Pizzamax د برانډ پیژندنه by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.
برونزګرافیک· 2020
Pizzamax د برانډ پیژندنه
Client: Salvita Design
د برونز A' Design Award جایزه Winner in ګرافیک Category
Verified Award Winner
Verify Award Status for #102715The Design
About Pizzamax د برانډ پیژندنه
پیزامکس د لتوانیا په یوه کوچني پیزا رستوران چین لپاره د برانډ پیژندنه ده. پخوانۍ پیژندنه ډیری ګرافیکي سټایلونه سره ګډ کړي وو او پیرودونکو ته د برانډ لږ احساس ورکاوه. نوی ډیزاین یو ساده شوی لوګو کاروي چې سره، تور او سپین رنګونه لري، هغه رنګونه چې د کلاسیک ایټالوي پیزا سره تړاو لري. کلمې "پیزا" او "مکس" د بزنس کارتونو او پیزا بکسونو په بیلابیلو خواوو کې ځای پر ځای شوي دي. توري "M" او "X" ولوېدلي پایونه لري چې د سیده لاسونو سره پیزا وړونکو نانوایانو ته اشاره کوي. دا پیژندنه په بزنس کارتونو، لیکپاڼو، پیزا بکسونو او جامو باندې پلي شوې ده.
The Recognition
About the د برونز A' Design Award جایزه
Pizzamax د برانډ پیژندنه د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Pizzamax د برانډ پیژندنه څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Pizzamax د برانډ پیژندنه اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
- Dimensions & Packaging
- I created business cards, letterhead, pizza box and clothing branding.
- Tags
- Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
- Production Technology
- I opted to use classic colors on white and black backgrounds.
- Design Challenge
- The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
- Research
- With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
- Inspiration
- Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
- Project Duration
- Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
- Operation Flow
- The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
- Image Credits
- Copywriter Erin Hope Stevens
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