From Caudat د قهوې بستهبندي by Vu Agency is a highly esteemed winner of the very prestigious 2021 د برونز A' Design Award جایزه in د بستهبندۍ ډیزاین Competition Category.
برونزبستهبندي· 2021
From Caudat د قهوې بستهبندي
by Vu Agency
Client: From CauDat
د برونز A' Design Award جایزه Winner in بستهبندي Category
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- Verified Award Winner
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The Design
About From Caudat د قهوې بستهبندي
له کاډاټ څخه د قهوې لپاره یو بستهبندۍ سیسټم دی چې په یو کیلوګرام، ۵۰۰ ګرامه او ۲۵۰ ګرامه بڼو کې تولید کیږي. ډیزاین د قهوې دانو دودیز انځور د پخوانیو تمدنونو او د ساموا ټاټو هنر څخه الهام اخیستل شویو ګرافیکي ماسکاټانو سره بدلوي. ژېړ او تور رنګونه په پیمانه شوي تناسب کې کارول شوي دي ترڅو د لید ناراحتۍ پرته یو تضاد رامنځته کړي. خالي ځای د بڼې (لیاوت) روښانتیا او د لوستلو اسانتیا ساتي. بستې د آفسیټ او فلیکسوګرافي په واسطه پر کاغذ، د المونیم ورق او د پلاستیک پردو باندې چاپ شوي دي. موخه داسې د قهوې بسته ده چې په اسانۍ سره په یاد پاتې کیږي او نورو ته یې بیانول اسانه وي.
The Recognition
About the د برونز A' Design Award جایزه
From Caudat د قهوې بستهبندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له From Caudat د قهوې بستهبندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. From Caudat د قهوې بستهبندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- After more than 1 year of researching on Vietnamese and international packaging, realize that most of the packaging in general and coffee in particular focus on the artistic factor, but forget the practicality and application of when it comes to the market, it is about building an image that can be easily recalled and passed down by word of mouth.
The project aims to create an easily word-of-mouth name for packaging designs. - Dimensions & Packaging
- 1Kg: Total size: 45x78cm x 2
Finished product size: 13.5 x 39 x 9cm
Packaging Substrate / Materials: Polyester (PET), aluminum foil (Al) and polyethylene (PE)
Printing Process: Flexography
500g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset
250g: Total size: 36.6x33 cm
Finished product size: 9.6 x 33 7.7 cm
Packaging Substrate / Materials: Paper, aluminum foil (Al)
Printing Process: Offset - Tags
- coffee, packaging, design, caudat, vietnam, branding, brandingdesign, brand, designinspiration
- Production Technology
- Packaging Substrate / Materials: Paper, aluminum foil (Al) Printing Process: Offset
- Design Challenge
- The challenge in this project is that we want to change a different view of coffee packaging. We wanted to apply impressive and distinctive design techniques, which is very difficult to convince our customers that in the coffee packaging market there must always be coffee beans.
- Research
- We read books about the history of coffee, we study coffee, we visit art museums and historical elements, graphics, dramatic color shapes, legendary animals, from So we designed this impressive packaging system.
- Inspiration
- A is the first and highest letter on the used scale that everyone implies is the best.
CAO is the second product line name for customers to enjoy. HIGH means premium, which ranks the highest on the quality scale.
Inspired by ancient mascots from many different civilizations.
In Greek mythology, the owl is the symbol of the goddess of wisdom Athena.
The Great Sphinx of Giza
Anubis The god of Egypt
The design style is inspired by the tattoos of the samoan people - Project Duration
- 2020 - Ho Chi Minh City, Vietnam
- Operation Flow
- Packaging design is defined as good, good here including the art and applicability of the packaging when appearing at the point of sale, the way the packaging is and the packaging itself. Good packaging design achieves three elements: Aesthetics, Story and word of mouth application.
- Team Members
- Vu agency
- Image Credits
- # Main Image: Creative director: Quyen Vu
#1 Graphic Designer & Photographer: Vu Agency
#2 Graphic Designer & Photographer: Vu Agency
#3 Graphic Designer & Photographer: Vu Agency
#4 Graphic Designer & Photographer: Vu Agency
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