Coichi Wada

Specialized in Installation Design.

Coichi Wada

About Coichi Wada

Coichi Wada is one of Japan's leading kitchen designers. His designs are not limited to product design, but also include interior design proposals, including kitchens, and his designs are functional as well. In this sense, he is an extremely rare interior designer. His activities are not limited to kitchens, and he designs a wide variety of spaces and products. He also focuses on training younger designers and expanding the market.

  • Winner of the A' Design Award.
  • Specialized in Installation Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Installation
The Chakai Exhibition

The Chakai Exhibition

Installation Design


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Interview with Coichi Wada

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Until high school, I wanted to go into the music industry, but at the age of 18, I came into contact with car design (Renault 5) and realized I wanted to become a designer. After studying design at university, I worked as an in-house designer for a housing parts manufacturer for five years and at a bespoke kitchen office for one year, before founding STUDIO KAZ in 1994.
Can you tell us more about your company / design studio?
STUDIO KAZ Co., Ltd. is a design unit established in 1994 by Coichi Wada and Junco Wada. Coichi is mainly in charge of interior design, kitchen design, furniture design, and product design, while Junco is mainly in charge of graphic design. We are good at residential interior design, and are one of the leading designers in Japan, especially in bespoke design. As a result, we are trusted by our fellow companies and are involved in many events and showroom productions. In addition, in order to expand the market for bespoke kitchens, which is still small in Japan, we provide many consulting and lectures, and also focus on training young people at vocational schools. In graphic design, we mainly focus on printed matter, but we do not limit ourselves to simple page design, but also like to propose three-dimensional compositions such as paper quality, shape, folding methods, and binding methods.
What is "design" for you?
To me, design is discovery, experience, and inspiration. There are things and spaces that we find beautiful, and they exist for as many people as there are people. I think that design is what lies between us and those beautiful things and spaces, or the process behind it. The CHAKAI, for which I received the award, was not a design of something new, but rather provided an opportunity to discover something beautiful through the experience of the tea ceremony.
What kinds of works do you like designing most?
I love designing residential spaces and bespoke kitchens to be installed in them. I still never get bored of the process of reading the client's needs through conversation and turning them into concrete forms such as spaces and kitchens, even though I have been involved in over 1,000 kitchens to date.
What is your most favorite design, could you please tell more about it?
As for designs by other people, the one that inspired me to become a designer was the Renault 5. Designed by Marcello Gandini, the car's form, function, and driver's behavior are all perfectly designed. We like all my designs, but We especially like "Irifune studio," which is also our office. We designed it as a living space, but WeI took advantage of the lack of sunlight and focused on how to create a nighttime atmosphere. At that time, we used black as the theme, and spent a long time looking for a lot of black, so there is a lot of black here.
What was the first thing you designed for a company?
During my time as an in-house designer, I designed entrance doors, interior doors, custom-made kitchens, etc. Since establishing STUDIO KAZ, I have mainly worked on bespoke kitchens and space designs for clients, but the first time I designed for a company was a custom-made kitchen for a kitchen manufacturer.
What is your favorite material / platform / technology?
I don't have any likes or dislikes when it comes to materials. I'm always thinking about how to bring out the most beautiful expression of the material itself. Platforms and technology are just a means to that end.
Which aspects of a design do you focus more during designing?
Yes, shure, I try to look at things from as many different angles as possible. Materials, colors, luster, light, sound, temperature, humidity, size, hardness, texture, proportion, past, present, future... all of these are design elements and materials for me.
What kind of emotions do you feel when you design?
Being a father, a mother, a friend, a lover, a husband, a wife, I feel joy in being able to share the pain of childbirth and the excitement of completing a project.
What makes a design successful?
Reading comprehension, observation skills, arrangement skills, communication skills
From your point of view, what are the responsibilities of a designer for society and environment?
Designers are not special. They are part of society and must always be aware of this. Design should not suppress the environment/nature, and should not think that it is possible to do so.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
The last exhibition (the CHAKAI) was held in October 2024. The next one will be a kitchen exhibition in September 2025.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I get inspiration from many things: a sliver of light filtering through a tiny slit, a tree stump, the smell of a deliciously brewed cappuccino, or a single guitar note played in the middle of intense music.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
The last exhibition (the CHAKAI) was held in October 2024. The next one, a kitchen exhibition, is scheduled to be held in September 2025.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Tokyo, Japan. Tokyo has its own unique culture, but also has the ability to come into contact with cultures from all over the world. This always inspires us. However, I often feel that Japan, and especially Tokyo, is always seeking new things too much, and that the good old Japanese culture is becoming diluted.
How do you work with companies?
design consulting, lectures, design support, design outsourcing, and education.
Can you talk a little about your design process?
We start with thorough interviews and research. Then we just follow the image that emerges.
What are 5 of your favorite design items at home?
1. "Fuumi Zekka Echizen" knife, made in Echizen, Fukui Prefecture, Japan, using the same manufacturing method as Japanese swords. 2. "HOW HIGH THE MOON" sofa designed by Shiro Kuramata. 3. "WASSILY CHAIR" chair designed by Marcel Breuer. 4. "PP701" chair designed by Hans Wegner. 5. "Messenger bag" designed by my friend.
From your perspective, what would you say are some positives and negatives of being a designer?
positives is that you can always have a new experience. I can't think of any negatives.
What are your future plans? What is next for you?
I'm hoping to release a collection of my work early next year.

Extended Interview with Coichi Wada

Could you please tell us about your experience as a designer, artist, architect or creator?
I graduated from Kyushu Institute of Design in 1988, majoring in product design. I then spent five years as an in-house designer, designing various residential components, including entrance doors, interior doors, windows, built-in kitchen systems, and modular bathrooms. In 1993, I worked at a design firm, where I designed 15 bespoke kitchens and one residential home. I then founded STUDIO KAZ in 1994.
How did you become a designer?
I mainly work in interior design and bespoke kitchen design. To me, interior design is a way of self-expression and a way of connecting with society. Projecting my own ideas into space and sharing my feelings and philosophy with others is what motivates me.
What are your priorities, technique and style when designing?
At first, I wanted to work in music. When I was 17, I saw the design of the Renault Super 5, designed by Marcello Gandini, and became interested in design for the first time. After that, I started to look at various designs and decided that I wanted to design furniture and interiors.
Which emotions do you feel when designing?
I usually work on interior design for living spaces, especially bespoke kitchens. I always try to create designs that are close to the people who will use them. I don't think that will change in the future.
What particular aspects of your background shaped you as a designer?
I think it's important to be interested in everything and observe things from a broad perspective.
What is your growth path? What are your future plans? What is your dream design project?
A good designer is someone who can create beautiful and perfect designs. A great designer is someone who creates designs that change values and have some kind of influence on other designers.
What are your advices to designers who are at the beginning of their career?
There are always new discoveries to be made. Allowing space for users to freely interact with it. Not being consumed by the times. Always changing and running alongside the times. Providing a rich experience for users. Creating a new culture.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
I believe that great design is not something you choose because it's beautiful, but because it's honest. I also believe that great design creates new culture. In other words, investing in great design is also investing in the future.
How do you keep up with latest design trends? To what extent do design trends matter?
I've always wanted to have a small house by the sea where I could relax with my wife, but that hasn't happened yet.
What is your biggest design work?
The Wassily Chair, designed by Marcel Breuer, strikes a perfect balance between innovative design and aesthetic sense, while also being highly practical and comfortable.
Who is your favourite designer?
This is a kitchen I designed in 2021 called "Ro-gu." All of the components are made from Japanese cypress. It uses an "external L-shape" layout that I came up with, and is a square measuring 150cm on each side. Although it is very compact, it can be used in the same way as a larger kitchen, and even if two people use it at the same time, it won't get in the way and they can cook while looking at each other's faces. In 2023, I also created a kitchen called "kitchen EO" with the same shape but made entirely of stainless steel. This was created by small factories in Higashiosaka City, Osaka Prefecture, bringing together the expertise of each factory. In 2024, we exhibited "Ro-gu" and "kitchen EO" side by side.
Would you tell us a bit about your lifestyle and culture?
Be true to your core, don't be afraid of change, and always take on challenges.
What are your philanthropic contributions to society as a designer, artist and architect?
Design is a conduct and experience that reconstructs relationships with society and the local community. Designed products and spaces are the result of this.

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