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Beauty United Space د سالون داخلي ډیزاین by John Sun and Renee Zhu

Beauty United Space د سالون داخلي ډیزاین by John Sun and Renee Zhu is a highly esteemed winner of the very prestigious 2020 د سرو زرو A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.


سره زردننۍ ډیزاین· 2020

Beauty United Space د سالون داخلي ډیزاین

by John Sun and Renee Zhu

Client: DDDD Creative Company

د سرو زرو A' Design Award جایزه Winner in دننۍ ډیزاین Category

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Colors

The Design

About Beauty United Space د سالون داخلي ډیزاین

Beauty United Space د ویښتانو او ښکلا سالون دی چې د چین په ووهان ښار کې موقعیت لري. داخلي فضا شاوخوا ۲۲۰ مربع متره مساحت لري او د ویښتانو قطع کول، سټایل کول او میکاپ خدمات په یو ځای کې سره یوځای کوي. د برانډ هویت اصلي رنګونه ساحې سره بېلوي او قوي رنګین تضادونه رامنځته کوي. د یو بس انتزاعي عناصر په ټوله فضا کې د یوې موضوع په توګه کارول شوي دي. په موادو کې مخکې جوړ شوي ټیرازو پینلونه، سمنټي ټایلونه، آیینه يي او برش شوی زنګ نه وهونکی فولاد او قالبي پلاستیکي څوکۍ شاملې دي. تعاملي ساحې او د محصولاتو نندارتونونه له لیدونکو سره مرسته کوي چې برانډ وپېژني.

The Recognition

About the د سرو زرو A' Design Award جایزه

Beauty United Space د سالون داخلي ډیزاین د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Beauty United Space د سالون داخلي ډیزاین څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Beauty United Space د سالون داخلي ډیزاین د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The designers adopted the main colors of the brand visual identity to divide spaces so as to form a dynamic color collision. Moreover, personalized modern elements are extracted from "bus", helping to create eye-catching visual effect. Topical and interesting interactive spaces, store appliance attract customers who pursue innovative things. Meanwhile, related products are also displayed here, giving guests a new immersive experience and then better understanding the brand meaning.
Dimensions & Packaging
About 220 square meters.
Tags
Hair and beauty salon, theme space, fast modeling, fashionable life, immersive experience space, one-stop solution
Production Technology
Prefabricated terrazzo panel, prefabricated colored terrazzo panel, cement tile, mirrored stainless steel, brushed stainless steel, fluorocarbon paint metal tube, HDPE modeling chair, convex mirror prop.
Design Challenge
The designers hoped to create a more comfortable way to show the DNA of BUS by utilizing and developing bus elements in the commercial space with beauty fatigue, rather than just arranging an carriage in a concrete way. And they selected materials within limited types to express the design concept.
Research
Taken "Bus" as the concept, the design creates a customer-friendly brand story that they can easily understand. At the same time, simple references are used to bridge customers and the brand. Besides, apart from pronouncing and remembering easily, the brand name has other advantages: the starting point of topics and the guiding direction of marketing and others.
Inspiration
The brand name is derived from its brand positioning: a birthplace of fashionable life. It aims to invite guests to discuss together the magic and secret of being beautiful, from hairstyle, makeup to life. "B.U.S Hair and Beauty Salon" takes "BUS" as the carrier to advertise its key values: economical, convenient and customer-friendly, which are essential elements of daily life. The design uses abstract elements of bus to bring about more topics.
Project Duration
The project started in March 2019 and finished in December 2019, and was located in 2F, Hanjie Wanda Plaza, Wuhan, Hubei, China.
Operation Flow
B.U.S hopes to give an one-stop solution about haircut, modeling and makeup for the young people. Based on that, the designers came up with the design concept that customers would get a "ticket key" when they enter BUS, and after the modeling they can take photos uploading to the Cloud, and get the photo when paying the cash. The whole process can improve the user experience of "taking the bus" and makes the consumption action more interesting.
Team Members
Interior Design: DDDD Creative Studio
Interior Creative Director: John Sun
Project Manager: Renee Zhu
Design Development & On-site Technology: Herb
Brand Positioning: Creative Fiber Consulting
VI Design: Juke Creative Design Studio
Designer: CHRISTOPHE BRANCHU
Image Credits
Photographer: Sensor Images

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