Gogoon د الکوليکو څښاکو بسته بندي by Wen Liu, Bo Zheng and Weijie Kang is a highly esteemed winner of the very prestigious 2021 د سرو زرو A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
سره زربستهبندي· 2021
Gogoon د الکوليکو څښاکو بسته بندي
by Wen Liu, Bo Zheng and Weijie Kang
Client: Luzhou Laojiao Co., Ltd.china
د سرو زرو A' Design Award جایزه Winner in بستهبندي Category
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- Verified Award Winner
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The Design
About Gogoon د الکوليکو څښاکو بسته بندي
ګوګون د بايجيو لپاره د بوتل او بسته بندۍ ډيزاين دی، چې يو چينايي کشيده شوی مشروب دی. بوتل ساده استوانه يي بڼه لري چې پاکوالی څرګندوي. د بوتل اوږه د څټک نقش لري چې دقيقې لاسي صنعتګرۍ ته اشاره کوي. بدنه يې د ورځې د رڼا د ښکلي دانه دار جوړښت سره پای ته رسېدلې چې رڼا د سطحې پر مخ منعکسوي. سرپوښ فلز، د څرمنې دانه او لرګی سره يوځای کوي، چې ساده بڼې ته بډايه جوړښت ورکوي. بوتل ۷۵ ملي متره پلنوالی، ۷۵ ملي متره ژوروالی او ۲۶۰ ملي متره لوړوالی لري. دا ډيزاين بايجيو د پېرېدونکو نوې ډلې لپاره په سپک لوکس سټايل کې وړاندې کوي.
The Recognition
About the د سرو زرو A' Design Award جایزه
Gogoon د الکوليکو څښاکو بسته بندي د سرو زرو A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې لومړي درجې، ځانګړو او غوره ډیزاینونو ته ورکول کېږي. د سرو زرو ګټونکي ډېر نوښتګر، لید لرونکي او ځلانده جوړښتونه دي چې د خپلو ډیزاینرانو نبوغ، حکمت او مهارت منعکس کوي. له Gogoon د الکوليکو څښاکو بسته بندي څخه تمه کېږي چې یو ډېر ستایل شوی، رجحان جوړوونکی او یادګاري اختراع وي چې بې ساري ارزښت وړاندې کوي. دا د سرو زرو A' Design Award جایزې ګټونکی ډیزاین یو حیرانوونکی، محترم پروژه ده چې ډېره ګټه رسوي او د هنر، ساینس، ډیزاین او ټیکنالوژۍ حدود مخکې وړي. Gogoon د الکوليکو څښاکو بسته بندي د هیلې شدید احساسات پیدا کوي، لېوالتیا راپاروي، خلاقیت هڅوي او موږ ځانته ملګري کوي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Luzhou Laojiao launched a new strategic brand "Gogoon", laying out the new consumption era of China's consumption upgrade and the rise of light luxury consumption. Gogoon is positioned as the first new light luxury baijiu in China's baijiu industry, pioneering the quality standard of Chinese light luxury baijiu, also innovation leads the era of light luxury baijiu consumption, and opens the third trend of Luzhou Laojiao.
- Dimensions & Packaging
- Width 75mm* Depth 75mm* Height 260mm
- Tags
- LUZHOU LAOJIAO, Baijiu, Baijiu packaging, Gogoon
- Production Technology
- The bottle cap is made of metal, leather grain and wood, which interprets simplicity without losing the texture. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. The bottle body uses delicate and textured daylight grain, such as dazzling sunlight, which release full positive energy. This is the unique visual symbol of Gogoon, and it defines the new design style of high-end Baijiu bottle.
- Design Challenge
- Four major innovations: No.1: A category which is the leading brand of high-end Baijiu bottle. No.2: A quality which is the high standard of consumers for a better life. No.3: A brand which creates high-end brand characteristic and wins cultural belongingness and brand recognition. No.4: A value experience, which does a good job in cultural experience of producing region and consumer communication to enhance cultural value. Gogoon intends to promote the development and prosperity of China's high-end Baijiu bottle product.
- Research
- The most important thing in commercial design is to find the aesthetic logic that fits this era! Design is dynamic, it is always changing, because the public aesthetics is always changing, and there will even be flashback in a certain period of time. Therefore, no design concept and design style can stand forever, but from the current stage, the design of the trinity of genes, aesthetics and experience is the product direction of the Baijiu industry.
- Inspiration
- Gogoon's core concept is the ultimate attitude under light luxuryism. The simple cylindrical bottle design has the experience to the inner purity. The shoulder of the bottle is designed with hammer patterns which symbolizes the ultimate craftsmanship, indicating that only after thousands of trials can the highlight moment of life be achieved. Therefore， the bottle body uses different wavelengths of light to combine as dazzling light, which implies that a new consumer era is blooming.
- Project Duration
- 2020.01~2020.03 Shenzhen, China
- Operation Flow
- "Gogoon" is a new product based on theoretical innovation and consumption upgrades. It completely subverts consumers' perception of traditional bottle Baijiu. The time of pseudo-innovation using conceptual gimmicks in the past has passed! Gogoon proposes the light luxury standard for the first time in the Baijiu industry, which not only creates a new life proposition and value standard. It also respects consumers in the true sense and abandons pseudo-innovation.
- Team Members
- Designer:Wen Liu
Designer:Bo Zheng
Designer:Weijie Kang
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