Don Ian

About Don Ian

Don Ian has worked in the automotive industry for more than 10 years, has mastered the knowledge of automotive factory planning, and is very interested in brand and product design. At the end of 2023, he founded "Agiling", with the company's vision of creating better human-machine interaction tools, and independently completed the design and development of the company's first product-the "Cyber Yoke" steering wheel.

Winner of the A' Design Award.
Specialized in Vehicle Accessory Design.
Original Design.
Creative, Diligent and Innovative.

Interview with Don Ian

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?

Many people have an inner self isolation, which is related to their personality and experiences during childhood. From a young age, they long for attention and recognition, hoping that one day there will be a mysterious power that can excite a big bang in their inner universe. Our design philosophy is also based on this. Whether it is products or artworks, they can bring users or audiences a unique experience, that is, self recognition, and give customers the ability to personalize and showcase their own value.

Can you tell us more about your company / design studio?

Agile Interaction Art & Innovation Affection & Intelligence Assure & Intrust

What is your most favorite design, could you please tell more about it?

Reasonable, but unexpected. Like Christopher Nolan's movies and Hans Zimmer's music.

What is your favorite material / platform / technology?

Inorganic non-metallic materials/AI design platform/3D printing technology

How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?

I haven’t formed a fixed style yet, but I believe that art can transcend time, and the design style of the old times can still be combined with modern technology.

Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?

China. Eastern ideology is conservative and introverted, but this does not mean that traditional art cannot evolve. Note that I am talking about the evolution of Chinese culture itself rather than its integration with modern Western art. Chinese native art has its own unique charm, and I love it, but I am not sure that passion alone can help evolve a culture.

How do you work with companies?

My startup is willing to cooperate with companies in various industries in various forms

Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?

Design cannot be separated from application scenarios and practical needs. Even if there is a great idea, it should be people-oriented.

From your perspective, what would you say are some positives and negatives of being a designer?

Design can’t solve all problems, and sometimes it can’t even solve one problem.

Do you have any works-in-progress being designed that you would like to talk about?

Semi Yoke, a product of the same series as Cyber Yoke, is used in different models, and DLD (internal code), both are automotive products

Designer of the Day Interview with Don Ian

Could you please tell us about your experience as a designer, artist, architect or creator?

2020, Faraday Future, Architecture Design for R&D Center 2023, LEEDER, Logo Design 2024, Agiling, Logo Design

How did you become a designer?

I have worked in the automotive industry for more than 10 years and mastered the knowledge of automotive factory planning. I'm very interested in brand and product design. At the end of 2023, I founded "Agiling", with the company's vision of creating better human-machine interaction tools, and independently completed the design and development of the company's first product-the "Cyber Yoke" steering wheel.

What are your priorities, technique and style when designing?

Attempting to find a balance between tradition and modernity, emotion and technology, art and industry

What particular aspects of your background shaped you as a designer?

What are your advices to designers who are at the beginning of their career?

Design cannot be separated from application scenarios and practical needs. Even if there is a great idea, it should be people-oriented.

How do you know if a product or project is well designed? How do you define good design?

I haven’t formed a fixed style yet, but I believe that art can transcend time, and the design style of the old times can still be combined with modern technology.

How do you decide if your design is ready?

Proving its feasibility, design that is detached from reality cannot be called design completion

Would you tell us a bit about your lifestyle and culture?

Would you tell us more about your work culture and business philosophy?

Agile Interaction Art & Innovation Affection & Intelligence Assure & Intrust

What positive experiences you had when you attend the A’ Design Award?

I am very happy that my work has received international recognition for the first time