As the founder of a design-led startup, I work closely with a team of talented technical researchers and creative professionals who share a common vision: to create meaningful, user-centered, and environmentally responsible solutions.
Our work culture is built on collaboration, curiosity, and long-term thinking. We are agile, forward-looking, and value both creative freedom and accountability. While I lead the overall creative and strategic direction, I work side by side with my team and partners—we value open communication and shared ownership of ideas.
Is it easy to work with me? I would say yes—if you are passionate, responsible, and aligned with our values. I deeply respect expertise, encourage initiative, and believe in empowering others to grow. When selecting business partners, I look for those who understand our future-oriented approach, believe in innovation with purpose, and are committed to sustainability.
When it comes to hiring or collaboration, I seek people with a strong sense of empathy, adaptability, and integrity—those who can think critically, work collaboratively, and remain user-focused throughout the design process. A designer’s ability to listen, observe, and transform insights into thoughtful solutions is far more valuable than style alone.
What can’t be forgotten about our company culture is our dual commitment: serving people and protecting the planet. Every product we design must fulfill real human needs while minimizing environmental impact. These two principles guide everything we do.
The core challenges in my profession include balancing innovation with practicality, managing interdisciplinary teams, and ensuring that design remains both commercially viable and ethically grounded. My responsibilities range from conceptual direction, material development, and user research, to guiding long-term business strategy and brand growth.
Ultimately, I believe good designers, artists, and architects must possess not only creativity and technical skill but also emotional intelligence, resilience, and a strong moral compass. These are the qualities that transform good work into great impact.