant reinvention, and the opportunity to work across diverse worlds. On the other hand, there are challenges. The market doesn’t always value the time, dedication, and responsibility involved in each project. We often deal with tight deadlines, limited budgets, construction setbacks, and the constant need to balance expectations with reality. Still, despite the difficulties, the reward of seeing a project come to life makes it all worthwhile.
What is your "golden rule" in design?
My golden rule in design is: design with empathy. I always put myself in the client’s shoes — I consider how they live, how they move through a space, what they value, and what they need. I believe that great design comes from attentive listening and the ability to translate emotions and needs into aesthetic and functional solutions. Nothing should be random or purely decorative — everything must have a clear purpose.
What skills are most important for a designer?
I believe the most important skills for a designer go beyond technical knowledge. It’s essential to have active listening, aesthetic sensitivity, functional thinking, and adaptability. Being able to interpret what the client says — and doesn’t say — is a valuable skill. Mastery of presentation tools, organization, clear communication, and above all, empathy, are also key. A great designer balances creativity with logic, intuition with structure.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
My “toolbox” includes both technical tools and creative stimuli. I primarily use SketchUp, Layout, AutoCAD, Photoshop, and the Office Suite, along with V-Ray for 3D renderings. I enjoy working with physical samples of materials, as I believe texture and touch are essential to the decision-making process. For inspiration, I follow architecture magazines, renovation and construction shows, and regularly attend events like CasaCor and Expo Revestir, which keep me up to date with industry trends and expand my aesthetic repertoire.
Designing can sometimes be a really time consuming task, how do you manage your time?
I have a fixed working schedule, but due to the demands of the projects and my dedication to delivering excellence, I often work beyond regular hours — sometimes up to 14 hours a day. I am fully committed to my clients and to the creative process, and when necessary, I work weekends, holidays, or late into the night to ensure that every detail is carefully refined and the result exceeds expectations.
How long does it take to design an object from beginning to end?
The time to design an object or space varies depending on its size and complexity. For smaller rooms or simpler projects, it takes at least one and a half months. For larger or more complex projects, it can take up to four months. I always prioritize quality and attention to detail throughout the entire process.
What is the most frequently asked question to you, as a designer?
The most frequently asked question I hear as a designer is, with a smile: "How much is it going to cost to make this happen?" Clients are naturally excited and curious about turning their dreams into reality, and part of my role is to guide them through balancing their vision with the available budget, ensuring that quality and excellence are preserved at every stage.
What was your most important job experience?
The most important experience in my career was designing an entire house remotely in the Northeast of Brazil. The client had previously hired me to design her apartment, also from a distance. When she later bought a plot in a luxury beachfront community, she came back to me and entrusted me with the full project — from architecture to interior design. The entire process was handled without any in-person meetings, which required a high level of organization, sensitivity, and communication. It was a technical milestone in my journey and proved that, with trust and dedication, it’s possible to deliver a complete and emotionally meaningful project — even from far away.
Who are some of your clients?
My clients are primarily private individuals and families seeking high-end residential and commercial projects. I have worked with entrepreneurs, executives, and professionals from various industries who value personalized service, attention to detail, and sophisticated design. Among them are doctors, lawyers, legal managers, financial managers, and entrepreneurs from the food industry, among others.
What type of design work do you enjoy the most and why?
I particularly enjoy personalized residential projects because they allow me to dive into each client’s story and create spaces that authentically reflect their identity. For me, it’s not just about aesthetics — it’s about translating feelings, memories, and dreams into real environments. I have a special appreciation for projects where I can be involved from the architectural layout to the final decorative details — that’s when the transformation becomes truly meaningful. Designing a home with purpose and sensitivity is, without a doubt, the type of work that fulfills me the most.
What are your future plans? What is next for you?
My future plans involve continuing to expand my work in the architecture and design market, earning new awards, participating in exhibitions, and having my work featured in relevant publications. I want to further strengthen the identity of my studio by developing projects that combine sensitivity, functionality, and authenticity. I also plan to keep investing in knowledge, improving my processes, and delivering increasingly complete and personalized designs. My goal is to grow consistently while staying true to my purpose: transforming spaces into meaningful experiences for each client.
Do you work as a team, or do you develop your designs yourself?
I work exclusively by myself. I develop all stages of my projects personally, from concept to execution, ensuring that every detail reflects my vision, dedication, and commitment to excellence.
Do you have any works-in-progress being designed that you would like to talk about?
Yes, I’m currently working on the detailing of a dental clinic. It’s a project that requires a balance between aesthetics, functionality, and the specific technical standards of the healthcare field. I’m carefully planning the layout, ensuring user comfort, and selecting materials that convey cleanliness, professionalism, and warmth. The challenge is to create a space that meets operational demands while also offering a positive and comforting experience for both patients and staff.
How can people contact you?
People can reach me through my Instagram, where I share my projects and behind-the-scenes content: @nathaliarquiteta. I’m also available on LinkedIn under Nathália Vilela, and by email for inquiries, proposals, or collaborations: nathaliarquiteta@outlook.com. I’m always open to connecting with those who value purposeful design.
Any other things you would like to cover that have not been covered in these questions?
I would like to highlight the importance of maintaining authenticity and human connection in every step of a designer’s journey. Beyond awards, recognition, or aesthetics, true success lies in the ability to positively impact people's lives, to design with heart, and to build a career rooted in trust, respect, and genuine dedication. I believe that every project is an opportunity to leave a mark — not just visually, but emotionally — and that is the legacy I aim to build through my work.

Designer of the Day Interview with Nathália Cristina de Souza Vilela Telis

Could you please tell us about your experience as a designer, artist, architect or creator?
Tenho mais de 8 anos de experiência profissional como arquiteta e urbanista, especializada em projetos residenciais e comerciais de alto padrão. Sou fundadora do escritório Nathália Vilela Architecture and Design, onde conduzi diversos projetos nacionalmente e internacionalmente, incluindo consultorias em Chicago, Portugal e Dubai. Meu portfólio abrange trabalhos variados, como interiores de iates e residências de luxo. Ao longo da minha carreira, colaborei com clientes exigentes que buscam soluções inovadoras, funcionais e personalizadas. Sou formada em Arquitetura e Urbanismo e busquei continuamente aperfeiçoamento, especialmente em design de interiores e iluminação.
How did you become a designer?
I decided to become a designer at the age of 17, driven by a strong internal desire. Once I made that decision, I embraced it wholeheartedly. Initially, I wanted to be an architect, so I pursued a degree in Architecture and Urbanism. Today, however, I focus much more on interior design than on architecture itself. I also design houses from scratch, and that is one of my greatest joys — to create complete homes, including both architecture and interiors. This holistic approach allows me to craft environments that are harmonious, functional, and deeply connected to the needs and dreams of the people who will live there. Whether it’s a new build or an interior project, I strive to bring authenticity and emotion to every detail. It was an internal calling rather than external influence that guided me, and every day I am motivated by the opportunity to tell stories through design.
What are your priorities, technique and style when designing?
My top three priorities when designing are functionality, emotional connection, and authenticity. I believe a space must serve its users efficiently while also creating an emotional bond that makes it truly feel like home or a meaningful place. Authenticity ensures that each project reflects the unique identity and needs of the client, rather than following trends or generic formulas. I do not draw well freehand and was not born with that talent, so I rely heavily on technology such as SketchUp and V-Ray for modeling and realistic renderings, which allow me to communicate ideas clearly and adapt quickly. While I appreciate hands-on approaches, computer-aided design and visualization provide the precision and flexibility I need. When I start a new project, I begin by listening closely to the client, understanding their lifestyle, desires, and emotions. From there, I build a concept that balances aesthetics, functionality, and feelings, ensuring a holistic and personalized design solution.
Which emotions do you feel when designing?
When designing, I feel a mix of excitement, curiosity, and deep fulfillment. The initial idea phase is incredibly inspiring — it’s when possibilities seem endless, and creativity flows freely. However, I also love the entire journey of design, from concept development to seeing the finished project come to life. What I enjoy most is the process of solving problems creatively and tailoring solutions that truly resonate with the client’s needs and emotions. Designing fulfills me by allowing me to express my creativity while making a positive impact on people’s lives. The pleasure I derive from designing comes from knowing that my work can transform environments into meaningful, functional, and beautiful spaces.
What particular aspects of your background shaped you as a designer?
Beyond design skills, several non-design abilities have been crucial to my success. Strong communication and empathy allow me to truly understand clients’ needs and build trusting relationships. Project management skills help me coordinate multiple aspects efficiently and meet deadlines. Adaptability and continuous learning have enabled me to evolve with the industry and embrace new technologies. The biggest influence on my design work has been the clients themselves; their stories and aspirations shape every project. My design journey has been one of persistent growth, fueled by determination and a genuine desire to make a positive impact.
What is your growth path? What are your future plans? What is your dream design project?
My growth path involves continuously developing both my creative skills and business acumen. I want to expand my design practice internationally while deepening my expertise in sensory and human-centered design. In the future, I aspire to be recognized not only as a talented designer but also as a thought leader who inspires others to create with authenticity and purpose. I want to design spaces that heal, inspire, and connect people.
What are your advices to designers who are at the beginning of their career?
My advice to young designers is to be patient, resilient, and always open to learning. The path is not always easy — I faced challenges early in my career, including proving my vision in environments that valued tradition over innovation. It’s important to stay true to your creative voice but also to listen and adapt. The best advice I ever received was to focus on quality and authenticity rather than chasing trends or shortcuts. To grow your expertise, seek continuous education, surround yourself with inspiring professionals, and embrace every opportunity to practice and reflect. Building strong relationships and learning from each project are key to lasting success.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
To be successful, I recommend cultivating authenticity, empathy, and resilience. Stay true to your creative vision but always listen closely to your clients’ needs. Avoid the trap of following trends blindly — instead, focus on creating meaningful, functional designs that stand the test of time. Be disciplined with your process and communicate clearly and transparently. Embrace continuous learning and adaptability, as the design field constantly evolves. Lastly, build strong relationships and networks, as collaboration often opens doors to new opportunities. My advice is to balance creativity with professionalism and never lose sight of the human impact of your work.
What is your day to day look like?
My day usually starts with reviewing emails and setting priorities for the tasks ahead. I like to begin with creative work in the morning when my mind is fresh, such as developing concepts or working on renderings. Throughout the day, I balance meetings with clients, project management, and technical detailing. On quieter days, I enjoy researching design trends, exploring new materials and technologies, or watching real estate, renovation, and construction series. What keeps me motivated are small moments like seeing a project take shape visually or receiving positive feedback from clients. These little victories bring joy and excitement even on busy or routine days.
How do you keep up with latest design trends? To what extent do design trends matter?
I stay informed about design trends through research, events, and industry publications, but I don’t let trends dictate my work. I prefer to develop a personal and timeless style that reflects the unique needs and identity of each client. While trends can inspire, my focus is on authenticity and creating designs that endure beyond seasonal fashions. When I do explore trends, I filter them carefully to see what aligns with my vision and my clients’ realities. My inspiration comes from diverse sources, including nature, culture, art, and everyday life.
How do you know if a product or project is well designed? How do you define good design?
What is good design for me may not be the same for others, so the key question I ask is, "Who is this design for?" A design is successful when it truly meets the desires and reality of its intended users. I evaluate good design based on how well it serves the people it was created for, ensuring that their needs, lifestyle, and context are fully considered and respected.
How do you decide if your design is ready?
I believe a design is ready when it fulfills its purpose and fully meets the client’s briefing, needs, and expectations. While I acknowledge that there is always room for improvement, I understand that perfection can become an obstacle. The key moment to stop refining and move on is when further changes no longer add meaningful value or could delay the project unnecessarily. I keep an open mind to revisit past designs if needed, but I also trust my process and judgment to know when a project is complete. Success is measured by the positive impact the design has on its users and how well it functions in real life.
What is your biggest design work?
One of my biggest and most meaningful design works is the project “Awakening Immersive Experience,” which received the Silver A' Design Award. This was my first international award, and it carries a great weight of gratitude for me. This conceptual project aimed to create a sensory and emotional connection between people and the Amazon rainforest, emphasizing sustainability, biomimicry, and immersive architectural experiences. It serves as a pause from the fast-paced life, an invitation to remember where we come from. My aspiration was to design not just a physical space but a transformative experience that awakens awareness and respect for nature. The project was designed with a multidisciplinary approach, combining architecture, technology, and environmental science. What makes it special is its innovative concept and potential to inspire change. The main challenges involved integrating various disciplines and creating an engaging, immersive experience. Currently, I am working on several residential and commercial projects that focus on personalized living and sensory design, which excite me deeply.
Who is your favourite designer?
My favorite designer is Zaha Hadid. I admire her bold vision, innovative approach, and ability to challenge architectural norms with fluid, futuristic forms. If I had the chance to talk with a deceased designer, I would choose her, as her work has profoundly impacted contemporary design. I also admire Frank Lloyd Wright for his harmony with nature and timeless architectural language. Both have shaped our understanding of good design by pushing boundaries and creating spaces that are both functional and emotionally resonant.
Would you tell us a bit about your lifestyle and culture?
My lifestyle is rooted in balance, creativity, and connection. I find inspiration in cities that blend culture, nature, and innovation; one of my favorites is Orlando for its vibrant diversity and energy. Music often accompanies my creative process, helping me focus and evoke emotions. My culture deeply influences my design approach — valuing warmth, authenticity, and a strong connection to place and people. Currently, I’m based in Brazil, working on several residential and commercial projects that emphasize sensory experiences and personalized living. I believe good design is essential for societal advancement because it improves quality of life, promotes well-being, and fosters community. Through design, I have introduced small but impactful changes in my own life, such as creating organized, harmonious spaces that enhance daily routines and mental clarity.
Would you tell us more about your work culture and business philosophy?
My work culture is based on professionalism, transparency, and respect. I strive to create an environment where collaboration and clear communication are prioritized. I mainly work independently but value partnerships that bring complementary skills and perspectives. I am approachable and open, which makes it easy to work with me. When selecting business partners or team members, I look for integrity, creativity, commitment, and a collaborative spirit. The core challenges in my profession include managing client expectations, balancing creativity with practicality, and staying updated with industry trends. My responsibilities range from conceptual design to project delivery and even construction management, ensuring the project is completed on time and with quality. I oversee the entire process, from initial concept to handing over the keys to the client so they can move in. This comprehensive involvement allows me to maintain the integrity of the design and guarantee client satisfaction. A good designer must be empathetic, adaptable, detail-oriented, and passionate about continuous learning.
What are your philanthropic contributions to society as a designer, artist and architect?
As a designer, I believe in the power of giving back to the community. While I have not yet formally engaged in pro bono work, I am open to opportunities that align with my values and where my skills can make a meaningful impact. I highly respect and support artists, designers, and architects who participate in humanitarian projects, as I believe design has the power to improve lives and address social challenges. I enjoy sharing my knowledge through participation in design events and conferences, and I was honored to be invited to give lectures to students at the university where I graduated. Offering mentorship and guidance to emerging talents whenever possible is very important to me. Supporting the next generation of creatives is essential for the growth and evolution of our profession.
What positive experiences you had when you attend the A’ Design Award?
Participating in the A’ Design Award has been an extremely enriching experience for my career. Beyond the international recognition, the award provided me with global visibility, allowing my work to reach audiences and markets I couldn’t access before. Another important benefit was the opportunity to be part of an exclusive network of awarded designers, which opened doors to valuable collaborations and learning experiences. Additionally, the submission and evaluation process made me deeply reflect on my practice and improve how I present my projects, raising the quality of my portfolio. For me, competitions like the A’ Design Award are essential to boost professional growth and stimulate innovation in design.

Extended Interview with Nathália Cristina de Souza Vilela Telis

Could you please tell us about your experience as a designer, artist, architect or creator?
I am an architect and urban planner, founder of Nathália Vilela Architecture and Design. I have over eight years of experience in high-end residential, commercial, and interior design. I graduated in Architecture and Urbanism in Brazil and have participated in international consultancies, projects in Chicago, Portugal, and Dubai.
How did you become a designer?
I am motivated by the possibility of transforming spaces andpeople's lives through architecture. Design is my way of expressing ideasthat connect beauty, functionality, and emotion.
What are your priorities, technique and style when designing?
I chose to become a designer, but my path evolved over time. Asa child, I dreamed of becoming a teacher, and later, I aspired to be a pilotin the Brazilian Air Force. However, after not being admitted to the militaryschool, I discovered my passion for architecture. From the age of 17,architecture became my true vocation and professional choice.
Which emotions do you feel when designing?
I primarily design high-end residential interiors. My goal is toincreasingly elevate the standard of my projects, creating even moresophisticated, personalized, and meaningful living spaces.
What particular aspects of your background shaped you as a designer?
Young designers should focus on authenticity, consistency, andresilience. They must never stop learning and refining their own voice indesign. It’s important not to blindly follow trends and to always prioritizethe client’s needs and dreams over personal ego or self-expression.
What is your growth path? What are your future plans? What is your dream design project?
A good designer solves problems effectively. A great designergoes beyond functionality, creating emotional connections and memorableexperiences. Great designers have a deep understanding of their clients'needs, maintain authenticity in their work, and pursue excellenceconsistently, without losing sight of purpose and meaning.
What are your advices to designers who are at the beginning of their career?
A truly good design is one that balances functionality, aesthetics,and emotional impact. It must serve its purpose efficiently, inspire thosewho experience it, and maintain a timeless quality. I evaluate a designbased on how well it meets the client's needs, how it connects emotionally,and how authentically it represents its context and purpose.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
A really good design goes beyond functionality; it creates anemotional connection, solves real problems elegantly, and enhances theuser’s experience in a memorable way. I evaluate a good design byconsidering how effectively it communicates its purpose, howharmoniously it integrates form and function, and how it adds value topeople's lives, either through innovation, sustainability, or pure emotionalimpact.
What is your day to day look like?
Good design has the power to transform environments, improvequality of life, and create lasting impressions. It enhances functionality,optimizes resources, and elevates everyday experiences, often in ways thatusers may not consciously realize. Investing in good design meansinvesting in efficiency, emotional well-being, and sustainability. It buildsstronger connections between people and spaces, products, or services,ultimately generating greater satisfaction and long-term value.
How do you keep up with latest design trends? To what extent do design trends matter?
Actually, I haven’t had the opportunity to realize my dream project yet, haha. I really want to participate in projects in Los Angeles, especially those big celebrity mansions. Working in such an iconic and challenging environment would be an amazing experience and a big step in my career.
How do you know if a product or project is well designed? How do you define good design?
My secret recipe for success in design is the combination ofdeep empathy, continuous curiosity, and relentless attention to detail. Iimmerse myself in understanding the needs and emotions of those whowill experience the design, while constantly exploring new materials,technologies, and cultural references. Maintaining a balance betweencreative intuition and technical precision allows me to create meaningful,timeless designs that truly resonate with people.
How do you decide if your design is ready?
I am especially inspired by Zaha Hadid, whose boldness, innovation, and ability to push boundaries have transformed contemporary architecture. The way she combined fluidity and functionality is something I deeply admire and that influences my own creative approach.
What is your biggest design work?
I have great admiration for the works of Zaha Hadid, whose bold and innovative architecture blends fluid, futuristic forms with functionality. I am also inspired by Frank Lloyd Wright, who valued harmony between the built environment and nature, creating integrated and timeless spaces. I appreciate these designers because both manage to transform spaces into unique experiences that connect emotion and purpose.
Who is your favourite designer?
I believe that every project I create is my greatest at thatmoment, because each one carries its own story, challenges, andinspirations. What makes me proud is the ability to translate emotions,needs, and dreams into tangible spaces that have a positive impact onpeople's lives. Every project pushes me to evolve, explore newpossibilities, and refine my creative voice. For me, the true greatness lies inthis continuous journey of growth and transformation through design.
Would you tell us a bit about your lifestyle and culture?
To become better designers, people should cultivate empathy,curiosity, and resilience. Empathy allows us to design with real meaning,understanding the true needs of those we create for. Curiosity drivesinnovation and keeps the creative mind alive, pushing us to explore newmaterials, technologies, and cultures.
Would you tell us more about your work culture and business philosophy?
If I hadn’t become a designer, I would have pursued mychildhood dream of becoming an airplane pilot. I have always beenfascinated by the idea of exploring new horizons and experiencing theworld from different perspectives. The same passion for discovery,precision, and emotional connection that drives my work in design wouldhave guided me in aviation; a profession that also demands focus,creativity, and resilience.
What are your philanthropic contributions to society as a designer, artist and architect?
For me, design is the art of creating meaning through form,function, and emotion. It is a dialogue between creativity and practicality,where solutions are not only functional but also capable of touchingpeople on a deeper level
What positive experiences you had when you attend the A’ Design Award?
I am deeply grateful to my husband and my family, who have always believed in my dreams, even when they seemed distant or unconventional. Their unconditional support strengthens and motivates me every day. But what truly drives it all is the faith I have in myself. I’ve learned to be my own biggest supporter — I deeply believe in my purpose, my strength, and my ability to achieve. This self-confidence is the fuel that propels me forward and also inspires those who walk beside me.

Stay Updated with Latest Design News

By clicking Sign-Up, you are opting to receive promotional emails from A' Design Awards, World Design Rankings, World Design Consortium and Designers.Org You can update your preferences or unsubscribe any time.

You are now at the right step

Join Designers.org & Start Promoting Your Design Worldwide.

Create an Account