Anna Zhuk

Specialized in Graphic Design.

Anna Zhuk

About Anna Zhuk

Anna Zhuk is a graphic designer who blends creativity with analytical thinking. Her work goes beyond aesthetics, focusing on effective communication, problem-solving, and brand strategy. Attentive to details and deeply committed to the success of the companies she collaborates with, Anna carefully listens to her clients to understand their vision and needs. Passionate about innovation and continuous learning, she explores new design approaches, creating solutions that are not only visually compelling but also strategically impactful and tailored to each brand’s goals.

  • Winner of the A' Design Award.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
Brickwell Builders Corporate Identity

Brickwell Builders Corporate Identity

Graphic Design

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Interview with Anna Zhuk

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I've always been a creative person with a deep interest in art. As a child, I attended many creative workshops and dreamed of having an exciting and artistic career. However, when I became an adult, I choose what seemed to be a more practical path — I became an economist. At the same time, I was passionate about photography and later even started painting. While working as a sales manager at an advertising agency, I admired the work of designers — although I believed it was too difficult and that I wasn't talented enough. Everything changed when I moved to another country and had to choose a new career. That's when I thought: why not finally pursue something I truly enjoy? As soon as I attended my first design classes, I realized — this is exactly what makes my eyes light up.
Can you tell us more about your company / design studio?
I don't have my studio yet — I currently work as a freelance designer. However, opening a design studio is a big dream of mine, and I'm steadily working towards it. I already have a vision of what it could be: a creative space, exciting projects, and a team of like-minded people. I hope one day this dream will become a reality.
What is "design" for you?
Design is not just about creativity and imagination but also about in-depth analysis, effective communication, and problem-solving for brands. It is a process of generating ideas, finding solutions, and continuous learning. The best part is that all these aspects seamlessly come together in one profession, making it exciting and multifaceted.
What kinds of works do you like designing most?
I especially enjoy working on logos and brand identity projects. I love creating visual solutions that help brands express themselves clearly and communicate effectively with their audience. It's a combination of strategy and creativity — and that's exactly what inspires me.
What is your most favorite design, could you please tell more about it?
It's hard for me to pick just one favorite project — each one is a new challenge and exciting in its own way.
What was the first thing you designed for a company?
My first task was creating visual content for social media advertising campaigns for IT courses. This experience allowed me to combine creativity with an understanding of the target audience and the specifics of digital marketing.
Which aspects of a design do you focus more during designing?
During the design process, I focus on creating unique and recognizable visual solutions that reflect the essence and values of the brand. It's important for the design to be simple, yet expressive and functional — easy to apply across different formats and media. I pay special attention to colors, typography and overall composition, as these elements shape emotional perception and help create a cohesive visual identity.
What kind of emotions do you feel when you design?
I love my work, the design process brings me joy and satisfaction.
What kind of emotions do you feel when your designs are realized?
I feel uplifted and deeply satisfied. It inspires and energizes me to know that my projects are being realized and helping companies grow. It's truly a joy to see ideas come to life and make a positive impact.
What makes a design successful?
A successful design is one that effectively fulfills its purpose while remaining aesthetically appealing and clean to the target audience. It should reflect the brand's values, be recognizable, and evoke positive emotions. It's important for the design to be adaptable and work well across different contexts and media.
When judging a design as good or bad, which aspects do you consider first?
It's difficult to judge a design without knowing its concept and purpose. However, I primarily focus on the quality of execution and basic elements such as clarity of shapes, color harmony, and overall composition. I also consider the design's relevance — how well it aligns with current trends and audience needs. The design should be clear, unique and not cliché, in order to attract attention and remind memorable.
From your point of view, what are the responsibilities of a designer for society and environment?
A designer must be mindful of their impact on society and the environment. This means creating ethical, inclusive, and accessible designs that respect diversity and support positive social change. It's also important to consider environmental aspects — using sustainable materials, minimizing waste, and striving for sustainable development to ensure our projects do not harm the planet.
How do you think the "design field" is evolving? What is the future of design?
The design field is rapidly evolving, becoming more technological, interactive and user-centered.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Sometimes inspiration is hard to find, and it can be unexpectedly — for example, by seeing the shadow of an object on a wall at home. Generally, I'm inspired by many things: books, music, vinyl records, exhibitions, movies, architecture, photography and nature. It's important to stay open to the world and to notice beauty in small details, as this is what fuels my creativity.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I am Ukrainian and currently live in Italy. This allows me to combine influences from both cultures in my work. Ukrainian heritage inspires me with its symbolism and attention to detail, while Italy inspires me with its art. The advantage of this experience is diversity and the opportunity to experiment, while the challenge is finding a balance between different cultural influences.
How do you work with companies?
First, there is an introduction and identification of the company's needs, followed by discussing the terms of cooperation. Then, a briefing takes place, after which I prepare and present initial design concepts. After that, revisions are made, and I deliver all necessary files. Throughout the entire process, I am always available, and I appreciate when the company maintains communication as well — this helps me quickly get answers to any questions and achieve the best result. After the project is completed, feedback is very important to me.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
I recommend that companies clearly define their needs and goals before starting cooperation and remain open to dialogue and constructive feedback. It is important to choose a designer not only by their portfolio but also by their ability to listen carefully and understand the client.
Can you talk a little about your design process?
My process always starts with research — I study the market, competitors, and target audience. I often use the method of associative circles to help define a strong visual idea. Then I move on to sketching by hand to freely explore forms and compositions. After that, I develop the concept digitally. At each stage, the design is refined and improved until I reach a final result that fully aligns with the original idea and project goals.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Don't compare yourself to other designers — only to the version of yourself from the past. Move toward your goals at your own pace, without chasing others. Don't forget to rest — creativity needs energy, and it's important not to burn out. And most importantly, believe in yourself, even when things feel difficult or don't work out right away.
From your perspective, what would you say are some positives and negatives of being a designer?
One of the positive aspects is the opportunity to work with visual content and bring creative ideas to life, influencing how a brand or product is perceived. Design is a field that allows for continuous learning, growth, and participation in interesting and diverse projects. On the downside, it's not always possible to do purely creative work every day. A lot of time goes into communication, revisions, and technical tasks. There's also the pressure of deadlines and the need to constantly explain and justify your decisions. But even these challenges help you grow and become stronger as a professional.
What is your "golden rule" in design?
My golden rule in design is to always respect the details. Even the tiniest line or bit of spacing can change the whole feel of the design. I believe it's that careful attention to the little things that makes a design feel complete, high-quality, and trustworthy.
What skills are most important for a designer?
Creativity, visual thinking, attention to detail, adaptability, and patience.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
In my work, I use Adobe Illustrator, Photoshop, Lightroom, Figma, and occasionally Procreate for illustrations. For video editing, I use CapCut and Captions. I also have a solid collection of books on design and marketing, along with many recourses for inspiration, images, and fonts.
Designing can sometimes be a really time consuming task, how do you manage your time?
I try to plan my time: I keep a planner and write down my daily tasks. It helps me stay organized and manage my workload effectively.
How long does it take to design an object from beginning to end?
It all depends on the specific project — the scope, complexity, and feedback process all effect the timeline.
What is the most frequently asked question to you, as a designer?
Honestly, the most common question I get is: "How much does it coast?" Followed by: "Where does the design start?", "What does the process look like?", and "How long will it take?"
What was your most important job experience?
One of the most important experiences for me was receiving my first collaboration requests, which unfortunately didn't turn into actual projects. They showed me that the path to getting clients isn't always easy. I also remember my first client call — I was nervous, but it marked the beginning of my conscious professional growth.
Who are some of your clients?
My clients include business and agency owners, online education platforms, and handmade product brands. I also collaborate with some marketing agencies on a project basic and with companies in the sustainable energy sector.
What type of design work do you enjoy the most and why?
I enjoy working on logos an brand identity the most. I love getting to know new brands — their story, values, and personality — and expressing all of that through design. It's something that truly inspires and excites me.
What are your future plans? What is next for you?
My plans are to keep growing, work on new exciting projects, and continue evolving as a designer. I've already taken my first steps toward recognition by receiving an international award, and I'd love to keep moving in that direction — participating in exhibitions, competitions, and earning new achievements. One day, I dream of opening my own design studio.
How can people contact you?
Email: anyazhuk535@gmail.com WhatsApp: +39 351 663 8011 Telegram: +380 68 960 78 03

Extended Interview with Anna Zhuk

Could you please tell us about your experience as a designer, artist, architect or creator?
My education in design began with online courses, where I learned the basic of web design, graphic design, and branding. I then developed my skills through practice, working on personal projects, and studying books on design and marketing. I now stay up-to-date with trends and continually work on improving my professional skills.
How did you become a designer?
I've always been fascinated by the idea of creating something beautiful that also has meaning and makes a difference. Design is not just a job for me — it's a way to express myself, share my ideas, and help others develop their brands and business. I love that design allows me to combine creativity with practical solutions, support others, and turn my dreams into reality.
What are your priorities, technique and style when designing?
I choose to become a designer — it was entirely my own decision. Design is something I'm passionate about, and it's my way to express myself.
Which emotions do you feel when designing?
I most enjoy working on logos, brand identity, and the overall visual style of a brand. It allows me to convey a company's values through visual language. In the future, I'd love to work on more comprehensive branding projects that combine different types of design — from logos to packaging and web design.
What particular aspects of your background shaped you as a designer?
I don't consider myself a design legend yet, but I think the most important thing for young designers is to stay open to new ideas, be persistent, and learn from mistakes. It's also crucial to believe in yourself, but not be afraid to ask for advice when needed. And, of course, to love what you do.
What is your growth path? What are your future plans? What is your dream design project?
In my opinion, a good designer creates high-quality and visually appealing work that meets the client's requirements. A great designer goes further — they understand the context, ask the right questions, identify the real needs, and offer solutions that inspire and have deeper meaning.
What are your advices to designers who are at the beginning of their career?
For me, good design is design that works — it fulfills its purpose, helps the user, and supports the brand or product. It should be thoughtful, visually appealing, and easy to understand.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
Good design isn't just about aesthetics — it's about effective communication. It helps a brand stand out, builds trust, and makes it easier for users to interact with the product or service. Investing in good design is an investment in your business's growth.
What is your day to day look like?
If I had the time and opportunity, I would love to work on a project for a luxury brand. It would be exciting to develop an identity that conveys a sense of luxury, elegance, and sophistication.
How do you decide if your design is ready?
I'm inspired by an incredible number of talented designers — I admire their work and always feel a true sense of wonder when I see how they bring their ideas to life. But if I think about the first designer I discovered early in my career, it would be Paula Scher — her work is incredibly inspiring.
Would you tell us a bit about your lifestyle and culture?
I believe that to become a better designer, it's important to keep learning, analyze design in everyday life, and not be afraid to experiment. Personally, I regularly take courses, study work that inspires me, and practice by creating my own projects. This helps me grow and improve as a designer.
What positive experiences you had when you attend the A’ Design Award?
Many people have supported me along the way — my family, friends, and colleagues. But my biggest supporter has always been my husband. His belief in me and his help have been a true source of inspiration and strength. I feel very lucky to have so many people around me who support me.

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