X-Hale د کمپاین ډیزاین by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 د برونز A' Design Award جایزه in د ګرافیکس، انځورګرۍ او لیدنیز اړیکو ډیزاین Competition Category.

برونزګرافیک· 2021

X-Hale د کمپاین ډیزاین

by Yiwen Tu

Client: The International Society for Performing and Visual Arts

د برونز A' Design Award جایزه Winner in ګرافیک Category

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Colors

The Design

About X-Hale د کمپاین ډیزاین

ایکس-هیل (X-Hale) یو کمپاین ډیزاین دی چې د یوې مجازي هنري نندارتون لپاره جوړ شوی. دا کمپاین یو لوگو، پوسترونه، یو بینر، یو ټریلر او د ژوندۍ خپرونې (لایو سټریمنګ) لپاره ګرافیکي توکي شاملوي. اصلي بصري عنصر یوه 2.5D ټایپوګرافیک جوړښت دی. رنگین-بدلېدونکي (ایریډیسنټ) رنگونه د سپکوالي، بهیر او پیچلتیا د ښودلو لپاره کارول شوي دي. ډیری توکي، لکه مربع پوسترونه او د یادونې کارتونه، د یوې ارامې تنفسي حرکت سره متحرک شوي دي. مواد د ویب سایټ او ټولنیزو رسنیو لپاره په څو بڼو کې چمتو شوي دي. دا کمپاین د روباړ (پانډیمۍ) په جریان کې د هنرمندانو او تماشاچیانو ترمنځ آنلاین خبرو اترو ملاتړ کوي.

The Recognition

About the د برونز A' Design Award جایزه

X-Hale د کمپاین ډیزاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له X-Hale د کمپاین ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. X-Hale د کمپاین ډیزاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimensions & Packaging: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tags: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Production Technology: 2.5D typography, Iridescent, photoshop, c4d
Design Challenge: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Research: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiration: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Project Duration: This is an ongoing project starting in July 2020 in New York and Beijing
Operation Flow: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Team Members: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Image Credits: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu