Staom Jewelry د زیورجاتو دکان داخلي ډیزاین by Rong Zeng

Staom Jewelry د زیورجاتو دکان داخلي ډیزاین by Rong Zeng is a highly esteemed winner of the very prestigious 2022 د برونز A' Design Award جایزه in د دننۍ فضا او نندارتون ډیزاین Competition Category.

برونزدننۍ ډیزاین· 2022

Staom Jewelry د زیورجاتو دکان داخلي ډیزاین

by Rong Zeng

Client: Xad

د برونز A' Design Award جایزه Winner in دننۍ ډیزاین Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Staom Jewelry د زیورجاتو دکان داخلي ډیزاین

ستاوم زیورجات یو د زیورجاتو دکان دننه دی چې ۲۰۰ مربع متره مساحت او د پوړ لوړوالی یې شاوخوا ۳ متره دی. ډیزاین پدې نظریه ولاړ دی چې الماس او کائنات دواړه د تلپاتیتوب استازیتوب کوي. لیدونکي له یوې دهلیز، د دهلیز په پای کې له یوې دننه‌کیدو ځای او د اینې (مرر) ساحې تیریږي، په داسې ترتیب چې د ځمکې څخه فضا ته د یوه سفر احساس رامنځته کوي. د دې لپاره د اینه‌یی ماتیکاره فولاد (سټینلس سټیل)، تور اینه‌یی مرمر، د سیمنټ هنري رنګ او رسم شوی ماتیکاره فولاد کارول شوي دي. د اینې انعکاس او بې‌قاعده بڼې د دیوالونو احساس کموي او ځای بې‌پایه ښکاره کوي.

The Recognition

About the د برونز A' Design Award جایزه

Staom Jewelry د زیورجاتو دکان داخلي ډیزاین د برونز A' Design Award جایزې ګټونکی دی، یوه ډېره ویاړلې پېژندنه چې غوره ډیزاینونو ته ورکول کېږي چې په خلاقیت، هوښیارۍ او زیرکتیا ځانګړي دي. د برونز ګټونکي ډېر ماهر او په حیرانوونکي ډول خلاقي آثار دي چې د خپلو ډیزاینرانو پراخ تجربه، تخیل او چارواکتیا تاییدوي. له Staom Jewelry د زیورجاتو دکان داخلي ډیزاین څخه تمه کېږي چې یو ډېر ارزښتناک، ستایل شوی او ګران شی وي چې په پام وړ ډول مسلکي او نوښتګر دی. دا د برونز A' Design Award جایزې ګټونکی ډیزاین په هنر، ساینس، ډیزاین او ټیکنالوژۍ کې غوره کړنلارې یو ځای کوي او د جزیاتو ته د پاملرنې له امله غوره دی. Staom Jewelry د زیورجاتو دکان داخلي ډیزاین اړتیاوې په ښکلي ډول پوره کوي، هیلو ته رسېږي، احساسات ځانته ملګري کوي او لیوالتیا راپاروي.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a space about the universe and jewelry.
The project is characterized by the space created by narrative space techniques and immersion experience, and is not a project according to local conditions. It is more like making a movie, from the corridor at the door, the entrance at the bottom of the aisle, and the space space reflected by the wall after turning around, is a process from the earth, to the space-time tunnel, and finally appears in space.
Dimensions & Packaging: The project covers an area of 200 Square meters, with a floor height of about 3 meter.
Tags: Universe, Love, Jewelry, Retail, Narrative space
Production Technology: Mirror stainless steel, black mirror marble, cement art paint, drawing stainless steel
Design Challenge: We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling. As for the emotional space, we think that the development of the Internet now makes more and more young people stop on the mobile phone interface and almost forget the wonderful outside world. Because of the project, Party A's monthly turnover has reached an all-time high even before its opening.
Research: This project mainly studies the future of narrative emotional space in the business field. When we got the project at the beginning, it didn't even have a name. We designed the whole process from conception, creativity, to naming conception, and finally presented spatial narrative. The reason why it is a narrative space is that the original intention is to treat the project as a movie. The whole space sells diamonds and other jewelry. Most of the demand scenes for diamonds are related to love.
Inspiration: The idea of creativity comes from the understanding of diamonds. Diamonds represent eternity. In the whole world, the only one that can represent eternity is probably the universe. If we hope for love with eternity, we are just like expecting each other to be like stars in the universe, to shine and cherish each other.
In order to express the boundless vision of the universe, we try to break the space constraints and make the space appear boundless.
Project Duration: The project started in December 2020 in JIANGYIN and finished in April 2021 in JIANGYIN.
Operation Flow: Among all things, only the universe can express eternity and mystery. The materials of the project are relatively simple, but the presentation of space is unconventional, trying to create a sense of the vast universe. We have broken all the structures that make people feel like walls, and restored the space to a chaotic and profound universe by using specular reflection and irregular deconstruction modeling.
Team Members: Rong Zeng
Image Credits: Photographer: Shenghui