Souldar Cracker د خوراکي توکو بسته بندي by Yeqin Chen

Souldar Cracker د خوراکي توکو بسته بندي by Yeqin Chen is a highly esteemed winner of the very prestigious 2022 د برونز A' Design Award جایزه in د بسته‌بندۍ ډیزاین Competition Category.

برونزبسته‌بندي· 2022

Souldar Cracker د خوراکي توکو بسته بندي

by Yeqin Chen

Client: Dali Foods Group

د برونز A' Design Award جایزه Winner in بسته‌بندي Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Souldar Cracker د خوراکي توکو بسته بندي

سولدار کریکر د چاکلېټي خوند لرونکي سوډا کریکر ناستې لپاره یو بسته بندۍ ډیزاین دی. محصول د بصري ترکیب په مرکز کې ځای پر ځای شوی دی. په کیڼ اړخ کې، یو روښانه پلان کریکرونه په بیلابیلو واټنونو کې ترتیبوي ترڅو د محدودې ساحې دننه د فضا احساس پراخ کړي. د چاکلېټ سالسه د بسته له پاسه د باران په څیر راځي، چې یوه ثابته صحنه په متحرکه بدلوي. د خوند د بیانولو لپاره د اصلي رنګ په توګه نسواري رنګ کارول شوی دی. بهرنی کارتن د عاج بورډ (ivory board) څخه جوړ شوی دی، او ځینې غوره شوي عناصر د طلايي مهر (gold stamping) سره چاپ شوي دي. هر کریکر په بکس دننه په جلا توګه پیچل شوی دی.

The Recognition

About the د برونز A' Design Award جایزه

Souldar Cracker د خوراکي توکو بسته بندي د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Souldar Cracker د خوراکي توکو بسته بندي څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Souldar Cracker د خوراکي توکو بسته بندي اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The product as the core of the visual. On the left side, the concise and clear layout and allocation of products far or near, in limited space, create a vision to expand space. Top-down rain fall chocolate sauce realized the scene from static to dynamic. Packaging integral colour collocation chose brown as the main color to represent product flavor and characteristics with visual perception. Concise design and colour combination, clearly conveys the product information and the transmission of feeling.
Dimensions & Packaging: Size: 210(L)*150(W)*50(H) mm
Tags: Chocolates, soda cracker, snacks, Packaging Design, Branding
Production Technology: Use Ivory board for packaging materials, and use gold stamping to print the selected elements.
Design Challenge: When consumers pass the aisle, the time for the products to be seen is only for 0.2 seconds. Our challenge is how to induce the appetite of consumers at maximum in this brief moment, at the same time clearly convey the information product properties, characteristics and flavor, etc.to consumers.
Research: Through the investigation of consumers, they want to know more about the product from the packaging, so as to help them judge whether the product meets the demand. Most of the time, consumers see abstract design graphics, which doesn't help them make purchase decisions. They can only decide to buy by the brand size. We collect the opinions of consumers, select the most mentioned opinions from them, and find the solutions.
Inspiration: In addition to protection products, food packaging is shouldering the mission of transferring product information to consumers, cause their appetite sense. In reality, we need through the visual, taste, smell, and other sensory perception and experience to finish building feeling, causing appetite. But the packing can only visual rendering. So in the design, we need to use visual to evoke the imagination from other sensory experiences.
Project Duration: The project started in May 2020 and completed on July 2020, Shantou.
Operation Flow: The shape of the outer cartons facilitate storage and transportation. Products placed in a box in the form of independent packaging, to ensure that after consumers open the box, flavor and taste of products will not be affected by external factors, and being convenient for consumers to carry while going out.
Patents: Copyrights belong to Dali Foods Group, 2020.
Team Members: Designer: Yeqin Chen, Font Designer: Pengfei Jiang, Photographer: Shukun Yang
Image Credits: Yeqin Chen